• Journal of Preventive Medicine and Public Health
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• 제28권4호
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• pp.809-844
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• 1995

산업보건관리영역의 범위를 정하고 이를 분류하기 위해 우선적으로 저자들이 정의한 산업보건관리영역의 범위에 따라 분류하고 이에 대하여 설문조사를 실시한 후 의견수렴과정을 거쳐 재분류하였다. 이를 토대로 해방 이후 우리나라의 산업보건관리문헌을 분류하여 연구동향을 파악하고자 정기간행물기사색인에 수록된 21종의 문헌을 분석하였으며 산업보건관리내용에 대한 우선순위 및 향후 산업보건관리 연구 방향을 조명함으로써 앞으로 산업보건관리의 방향설정에 대한 기초자료를 제공하고자 하였으며 다음과 같은 결과를 얻었다. 1 대부분의 응답자들이 산업보건을 전공하고(71.6%) 있었고, 대학에서 근무하고 있었으며(68.3%), 남자가 많았고 연령은 40세 이상이었다. 산업보건관리영역의 분류에 대찬 의견으로는 분류가 필요하다는 찬성의견이 70.0%였고 반대의견은 100.0%였다. 2. 응답자들의 의견수렴을 거쳐 재분류한 산업보건 관리영역을 크게 산업보건사법과 산업보건사업을 지지해 주는 산업보건관리체계 및 이를 평가하는데 도움을 주는 여러 가지 방법론들로 구분하였다. 3. 산업보건관리 문헌 총 510편을 연도별로 살펴본 결과 연도별로 서서히 증가하다가 1986년 이후에 급격 히 증가하고 있었으며, 학술지별 분포는 대한산업의학회지(18.2%), 한국의 산업의학(15.1%), 예방의학회지(15.1%) 순으로 나타났다. 연구 내용별로는 산업보건관리체계에 대한 연구는 33편(6.5%)에 지나지 않았으며 산업보건사업에 대한 연구가 477편(93.5%)으로 주를 이루고 있었다. 산업보건관리체계에 대한 연구는 산업보건자원체계에 대한 연구가 15편(45.5%), 산업보건재원조달체계 8편(24.2%), 산업보건관리운영체계 6편(18.2%), 산업보건조직체계 3편(9.1%), 산업보건서비스전달체계 1편 (3.0%)의 순이었으며 산업보건사업에 대한 연구는 질병관리 269편(57.2%),보건관리 116편(24.7%),작업환경관리 85편(18.1%)으로 질병관리에 관한 연구가 가장 많았다. 연구대상별로는 일반근로자 대상이 185편(71.1%)으로 가장 많았으며 여성근로자, 전문직, 서비스근로자 순이었다. 4. 산업보건관리내용의 우선순위에 대한 의견으로는 산업장근로자들에 대한 건강관리, 작업환경관리, 보건교육 등의 산업보건사업이 가장 필요하다고 하였고 다음으로는 산업보건인력에 대한 교육훈련 및 직무내용, 성인병 및 직업병 의뢰체계, 산업보건조직 등에 관한 산업보건의료체계에 관한 분석 등을 순위로 제시하였다. 5. 산업보건관리영역의 향후 연구방향에 대하여 병의 응답자가 48건의 의견을 제시하였으며 산업보건사업에 관한 실제적인 연구가 31.3%로 가장 많았으나 조직, 체계에 대한 연구(27.1%), 정보망구축에 관한 연구(8.3%) 등 산업보건체계에 관한 연구도 필요하다고 하였다. 건강진단에 대한 비용-편익분석 (10.4%), 산업보건사업평가(4.2%), 유해물질폭로평가(2.1%), 노동조건에 관한 연구(6.2%)등 다양한 새로운 분야의 연구에 대한 의견을 제시하였다. 본 연구에서 해방 이후 우리나라의 산업보건관리에 관한 연구는 1945년부터 서서히 증가하다가 1986년 이후부터 활발히 진행되어졌고, 대부분의 연구가 산업보건사업에 치중되어 있으며 산업보건관리체계에 대한 연구는 미약함을 알 수 있었다 산업보건사업에 관한 연구의 대부분도 직업병 실태와 건강관련행태 및 실태를 파악하는 수준에 머무르고 있으며 산업보건관리체계의 경우도 대부분 인력의 실태 파악에 그치고 있어 산업장에서 실제로 활용할 수 있는 연구가 절실히 필요하다고 여겨진다. 따라서 우리나라의 현실에 비추어볼 때 산업보건사업에 관한 연구는 계속적으로 활발히 이루어져야 하며, 이와 더불어 산업보건관리체계 및 근로자참여, 경제성분석, 보건사업 후 평가, 연구방법론(역학연구)등의 연구들도 산업보건관리의 중요한 부분으로서 향후 보다 더 적극적으로 연구되어져야 할 것이다.

