• Title/Summary/Keyword: Price sensitivity

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A Study on the Consumer Factors Influencing the Choice of Channel in the Brokerage Transaction (증권거래 채널 선택에 영향을 미치는 소비자 요인에 대한 연구)

  • Park, Chan-Wook
    • Journal of Distribution Research
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    • v.10 no.2
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    • pp.1-26
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    • 2005
  • The purpose of this study is to identify the consumer factors influencing the channel choice in the brokerage transaction. The 14 consumer factors were extracted from the two perspectives: first, the off-line channel is based on the relational benefits offered by the salespeople, second, the on-line stock exchange is a transaction mediated by the internet technology. The results shows that the channel choice is significantly influenced by the 8 out of 14 consumer factors hypothesized: interpersonal orientation, risk-taking tendency, amount of money invested, price consciousness, time length of internet usage, innovativeness, information privacy sensitivity, intrinsic desire for information. And the results of discriminant analysis shows that three consumer factors-risk-taking tendency, time length of internet usage, and information privacy sensitivity-are most valuable in discriminating off-line vs. on-line customers.

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A Study on the Feasibility analysis model for Housing Environment Improvement Project of Depressed region - Focused on the project by the public sector - (낙후지역 주거환경개선사업 타당성분석 평가모델 연구 - 공공(公共) 시행사업을 중심으로 -)

  • Choi, Jung-Min;Choi, Chan-Hwan
    • Journal of the Korean Institute of Rural Architecture
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    • v.14 no.1
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    • pp.83-90
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    • 2012
  • The purpose of this study was to set and analyze the standard model for prioritizing and deciding to take part in housing environment improvement project in the perspective of the public sector. The results of this study were as follows. The location competitiveness, potential demand, marketability and competitive price, etc were selected by assessment indicators. And Various indicators, including of the size of the area, public transportation, accessibility, convenience of living and the influx of the population, were used by weights indexes. The profit of local residents and the public promoter, variability of earnings, sensitivity analysis and the ratio of money in reserve, etc were also established as detailed indexes for the profitability and business risk analysis. To analyze the cash flow of the project process and review the necessary capital in advance, the payback, total working expenses, gearing ratio and sensitivity of a risk, etc were also set as additional detailed indexes. Lastly, considering it is quasi-public projects, the measure to protect tenants, necessity need of redevelopment and local government's will were additionally used by indexes. And Points were distributed on the importance of each index and scored out of 100. It will allow for the public project promoter to decide rationally whether to come in on the project. The public project promoter like the Korea Land and Housing Corporation will be able to make use of various indexes are based on this study to make decision whether joining the housing environment improvement project in depressed region.

A Study on the Sensitivity Analysis of Offshore wind farm Design (해상풍력발전 단지배치에 따른 민감도 분석에 관한 연구)

  • Kim, Do-Hyung;Jang, Eun-young;Kyong, Nam-Ho;Kim, Hong-Woo;Kim, Sung-Hwan;Kim, Chang-Suk
    • Journal of the Korean Solar Energy Society
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    • v.31 no.3
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    • pp.29-35
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    • 2011
  • This study draws economic expense factors according to the influence of generation resulted from slipstream and the arrangement of the complex when arranging and designing the complex for offshore windpower development as a model of 50MW offshore wind farm and conducts economics analysis. According to the result of the analysis, O (Optimize) arrangement was the one that has the highest generation for having the best windpower resources in terms of design and being least affected by slipstream; however, the arrangement requires expensive submarine cables and high installation cost. Therefore, according to the analysis of economics, it was thought that 50MW complex should have less economics as BC ratio 0.95 than the series arrangement of main wind direction and I+80 series arrangement would be rather more economical. This economics evaluation provides comparison according to the arrangement of the development complex considering the uncertainty of the electricity price and gross construction cost. And it is expected that the result of economics evaluation would greatly differ by installation capacity, and the reason is that the cost of electric infrastructure takes up a higher portion than the gross construction cost of the development complex. The only way to compensate this part is to make the windpower development complex larger. It seems that it will be necessary to enhance spot applicability to evaluate economics afterwards and pay consistent attention to and conduct follow-up research on the economics evaluation of the complex construction.

