• Title/Summary/Keyword: Proactive Knowledge Distribution

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Exploring How Gamification Design Drives Customers' Co-Creation Behavior in Taiwan

  • CHEN, Tser-Yieth;HUANG, Yu-Chen;LI, Pei-Fang
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.4
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    • pp.109-120
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    • 2022
  • This study has incorporated the mechanics-dynamics-emotions (MDE) and two behavioral learning paths to investigate the customers' co-creation behavior in Taiwan. The intuitive path begins with a gamification design that reflects the customers' proactive and innovative behavior; the cognitive path begins with persuasion knowledge remarks based on rational and reactive reasoning. These two paths conclude what forms user co-creation. The study collects data of 505 active social media users in Taiwan and employs structural equation modeling. The empirical findings demonstrate persuasive knowledge and gamification design are significantly associated with self-reference, and in turn, positively associated with co-creation. It indicates that cognitive behavior plays the main role in forming co-creation. Participants are more drawn to co-creation behaviors by the marketing contents that prompt reactive behaviors than proactive ones. Therefore, marketing managers can use appropriate stimuli to enhance co-creation behavior. Companies can design activities related to users, and more accessible for reactive, instead of proactive behavior, i.e., asking for their initiatives. It also suggests that companies' marketing campaigns should involve key opinion leaders matching the product image and the target audience's preferences. The novelty of this study is to introduce a novel augmented MDE framework to extend the "dynamics" into the incubation and implementation stage.

Application Suite for Autonomous Management and Service of Verbal Knowledge (음성형 지식의 자율적 관리 및 서비스를 위한 애플리케이션 스위트 개발)

  • Yoo, Keedong
    • The Journal of Society for e-Business Studies
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    • v.21 no.1
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    • pp.79-90
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    • 2016
  • Autonomous knowledge service, a fully-automated and pervasive service for knowledge acquisition and support based on the power of recent ITs is gaining tremendous interest more and more, as not only the level of users' intelligence increases but also the maturity of IT infrastructure improves. Conventional approaches of knowledge service, however, could not satisfy users because they usually provided undesired knowledge which had been acquired without considering users' want. In other words, knowledge acquisition and distribution were separately performed. This research, therefore, suggests an amended autonomous knowledge service framework by fully-automating the whole phases of knowledge life cycle, from knowledge acquisition to distribution. ASKs, the prototype system of this research, is also implemented by defining and specifying component technologies which constituently compose suggested framework. More user-friendly and applicable way of knowledge service will be derived and facilitated through this research.

Distribution and Application of Community-based Disaster Risk Information : Lessons from Shiga Prefecture in Japan

  • Choi, Choongik;Choi, Junho
    • Journal of Distribution Science
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    • v.16 no.6
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    • pp.15-23
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    • 2018
  • Purpose - This paper aims to explore the distribution and application of community-based disaster risk information and employ a case study as a qualitative research method to make some implications and suggestions for disaster management in the future. Research design, data, and methodology - This research has basically adopted an idiographic approaches to examine the basic policy of integrated flood risk management of Shiga prefecture in Japan. The methodology is based on a retrospective analysis, which starts from critical events and traces backwards processes to find out what goes well or wrong. Results - The results of this paper support that the multiple stakeholders in a community have to share and distribute disaster risk information in the proper time. The distribution and application of community-based disaster risk information cannot be overemphasized in that the local communities are culturally rich in traditional flood management knowledge, have voluntary organizations and have enjoyed mutual support and human network to cope with floods. Conclusions - The study results also imply that local residents of the community will be abe to have an important role in coping with natural disasters, which involves more proactive actions than passive actions for the enhancement of disaster management.

Value Chain Network of Environment and Safety for the Industry : Its Necessity and Disclosure (산업환경·생산안전 가치창출 네트워크 구축 필요성과 담론)

  • Kim, Jae Youn;Lee, Hankyung
    • Clean Technology
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    • v.22 no.1
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    • pp.62-72
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    • 2016
  • These days, it seems to be a core time to build proactive prevention systems for small and medium sized enterprises due to the reinforced safety in the production process and the strong environmental regulations (ES) both at home and abroad. On the other hand, a network of experts that combines the industrial environment and production safety as well as even the knowledge services companies are not quite enough to prepare to support them. In this study, through a survey of experts the current statue of the convergence of industrial environment and production safety were reviewed, and the structure of knowledge ES cluster was proposed to overcome this current state. Detailed strategies such as the development and distribution of ES convergence methodology, ES efficiency analysis and an ES roundtable.

