• Asia Marketing Journal
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• v.15 no.3
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• pp.31-52
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• 2013

The metacognitive experience of the ease or difficulty with which new, external information can be processed, referred to as 'processing fluency,' has been shown to influence a wide range of human judgments including truth judgments, familiarity judgments, risk perception, evaluation, and preference (see Alter and Oppenheimer 2009 for a review). The current research explores the possibility of a consumer's product innovativeness judgment based on the difficulty of processing new information. In specific, this study examines if the inferential link between (dis)fluency-(un)familiarity can feed into the perception of innovativeness. This study also explores how a consumer's processing motivation can moderate the consumer's reliance on processing fluency in judgments and how the influence of fluency can vary depending on judgment task orders. In an experiment, participants rated a new product's innovativeness and then indicated their product attitude (or vice versa depending on the judgment task order condition) after reading a product review article that was printed in either an easy-to-read or a difficult-to-read font (for fluency manipulation). The findings show that low need for cognition individuals infer higher product innovativeness when processing product information is difficult rather than easy, consistent with the common assumption that 'new information is more difficult to process than familiar information.' The findings also suggest that once low fluency is attributed to innovativeness, it may no longer lead to a negative response to the product. High need for cognition individuals' judgments on product innovativeness are not affected by fluency. The findings also demonstrate a judgment task order effect on the use of fluency in judgments (e.g., Xu and Schwarz 2005). This study provides the first evidence that an individual's fluency experience can be used as a source of information in product innovativeness judgments especially under low processing motivation conditions. The findings can help marketers better understand the malleability of consumer judgments and perceptions of product characteristics (e.g., product innovativeness) by demonstrating an interesting interplay of processing fluency, processing motivation, and judgment task-related contextual factors.

• Journal of Korean Institute of Industrial Engineers
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• v.39 no.1
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• pp.1-9
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• 2013

The current manufacturers have generated tremendous amount of digitized product data to efficiently share and exchange it with other stakeholders or various software systems for product development. The digitized product data is a valuable asset for manufacturers, and has a potential to support high level strategic decision makings needed at many stages in product development. However, the lack of studies on extraction of key performance indicators(KPIs) from product data management(PDM) databases has prohibited manufacturers to use the product data to support the decision makings. Therefore this paper examines a possibility of an architecture that supports KPIs for evaluation of product development performances, by applying multidimensional product data model and on-line analytic processing(OLAP) to operational databases of product data management. To validate the architecture, the paper provides a prototype product data management system and OLAP applications that implement the multidimensional product data model and analytic processing.

• Proceedings of the Korean Society for Food Science of Animal Resources Conference
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• 1997.11a
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• pp.153-153
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• 1997

• Journal of Korean Institute of Industrial Engineers
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• v.40 no.4
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• pp.366-374
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• 2014

This study assessed and analysed a result of a product design experiment through Product Data Analytics (PDA), to find reasons for failure of some projects in the experiment. PDA is a computer-based data analysis that uses Product Data Management (PDM) databases as its operational databases. The study examines 20 product design projects in the experiment, which are prepared to follow same product development process by using an identical PDM system. The design result in the PDM database is assessed and analysed by On-Line Analytical Processing (OLAP) and data mining tools in PDA. The assesment and analysis reveals the lateness in creation of 3D CAD models as the main reason of the failure.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.21 no.3
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• pp.56-62
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• 2022

The tank engine clutch flange constitutes a tank on which the engine and transmission of the tank are mounted. The engine clutch flange is fabricated using a difficult-to-cut material that exhibits high strength and hardness. It is difficult to process and requires considerable processing expertise. In addition, the engine clutch flange for the tank requires high machining precision because it is a system in which the connection is detachable. Because it requires high processing precision, the measurement of products equally important as processing. However, productivity is low owing to the significant amount of time required to measure each product using a three-dimensional coordinate measuring machine. Hence, this study is conducted to improve the productivity of the female tank engine clutch flange. Dedicated hobs and jigs are designed and manufactured to convert the existing end-mill cutting processing into hobbing cutting processing. An engine clutch for the tanks is manufactured using the manufactured dedicated hob and jig, and the shortening time is verified by measuring the processing time. In addition, a jig for inspection is designed and manufactured to measure the precision of the product. To verify the inspected product, the product precision is measured using a contact-type three-dimensional coordinate measuring machine and a surface roughness measuring instrument. The study confirmed that the productivity of the engine clutch flange product for tanks can be improved by simplifying the process, reducing the processing time, and simplifying product inspection.

• Proceedings of the Korea Society for Simulation Conference
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• 2000.11a
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• pp.165-173
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• 2000

Analytic models have been developed to solve integrated production-distribution problems in supply chain management (SCM). As one of major constraints in analytic models, capacity, which is the total operation time in this paper has mostly been known or disregarded assuming infinite capacity. Also, as major factors, machine processing time to fabricate or assemble a part or product at a certain machine center in production system and vehicle processing time to deliver a product to a customer by a certain vehicle in distribution system have been fixed and regarded as a static factor, But in the real systems significant differences exit between capacity and the required time to achieve the production-distribution plan and between processing time and consumed time to process a part or product. In this paper, capacity and processing times in the analytic model are considered as dynamic factors and adjusted by the results from independently developed simulation model, which includes general production-distribution characteristics. Through experiments, we obtain the more realistic solutions reflecting stochastic natures by performing the iterative analytic-simulation procedure.

• Transactions of Materials Processing
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• v.32 no.5
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• pp.247-254
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• 2023

This study conducted the wear tests on bending punches coated with PVD CrN and examined the surface quality of the product formed by each punch in the forming of uncoated TRIP1180 sheets. The study quantitatively estimated the surface quality of the product by measuring the roughness and imaging the product surface. The correlation between the punch wear depth and the product surface roughness was quantitatively analyzed. The results showed that before failure occurs, the product roughness was comparable with that of the as-received, and the product surface was smooth without scratches and defects. However, after failure, the punch wear is caused by fretting wear mechanism, and a punch whose coating is not completely peeled plows the product surface, resulting in severe scratches with grooves and ridges on the product surface. Severe wear on the punch surface caused by fretting wear can rapidly degrade the product surface quality as it is directly affected by the punch surface condition, and the product surface quality accurately reflects the punch wear condition.

• Proceedings of the Korean Society for Food Science of Animal Resources Conference
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• 1997.11a
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• pp.154-154
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• 1997

• Proceedings of the Korean Society for Food Science of Animal Resources Conference
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• 1997.11a
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• pp.155-155
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• 1997

• Archives of design research
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• v.16 no.1
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• pp.289-296
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• 2003

The thesis is a study of the information model for the information collection and systematization in the way of product design. In the past, the design was made by the designers hands, worked with the material directly, but today's product design, the material diverted to information, can be considered as it is made essentially through information collection and systematization processing. If the product design is considered the information processing, usually it means a qualitative change of the product design information, not a quantitative change of the information theory. A focus of the study is to grope for a way of changing the subject to information, dealing with when the product design intends to purposes, not the material, When a way of the product design was discussed to solve the problems rationally, in the past, if it is considered as quantitative, qualitative and organic methods and modeling as their means based on the process model, [analysis-generalization-estimation], are formal ism, the way of product design as information is that the product direction as a substance should go through the design information processing, making an alternative plan with the information model cycling to natural order. Because success or failure of the product design in the future depends on information as material.