• 한국전통조경학회지
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• 제40권2호
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• pp.1-13
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• 2022

본고는 최근 74년만의 개방으로 수많은 관람객이 방문하고 있는 청와대 경복궁 후원 공간의 변화과정을 통하여 후원 경관의 역사적 가치를 규명하고자 조선일기와 조선왕조실록, 도성대지도, 북궐도형, 경복궁 복원기본계획 등의 사료와 도면 등을 근거로 경복궁 후원의 시원과 발달과정을 고찰하였고 이를 통하여 다음의 결과를 도출하였다. 첫째, 조선시대 경복궁 후원은 고려시대부터 명당으로 이름난 지역이었고 당시 남경으로 명명되며 신궁이 조성된 지역이었고 고려시대 이미 풍수도참사상과 주국의 고공기의 영향을 받아 궁성과 궁궐이 조영되었음을 확인하였다. 조선시대 전기 경복궁 후원은 궁궐의 후원으로 각광받지 못하였으나 고종 시기부터 현재까지 국가 통치권자의 생활공간으로서의 장소적 가치를 지니고 있다. 둘째, 후원의 경계는 도성지도, La Coree, 경무대일원, 일본지리풍속대계, 한국사진첩, 조선건축도집, 경성부 도시계획 조사서 등의 문헌을 통해 신무문 밖 현재의 청와대 권역이 경복궁의 경외에 조성된 후원임을 규명하였다. 임진왜란을 겪으면서 황폐화된 지역을 고종시기 중건과정을 거쳐 공사(公私)가 결합된 공간으로 사용되기도 하였다. 일제강점기에는 후원의 전각들이 이건되거나 훼철되며 법궁의 후원으로서의 장소성이 훼손되었으나 광복 후 대통령 관저로 사용되며 다시금 통치자의 장소라는 가치를 회복하게 되었다. 셋째, 경복궁 후원은 왜란과 일제강점기를 통해 공간의 변화가 크게 일어났다. 지형적 변화가 가장 큰 곳은 조선총독부관저가 건립되었던 경농재 일원으로 토지의 용도변화가 빈번하였다. 반면 현 경무대지역과 소정원 옆 수림과 백악의 수림은 전통적 수림의 형태를 계승하며 보존되었다. 이를 명확하게 규명하기 위하여 1:1200의 경무대관저경내부지배치도와 위성사진을 신무문 기준으로 중첩하였고 그 결과 백악에서 발원한 물길이 현재에도 여전히 유존하고 있음을 확인하였고 물길을 따라 오늘날까지도 수림지역이 변화하지 않고 존재하였음을 확인할 수 있었다. 넷째, 전통적 수림경관이 계승된 지역들은 지형의 기능적 변화가 미비하였고 더불어 주요 노거수군이 존치되고 있다. 이 지역에서 확인되는 노거수는 역사적 가치를 가지는 지표수종들이었다. 대표적으로 녹지원에 자리한 반송은 융문당 옆 식재된 반송 중 일부가 보존되어 온 것으로 추정되며 국가원수와 중요 귀빈들의 만찬 시 포토존으로 활용되어온 역사성을 지니고 있다. 마지막으로 청와대 내 경복궁 후원의 가치를 지속적으로 보존관리하기 위해서는 일제강점기 사료들에 대한 발굴을 통해 공간의 가치를 명확히 규명하고 시대별 정원고고학적 층위의 위계를 설정하는 것이 급선무이다. 또한 경복궁으로부터 청와대로 이어지는 조선시대부터 근현대에 이르는 역사경관을 보존하기 위한 근거는 과거부터 영속되어온 청와대 경복군 후원 노거수군의 영역대를 훼손하지 않아야하며 청와대 내 수림을 전수 조사하는 후속연구가 필요하다.