Knowledge Management Strategy of a Franchise Business : The Case of a Paris Baguette Bakery (프랜차이즈 기업의 지식경영 전략 : 파리바게뜨 사례를 중심으로)

  • Cho, Joon-Sang;Kim, Bo-Yong
    • Journal of Distribution Science
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    • v.10 no.6
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    • pp.39-53
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    • 2012
  • It is widely known that knowledge management plays a facilitating role that contributes to upgrading organizational performance. Knowledge management systems (KMS), especially, support the knowledge management process including the sharing, creating, and using of knowledge within a company, and maximize the value of knowledge resources within an organization. Despite this widely held belief, there are few studies that describe how companies actually develop, share, and practice their knowledge. Companies in the domestic small franchise sector, which are in the early stages in terms of knowledge management, need to improve their KMS to manage their franchisees effectively. From this perspective, this study uses a qualitative approach to explore the actual process of knowledge management implementation. This article presents a case study of PB (Paris Baguette) company, which is the first to build a KMS in the franchise industry. The study was able to confirm the following facts through the analysis of target companies. First, the chief executive's support is a critical success factor and this support can increase the participation of organization members. Second, it is important to build a process and culture that actively creates and leverages information in knowledge management activities. The organizational learning culture should be one where the creation, learning, and sharing of new knowledge is developed continuously. Third, a horizontal network organization is needed in order to make relationships within the organization more close-knit. Fourth, in order to connect the diverse processes such as knowledge acquisition, storage, and utilization of knowledge management activities, information technology (IT) capabilities are essential. Indeed, IT can be a powerful tool for improving the quality of work and maximizing the spread and use of knowledge. However, during the construction of an intranet based KMS, research is required to ensure that the most efficient system is implemented. Finally, proper evaluation and compensation are important success factors. In order to develop knowledge workers, an appropriate program of promotion and compensation should be established. Also, building members' confidence in the benefits of knowledge management should be an ongoing activity. The company developed its original KMS to achieve a flexible and proactive organization, and a new KMS to improve organizational and personal capabilities. The PB case shows that there are differences between participants perceptions and actual performance in managing knowledge; that knowledge management is not a matter of formality but a paradigm that assures the sharing of knowledge; and that IT boosts communication skills, thus creating a mutual relationship to enhance the flow of knowledge and information between people. Knowledge management for building organizational capabilities can be successful when considering its focus and ways to increase its acceptance. This study suggests guidelines for major factors that corporate executives of domestic franchises should consider to improve knowledge management and the higher operating activities that can be used.

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Probabilistic Neural Network for Prediction of Leakage in Water Distribution Network (급배수관망 누수예측을 위한 확률신경망)

  • Ha, Sung-Ryong;Ryu, Youn-Hee;Park, Sang-Young
    • Journal of Korean Society of Water and Wastewater
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    • v.20 no.6
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    • pp.799-811
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    • 2006
  • As an alternative measure to replace reactive stance with proactive one, a risk based management scheme has been commonly applied to enhance public satisfaction on water service by providing a higher creditable solution to handle a rehabilitation problem of pipe having high potential risk of leaks. This study intended to examine the feasibility of a simulation model to predict a recurrence probability of pipe leaks. As a branch of the data mining technique, probabilistic neural network (PNN) algorithm was applied to infer the extent of leaking recurrence probability of water network. PNN model could classify the leaking level of each unit segment of the pipe network. Pipe material, diameter, C value, road width, pressure, installation age as input variable and 5 classes by pipe leaking probability as output variable were built in PNN model. The study results indicated that it is important to pay higher attention to the pipe segment with the leak record. By increase the hydraulic pipe pressure to meet the required water demand from each node, simulation results indicated that about 6.9% of total number of pipe would additionally be classified into higher class of recurrence risk than present as the reference year. Consequently, it was convinced that the application of PNN model incorporated with a data base management system of pipe network to manage municipal water distribution network could make a promise to enhance the management efficiency by providing the essential knowledge for decision making rehabilitation of network.

The Effects of Job Crafting on Task and Contextual Performance: Focusing on the Mediating Effect of Work Engagement

  • JIANG, Feng;WANG, Li;YAN, Lei
    • The Journal of Industrial Distribution & Business
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    • v.13 no.5
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    • pp.27-40
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    • 2022
  • Purpose: Research on job crafting has thus far focused on how alter job demand and resources behaviors relate to employee task performance. However, job crafting behaviors do not necessarily have an impact only on task performance, but also on employees' contextual performance, a phenomenon that has little research in job crafting research. Therefore, this study aims to investigate the effect of job crafting on task performance or contextual performance and the mediating effect of work engagement between them in the Chinese context. Research design, data and methodology: In order to achieve the above research goals and test the proposed hypotheses, we used a cross-sectional design and a self-administered questionnaire to collect quantitative data from September 8, 2021 to September 27, 2021 among knowledge workers in Shandong Province various financial companies and finally analyzed 211 questionnaires. Descriptive statistics and research model analysis were performed using SPSS 25.0 Version and AMOS 27.0 Version to test the developed hypotheses. Results: The results are as follows; firstly, the study showed that job crafting of employees had a significant positive impact on task performance and contextual performance. Secondly, the higher job crafting of employees, the higher their work engagement. Thirdly, this study showed that work engagement of employees had a positive impact on task performance and contextual performance. Fourthly, we predicted and found that work engagement of employees had a positive mediating effect between job crafting and task performance and a positive mediating effect between job crafting and contextual performance. Overall, this study showed that the proactive job crafting behaviors of employees enhance their engagement for their work, which in turn improves task performance and contextual performance. Conclusions: This paper develops job crafting research by exploring the positive impact of job crafting on employees' task performance or contextual performance through their work engagement. It also proposes that both job crafting behaviors and work engagement are important approaches to improve employees' task performance or contextual performance. Practical implications for organizations, such as increasing employee' work engagement, as well as the limitations and suggestions are concluded for the future research directions.