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A Study on the Political Campaign Strategy applying the effect of Media Engagement (미디어 인게이지먼트의 효과를 활용한 정치캠페인의 전략 연구)

  • Kim, Man-Ki;Kim, Su-Bean
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.13-24
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    • 2014
  • This study is the first model to apply the concept of media engagement to a political campaign by which the voters' mind toward the supporting political candidates, are read. Thus it provides the theoretical and practical implications to the political campaign, and eventually contributes to the development of democracy. For these objectives, the total of 729 people who have the right to vote were telephone surveyed using the peoplemeter, CATI program in the 18th Presidential Election (12 areas including Seoul) of Dec. 19th 2012, and Re and By-election of April 24th 2013. Research question is to examine how the 5 attributes of the media engagement (interest, immersion, relevance, satisfaction and participation), play a role as the moderating variables in cross-correlation, socio-economic status and media properties. The result shows that of the five properties of media engagement, the relevant factor is the important parameter of mediating variable to the causal relationship. The media usage (TV, SNS, print media), socio-economic status (gender, age, income, marriage and area), involvement and the Presidential Election, and Re and By-election are also effective in the five attributes of media engagement. These results suggest that the a study model can measure the campaign effectiveness. This study will contribute significantly to the development of politics, election, media, advertising, and public relations area as well as to promote interdisciplinary research.

Lightness Compensation for Anaglyph Images to Reduce Retinal Rivalry (Anaglyph 영상의 망막경합 최소화를 위한 밝기 보상)

  • Jang, Woo-Heon;Lee, Tae-Hyoung;Kim, Dae-Chul;Lee, Cheol-Hee;Ha, Yeong-Ho
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.49 no.1
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    • pp.88-96
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    • 2012
  • According to development of technology for media, observers try to watch the realities from images, as follows, 3D imaging has been extremely developed. 3D image gives depth in the image, observers feel in nature. Different image perception from left and right eyes make the 3D image. Anaglyph which is one of the ways to make an image of three dimensions is for obtaining an image of three dimensions by using color filter glasses. Anaglyph has a little amount of calculation and is easy to make, and it has a good point that anaglyph can be used in more wide field because it can create an image of three dimensions to the output of print like printed matter. However, the phenomenon of retinal rivalry can cause a feeling of fatigue because a difference of brightness of the left image and the right image happen. The way to reduce this problem is made by cutting down a difference of brightness. In the result, retinal rivalry can be reduced. We reduced a difference of the brightness of the left and the right image by utilizing the brightness and average of the original image to reduce retinal rivalry and we made better colors of anaglyph by using the way that we keep the hue caused by a change of brightness and supplement saturation about color distortion which is created at that time.

Comparison and Analysis on Risk Assessment Models of Coastal Waters considering Human Factors (인적요인을 고려한 연안해역 위험도 평가모델 비교·분석)

  • Kim, In-Chul;An, Kwang
    • Journal of Navigation and Port Research
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    • v.40 no.1
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    • pp.27-34
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    • 2016
  • For the prevention of marine casualties, international bodies have mainly focused on strengthening ship's stability and design, maritime education and training, and improving maritime traffic environment. Statistics analysis on marine casualties showed that most of casualties occurred in coastal waters, especially by human elements. In order to review the conformity of existing prevention measures with the result of the statistics analysis, the IMO's SHELL model was applied to the established measures. As a result, ergonomic approaches were needed for the prevention of human errors in coastal waters, so that the priority should be given to the interface between ship's operator and navigational environment. For this study, Rasmussen's SRK pyramid, which showed decision making mechanism of human, and the US Coast Guard's investigation manual on marine casualties concerning the collapse of safe maritime transportation system were reviewed, and the merits and demerits within the risk assessment tools such as IWRAP, PAWSA, ES model, PARK model, and NURI model were also studied. Although the effectiveness of the existing risk assessment models was proved in ports and approaching channels, it is concluded that the need of new models for converting Korean seafarers' qualitative risk to quantitative risk was proposed so as to print hazard maps which make seafarers instinctively recognize comparative hazard levels of coastal waters.

A Study On Characteristics Of Forged Sealing Made Of Photosensitive Resin (감광성 수지로 제작된 위조 인영의 특성에 관한 연구)

  • Han, Sang-Deog;Jeong, Yang-Kwon;Choi, Jae-Ho
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.6
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    • pp.1385-1391
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    • 2012
  • The authenticity of a document is recognized only when sealing on the document can be recognized to be the same as the original seal of a person who drew up the document. But forge in various ways is prevalent; forge through stamp-copy, forge through photocopying, forge through computer seal sculpture machine, forge through photosensitive resin, etc. Among the methods above, a method of making a forged seal with photosensitive resin panels, which is one of the easiest forging methods, enables making a forged seal the same as the original seal through the work of projecting ultraviolet rays on a resin panel on which negative film is stuck after making it using the original seal. But as research into this reality has not been sufficiently carried on, it is difficult to identify forged sealing through photosensitive resin seals, indeed. For this reason, unless regulations about making forged seals using resin machine for print are enforced, crimes related to forged seals using photosensitive resin are expected to increase in the future. Thus, after stamping 10 resin seals made based on an original seal carved of thick and thin strokes of characters, this paper intends to clarify that there are differences between original sealing and forged sealing through sealing identification method. Consequently, we verified the significant difference in the statistics between original sealing and forged sealing.