A Dynamic Approach for Evaluating the Validity of Mortgage Lending Policies in Korean Housing Market (시스템다이내믹스 시뮬레이션을 이용한 주택 수요 조절 정책의 타당성 평가)

  • Hwang, Sung-Joo;Park, Moon-Seo;Lee, Hyun-Soo;Kim, Hyun-Soo
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.5
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    • pp.32-40
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    • 2010
  • Recent periodical boom and burst of house price have made mortgage lending issues become the main public interest in Korean real estate market. However, because mortgage-lending issues had not been discussed until then, housing market forecasting associated with mortgage lending has been difficult while using an empirical approach. Thus, comprehensive and systematic approach is required as well as validity of mortgage lending policies should be evaluated. In this regard, this research conducts a sensitivity analysis to validate the proposed policies and estimates the effects of current policies on LTV and DTI ratios with a comparison of another policies scenario. A causal loop and sensitivity analysis using system dynamics confirmed that LTV and DTI regulation is strong clout to housing market. However, to prevent transfer of potential mortgage borrowers to nonmonetary institutions, regulations in loans of nonmonetary institutions should be practiced in accompaniment with regulations of primary lending agencies.

A Study of the Influence of 'the Separation of Prescribing and Dispensing Roles' Policy on Community Pharmacies (의약분업실시에 따른 약국부문 경영수지 변화추계)

  • Chung, Woo-Jin;Lee, Sun-Mi;Shin, Seung-Ho;Cho, Woo-Hyun;Ryu, See-Won;Jung, Sang-Hyuk;Koh, Kwang-Wook;Park, Si-Woon;Shin, Eui-Chul;Lee, Sun-Hee;Hwang, Jin-Mee
    • Korea Journal of Hospital Management
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    • v.7 no.3
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    • pp.84-101
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    • 2002
  • This study estimated the influence of 'the separation of prescribing and dispensing roles' (SPD) policy, which implemented in July 2000, on the community pharmacies in Korea, by using data on the revenues and expenditures in the previous researches. We first assumed the rate of drug price differential was 20% with four different models which was based on various data of studies carried out in the similar period. Later, we applied different rates for the sensitivity analysis. According to the results, all community pharmacies made the net profit of 118.9 billion won (0.552 million won monthly per one pharmacy) after the SPD policy. The ratio of net profit to net sales dropped by 7.41%p from 22.19% to 14.78%. Additional sensitivity analysis indicated there were wide range of differences about whether net profit or net gain, and that extent which either existed.

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Techno-economic Analysis of Glycerol Steam Reforming for H2 Production Capacity of 300 m3 h-1 (300 m3 h-1급 수소 생산을 위한 글리세롤 수증기 개질반응의 기술·경제성 분석)

  • Heo, Juheon;Lim, Hankwon
    • Applied Chemistry for Engineering
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    • v.29 no.2
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    • pp.209-214
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    • 2018
  • In this paper, the techno-economic analysis of glycerol steam reforming for $H_2$ production capacity of $300m^3\;h^{-1}$ was carried out. The process of glycerol steam reforming was constructed by using Aspen $HYSYS^{(R)}$, a commercial process simulator, and parametric studies for the effect of the operating temperature on $H_2$ production was performed. Moreover, the economic analysis was conducted through an itemized cost estimation, sensitivity analysis (SA) and cash flow diagram (CFD), and the unit $H_2$ production cost was 5.10 $ ${kgH_2}^{-1}$ through the itemized cost estimation of glycerol steam reforming for $H_2$ production capacity of $300m^3\;h^{-1}$. SA was employed to identify key economic factors and various economic indicators such as net present value (NPV), discounted payback period (DPBP), and present value ratio (PVR) were found according to $H_2$ selling price using CFD.

Effect of Consumer Characteristics on Intention to Use Product Reviews to Make Online Purchasing Decisions (소비자의 특성이 온라인 상품평 활용의도에 미치는 영향)

