• 제목/요약/키워드: Print Magazine

검색결과 67건 처리시간 0.02초

광고 모델의 속성이 브랜드 친밀도, 개성, 선호도에 미치는 영향: 잡지 인쇄 광고를 중심으로 (Brand Familiarity, Personality, and Preference influenced by Attributes of Model in Print Ad of Magazine)

  • 이광숙
    • 한국인쇄학회지
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    • 제30권2호
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    • pp.69-78
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    • 2012
  • This research attempts to analyze how attributes of ad model influence on brand familiarity, personality, and preference among consumers. Attributes of ad model was classified into three; attractiveness, professionalism, and reliability. One hundred of consumers who lived in Daejeun City were selected as respondents for this research. The result of hypothesis I showed that attributes of ad model significantly influenced on brand familiarity. it was the result of hypothesis II that both Attractiveness and professionalism of ad model affected brand personality. It was also found that attractiveness and professionalism are significantly brand preference from the result of hypothesis III. In conclusion, findings showed that attractiveness of ad model mostly influenced on brand familiarity, personality, preference.

긍정적인 제품 이미지 향상을 위한 미디어 마케팅 전략 방안 (Mass Media Marketing Strategy for Positive Product Image)

  • 문성준;오세종
    • 디자인학연구
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    • 제18권4호
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    • pp.205-214
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    • 2005
  • 이 연구의 목적은 미디어 채널의 관점에서 효율적인 마케팅 전략 방안을 수립할 것인가를 사례연구를 이용하여 체계적으로 분석하고자 하는 것이다. 과거의 연구 결과들을 보면 기업의 이미지를 묘사하는 TV, 신문, 라디오, 잡지 등의 미디어는 소비자들의 선호도, 전문성, 신뢰성으로 구성된 브랜드 행위에 중요한 영향을 미친다는 것을 보여 주었다 즉, 기업은 효율적인 홍보 방안을 수립하기 위하여 체계적인 미디어 선택 전략을 지녀야 한다. 이러한 점을 고려하여 본 논문에서는 계층회귀분석을 실시하여 실증적인 분석을 시도하였다. 결과적으로 기업 홍보 전략을 수립 할 때 TV와 라디오는 소비자들에게 기업의 긍정적인 선호도를 증진하는데 신문과 잡지보다 뛰어나고, 신문과 잡지는 기업의 전문성을 증진하는데 유용하다는 것을 보여 주었다. 그리고 신문과 잡지는 기업의 신뢰도를 향상시키는데 TV와 라디오보다 뛰어난 매체임을 보여 준다. 이 결과는 영상매체가 흥미를 보다 유발하고, 지면 매첸가 신뢰성을 더욱 유발한다는 기존의 이론과도 일치되는 것으로 밝혀졌다.

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패션 전달수단의 역사적 변천 연구 (A Study about the Historic Changes of Fashion Delivery Methods)

  • 이경희
    • 한국의상디자인학회지
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    • 제6권2호
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    • pp.49-62
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    • 2004
  • By delivery means of fashion information, fashion dolls appeared in 18th century. According to development of printing, delivery means of fashion information changed from fashion dolls to fashion plates. Fashion plates offer a colorful and in depth view of the stylish fashions of the past. First fashion plate was Hollars print that was inserted to $\ulcorner$La Galerie des Modes et Costumes Francais$\lrcorner$ and that was published at England in 1643. First fashion plate in France could assumes as winter deshabill that was inserted to $\ulcorner$Le Mercure Galant$\lrcorner$ in 1678. The widespred publication of fashion plates began in England and France in the late 18th century. The first true fashion magazine $\ulcorner$The Ladys Magazine$\lrcorner$ was published at London in 1770. And suddenly similar plates were being published all over Europe. Fashion plates reached their height of popularity in the mid-1800s. Modern age in Europe for fashion magazines golden age, hundreds kinds of fashion magazines published in Europe. Copyright laws in Europe were not enforced, resulting in widespread piracy of fashion designs and plates. After 19th century, America and Europe used much Paris imitation plate. $\ulcorner$The Ladys Magazine$\boxUl$, $\ulcorner$La Gallerie des Modes et Costumes Francais$\lrcorner$, $\ulcorner$Les Cabinet des Modes$\lrcorner$, $\ulcorner$Journal des Dames et des Modes$\lrcorner$, $\ulcorner$The Ladys Monthly Museum$\lrcorner$ were the important fashion magazines in 18th century. $\ulcorner$The Ladys Pocket Magazine$\lrcorner$, $\ulcorner$La Mode$\lrcorner$, $\ulcorner$Le Follet$\lrcorner$, $\ulcorner$La Mode Illustree$\lrcorner$, $\ulcorner$$\ulcorner$The Queen$\lrcorner$ were the important fashion magazines in 19th century. $\ulcorner$Journal des Dames et des Modes$\lrcorner$, $\ulcorner$Gazette du bon ton$\lrcorner$ were the important fashion magazines in early 20th century.