FingerPrint building method using Splite-tree based on Indoor Environment (실내 환경에서 WLAN 기반의 Splite-tree를 이용한 가상의 핑거 프린트 구축 기법)

  • Shin, Soong-Sun;Kim, Gyoung-Bae;Bae, Hae-Young
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.6
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    • pp.173-182
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    • 2012
  • A recent advance in smart phones is increasing utilization of location information. Existing positioning system was using GPS location for positioning. However, the GPS cannot be used indoors, if GPS location has an incorrectly problem. In order to solve indoor positioning problems of indoor location-based positioning techniques have been investigated. There are a variety of techniques based on indoor positioning techniques like as RFID, UWB, WLAN, etc. But WLAN location positioning techniques take advantage the bond in real life. WLAN indoor positioning techniques have a two kind of method that is centroid and fingerprint method. Among them, the fingerprint technique is commonly used because of the high accuracy. In order to use fingerprinting techniques make a WLAN signal map building that is need to lot of resource. In this paper, we try to solve this problem in an Indoor environment for WLAN-based fingerprint of a virtual building technique, which is proposed. Proposed technique is classified Cell environment in existed Indoor environment, all of fingerprint points are shown virtual grid map in each Cell. Its method can make fingerprint grid map very quickly using estimate virtual signal value. Also built signal value can take different value depending of the real estimate value. To solve this problem using a calibration technique for the Splite-tree is proposed. Through calibration technique that improves the accuracy for short period of time. It also is improved overall accuracy using predicted value of around position in cell.

A Study on Acceptance Intentions to Use the Mobile Payment Service Based on Biometric Authentication: Focusing on ApplePay (생체 인증 기반 모바일 결제 서비스 수용의도 분석: 애플페이를 중심으로)

  • Kim, Kwanmo;Park, Yongsuk
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.123-133
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    • 2020
  • The aim of this study is to scrutinize acceptance intentions of Korean users and influences of information security related factors on mobile payment services based on biometric authentication methods, like finger print authentication or face recognition authentication, by focusing on ApplePay. Unlike previous studies on user acceptance of mobile payment which lack considerations on information security related factors, this study employs the UTAUT with detailed information security factors to create a research model and PLS(Partial Least Squares) method to analyze the model. Based on the analysis, gaining trust on service through company's efforts on information protection, personal characteristics and trust on applied security technologies are important factors to Korean users along with social awareness and service infrastructures. The result of this study would be helpful to companies or organizations, which provide biometric-based mobile payment services, to understand needs of Korean consumers. Based on this study, further analysis is expected to find impacts of user experiences on same company's or competitors' products to acceptance intentions.

A Study on Micro-Electrode Pattern of Repair Process Using Electrohydrodynamic Printing System (전기수력학 프린팅 기술을 이용한 미세전극 패턴의 리페어 공정 적용에 관한 연구)

  • Yang, Young-Jin;Kim, Soo-Wan;Kim, Hyun-Bum;Yang, Hyung-Chan;Lim, Jong-Hwan;Choi, Kyung-Hyun
    • Clean Technology
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    • v.22 no.4
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    • pp.232-240
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    • 2016
  • Recently, various research studies have been conducted and many are in progress for the suitable alternative materials for ITO based touch screen panel (TSP) due to limitations in size and flexibility. Various researches from all over the world have been attempted to fabricate the fine electrode less than $5{\mu}m$ for the rapid developing of display technology. Research is also being carried out in metal mesh methods using the existing technologies and alternative materials at commercial level. However, by using the existing technologies certain discrepancies are observed like low transparency and low yield which also results in the distortion of patterns. For repairing the damaged pattern, the conventional laser CVD technique has also been used but there are some challenges observed in CVD technique like achieving a stable fine electrode of $10{\mu}m$ or less and avoiding the formation of satellite drops. To overcome these issues, a new printing process named Electrohydrodynamic (EHD) printing, has been introduced by which $5{\mu}m$ fine patterns can be printed in one step. This EHDA printing technique has been applied to print very fine electrodes of $5{\mu}m$ or less by using conductive inks of various viscosities. This study also presents the optimized process parameters for printing $5{\mu}m$ fine electrode patterns during experiments by controlling the applied voltage and supply flow rate. The $5{\mu}m$ repair electrodes were fabricated for repairing $50{\mu}m$ shorted electrode samples.