  • Park, Yoon-Joo
    • Journal of Information Technology Services
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    • v.16 no.2
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    • pp.21-32
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    • 2017
  • This study analyzes the variable consumer characteristics that influence the intention to use online product reviews. In online e-commerce, where purchases take place without consumers seeing the products in person, the product reviews left by other consumers who have already purchased the product are believed to be valuable information. However, when different consumers read the same product review, their responses to it may vary. This study analyzes the characteristics of consumers who utilize product reviews for their purchases. Consumer characteristics are categorized into personal information, personality, purchasing tendency, and experience related to product reviews. These factors are examined to see if they have direct or indirect effects on a consumer's intention to use product reviews when making online purchases. We surveyed a total of 240 consumers who had experience using e-commerce and knew about online product reviews. Once the data was collected, path analysis was conducted using the statistics tool AMOS. The study results reveal that consumers who are female, extroverted, and have higher price sensitivity think that product reviews left by others are useful, and that this "perceived usefulness" has a positive effect on the intention to use product reviews for making online purchasing decisions. In addition, consumers who are agreeable to others, have high brand sensitivity, and who have left numerous reviews themselves demonstrated the tendency to trust reviews left by others more. Thus, we conclude that this "perceived reliability" makes it more likely that a consumer will use product reviews when making online purchasing decisions. Future research can be done to develop this study further by analyzing whether providing online product reviews corresponding to the personal characteristics of consumers enhances the effect of product reviews on online purchasing decisions.

Estimation of the Project Cost for a Coal-fired Power Plant using Stochastic Simulation (확률적 모의실험법을 이용한 석탄화력발전소의 건설사업비 추정)

  • Han, Hyoung-Gi;Moon, Seung-Jae
    • Plant Journal
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    • v.8 no.4
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    • pp.45-54
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    • 2012
  • Estimated project cost and executed sensitivity analysis for domestic 500 MW coal-fired power plants with monte carlo simulation. As a result of research, the basis of constant price in December, 2011 and 95% level of confidence, the project cost in case of not having adjacent power plant was 1,870 billion won to 2,330 billion won and the project cost in case of having adjacent power plant was 1,240 billion won to 1,590 billion won. In case of not having adjacent power plant is sensitive to civil construction cost but the other case is sensitive to material cost.

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Cost-benefit Analysis of Mandatory Prescription in Korea (의약분업의 비용-편익 분석)

  • Kim, Han-Joong;Park, Eun-Cheol;Kang, Hye-Young;Jee, Young-Keon
    • Journal of Preventive Medicine and Public Health
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    • v.33 no.4
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    • pp.484-494
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    • 2000
  • Objective : To evaluate the relative benefits and the costs associated with the introduction of the new pharmaceutical provision called 'Mandatory Prescription System' which separates the role of physicians from that of pharmacists with respect to the prescription and dispensation of from the perspective of consumers (i.e., patients). Methods : The costs of the system were measured by considering both direct and indirect costs. Direct costs included additional payments for ambulatory care and dispensing fees that occurred under the new system. indirect costs consisted of transportation expenses and costs related to time spent for physician consultation, waiting for the prescriptions to be filled, and extra traveling. Benefits identified in this study were the reduction of drug misuse and overuse, and the overall decrease in drug consumption among the Korean population. Sensitivity analysis was peformed for the inclusion of benefits for outpatients of hospitals, price elasticity, and increased fees for established patients. Results : The net benefit was estimated to be about minus 1,862 billion won and the benefit-cost ratio was 0.478. This indicates that the costs of 'Mandatory Prescription' outweigh its benefits, relative to the previous system. The sensitivity analysis results for all the variables considered in this study consistently showed the benefit-cost ratio to be less than 1. Conclusion : The results of this study suggest that implementing Mandatory Prescription System in Korea might be inefficient from the consumer's perspective. The results of this study do not coincide with the results of previous studies, presumably because of the differences in study design and in which items of costs and benefits were considered.

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Techno-economic Evaluation of an Ethanol Production Process for Biomass Waste (바이오매스 폐기물의 에탄올 생산 공정의 기술경제성 평가)

  • Gwak, In-seop;Hwang, Jong-Ha;Lee, See Hoon
    • Applied Chemistry for Engineering
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    • v.27 no.2
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    • pp.171-178
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    • 2016
  • Extensive efforts from all over the world have been made to solve energy problems, such as high oil prices, global warning due to the depletion of oil. Among them, biofuel has been drawing attention as a clean energy, which can replace fossil fuels. However, conventional biofuels were often converted from eatable biomass such as sugar cane, corn and soy which should be replaced with uneatable biomass. In this study, a techno-economical evaluation of the gasification of biomass waste with mixed alcohol synthesis process was performed. Considering available domestic biomass wastes, a 2000 ton/day conversion plant were assumed to produce 533000 L/day ethanol. Also, financial data from previous studies were evaluated and used and economical sensitivities with various operation conditions were established. Economic analysis were conducted by the payback period and internal rate of return (IRR) and net present value (NPV). Sensitivity analyses of raw material costs, initial investment, the major process cost, ethanol price changes and operating costs were all performed.