• Journal of Information Technology Applications and Management
• /
• 제23권2호
• /
• pp.239-261
• /
• 2016

Wide use of smart and high performing mobile device makes consumers use diverse distribution channels, composed of online and offline channel. Smart companies are trying to deploy omni channel. In order to successfully integrate these diverse channels, it is necessary to understand consumers' preference of channel choice. Thus, this study was focused on the influencing factors of channel preference such as price sensitivity, consumer innovativeness, time pressure, and need-for-touch. And this study compared these influencing factors between Korea and China, and drew meaningful message for e-commerce companies and offline distribution companies.

• 한국건축시공학회:학술대회논문집
• /
• 한국건축시공학회 2019년도 춘계 학술논문 발표대회
• /
• pp.226-227
• /
• 2019

The basic type construction cost which is the base of the building cost estimation is being adjusted according to the price changes by utilizing the apartment construction cost index in order to flexibly operate it. In this study, we analyzed the change trends and characteristics of the housing cost index for the basic type building cost model project operated from September, 2012 to March, 2018. As a result, the increase in material costs is slight while the share of the labor cost increased in the construction cost due to the rise of labor unit price, leading to a perceived increase in sensitivity of labor costs. We should be careful to keep the sensitivity of the material cost and the labor cost to an appropriate level so that the index may not be distorted.

• 한국의류산업학회지
• /
• 제4권6호
• /
• pp.517-523
• /
• 2002

This study examines whether there are differences in consumer's evaluation price zone on the clothing clue (the type of clothing, brand, time of fashion, place of origin, material. submaterial, place for sale) according to consumer purchasing behavior. Therefore the ultimate goal is to offer help in fixing price when establishing marketing of the clothing industry by grasping the actual price set by consumers under the IMP system. The female consumers of 20s and 30s were chosen as study subjects for their sensitivity to the purchase of clothing. The tests carried out in this research are: SPSSIPC+ is used for frequency Analysis. The Results of this study are showed as the following: It was analyzed that 4 types of consumer are the reasonable consumption oriented consumer, fashion oriented consumer, the no care of fashion consumer and high price oriented consumer Among the several kinds such as the type of clothing, brand, time of fashion, place of origin, material, submaterial, place for sale, only on the type of clothing, there are difference in the type of the consumers, on the time of buying clothes, in the behavior of buying clothes and also on the degree of fashion and the place of origin among such kinds.

• 한국의류산업학회지
• /
• 제18권3호
• /
• pp.301-316
• /
• 2016

Due to the dramatic increase in consumers' price sensitivity and growing importance for global retailers to create relevant price strategies, this study investigates the global pricing strategy of the main SPA brands such as ZARA, H&M and UNIQLO. Based on price information shown on official website, the study developed SPA brand index by using exchange rates in terms of US dollars and ratio of differences between the local price and the US price. These figures were compared with GDP per person data in order to analyze each brand's price level against the income level. The study also compared SPA brand index with Big Mac index to identify the difference in price levels between the fast fashion market and the fast food market. ZARA and H&M were mostly targeting Middle East and Asia as a high-price market when considering index only. After taking the income level into account, however, Asia came out be the highest price market and Middle East was similar to the US market. On the other hand, UNIQLO targeted Asia as the lowest price market and the US and EU as the highest in terms of index only. But, Asia came out to be the highest price zone after considering the income level while the price of the US and EU was reasonable. Comparison with Big Mac Index indicated that most of Asia had a higher price level of the fashion market than the food market, whereas most European countries had a similar or high-price level of food market.

• 한국태양에너지학회 논문집
• /
• 제33권5호
• /
• pp.41-50
• /
• 2013

Economic feasibility study using weighted average variable Jeju System Marginal Price, SMP, was conducted for Gasiri wind farm of Jeju Island. To predict the variable Jeju SMP, generator share ratio for SMP was calculated from the real time wind power production and the power demand data for years. Also, sensitivity analysis on Net Present Value, NPV, and Benefit/Cost Ratio, B/C ratio, were performed to clarify which factors are more important in assessing economic feasibility. The result shows that the Gasiri wind farm has a minimum of 110 billion won and a maximum of 132 billion won difference between fixed and variable SMP. Also, Capacity Factor, C.F., had the highest sensitivity for NPV, followed by SMP. Accordingly, when economic analysis for a potential wind farm site is carried out, the variable SMP as well as C.F. should be considered for more accurate assessment of the wind farm.