• Journal of Preventive Medicine and Public Health
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• 제20권1호
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• pp.165-203
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• 1987

This project was a service-cum-research effort with a quasi-experimental study design to examine the health benefits of an integrated Family Planning (FP)/Maternal & Child health (MCH) Service approach that provides crucial factors missing in the present on-going programs. The specific objectives were: 1) To test the effectiveness of trained nurse/midwives (MW) assigned as change agents in the Health Sub-Center (HSC) to bring about the changes in the eight FP/MCH indicators, namely; (i)FP/MCH contacts between field workers and their clients (ii) the use of effective FP methods, (iii) the inter-birth interval and/or open interval, (iv) prenatal care by medically qualified personnel, (v) medically supervised deliveries, (vi) the rate of induced abortion, (vii) maternal and infant morbidity, and (viii) preinatal & infant mortality. 2) To measure the integrative linkage (contacts) between MW & HSC workers and between HSC and clients. 3) To examine the organizational or administrative factors influencing integrative linkage between health workers. Study design; The above objectives called for quasi-experimental design setting up a study and control area with and without a midwife. An active intervention program (FP/MCH minimum 'package' program) was conducted for a 2 year period from June 1982-July 1984 in Seosan County and 'before and after' surveys were conducted to measure the change. Service input; This study was undertaken by the Soonchunhyang University in collaboration with WHO. After a baseline survery in 1981, trained nurses/midwives were introduced into two health sub-centers in a rural setting (Seosan county) for a 2 year period from 1982 to 1984. A major service input was the establishment of midwifery services in the existing health delivery system with emphasis on nurse/midwife's role as the link between health workers (nurse aids) and village health workers, and the referral of risk patients to the private physician (OBGY specialist). An evaluation survey was made in August 1984 to assess the effectiveness of this alternative integrated approach in the study areas in comparison with the control area which had normal government services. Method of evaluation; a. In this study, the primary objective was first to examine to what extent the FP/MCH package program brought about changes in the pre-determined eight indicators (outcome and impact measures) and the following relationship was first analyzed; b. Nevertheless, this project did not automatically accept the assumption that if two or more activities were integrated, the results would automatically be better than a non-integrated or categorical program. There is a need to assess the 'integration process' itself within the package program. The process of integration was measured in terms of interactive linkages, or the quantity & quality of contacts between workers & clients and among workers. Intergrative linkages were hypothesized to be influenced by organizational factors at the HSC clinic level including HSC goals, sltrurture, authority, leadership style, resources, and personal characteristics of HSC staff. The extent or degree of integration, as measured by the intensity of integrative linkages, was in turn presumed to influence programme performance. Thus as indicated diagrammatically below, organizational factors constituted the independent variables, integration as the intervening variable and programme performance with respect to family planning and health services as the dependent variable: Concerning organizational factors, however, due to the limited number of HSCs (2 in the study area and 3 in the control area), they were studied by participatory observation of an anthropologist who was independent of the project. In this observation, we examined whether the assumed integration process actually occurred or not. If not, what were the constraints in producing an effective integration process. Summary of Findings; A) Program effects and impact 1. Effects on FP use: During this 2 year action period, FP acceptance increased from 58% in 1981 to 78% in 1984 in both the study and control areas. This increase in both areas was mainly due to the new family planning campaign driven by the Government for the same study period. Therefore, there was no increment of FP acceptance rate due to additional input of MW to the on-going FP program. But in the study area, quality aspects of FP were somewhat improved, having a better continuation rate of IUDs & pills and more use of effective Contraceptive methods in comparison with the control area. 2. Effects of use of MCH services: Between the study and control areas, however, there was a significant difference in maternal and child health care. For example, the coverage of prenatal care was increased from 53% for 1981 birth cohort to 75% for 1984 birth cohort in the study area. In the control area, the same increased from 41% (1981) to 65% (1984). It is noteworthy that almost two thirds of the recent birth cohort received prenatal care even in the control area, indicating that there is a growing demand of MCH care as the size of family norm becomes smaller 3. There has been a substantive increase in delivery care by medical professions in the study area, with an annual increase rate of 10% due to midwives input in the study areas. The project had about two times greater effect on postnatal care (68% vs. 33%) at delivery care(45.2% vs. 26.1%). 