• The Journal of Asian Finance, Economics and Business
• /
• 제9권4호
• /
• pp.109-120
• /
• 2022

This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

• 한국전자거래학회지
• /
• 제21권1호
• /
• pp.79-90
• /
• 2016

문제 상황에 처한 사용자가 정보기술 역량을 활용하여 언제 어디서든 문제의 해결에 필요한 정보 및 지식을 완전히 자동화된 방식으로 제공받을 수 있도록 하는 자율적 지식서비스는, 사용자의 지적 탐구욕구의 증가와 더불어 정보기술 인프라의 고도화에 따라 더욱 많은 관심을 받고 있다. 기존의 지식서비스는, 지식의 획득과 분배 과정을 모두 다루는 것이 아닌, 지식의 분배 과정에 편향되어 집중되는 문제점을 갖고 있어, 사용자에게 분배되는 지식의 품질요건에 입각한 지식의 획득이 이루어지지 못한다. 따라서 본 연구는 지식이 획득되는 단계부터 사용자에게 분배되는 단계까지 일련의 과정을 완전 자동화하는 자율적 지식서비스의 프레임워크를 제시한다. 또한 이를 구성하는 요소기술을 도출 및 명세하여, 자율적 지식서비스의 프로토타입 시스템인 ASKs(Application Suite for Knowledge Service)를 개발한다. 본 연구를 통해, 특정 기술에 국한되어 정의되는 지식서비스의 범위를 확장하여, 보다 사용자 친화적이며 현실적 적용가능성이 높은 지식서비스의 구현이 촉진될 수 있다.

• 유통과학연구
• /
• 제16권6호
• /
• pp.15-23
• /
• 2018

Purpose - This paper aims to explore the distribution and application of community-based disaster risk information and employ a case study as a qualitative research method to make some implications and suggestions for disaster management in the future. Research design, data, and methodology - This research has basically adopted an idiographic approaches to examine the basic policy of integrated flood risk management of Shiga prefecture in Japan. The methodology is based on a retrospective analysis, which starts from critical events and traces backwards processes to find out what goes well or wrong. Results - The results of this paper support that the multiple stakeholders in a community have to share and distribute disaster risk information in the proper time. The distribution and application of community-based disaster risk information cannot be overemphasized in that the local communities are culturally rich in traditional flood management knowledge, have voluntary organizations and have enjoyed mutual support and human network to cope with floods. Conclusions - The study results also imply that local residents of the community will be abe to have an important role in coping with natural disasters, which involves more proactive actions than passive actions for the enhancement of disaster management.

• 청정기술
• /
• 제22권1호
• /
• pp.62-72
• /
• 2016

요즈음은 국내외적으로 강화되고 있는 환경규제와 생산공정에서의 안전 강화 등으로 중소·중견기업들의 사전예방 시스템 구축이 매우 필요한 시기이다. 이에 반해 산업환경과 생산안전(ES)을 융합하는 전문가들의 네트워크는 물론 지식서비스 기업조차 지원을 할 수 있는 준비가 충분하지 않은 상태이다. 본 연구에서는 전문가의 설문조사를 통하여 산업환경과 생산 안전(ES)의 융합에 대한 현주소를 살펴보고, 이를 타개하기 위한 방법으로 ES 지식 클러스터 구축방안을 제안하였다. ES 융합 방법론의 개발과 보급, 효율성 분석과 라운드테이블 개최 등에 대한 세부 전략도 함께 제안하였다.