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현대 데님 패션에 표현된 페미니즘의 표현양식 (A Study on Feminism Expression Style of Modern Denim Fashion)

  • 이민경;한명숙
    • 복식문화연구
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    • 제10권4호
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    • pp.461-472
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    • 2002
  • The purpose of this study was to analyze the expressive style of radical feminism and post-modern feminism appearing on the contemporary denim fashion by examining pictures from professional fashion magazine Vogue. For this study, I investigated documents to study the characteristic of radical feminism and post-modern feminism and classified the contemporary denim fashion into erotic look, endrogynous look and deconstructive look. The results of study on the expression style of feminism reflected on the contemporary denim fashion were as follows: First, radical feminism emphasizes that women's sexual feature is never inferior to men's. Therefore in denim fashion, erotic style which emphasize on women's sexual beauty is represented by making hot pants, mini skirt, halter blouse of denim and by using colored jeans and flower print or beads on denim. Second, post-modern feminism has been represented by disregarding or intergrating the existed rule as refusing sexual discrimination. It has been represented in fashion as an endrogynous style by representing neutral gender image. Today, it is represented in denim fashion by mixing a different fabric with denim and matching womanish design with mannish design. Third, post-modem feminism are classified into unfixed expression of genders and the deconstructive expression of methodology. The deconstructive expression of denim fashion is represented by using the damage of fabric by making a hole or tearing intentionally or fraying edge of denim. Also the unfinished designs and transformed dressing are used to express the deconstructive character in denim.

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남성 잡지 광고의 섹슈얼 이미지 내용분석 -메트로섹슈얼, 레트로섹슈얼, 호모섹슈얼을 중심으로- (Content Analysis of Sexual Images in Men's Magazine Advertisements -Metrosexual, Retrosexual, Homosexual-)

  • 이은선;안정선
    • 한국콘텐츠학회논문지
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    • 제13권7호
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    • pp.80-90
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    • 2013
  • 빠르게 성장하는 니치 시장으로 게이 소비자들의 인기도는 계속 높아짐에도 불구하고 소비자의 성별, 인종, 성적 이미지에 대한 광고 콘텐츠를 분석한 연구들과 비교할 때, 게이 소비자에 대한 학문적 관심은 거의 전무한 실정이다. 본 연구에서는 잡지 광고들을 비교함으로써 서로 다른 세 가지 남성 표적들(메트로섹슈얼, 호모섹슈얼, 레트로섹슈얼)을 겨냥한 광고들을 분석하고자 한다. 그를 위하여 GQ, Out, Maxim이라는 대표적인 남성 잡지들을 선정하여 제품별(제품군, 가격, 명품)과 모델 효과(기본정보, 섹슈얼리티, 사회적 위치, 남성성)에 따라 광고 콘텐츠들을 분석하였다. 연구 결과, GQ와 Out은 Maxim보다 더 고가의 명품 브랜드들의 광고들을 게재하였으며 남성을 더 성적으로 묘사하는 것으로 나타났다.

근거리 시각매체의 재질과 글자크기에 따른 조절시스템의 비교 (Comparison of Accommodative System according to the Material and Font Size of Near Visual Media)

