• 제목/요약/키워드: Product/Service innovation

검색결과 182건 처리시간 0.034초

폴리비닐알코올 필름의 물성에 관한 연구 (A Study on the Properties of Polyvinyl Alcohol Film)

  • 김영찬;김일출;신성련
    • 정보학연구
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    • 제8권1호
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    • pp.57-61
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    • 2005
  • In this study, polyvinyl alcohol film of japan and china products were measured by FT-IR spectrophotometer, ASTM D882-02(tensile strength) and KS M3048-2001 test method(Thermal Gravitational Analysis). The Chinese product became help in prime cost curtailment. It was confirmed as the result polyvinyl alcohol film which analyzes the Chinese product and the Japanese product. And the result stability which tries to measure the stability against heat was superior.

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사물인터넷과 미디어기업의 혁신 (Internet of Things and Innovative Media Firms)

  • 문상현
    • 한국융합학회논문지
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    • 제10권6호
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    • pp.157-164
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    • 2019
  • 본 논문은 새로운 디지털 기술로서 사물인터넷이 미디어기업 혁신에 어떻게 기여할 수 있으며 이를 위해 필요한 정책은 무엇인지 검토한다. 사물인터넷은 미디어기업의 상품/서비스, 생산공정과 비즈니스모델 혁신을 도움으로써 새로운 수익창출과 경쟁력 제고를 가능케 할 수 있다. 상호작용성과 몰입감을 높여 콘텐츠 완성도는 물론 소비경험을 제고시킴으로써 콘텐츠 경쟁력을 강화하고, 데이터가 핵심경쟁력으로 부상하는 시장 환경에서 타깃광고 등을 통해 수익모델을 개선하는데 기여할 수 있다. 미디어기업과 소비자 모두 사물인터넷을 통한 혁신의 혜택을 누리기 위해서는 혁신친화적 생태계가 구축되어야 한다. 가장 중요한 것은 사물인터넷에 대한 미디어기업의 인식전환과 적극적 투자이다. 정부 역시 사물인터넷의 혁신적 장점을 최대한 활용할 수 있는 제도적 인프라를 조성해야 한다. 가장 시급한 정책이슈는 개인정보수집과 데이터 활용에 관한 경직된 규제를 개선하고 사이버 보안을 강화하는 것이다.

벤처기업의 제품 및 시장 특성과 성과에 관한 연구 (A Study on Market/Product Characteristics and Venture Performance)

  • 서상혁;류재복
    • 기술혁신학회지
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    • 제9권2호
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    • pp.325-349
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    • 2006
  • 본 연구는 국내 벤처기업의 제품 및 시장특성과 성과에 관한 연구로서, 벤처기업의 생존율을 높일 수 있는 성과 요인들을 찾고자 하였다. 이를 위하여 창업 후 3년 이상 된 벤처기업을 대상으로 실증 분석을 통하여 연구하였으며, 변수로는 고객의 구매빈도, 분산정도, 기존유통망 의존도와 미디어광고 의존도, 높은 서비스요구정도, 높은 기술요구정도, 그리고 주문생산방식 등이 포함되었다. 연구결과 높은 서비스요구 정도는 경영성과에 긍정적인 영향을, 기존유통망 의존도와 주문생산 방식은 경영성과에 부정적인 영향을 주는 것으로 나타났다. 그러나 구매빈도, 고객 분산도, 기술요구정도, 미디어 광고 의존도는 본 연구에서 지지되지 못했다. 기술수준이 높은 제품 일수록 소비자와의 지식격차 해소를 위하여 좀 더 높은 서비스를 함께 제공하는 것이 경쟁우위를 확보하는데 유리하다고 할 수 있으며, 기존유통망과 미디어광고를 활용하는 것은 벤처기업에게는 불리한 조건임을 시사하고 있다. 또한 주문생산 방식을 택할 경우 기존 공급자들이 확보하고 있는 기술적 노하우와 유대관계로 시장진 입에 어려움이 있으며, 원청업체의 제약으로 성장에 한계가 있는 것으로 볼 수 있겠다.

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B2B 소프트웨어 유통 중소기업을 위한 고객과의 지속거래 유지 전략: 사례 연구 (Strategies for Continuous Transactions with Customers for B2B Software Retailers: Case Study)