4. The study area had better reproductive efficiency (wanted pregancies with FP practice & healthy live births survived by one year old) than the control area, especially among women under 30 (14.1% vs. 9.6%). The proportion of women who preferred the 1st trimester for their first prenatal care rose significantly in the study area as compared to the control area (24% vs 13%). B) Effects on Interactive Linkage 1. This project made a contribution in making several useful steps in the direction of service integration, namely; i) The health workers have become familiar with procedures on how to work together with each other (especially with a midwife) in carrying out their work in FP/MCH and, ii) The health workers have gotten a feeling of the usefulness of family health records (statistical integration) in identifying targets in their own work and their usefulness in caring for family health. 2. On the other hand, because of a lack of required organizational factors, complete linkage was not obtained as the project intended. i) In regards to the government health worker's activities in terms of home visiting there was not much difference between the study & control areas though the MW did more home visiting than Government health workers. ii) In assessing the service performance of MW & health workers, the midwives balanced their workload between 40% FP, 40% MCH & 20% other activities (mainly immunization). However, $85{\sim}90%$ of the services provided by the health workers were other than FP/MCH, mainly for immunizations such as the encephalitis campaign. In the control area, a similar pattern was observed. Over 75% of their service was other than FP/MCH. Therefore, the pattern shows the health workers are a long way from becoming multipurpose workers even though the government is pushing in this direction. 3. Villagers were much more likely to visit the health sub-center clinic in the study area than in the control area (58% vs.31%) and for more combined care (45% vs.23%). C) Organization factors (admistrative integrative issues) 1. When MW (new workers with higher qualification) were introduced to HSC, it was noted that there were conflicts between the existing HSC workers (Nurse aids with less qualification than MW) and the MW for the beginning period of the project. The cause of the conflict was studied by an anthropologist and it was pointed out that these functional integration problems stemmed from the structural inadequacies of the health subcenter organization as indicated below; i) There is still no general consensus about the objectives and goals of the project between the project staff and the existing health workers. ii) There is no formal linkage between the responsibility of each member's job in the health sub-center. iii) There is still little chance for midwives to play a catalytic role or to establish communicative networks between workers in order to link various knowledge and skills to provide better FP/MCH services in the health sub-center. 2. Based on the above findings the project recommended to the County Chief (who has power to control the administrative staff and the technical staff in his county) the following ; i) In order to solve the conflicts between the individual roles and functions in performing health care activities, there must be goals agreed upon by both. ii) The health sub·center must function as an autonomous organization to undertake the integration health project. In order to do that, it is necessary to support administrative considerations, and to establish a communication system for supervision and to control of the health sub-centers. iii) The administrative organization, tentatively, must be organized to bind the health worker's midwive's and director's jobs by an organic relationship in order to achieve the integrative system under the leadership of health sub-center director. After submitting this observation report, there has been better understanding from frequent meetings & communication between HW/MW in FP/MCH work as the program developed. Lessons learned from the Seosan Project (on issues of FP/MCH integration in Korea); 1) A majority or about 80% of the couples are now practicing FP. As indicated by the study, there is a growing demand from clients for the health system to provide more MCH services than FP in order to maintain the achieved small size of family through FP practice. It is fortunate to see that the government is now formulating a MCH policy for the year 2,000 and revising MCH laws and regulations to emphasize more MCH care for achieving a small size family through family planning practice. 2) Goal consensus in FP/MCH shouBd be made among the health workers It administrators, especially to emphasize the need of care of 'wanted' child. But there is a long way to go to realize the 'real' integration of FP into MCH in Korea, unless there is a structural integration FP/MCH because a categorical FP is still first priority to reduce the rate of population growth for economic reasons but not yet for health/welfare reasons in practice. 3) There should be more financial allocation: (i) a midwife should be made available to help to promote the MCH program and coordinate services, (in) there should be a health sub·center director who can provide leadership training for managing the integrated program. There is a need for 'organizational support', if the decision of integration is made to obtain benefit from both FP & MCH. In other words, costs should be paid equally to both FP/MCH. The integration slogan itself, without the commitment of paying such costs, is powerless to advocate it. 4) Need of management training for middle level health personnel is more acute as the Government has already constructed 90 MCH centers attached to the County Health Center but without adequate manpower, facilities, and guidelines for integrating the work of both FP and MCH. 5) The local government still considers these MCH centers only as delivery centers to take care only of those visiting maternity cases. The MCH center should be a center for the managment of all pregnancies occurring in the community and the promotion of FP with a systematic and effective linkage of resources available in the county such as i.e. Village Health Worker, Community Health Practitioner, Health Sub-center Physicians & Health workers, Doctors and Midwives in MCH center, OBGY Specialists in clinics & hospitals as practiced by the Seosan project at primary health care level.

