• Title/Summary/Keyword: Price response

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A Study on the Effects of Perceived Service Quality on Customer Response -Focusing on the Hotel Industry- (지각된 서비스품질이 고객반응에 미치는 영향 연구)

  • Kim, Hee-Tak;Lee, Myung-Sik;Kim, Jang-Ha
    • Journal of Korean Society for Quality Management
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    • v.28 no.4
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    • pp.75-98
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    • 2000
  • The purpose of this study is to empirically examine the customers' perceived service quality and response in the field of hotel industry. The subjects of survey for this empirical analyses are limited to the customers of deluxe hotels in Korea; data are collected from the 16 deluxe hotels amongst 27 of its kind in the Seoul, Pusan, Cheju and Kyongju area. SAS package is used for Simple Regression, Multiple Regression and the results are as follows: First, the perceived service quality shows significantly positive effect upon the customers' satisfaction; Second, the customers' perceived service quality shows significantly positive with respect to the customers' response; Third, the customers' satisfaction shows significantly positive regarding the customers' response, and the customers' satisfaction have greater influence upon the customers' response than the customers' perceived service quality; On the basis of the above empirical analyses, I propose the management implication as follows: First, the hotel management staffs should have a close relation with their customers through the customers' positive, and eventually be concemed about improving service quality and customers' satisfaction to maximize the enterprise's performance; Second, the hotel management staffs, to induce and build up the positive customers' response, should have interest in serving high-quality products and service and enforcing the proper price policy.

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The Determination Factor's Variation of Real Estate Price after Financial Crisis in Korea (2008년 금융위기 이후 부동산가격 결정요인 변화 분석)

  • Kim, Yong-Soon;Kwon, Chi-Hung;Lee, Kyung-Ae;Lee, Hyun-Rim
    • Land and Housing Review
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    • v.2 no.4
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    • pp.367-377
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    • 2011
  • This paper investigates the determination factors' variation of real estate price after sub-prime financial crisis, in korea, using a VAR model. The model includes land price, housing price, housing rent (Jensei) price, which time period is from 2000:1Q to 2011:2Q and uses interest rate, real GDP, consumer price index, KOSPI, the number of housing construction, the amount of land sales and practices to impulse response and variance decomposition analysis. Data cover two sub-periods and divided by 2008:3Q that occurred the sub-prime crisis; one is a period of 2000:1Q to 2008:3Q, the other is based a period of 2000:1Q to 2011:2Q. As a result, Comparing sub-prime crisis before and after, land price come out that the influence of real GDP is expanding, but current interest rate's variation is weaken due to the stagnation of current economic status and housing construction market. Housing price is few influenced to interest rate and real GDP, but it is influenced its own variation or Jensei price's variation. According to the Jensei price's rapidly increasing in nowadays, housing price might be increasing a rising possibility. Jensei price is also weaken the influence of all economic index, housing price, comparing before sub-prime financial crisis and it is influenced its own variation the same housing price. As you know, real estate price is weakened market basic value factors such as, interest rate, real GDP, because it is influenced exogenous economic factors such as population structural changes. Economic participators, economic officials, consumer, construction supplyers need to access an accurate observation about current real estate market and economic status.

A Study on the DR program operation method based on the pattern analysis (사용량 패턴분석을 통한 패턴분석 DR 프로그램 운영방안에 대한 연구)

  • Kang, Jung-Chul;Lee, Hyun-Woo
    • Journal of the Korean Data and Information Science Society
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    • v.20 no.2
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    • pp.283-292
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    • 2009
  • Recently the stable electric power supply is threaten by the rapid development of all the industries consuming a lot of electric power, thus KEPCO is trying to establish the countermeasures to cope with this circumstance of uprising power consumption by running the efficient and flexible 12-month s price policy for the base price and raisin the electric power price remarkably in peak power consumption period to suppress the maximal power demand of consumers. To resolve these problems, this study propose the method calculating hourly CBL based on the hourly amount at non-event using the pattern of the amount of power consumption and propose the operation method of DR Program.