  • 하나리;김창진;정수아;최은정;김현정
    • 한국안광학회지
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    • 제19권2호
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    • pp.217-224
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    • 2014
  • 목적: 본 연구는 일상생활 속에서 흔히 접할 수 있는 근거리 시각매체의 재질과 글자크기에 따른 조절시스템(조절반응과 조절래그)을 비교 분석하고자 하였다. 방법: 특별한 안질환 및 굴절교정 수술경험이 없는 20~30세 성인 남녀 40명을 대상으로 시각매체의 재질(프린트용지, 신문용지, 잡지용지, 스마트폰, LCD 모니터)과 글자크기(6, 8, 10, 12)에 따른 조절반응을 양안 개방형 자동굴절계를 사용하여 측정 후 비교하였다. 결과: 실제 조절자극 유효굴절력은 $2.28{\pm}0.11D$이고 실제 조절반응 유효굴절력은 $1.66{\pm}0.30D$로 그 차이인 조절래그는 $0.62{\pm}0.28D$였다. 시각매체의 재질에 따른 조절반응은 LCD 모니터를 사용한 경우 $1.35{\pm}0.26D$(p=0.00), 스마트폰을 사용한 경우 $1.55{\pm}0.25D$(p=0.04)로서 통계적으로 유의하게 낮은 조절반응을 보였고 조절래그는 LCD 모니터를 사용한 경우 $0.93{\pm}0.24D$(p=0.00), 스마트폰을 사용한 경우 $0.73{\pm}0.25D$(p=0.04)로서 통계적으로 유의하게 큰 조절래그를 보였다. 글자크기에 따른 조절반응과 조절래그는 통계적으로 유의한 차이를 보이지 않았다(p>0.05). 결론: 근거리작업 시 조절시스템은 시각매체의 글자크기보다는 시각매체의 재질에 따라 더 큰 영향을 받으며, 특히 비발광체 재질의 시각매체(프린트용지, 신문용지, 잡지용지)는 발광체 재질의 시각매체(스마트폰, LCD 모니터)보다 조절시스템의 관점에서 눈에 부담을 더 적게 주는 것으로 사료된다.

벨 에포크와 다다이즘 - 근대문화의 총체와 해체 (Belle Epoque and Dadaism in the Modern Culture)

  • 이병수
    • 비교문화연구
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    • 제33권
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    • pp.171-192
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    • 2013
  • The article is a research about the Belle Epoque era and Dadaism in the modern culture as a whole and separate. The years from 1890s to 1914, is known as the Belle Epoque era, in which the European continent including France had developed the climax of the modern culture after the Renaissance. At the same time, it was the period where the postmodern developments were being spread, leading to the present days. Moreover, the main ideologies in art that led to the cultural advancement of the time were impressionism, cubism, art nouveau, evolutionized painting category, symbolism and futurism. It was a literature category that was maintained to present Dadaism and surrealism. Dadaism began since the magazine, Bulletin Dada was published, originating in 1916 by Tristan Tzara of Zurich, Switzerland during the WWI. The extreme motto that the Dadaists supported was a contradiction, as they had to dissolve from their own art movements and expression techniques. However, until Andre Breton introduced 'Manifeste du Surrealisme' in 1924, the "Dada group" had a tremendous influence in France as an epicenter and rejected the modern cause and art that continued during the time, thus attempting its dissolution. First, they rejected the ideology, ethics and customs of rationalism from the previous system and demonstrate an anarchical and anti-bourgeoisie characteristic. They also reject the French lucid thoughts and the artistic techniques. They strongly emphasized on their motto "The idea is created from the mouth", while reframing from the philosophical ideology and at the same time, attempting to express the psychical unconsciousness. Second, the most important catchphrase that the Dadaists supported was the theory of negation. The question "Why do you write?" connotes the negative consciousness about the artistic value and the stereotyped method of the preexisting writing and drawing. Third, the Dadaists bring forward a radical query about all of the former esthetic and morals, and reveal an admirable resistance spirit. They emphasized on the slogan "Dada, means nothing" and insist on 'the anti-literal Dada, anti-artistic Dada, anti-musical Dada'. The Dadaist movement manifested their resistant spirit and the new artistic spirit through the publication of , , and most importantly through the magazine . Fourth, the Dadaists embodied the volume, density, and quality into an image through the auto-technical, cubistic writings and drawings. They ignored the fixed form of arrangements, verses, and rhymes of a poetic diction. The Dadaists utilized an unfamiliar and inversed expression method of applying the combination of the size of print, or capital letters and lowercase letters, even combining printed and handwritten writings. As presented, the auto-technical and cubistic characteristic of expressing the auto-psychical ideology into writing is called as the radical aesthetic and moral and can be considered as the most essential cause of the Dadaists' avant-garde features. As a conclusion, Dadaism demonstrated dual characteristics of consuming the nutritive elements of the modern culture through the most powerful resistance and liberation of the artistic movement of the Belle Epoque era, where at the same time, it deconstructed the modern art. By revolting against the former grounds and expression techniques, and dominating the era with the new artistic spirit, their resistant actions were artistic movements that symbolized the dissolution of the modern times. Moreover, the Dada's expressionism and resistance of saying "There's nothing" can be evaluated as postmodernity's initiative of outweighing the modern history and opening the door for new period of nowadays.