  • 최용준;김완기
    • 유통과학연구
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    • 제16권12호
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    • pp.81-93
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    • 2018
  • Purpose - The purpose of this study was to propose a specific and empirical continuous transaction strategy through service quality of improvement to small and medium Korean companies whose main business is B2B distribution and sale of general-purpose SW. Research design, data, and methodology - The research procedure is largely divided into two phases. In the first phase, the service quality, the customer satisfaction, and the continuous transaction research hypothesis and the verification are carried out. Experimental data were collected from 450 companies, CEO companies of SMEs innovation institutes, and 510 companies from medium and large enterprises. From September 15 to October 5, 2015, 215 questionnaires were used. And research hypothesis and test were conducted by SPSS SW Ver. 20. Results - The results of the study confirm that service quality has a positive effect on customer satisfaction and continuous transaction: as the detailed items for improving the service quality, 'responsiveness', 'assurance' and 'empathy' have been adopted. Therefore, there are critical factors of a company's survival through continuous transaction. Conclusions - Through this study, we confirmed that the survival of small businesses require continuous improvement in service quality. Among the factors improving service quality, empathy means service satisfaction of customers; so, it is necessary to continuously improve it by evaluating customer satisfaction. Responsiveness means rapid response to customer needs and reliability; it is necessary to enhance customer responsiveness by continuous job training and service training. Finally, assurance is the same as sales product or after service. This means that it is necessary to not only issue the "supply contract," but also improve the reliability of the sales product by securing the competence of the consulting professional. However, because the service quality measurement factors selected in this study are the measurement factors that are mainly applied to large companies or those in the service industries, it is important to consider the type of sales of software distribution companies.

혁신형 IT 중소기업의 기술혁신에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting Technological Innovation of Innovative IT SMEs)

  • 김진국;황경태
    • 디지털융복합연구
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    • 제14권11호
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    • pp.201-224
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    • 2016
  • 본 연구는 혁신형 중소기업 중 IT 기업을 중심으로 기술혁신에 영향을 미치는 요인을 도출하고 각 요인이 기술혁신에 미치는 영향을 분석하였다. 연구모형은 중소기업과 혁신형 중소기업의 기술혁신에 영향을 미치는 요인간의 관계를 분석한 사전 연구의 결과를 기반으로 기술혁신의 영향요인으로 중요성이 입증된 요인을 추가하여 수립되었다. 연구모형은 독립변수로 혁신지향 문화, 연구개발 역량, 정보기술 역량, 리더십, 평가 및 보상, 매개변수는 지식경영활동, 종속변수는 기술혁신으로 구성된다. 분석 결과 주요한 연구결과는 다음과 같다. 기술혁신을 추구하는 IT 중소기업은 (1) 혁신을 지향하는 조직문화와 정보기술 역량 그리고 리더의 리더십에 주의를 기울여야 한다. (2) 사내 지식경영 활동은 필수적인 요인이다. (3) 성공적인 기술혁신을 위해서는 자체적인 기술개발에 대한 노력뿐만 아니라 다양한 국내 외 기술개발 주체들과 기술혁신 협력네트워크의 구축을 통해 연구개발 역량을 강화할 필요가 있다. (4) 평가 및 보상 제도의 디커플링 현상을 해결하는 것이 중요한 해결 과제로 보인다.

남성 소비자의 소비가치에 따른 신사복 구매행동의 차이 (Differences in Purchase Behavior of Men's Suits among Male Consumption Value Groups)

  • 강유림;박광희
    • 한국의류학회지
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    • 제42권4호
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    • pp.584-598
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    • 2018
  • This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

Factors Influencing Global Expansion/Scalability of Small and Medium Enterprises: A Kenyan Case

  • Osano, Hezron Mogaka
    • World Technopolis Review
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    • 제8권1호
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    • pp.21-42
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    • 2019
  • The purpose of this research was to investigate the factors influencing global expansion/scalability of Kenyan Small and Medium Enterprises (SMEs). Factor analysis and multiple/multivariate regression analysis to determine the functional relationship between independent variables (factors) and the dependent variable was used. The independent variables were: innovation & technology, fitness/appropriateness of management, global marketing strategy; and support environment and the dependent variable, global expansion/scalability. Data was collected from a survey of randomly selected firms of 205, drawn from a population of 440 firms from Kenya Manufacturers Directory, with 175 firms responding. The key findings from the research in relation to Kenyan SMEs were that: there is a functional relationship between global market strategy and global expansion; there is a functional relationship between innovation and technology orientation and global expansion, there is no significant functional relationship between supportive environment of firms and their global expansion; and there is no significant functional relationship between fitness/appropriateness of management and global expansion/scalability. The implications for practice is that the ranking of the factors in order of priority supports focusing concern on the orientation of business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation and technology, product adaptation, service orientation, collaborative ventures, and long-range vision as key factors in making Kenyan firms successful in the international market. The implication for policy and practice is that there is need for collaboration between industry and government in pursuing policies for global expansion/scalability and among SMEs and large enterprises particularly in areas of rapid technological change.