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A Study on Purchase Satisfaction and Repurchase Intention accoding to Usage Motivation when Purchasing Fashion Products in Social Commerce (소셜커머스에서 패션제품 구매시 이용동기에 따른 구매만족도와 재구매의도에 관한 연구)

  • Lee, Hyun Ji
    • The Korean Fashion and Textile Research Journal
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    • v.16 no.4
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    • pp.596-603
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    • 2014
  • The purpose of this study was to find affecting consumer's usage motivation on purchase satisfaction and repurchase intension when purchasing fashion products in social commerce. The data were collected via a self-administered questionnaire from 239 male and female who living in Busan with experience in social commerce purchasing fashion products. Using SPSS 20.0 and AMOS 20.0 package, Cronbach's ${\alpha}$, a confirmotory factor analysis and a structural equation modeling analysis were performed. The results are as follows. Hedonic, economical efficiency and interaction without information provide subjective norms significantly influenced the purchase satisfaction. And aforementioned subjective norms significantly influenced repurchase intension, too. The purchase satisfaction positively influenced the repurchase intension. Therefore, social commerce sellers of fashion products ought to offer variety price benift and promotion to raise the purchase satisfaction and repurchase intension. To offer variety price benift, they should respond sensitively to the price set by comparing prices with other sellers. And promotion to raise the purchase satisfaction and repurchase intension need to consider such variety of missions, discount coupons or event and mileage. In addition, they should develop customer service system for interaction with customer and connect to the repurchase increases the purchass satisfaction through faster customer response to the product information or sales, service.

A Basic Study on Estimation Model Development by Applying Probabilistic Forecasting Method for Determining Optimal Price of Residential Officetel (확률론적 추정 기법을 적용한 주거형 오피스텔의 최적 분양가 산정 모델 개발 기초연구)

  • Jang, Jun-Ho;Kim, Tae-Hui;Ha, Sung-Eun;Son, Ki-Young
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2017.11a
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    • pp.191-192
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    • 2017
  • In response to the economic depression, the demand for fixed rent income has increased according to the easing construction regulations. it caused indiscriminated investment to stakeholders. This leads to oversupply in the multi-family Housing market and increases unsold housing and vacancy rates except specific area such as Gangnam-gu.In order to solve this issue, although studies on the optimization price of apartment houses has been conducted, the study is insufficient regarding on residential officetel. Therefore, the objective is to suggest a basic study on optimal price estimation model development by using probabilistic forecasting method in planning phase. To achieve the objective, first, variables are defined such as expenses, financial costs, income, etc. Second, causal loop diagram is suggested. Third, basic optimization prices estimation model is developed. In the future, this study can be used as one of decision making tools in planning phase of officetel development projects.

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The Relationship Between Oil Price Fluctuations, Power Sector Returns, and COVID-19: Evidence from Pakistan

  • AHMED, Sajjad;MOHAMMAD, Khalil Ullah
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.3
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    • pp.33-42
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    • 2022
  • Oil prices have become more volatile as a result of global economic contraction and control measures. Before and during the COVID-19 crisis, this study examines the relationship between oil price swings and daily stock returns in the power sector. The impact is investigated using a panel Vector Autoregressive (VAR) model. Granger causality tests are used to see if oil prices are effective in predicting returns. The dynamic impact of supply shocks is studied using Impulse Response Functions (IRFs). From January 2011 to May 2021, the study used daily data from all listed power sector enterprises on the Pakistan stock exchange. To investigate the differences in reactions between the Pre-COVID and COVID eras, the sample was separated into two groups. Oil shocks are inversely associated with daily firm stock returns. The conclusions are further supported by the lack of impact of stock prices on oil prices. The relationship, however, deteriorates during the COVID pandemic. We could not uncover any evidence of a significant relationship. In developing countries that rely on oil imports, the study sheds light on the utility of oil price shocks in daily stock return predictions.