Preparation of Elastic Branched Copolyester for Toner Binder: Effects of Branching Agents (토너 바인더용 분지화된 탄성 폴리에스테르 공중합체의 합성: 분지제의 영향)

  • Roh, Hyung-Jin;Lim, Jong-Kwan;Lee, Dong-Ho;Yoon, Keun-Byoung
    • Polymer(Korea)
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    • v.36 no.4
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    • pp.440-447
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    • 2012
  • The branched copolyester was synthesized and its molecular weight, $T_g$, 1/2 method temperature ($T_{1/2}$) and rheological properties were characterized for the application of toner binder. The linear copolyester had low molecular weight and melt elasticity obtained by dimethylterephthalate (DMT), ethylene glycol (EG) and 2,2-bis(4-(2-hydroxypropoxy) phenyl)propane (HPP). The branched copolyesters prepared with various branching agents such as 2-(hydroxymethyl)-2-ethylpropane-1,3-diol (trimethylol propane, TMP), 2,2-bi(hydroxymethyl)-1,3-propanediol (pentaerythritol, PER), 1,2,4-benzenetricarboxylic anhydride (trimellitic anhydride, TMA) and glycerol to improve the physical properties of the linear copolyester. The effect of branching agents on the molecular weight and melt elasticity of the branched copolyester was examined. The branched copolyesters prepared by adding over 15 mol% of branching agent showed relatively high molecular weight and melt elasticity, and $T_{1/2}$ value of $140^{\circ}C$. Therefore, the highly branched copolyesters were deemed suitable as a hot-melt toner of laser print process.

Optimization Method for the Design of LCD Back-Light Unit (LCD Back-Light Unit 설계를 위한 최적화 기법)

  • Seo Heekyung;Ryu Yangseon;Choi Joonsoo;Hahn Kwang-Soo;Kim Seongcheol
    • Journal of KIISE:Computer Systems and Theory
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    • v.32 no.3
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    • pp.133-147
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    • 2005
  • Various types of ray-tracing methods are used to predict the quantity measures of radiation illumination, the uniformity of illumination, radiation performance of LCD BLU(Hack-Light Unit). The uniformity of radiation illumination is one of the most important design factor of BLU and is usually controlled by the diffusive-ink pattern printed on the bottom of light-guide panel of BLU. Therefore it is desirable to produce an improved (ideally, the optimal) ink pattern to achieve the best uniformity of radiation illumination. In this paper, we applied the Welder-Mead simplex-search method among various direct search method to compute the optimal ink pattern. Direct search methods are widely used to optimize the functions which are often highly nonlinear, unpredictably discontinuous, and nondifferentiable, The ink-pattern controlling the uniformity of radiation illumination is one type of these functions. In this paper, we found that simplex search methods are well suited to computing the optimal diffusive-ink pattern. In extensive numerical testing, we have found the simplex search method to be reasonably efficient and reliable at computing the optimal diffusive-ink pattern. The result also suggests that optimization can improve the functionality of simulation tools which are used to design LCD BLU.

Quality Evaluation of Dried Laver (Porphyra yezoensis Ueda) Using Electronic Nose Based on Metal Oxide Sensor or GC with SAW Sensor During Storage (Metal oxide 센서를 바탕으로한 전자코와 SAW 센서를 바탕으로한 GC를 이용한 저장 중 김의 품질 평가)

  • Cho, Yen-Soo;Noh, Bong-Soo
    • Korean Journal of Food Science and Technology
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    • v.34 no.6
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    • pp.947-953
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    • 2002
  • Two types of electronic nose were used for investigating the quality of dried lavers stored at 5, 15, and $30^{\circ}C$ RH of 32, 43, and 75%. The electronic nose is composed of metal oxide sensors, and GC is based on SAW sensor. Quality change in dried lavers was described in terms of the sensitivities $(R_{gas}/R_{air})$ of the sensors. Principal component analysis (PCA) was carried out using data obtained from six metal oxide sensors. The first principal component scores were correlated with quality changes of dried lavers. As storage time increased, the stored laver cluster separated from that of fresh lavers. A chromatogram was obtained from GC based on SAW sensor. Olfactory image, A $VaporPrint^{TM}$ image for pattern recognition, showed a significant difference between the stored and the fresh samples. Dried lavers during storage at $30^{\circ}C$ and 75% had bacterial counts of $5.7{\times}10^6\;CFU/g$ after 8 day. Increase of microbial count correlated with the response of electronic nose $(r^2=0.87)$. Whereas, color values showed no correlation.