• 유통과학연구
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• 제21권4호
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• pp.121-129
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• 2023

Purpose: Market basket analysis is one of the most frequently used methods in the retail industry today as a technique to discover the product association. It is empirically analyzed how these product associations differ regionally in the case of the United States. Research design, data, and methodology: Based on the purchasing data of consumer panels collected from 49 US states, the association rules for each state was extracted with the corresponding lift values indicating product association. The difference in lift values in 49 states by the association rule was compared and tested for 49 states and for 4 census regions (Northeast, Midwest, South, West). Results: The association rules of 3/4 of the same association rules show positive associations or negative associations depending on the lift values of the states. There were significant differences in the lift values for 49 states, and for 4 census regions. These significant differences in the lift values were found to be related to the distance between states and whether states belong to the same census region. Conclusions: Retail product associations shown by market basket analysis may vary depending on regional distance or regional heterogeneity. It is necessary to pay attention to these points in multi-store environment.

• 정보처리학회논문지D
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• 제15D권6호
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• pp.803-814
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• 2008

제품계열아키텍처는 제품에 따라 선택될 수 있는 가변요소를 포함하고 있는 아키텍처이다. 제품계열아키텍처부터 특정 제품을 위한 유효한 아키텍처를 유도하기 위해서는 제품계열아키텍처 내의 가변요소들을 체계적으로 관리해야 한다. 본 논문에서는 특성모델과 제품계열아키텍처 모델간의 명시적인 대응관계를 통해서 제품계열아키텍처의 가변성을 관리한다. 하지만, 이들 모델 간의 대응관계가 올바르지 않거나, 제품계열 아키텍처의 구성요소들 간에 일관성이 없다면, 제품계열아키텍처의 가변성 관리가 올바르게 이루어지지 않게 된다. 따라서 본 논문에서는 먼저, 제품계열아키텍처를 개념, 프로세스, 배치, 모듈의 네 가지 관점의 모델로 정의하고, 특성 모델과 이들 모델 사이의 대응관계를 정형적으로 정의 한다. 이를 바탕으로 제품계열아키텍처의 올바른 가변성 관리를 위해서, 제품계열아키텍처 모델의 일관성, 다른 관점의 아키텍처 모델간의 일관성, 특성모델과 제품계열아키텍처 모델간의 일관성 검사를 위한 규칙을 정의한다. 이러한 일관성 규칙은 제품계열아키텍처로부터 유효한 제품 아키텍처를 유도하기 위한 이론적 기반을 제공한다.

• 유통과학연구
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• 제17권5호
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• pp.85-94
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• 2019

Purpose - The purpose of this study is to analyze the impact of customer's communication on sales performance in the online market. Research design, data, and methodology - This study uses linear regression analysis to examine the effects of product review characteristics which are the result of customer's communication, on sales performance by using product reviews of online marketplace Amazon. Result - The increase in the number of product reviews positively affected sales performance. An increase in extreme opinions in the product review has a positive effect on sales performance. The product review length has a negative effect on sales performance. Conclusions - This study has shown the online marketplace customers' communication can influence sales performance using product review big data. This study contributed to the theoretical completeness by analyzing all the products of the book category in Amazon online market. This research will complement the theories regard to the customer behavior affecting sales performance. We expect the empirical analysis result will provide empirical help to sellers, online marketplace operators, and customers. In particular, the number of letters in the product may negatively affect sales performance, so sellers need to consider this effect carefully when exposing product reviews.

• 복식문화연구
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• 제23권1호
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• pp.63-73
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• 2015

The purpose of this study was to investigate the effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect data from 170 female college students and collected data were subjected to descriptive analysis and regression analysis using SPSS Window program. The results of this study showed that the congruency of parent brand image with self-image and perceived risk had a positive effect on attitude towards extended product, whereas product knowledge had a negative effect on attitude towards extended product in fashion brand extension. Also, the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension with positive moderating effect of perceived risk and negative mediating effect of product knowledge.

• 전기학회논문지P
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• 제58권4호
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• pp.632-632
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• 2009

The purpose of this study is to present the range of defects mentioned in the Product Liability (PL) and to establish an objective basis and grounds for the analysis of accidents expected to happen by analyzing and presenting the external flame pattern and electrical characteristics of an LED streetlight lamp, a new lighting lamp. From the analysis of the cross-section of a cable carbonized by an external flame, it was observed that the wire's strand and insulation material had solidly adhered, and that greater voids were formed at the surface than at the center. Irregular carbide lumps were formed in the globe directly exposed to the flame, and the globe carbonized by the indirect flame showed characteristics that they had melted and flowed downward. It was found that the forward and backward resistances of the normal LED were approximately 1.74 [$M{\Omega}$] and 140 [$M{\Omega}$], respectively. The lamp burnt by the strong flame exhibited infinite forward and backward resistances and the LED did not emit light. The carbonized LED lamp was gray and exhibited fine delaminations. According to the Product Liability, a product defect signifies a simple product defect. Most of the defects were caused by the lack of stability, and the defect of the product itself occurred during the design and manufacture. The defects in warnings and markings include an insufficiency of handling manuals and warnings, expressive warranty violations, defective markings, etc. In order to prevent an accident resulting from a product, it is necessary to prepare safety warnings and documentation, establish clear-cut lines of liabilities, and subscribe insurances. However, it could be seen that important factors against the Product Liability were product improvement, response to compensation requests and law suits, credit restoration, etc.