• 보건교육건강증진학회지
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• 제2권1호
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• pp.3-50
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• 1984

The levels of health knowledge, attitude and practice of housewives considerably effect to the health of households, communities and the nation. This study was designed to grasp the levels of health knowledge, attitude and practice of houswives and analyse the various factors effecting to health in order to provide health education services as well as materials for effective formulation and implementation of health policy to improve the health of the nation. This study has been conducted through interviews by trained surveyers for 4,281 housewives selected from 4,500 households throughout the country for 40 days during July 11-August 20, 1983. The results of survey were analysed by stepwise multiple regression and path analysis are summarized as follows; 1. Based on the measurement instrument applied to this study, the levels of health knowledge, attitude and practice of housewives were extremely low with 54.5 points out of 100 points in full. Higher level with 72 points and above was approximately 21 percent and lower level with 39 points and below was approx. 24 percent. The middle level was approx. 55 percent. In order to implement health programs successively, health education should be more strengthened and to improve the level of health knowledge, attitude and practice (KAP) of the nation, political consideration as a part of spiritual reformation must be concentrated on health. 2. The level of health knowledge indicated the highest points with 57.3 the level of attitude was the second with 55.0 points and the practice level was the lowest with 50.0 point. Therefore, planning and implementation of health education program must be based on the persuasion and motivation that health knowledge turn into practice. 3. Housewives who had higher level of health knowledge, showed their practice level was relatively lower and those who had middle or low level of it practice level was the reverse. 4. Correlations among health knowledge, attitude and practice (KAP) were generally higher and statistically significant at 0.1 percent level. Correlation between total health KAP level and health knowledge was the highest with r=.8092. 5. Health KAP levels showed significant differences according to the age, number of children, marital status, self-assessed health status and concern on health of the housewives interviewed (p<0.001) 6. Health KAP levels also showed significant differences according to the education level, economic status, employment before marriage and grown-up area of the housewives interviewed. (p<0.001) 7. Heath KAP levels showed significant differences according to health insurance benificiary and the existence of patients in the family. (p<0.001). 8. Health KAP levels showed significant differences according to distance to government organizations, schools, distance to health facilities, telephone possession rate, television possession rate, newspaper reading rate and activities of Ban meeting and Women's club. (p<0.001) 9. Health KAP levels showed significant differences according to electric mass communication media such as television, radio and village broadcasting etc. and printed media such as newspaper, magazine and booklets etc., IEC variables such as individual consultation and husband-wife communication, however, there was no significance with group training. 10. Health KAP of the housewives showed close correlation with personal characteristics variables, i.e., education level (r=.5302), age (r=-.3694) grown-up area (r=.3357) and employment before marriage. In general, correlation of health knowledge level was higher than the levels of attitude or practice. In case of health concern and health insurance, correlation of practice level was higher than health knowledge level. 11. Health KAP levels showed higher correlation with community environmental characteristics, Ban meeting and activity of Women's club, however, no correlation with New-village movement. 12. Among IEC variables, husband-wife communication showed the highest correlation with health KAP levels and printed media, electric mas communication media and health consultation in order. Therefore, encouragement of husband-wife communication and development of training program for men should be included in health education program. 13. Mass media such as electric mass com. and printed media were effective for knowledge transmission and husband-wife communication and individual consultation were effective for health practice. Group training was significant for knowledge transmission, however, but not significant for attitude formation or turning to health practice. To improve health KAP levels, health knowledge should be transmitted via mass media and health consultation with health professionals and field health workers should be strengthened. 