Innovation and investment strategies to intensify the potential modernization and to increase the competitiveness of microeconomic systems

  • Tulchynska, Svitlana;Vovk, Olha;Popelo, Olha;Saloid, Stanislav;Kostiunik, Olena
    • International Journal of Computer Science & Network Security
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    • 제21권6호
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    • pp.161-168
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    • 2021
  • Within the article, strategic guidelines for the modernization of microeconomic systems are identified. Modernization levels of the potential implementation are formalized for enterprises: contractile, extensive technical, technological, progressive, adaptive, steady, intensive, creative, absolute and leader modernization. This allowed to specify the directions and tasks of the enterprise modernization at different management levels. Accordingly, the conditions and criteria for selecting resource tools are set. It is proved that the strategies of the potential modernization of enterprises must be carried out at four main management levels: first, at the enterprise level; secondly, for a particular type of product / service; third, by functional directions of modernization of separate spheres of the enterprise activity or responsibility, fourth, at the level of structural units of the enterprise. It is substantiated that in the processes due to the activation of the potential modernization, the resources are transformed into the results of the innovation implementation and the investment strategies modernization. A system of tasks for the corporate strategies implementation in order to modernize microeconomic systems has been formed. Key vectors of the activation determine the nature and properties of investment resources and necessary innovations to enhance the modernization potential. Therefore, the system of innovation and investment strategies' modernization, based on the vector and resource provision of the modernization process, is specified:

신규사업성공과 전략적 기술혁신전략: 현대중공업의 엔진사업진출과 HEMAPT시스템 개발 (New Business Success using Strategic Innovation Strategy: Marine Engine Business and HEMAPT System of the Hyundai Heavy Industries Co.)

  • 김화영
    • 서비스연구
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    • 제6권2호
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    • pp.23-35
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    • 2016
  • 기업은 신규사업진출을 통해 이윤확대와 기업성장을 도모한다. 기업의 신규사업진출은 신시장 확보, 새로운 이익창출로 기업발전과 좋은 일자리를 창출하는 창조경제실현에 기여한다. 그러나 신규사업진출은 새로운 기업 환경에의 적응, 신규투자의 부담, 사업성공의 불확실성 등을 수반하기 때문에 신규사업진출은 실패율이 매우 높은 위험한 의사결정이다. 따라서 신규사업진출을 위해서는 제품혁신, 프로세스 혁신, 비즈니스 모델 혁신, 파괴적 혁신, 전략적 혁신 등의 혁신 전략이 중요하며, 이를 성공적으로 추진함으로써 기업은 엄청난 경제적 성과를 얻게 된다. 특히 기업이 추구하는 신규사업과 아울러 기술혁신전략, IT개발은 모두 중요하며, 이들 간의 연계방안은 신규사업성공에 주요 요인으로 간주된다. 현대중공업은 국내 조선산업 및 정밀기계공업의 발전을 위해서 선박용 대형엔진사업을 추진하면서 신규사업 진출전략과 기술혁신전략 및 IT전략 간 연계의 중요성을 인식하고 이를 과감히 추구했다. 이 결과로 현대중공업은 유럽 및 일본의 엔진제작회사들과의 경쟁에서 이들을 넘어 세계 최대의 엔진제작회사로 올라섰다. 이 과정에서 현대중공업은 엔진사업진출의 성공을 위해 전략적 기술혁신전략을 추구했다. 본 연구는 이 전략의 핵심적인 내용으로서, 첨단 장비인 CNC공작기계의 도입과 장비운용에 필수적인 HEMAPT시스템의 개발을 추진해 국내 최초로 구축함으로써, 이를 기반으로 신사업진출에 성공한 사례를 조사, 분석해서 사업의 성공요인과 시사점을 제시한다.

Integration of Products and Services of Korean Firms and Innovation Policy Directions

  • Jang, Pyoung Yol
    • STI Policy Review
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    • 제3권2호
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    • pp.111-129
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    • 2012
  • The integration of products and services is being expanded in both manufacturing and service companies such as in Apple's iPod & iTunes, Amazon's Kindle, and Hyundai Motor Company's Mozen. This phenomenon has recently accelerated due to multiple factors including market change, lessening of differences in quality of products or services, the paradigm of participation and sharing, and deindustrialization and evolution toward becoming a service economy. The objective of this paper is to investigate and analyze the status and characteristics of integration of products and services in Korean firms and to suggest policy directions promoting this integration. Towards this purpose, income statements from the Korea Listed Companies Association (KLCA) database of companies listed on the Korea Stock Exchange are analyzed regarding the servitization of manufacturing firms as well as the productization of service firms. In addition, this research investigates the Korean Innovation Survey 2011 database for the service sector and 2010 database for the manufacturing sector in order to evaluate R&D activity in each. In the manufacturing sector, the average ratio of service sales (servitization) was low at 0.208, with bias in the level and distribution of ratios associated with the manufacturing sector. 18 out of a total of 23 sectors (78%) have low servitization, showing there's a long way to go for servitization in the Korean manufacturing sector. In the service sector, the average ratio of product sales (productization) was 9.53%, which is relatively high compared to that of the manufacturing sector. However, the distribution of ratios is also biased, as with the manufacturing sector. Based on this analysis, policy directions are proposed in terms of 1) R&D, 2) concept boost, 3) R&D result spread, 4) statistics, 5) infrastructure and 6) green growth.