• 한국의류산업학회지
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• 제22권2호
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• pp.149-157
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• 2020

The current study tests the effect of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance, mediated by creative fashion consumer efficacy. Creative fashion consumer efficacy refers to a consumers' belief in the ability to consume fashion products in a creative way. The survey was conducted on 474 people between 20 and 40 years of age in a panel of online survey firms. Data was analyzed using reliability analysis and frequency analysis by SPSS 20.0 along with confirmatory factor analysis and structural equation modeling done by AMOS 20.0. The results reveal that creative fashion consumer efficacy consists of original thinking efficacy, usage expansion efficacy, problem solving efficacy, and method variation efficacy that is consistent with the original structure of creative consumption efficacy. In addition, fashion product knowledge and confidence in fashion coordination do not affect innovative fashion product acceptance. The effects of fashion product knowledge and confidence in fashion coordination on innovative fashion product acceptance are fully mediated through creative fashion consumer efficacy. The results of this study demonstrate that people who are knowledgeable, confident and associated with fashion product consumption can have a high level of creative fashion consumer efficacy that increases innovative fashion product acceptance.

• 소성∙가공
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• 제19권3호
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• pp.185-190
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• 2010

Application of CAE analyses are wide spread in shaping processes and structural safety verification of plastic products. The importance of CAE analysis and its contributions are getting increase since the processibility and structural safety of product can be predicted. CAE analysis for complex shaped product need a lot of time for modeling and computation compare with simpler one. Therefore careful simulation modeling is required for complex shaped product. Structural analysis for plastic door handle of automobile has been performed and structural safety has been investigated for various load directions and modeling cases. Large stress occurred at the hinge in handle regardless of load direction and modeling case. Consequently hinge is considered structurally very weak among the parts in plastic door handle. It is concluded that simple modeling rather than total modeling with adequate boundary condition equivalent to real situation gives reasonable computational results with saving modeling effort and computation time.

• 수산해양교육연구
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• 제28권2호
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• pp.350-355
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• 2016

This research aims to evaluated the structure improvement and new product development of valve tester. A valve tester was redesigned for structure improvement and new product development using 3-D design program CATIA. In addition, behavior analysis was conducted on the modeled valve tester using the ANSYS program. The total deformation, stress and strain were obtained by the internal pressure change. This result was applied to the new product development of valve tester.

• 대한인간공학회지
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• 제30권2호
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• pp.331-338
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• 2011

Objective: The present study developed a comprehensive usability testing and analysis framework based on a physical interface model of product and user and applied the proposed framework to usability testing of canister-type vacuum cleaner. Background: The development of a user-centered product design is important to satisfy customers who want to use the product with ease of use and to keep the manufacturer competitive in the market. Method: The proposed testing and analysis framework consists of (1) characterization of physical product-user interface, (2) preparation and administration of usability testing questionnaire, and (3) analysis and interpretation of usability testing results. A usability evaluation of five vacuum cleaners was planned and administered based on the proposed framework and its analysis produced detailed and overall usability testing results for various aspects such as tasks, usability criteria, and design components. Results: The testing results were further utilized to identify usability problems and preferred design features of the vacuum cleaners. Conclusion: The proposed usability testing and analysis framework was found effective to identify preferred features and problems of a product design in a systematic, holistic manner. Application: The proposed framework can be of effective use for practitioners of product design and development to obtain comprehensive, quantitative usability testing information in a systematic manner.

• 한국의류산업학회지
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• 제14권1호
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• pp.64-74
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• 2012

The purpose of this study was to find purchase appraisal standard and post-purchase satisfaction for natural dyeing products. The data used for this study were collected from the women in their from 20's to 50's who are living in the regions of Busan, Ulsan, and Gyeongnam in Korea. The questionnaire of 537 copies was used for a statistical analysis. To analyze data, 2-test, t-test, Cronbach's a test, factor analysis, ANOVA, Duncan test, regression analysis, etc. were carried out. A used statistical package was SPSS 14.0. The analysis results were as follows. The purchase appraisal standards for natural dyeing products were identified as practicality and reliability, suitability of use, symbolic property of status, design property, and convenience of buying. As the analysis result for purchase appraisal standard according to the demographic characteristics, the purchase appraisal standard according to most demographic characteristics showed significant difference. The factors of post-purchase satisfaction for natural dyeing products were verified as product modification and durability, design and price, hygienic property and product quality. As the analysis results of post-purchase satisfaction for natural dyeing products according to demographic characteristics, the post-purchase satisfaction according to demographic characteristics showed significant difference. The factors affecting post-purchase satisfaction were verified as product quality, kinds of item, color change, product lifespan, color change, etc. Consequently, because the purchase appraisal standard of natural dyeing product is very various, it is necessary to enhance post-purchase satisfaction of natural dyeing products by reflecting these factors in advance at the product development stage.