• 한국유기농업학회지
• /
• 제32권1호
• /
• pp.25-37
• /
• 2024

This study is to apply behavioral economics-an economics that studies actual human behavior based on cognitive psychology-to the farming decision-making process of onion and garlic farmers. Of behavioral economic theories, dual system theory and prospect theory (value function), heuristic and bias were surveyed and examined in the field. The reference point of farmers was farming experience of the previous year, and so they showed reference dependence and anchoring heuristic, not rational thinking on production cost plan. And they showed status quo bias that cultivated continuously the previous year or the present crop. This status quo bias is related to loss aversion propensity. Farmers did not usually change cultivating crops, in other words, they showed diminishing sensitivity-insensitive to those that the more revenue or loss was increased. This diminishing sensitivity is related to loss aversion propensity and status quo bias. Also, farmers had representativeness heuristic because they regarded auction price of Garakdong wholesale market as the standard price level despite various prices by production region. And farmers had the affect heuristic that they depended on producers' organization data more than the state-run research institute ones about cultivation intentions and actual situations.

• 한국수소및신에너지학회논문집
• /
• 제28권1호
• /
• pp.47-55
• /
• 2017

This paper deals with the after-tax economic feasibility analysis of the hydrogen fueling station considering dynamic utilization. We selected an off-site hydrogen station in which the hydrogen is supplied by a central by-product hydrogen plant as a case study. Also, we made some sensitivity analysis by changing input factors such as the discount rate, the hydrogen station construction cost, the hydrogen demand and the hydrogen sale price. As a result, the hydrogen station will not be economical in 2020 due to the relatively high price of the hydrogen station construction cost and the low price of hydrogen sale price. In order to realize the economic feasibility of the hydrogen station in the early stage of the hydrogen economy, the subsidies on the annual operating cost as well as the construction cost are needed.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2000년도 하계학술대회 논문집 A
• /
• pp.379-381
• /
• 2000

In the new electric industry, many of generators and consumers exist in competitive market and electric price is determined by the response of suppliers and consumers. Power supply and consumption make change the electric price and social welfare depends on the elasticity that indicates sensitivity to changes of price related on the electric demand or supply. If elasticity is changed, social welfare that represents the sum of producers and customers surplus will be changed together. This paper investigates the change of the social welfare depending on the elasticity, and presents the propriety of competitive electric market.

• 한국수소및신에너지학회논문집
• /
• 제26권1호
• /
• pp.35-44
• /
• 2015

This paper deals with the economic analysis of domestic fuel cell vehicles considering subsidy and hydrogen price in 2015 and 2025. We selected TFCV (Tucson fuel cell vehicle) and TDV (Tucson diesel vehicle) to identify the economic feasibility of fuel cell vehicles compared with conventional internal combustion engine vehicles. We made some sensitivity analysis by changing input factors such as the size of the subsidy, the hydrogen price and the discount rate. Also, we made a break-even point analysis on hydrogen prices that equalize the economic feasibility of TFCV and TDV in 2025. As a result, TFCV is not economical in 2015 due to the relatively high prices of hydrogen and vehicles. If the sale prices of TFCV are 30,000,000 won and 35,000,000 won in 2025, then the break-even points of hydrogen prices are equal to 7,483 won/kg and 5,043 won/kg.

• 디지털융복합연구
• /
• 제14권6호
• /
• pp.425-430
• /
• 2016

본 연구에서는 UHDTV서비스 이용의사에 영향을 미치는 요인들에 대해 살펴보았다. 연구방법은 기술수용 모델을 중심으로 연구모형을 설계하고 구조방정식 분석을 실시했다. 독립변수로는 인지된 품질, 가격 민감도, 혁신성, 매개변수로는 인지된 유용성과 인지된 사용용이성, 종속변수로는 이용의사를 설정했다. 설문조사는 인터넷과 스마트폰을 통하여 실시하였으며 빈도분석 및 기술통계분석은 SPSS, 연구의 모형 분석과 가설 검증은 PLS를 사용하였다. 연구결과, 독립변수인 인지된 품질과 가격 민감도는 각각 매개변수인 인지된 유용성, 인지된 사용용이성을 통해 UHDTV의 이용의사에 유의미한 정의 영향을 미치는 것으로 나타났다. 그러나 혁신성의 경우, 매개변수인 인지된 사용용이성에는 유의미한 정의 영향을 미치는 반면 인지된 유용성에는 유의미한 영향이 없는 것으로 나타났다. 사용자들은 UHDTV를 혁신적인 신기술 혹은 뉴미디어로 생각하기보다 아직까지 기존 TV의 연장선으로 간주하는 것으로 해석된다. 또 인지된 품질은 다른 요인에 비해 영향력이 큰 편으로, 사용자들의 양질의 UHD콘텐츠 수요를 반영한다.