The Type of Consumers Brand Switching on Fashion Goods and Response to Marketing Communication (패션상품 소비자의 상표전환 유형과 마케팅 커뮤니케이션 반응)

  • 김미경
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.4
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    • pp.685-696
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    • 2001
  • The purpose of this study was to establish the marketing strategy, that strengthens the brand royalty of their own in apparel industry and that can induce consumers brand switching against competitive brand. This study was classified into theoretical and experimental study. Experimental study was done, using the survey, to prove the models for consumers responses to brand switching by the theoretical study. It analyzed at last five hundred ninety-two women in the age of twenty to thirty years old who live in Seoul. Followings are the summary of the results revealed through the experimental study. First, brand switching behavior of consumers for formal dress was attributed to two extremes the inner motivation of variety seeking tendency and communication contact, complex variety seeking group, true variety seeking group, derived variety seeking group, and variety avoiding group. Second, the cognition response to marketing communication the types of brand switching shows difference in all communication variables except the service promotion of sales promotion communication. As to attitude response, it was found meaning difference in all communication variables except the sales promotion through price adjustment.

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Effects on Aesthetic Response of Typicality According to Product Orientation and Price Levels (제품별 지향성과 가격수준에 따른 전형성이 심미적 반응에 미치는 효과에 관한 연구)

  • 이진렬;김진아;홍정표
    • Archives of design research
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    • v.14 no.1
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    • pp.103-110
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    • 2001
  • The purpose of this study is to test the typicality effects to aesthetic response according to product orientation (design-oriented vs function- oriented) and perceived purchase risk. This study overcame the limitations of existing researches which haven't had the consensus about the relationship between typicality and preference and consequently suggested the typicality effect to aesthetic response by analyzing this relationship with product orientation and perceived purchase risk. The results of this study showed the inverted U-shaped relationship in design-oriented products and no relationship in function-oriented products between typicality and preference.

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Social Welfare Analysis of Demand Response from the Viewpoint of Demand Function (수요함수 관점에서 해석한 수요반응의 사회적 후생 분석)

  • Lee, Kwang-Ho;Yang, Kwan-mo
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.66 no.1
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    • pp.23-26
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    • 2017
  • Social Welfare is useful concept for evaluating the effectiveness of an economic policy in micro economics. This paper focuses on Social Welfare(SW) of electricity market incorporating demand response(DR). Competition between DR and generation company is modeled as a simple bid function. DR function can be considered as an negative generation(called Negawatt) and as an element of modified demand function. These two approaches result in the same demand reduction, generation power, and the market price. However, SW in the modified demand function approach is not identical to SW in the Negawatt approach. It makes the numerical index of DR effectiveness less persuasive. This paper proposes modified definition of SW in the demand function approach. The proposed definition of SW leads the DR effectiveness index to be identical to that in the Negawatt approach.

A Study on Price Asymmetries in Local Petroleum Markets (석유제품의 가격 비대칭성에 관한 연구)

  • Kim, Jin Hyung
    • Environmental and Resource Economics Review
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    • v.16 no.4
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    • pp.833-854
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    • 2007
  • Output prices tend to respond faster to input price increases than to decreases. The 'rockets and feathers' hypothesis of asymmetric price behavior in petroleum market is tested by a full adjustment error correction model. Using monthly data for the period January 1977 to June 2006, evidence is found that there is a significant degree of asymmetry in the adjustment of wholesale prices to increases and to decreases in crude oil price. A similar hypothesis in regard to the exchange rate is also rejected by the data. Using weekly data over the period examined, evidence of asymmetry for gasoline, diesel and heating oil is also found in the transmission of price changes from wholesale to retail: retail prices increase more quickly in response to the wholesale price increases than to wholesale price decreases.

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