14. Correlation of health KAP levels showed that knowledge level was generally higher than that of practice and recognized that knowledge was not linked with attitude or practice. 15. The twenty-five variables effecting health KAP levels of housewives had 41 per cent explanation variances among which education level had great contribution (β=.2309) and electric mass com. media (β=.1778), husband-wife communication (β=.1482), printed media, grown-up area, and distance to government organizations in order. Variances explained (R²) of health KAP were 31%, 15%, and 30% respectively. 16. Principal variables contributed to health KAP were education level (β=.12320, β=.1465), electric mass comm. media (β=.1762, β=.1839), printed media, (β=.1383, β=.1420) husband-wife communication (β=.1004, β=.1067), grown-up area and distance to government organizations, in order. Since education level contributes greatly to health KAP of the housewives, health education including curriculum development in primary, middle and high schools must be emphasized and health science must be selected as one of the basic liberal arts subject in universities. 17. Variences explained of IEC variables to health KAP were 19% in total, 14% in knowledge, 9% in attitude, and 10% in health practice. Contributions of IEC variables to health KAP levels were printed media (β=.3882), electric mass comm media (β=.3165), husb-band wife com. (β=.2095,) and consultation on health (β=.0841) in order, however, group training showed negative effect (β=-.0402). National fund must be invested for the development of Health Program through mass media such as TV and radio etc. and for printed materials such as newspaper, magazines, phamplet etc. needed for transmission of health knowledge. 18. Variables contributed to health KAP levels through IEC variables with indirect effects were education level (Ind E=0.0410), health concern (Ind E=.0161), newspaper reading rate (Ind E=.0137), TV possession rate and activity of Ban meeting in order, however, health facility showed negative effect (Ind E=-.0232) and other variables showed direct effect but not indirect effect. 19. Among the variables effecting health KAP level, education level showed the highest in total effect (TE=.2693) then IEC (TE=.1972), grown-up city (TE=.1237), newspaper reading rate (TE=.1020), distance to government organization (TE=.095) in order. 20. Variables indicating indirect effects to health KAP levels were; at knowledge level with R²=30%, education level (Ind E=.0344), newspaper reading rate (Ind E=.0112), TV possession rate (Ind E=.0689), activity of Ban meeting (Ind E=.0079) in order and at attitude level with R²=13%, education level (Ind E=. 0338), activity of Ban meeting (Ind E=.0079), and at practice level with R²=29%. education level (Ind E=.0268), health facility (Ind E=.0830) and concern on health (Ind E=.0105). 21. Total effect to health KAP levels and IEC by variable characteristics, personal characteristics variables indicated larger than community characteristics variables. 22. Multiple Correlation Coefficient (MCC) expressed by the Personal Characteristic Variable was .5049 and explained approximately 25% of variances. MCC expressed by total Community environment variable was .4283 and explained approx. 18% of variances. MCC expressed by IEC Variables was .4380 and explained approx. 19% of variances. The most important variable effected to health KAP levels was personal characteristic and then IEC variable, Community Environment variable in order. When the IEC effected with personal characteristic or community characteristic, the MCC or the variances were relatively higher than effecting alone. Therefore it was identified that the IEC was one of the important intermediate variable.

• 한국유통학회지:유통연구
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• 제15권4호
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• pp.1-19
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• 2010

최근 대형마트를 중심으로 유통업자브랜드(PB) 상품의 확대가 이루어지고 있다. 대형마트는 소비자가 상품을 구입할 때 PB를 또 하나의 고려 상표군으로 인식하길 바라고 있지만, 소비자들의 반응은 여전히 PB상품에 대해 중립적인 입장이다. 즉 소비자마다 각기 다른 평가를 내리고 있다. 따라서 본 연구는 PB상품을 구매한 소비자들의 특성을 분석하여 PB상품 개발과 판매에 있어 마케팅적 시사점을 주고자 한다. 본 연구는 서울과 경기 지역에 있는 소비자 설문조사 자료를 이용하였으며 프로빗 모형을 이용하여 PB상품을 구매하는 소비자들의 특성을 분석하였다. 분석 결과 인구통계학적 특성으로는 결혼여부, 소득수준, 거주지역이 PB상품 구매에 영향을 미치는 요인으로 나타났으며, 구매특성으로는 대형마트 방문 빈도가 유의한 요인으로 나타났다. 구체적으로 살펴보면, 미혼자보다 기혼자가 PB상품을 구입할 확률이 더 높게 나타나, DM(Direct Mail)발송이나 핸드폰 SMS(Short Message Service) 발송 등 PB상품 판촉활동의 타겟팅에 있어 기혼자에 대한 비중을 높일 필요가 있을 것으로 보인다. 둘째, 소득수준과 관련해서는 고소득계층보다 중산층(월소득 301~600만원) 소비자들이, 서울지역보다는 지방 거주 소비자들이 PB상품 구매 확률이 높았다. 이러한 소비자들의 특성은 가격에 민감하기 때문에 소비자를 위한 추가 증정, 사은품 지급, 1+1행사 등을 강화할 필요가 있을 것으로 보인다. 셋째, 대형마트 방문 빈도가 월 2회 증가할 경우, PB상품을 구매할 확률이 5.3%이상 증가하는 것으로 나타나 소비자들의 내점빈도를 높일 수 있는 재미있는 매장 만들기, 찾아오는 서비스 등 다양한 집객 전략이 필요해 보인다. 결론적으로 PB상품이 단지 가격이 저렴한 일회성 구매 상품이라는 한계를 넘어 NB상품처럼 상품에 대한 로열티를 높이고 지속적 구매가 일어나도록 하기 위해서는 PB상품을 다른 제조업체 브랜드처럼 카테고리 내에서 하나의 고려 상품군(consideration commodity set)이 될 수 있도록 하는 노력이 필요하다.