• 유통과학연구
• /
• 제10권6호
• /
• pp.39-53
• /
• 2012

기업에 경쟁우위를 가져다주는 많은 자원들 중에서 특히 지식(knowledge)은 생산 활동을 위해 다른 자원을 변화시키거나 확보할 수 있도록 만드는 중요한 자원으로 알려져 있다. 이러한 조직 내 지식은 다양한 형태로 존재하고, 다양한 장소나 개인에게 산재해 있기 때문에, 이를 통합하고 체계적으로 활용하기 위한 기업의 전사적 관리 활동이 필요하다. 특히 지식관리시스템(KMS: knowledge management systems)은 조직 내 지식을 창조하고, 공유하고, 적절히 사용함으로써 지식관리 프로세스를 지원하고 조직이 가진 지식자원의 가치를 극대화하여 기업의 학습조직화와 성과 증진을 이끌 수 있다. 이에 본 연구는 국내 대표적인 프랜차이즈 기업인 파리바게뜨의 성공적인 지식관리시스템운영 사례를 분석하여 프랜차이즈 기업들의 지식경영을 강화 및 지식관리시스템(KMS) 구축과 개선을 위한 구체적인 시사점을 제안하고자 하였다. 결과적으로 최고경영층의 관심과 지원, 능동적인 지식 공유와 활용을 위한 학습조직 문화, 네트워크 활성화를 통한 지식의 변환, 정보기술, 지식경영의 내재화를 위한 촉진제도와 보상이라는 5가지 주요 요인이 프랜차이즈 기업의 지식관리시스템의 성공적 운영을 위해 반드시 고려되어야 하는 요인임을 밝혀낼 수 있었다.

• 상하수도학회지
• /
• 제20권6호
• /
• pp.799-811
• /
• 2006

As an alternative measure to replace reactive stance with proactive one, a risk based management scheme has been commonly applied to enhance public satisfaction on water service by providing a higher creditable solution to handle a rehabilitation problem of pipe having high potential risk of leaks. This study intended to examine the feasibility of a simulation model to predict a recurrence probability of pipe leaks. As a branch of the data mining technique, probabilistic neural network (PNN) algorithm was applied to infer the extent of leaking recurrence probability of water network. PNN model could classify the leaking level of each unit segment of the pipe network. Pipe material, diameter, C value, road width, pressure, installation age as input variable and 5 classes by pipe leaking probability as output variable were built in PNN model. The study results indicated that it is important to pay higher attention to the pipe segment with the leak record. By increase the hydraulic pipe pressure to meet the required water demand from each node, simulation results indicated that about 6.9% of total number of pipe would additionally be classified into higher class of recurrence risk than present as the reference year. Consequently, it was convinced that the application of PNN model incorporated with a data base management system of pipe network to manage municipal water distribution network could make a promise to enhance the management efficiency by providing the essential knowledge for decision making rehabilitation of network.

• 산경연구논집
• /
• 제13권5호
• /
• pp.27-40
• /
• 2022

Purpose: Research on job crafting has thus far focused on how alter job demand and resources behaviors relate to employee task performance. However, job crafting behaviors do not necessarily have an impact only on task performance, but also on employees' contextual performance, a phenomenon that has little research in job crafting research. Therefore, this study aims to investigate the effect of job crafting on task performance or contextual performance and the mediating effect of work engagement between them in the Chinese context. Research design, data and methodology: In order to achieve the above research goals and test the proposed hypotheses, we used a cross-sectional design and a self-administered questionnaire to collect quantitative data from September 8, 2021 to September 27, 2021 among knowledge workers in Shandong Province various financial companies and finally analyzed 211 questionnaires. Descriptive statistics and research model analysis were performed using SPSS 25.0 Version and AMOS 27.0 Version to test the developed hypotheses. Results: The results are as follows; firstly, the study showed that job crafting of employees had a significant positive impact on task performance and contextual performance. Secondly, the higher job crafting of employees, the higher their work engagement. Thirdly, this study showed that work engagement of employees had a positive impact on task performance and contextual performance. Fourthly, we predicted and found that work engagement of employees had a positive mediating effect between job crafting and task performance and a positive mediating effect between job crafting and contextual performance. Overall, this study showed that the proactive job crafting behaviors of employees enhance their engagement for their work, which in turn improves task performance and contextual performance. Conclusions: This paper develops job crafting research by exploring the positive impact of job crafting on employees' task performance or contextual performance through their work engagement. It also proposes that both job crafting behaviors and work engagement are important approaches to improve employees' task performance or contextual performance. Practical implications for organizations, such as increasing employee' work engagement, as well as the limitations and suggestions are concluded for the future research directions.