• Title/Summary/Keyword: Price perception

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Study on the Eating Habits and Practicability of Guidelines for Reducing Sodium Intake according to the Stage of Change in Housewives (주부의 나트륨 저감화 행동변화 단계에 따른 식행동 특성 분석 및 저나트륨 식사 방법의 실천용이도에 관한 연구)

  • Ahn, So-Hyun;Kwon, Jong-Sook;Kim, Kyungmin;Yoon, Jin-Sook;Kang, Baeg-Won;Kim, Jong Wook;Heo, Seok;Cho, Hea-Young;Kim, Hye-Kyeong
    • Korean Journal of Community Nutrition
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    • v.17 no.6
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    • pp.724-736
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    • 2012
  • This study was intended to investigate the sodium-related perception, dietary behavior, and practicability of methods for reducing sodium intake(RSI) according to the stage of change in consumers. The survey was conducted to 770 housewives, among them 553 subjects who answered the key questions for the stage of change were categorized into 'Maintenance (M)' stage (maintaining reduced salt intake for more than 6 months; n = 287, 51.90%), 'Action (A)' stage (maintaining reduced salt intake for less than 6 months; n=139, 25.14%), and 'Pre-Action (P)' stage (not starting reduced salt intake; n = 127, 22.97%). The subjects in M and A were significantly older than those in P (p < 0.01). The scores of desirable dietary habit and dietary balance were the highest in M followed by A and P. When eating out, the subjects in P considered 'price' more and 'healthiness of food' less than those in M and A did. Among the guidelines for RSI, 'Avoid Processed Foods', 'Eat enough vegetables and fruits' and 'Add little amount of dipping sauce for fried food' were selected as the three easiest items to perform. With regard to the sodium-related perception, the subjects in M considered eating-out food to be more salty than homemade dishes, read nutrition labels more, avoided table salt or dipping sauce for fried food more, and had 'own low-sodium recipe' than those in P (p < 0.001). It is suggested that practicability of actions for RSI and the stage of change should be considered to develop effective personalized education program and nutrition guidance.

A Study on the Damyang Area Restaurants in Bamboo food village (향토음식 특화 거리의 관광상품화와 활성화 방안 연구 - 담양 죽순 푸드빌리지를 중심으로 -)

  • Kim, Su In;Park, Yeon Jin;Kim, So Young;Chang, Hea Jin
    • Journal of the Korean Society of Food Culture
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    • v.28 no.4
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    • pp.348-355
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    • 2013
  • This study intends to provide preliminary data for improving dining experience in the restaurants of Bamboo food village and help draw up guidelines for the improvement of these dining venues by surveying customer perception and satisfaction in 15-restaurants of the food village. The restaurants were surveyed mainly for satisfaction of the menu, especially, on the signature dishes of Damyang, "ddeokgalbi" (grilled short rib balls) and "daetongbab"-the grilled short rib balls and bamboo rice. The two dishes were more liked by people in the the 20- to 29-year age group with a score of 3.92 and 4.11, respectively. Although the 30-49 age group showed the highest satisfaction score on the fixed price menu, there was no statistically significant difference. The age group of 20-29 also showed the highest satisfaction on plating and table setting with a score of 4.09 and 4.04, respectively, and there was significant difference among age groups in this regard (p<0.05). All the age groups surveyed answered "time-honored taste" should be captured when working on menus, which suggests it should be the first choice for the restaurants in the food village when they develop their menus. When it comes to the restaurant environment, satisfaction on sanitary conditions was significantly different among the groups with a score of 4.21 given by 30-49 age group and 3.88 by the 50 and over group (p<0.05). In the category of service satisfaction, the two aforementioned age groups again showed significant difference in catering to customer needs with a score of 3.99 and 3.63, respectively (p<0.05), whereas welcoming customers and serving food was scored without statistical difference by age. Being asked what needs to be done to strengthen competitive advantage of the restaurants, all the age groups answered "taste" would matter the most while the 20 to 29 and 30 to 49 age groups picked "hygiene" and the 50 and over selected "table setting and ambience" next, which was statistically different with a p value of <0.05. Regarding the competitive advantage of the Korean restaurants in Damyang Bamboo food village, the first two younger groups (20 to 29 and 30 to 49) chose "table setting and ambience" and the eldest (50 and over) age group answered "location wise advantage," indicating significant difference by age. More than 80 percent of the people surveyed were willing to revisit the venues, which suggests improving restaurant environment in Bamboo food village and offering customers a better experience are very likely to build a image of culinary tourism for Damyang.

Development of Empowerment Scale Instrument and Needs Assessment of Home Economics Teachers' Empowerment (가정과교사의 임파워먼트 측정도구 개발 및 인식과 요구도 분석)

  • Park, Mi-Jeong
    • Journal of Korean Home Economics Education Association
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    • v.20 no.3
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    • pp.131-143
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    • 2008
  • The purpose of this study was to develop the empowerment scale instrument and to investigate the perception and needs regarding to the empowerment as home economics(HE) teacher. Respondents in this study were 234 HE teachers. questionnaires were collected by e-mail in the integrating online computer system. SPSS(Statistical Package for the Social Science) 10.0 package and AMOS 6.0 were used to analyze the data. Factor analysis and reliability analysis were used to develop the empowerment scale instrument. Means and Borich requirement analysis were used to describe the perception and needs regarding to the empowerment as HE teacher. The outcome and conclusion of this study after going through the above process were as follows. When classifying the empowerment in 6 factors of class operation capability, influence, specialization, ethics, belief and self-regulation, the HE teachers recognized the ethics and self-regulation as high in the current empowerment, and had high demand on influence and class operation capability in the future empowerment. In other words, influence was to heighten the status and influence in HE education by participating in various local community activities, and the class operation capability was the capability to manage the class for bring out the interests of students, that these requirements could be considered as the expression of desire to recover the price for HE teachers as the professionals before students without the negative social recognition on the HE education. In the same context, most of the HE teachers recognized the execution of the education process as the situational practitioners, and for practicing better HE education at the actual classroom situation.

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Recognition of Reasonableness about the Comprehensive Real Estate Tax Rates and Objects (종합부동산세 세율의 적정성과 정책적 목적에 대한 인식 분석)

  • Sim, Won-Mi;Lee, Chan-Ho
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.129-141
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    • 2008
  • Comprehensive real estate taxes needs to be improved so that it performs its intended functions by realizing fair taxation and stabilizing the price of real estate, and ultimately attains social justice in Korea. This study analyzed the current state of comprehensive real estate taxes through a questionnaire survey, and the results are summarized as follows. First, in the analysis of people's perception on the adequacy of the tax rate of comprehensive real estate taxes, those who owned a house worthy of 600 million won or a higher value as an object of real estate tax perceived the adequacy of the tax rate more negatively than those who owned a house of less than 600 million won. The same result was observed for comprehensive real estate taxes on lands. Second, in the analysis of the contribution of comprehensive real estate taxes to the accomplishment of policies, the respondents showed a high frequency of positive replies to some of policies related to comprehensive real estate taxes.

The Impact of Consumer Knowledge/Familiarity with Private Label Brands (PLBs) and Store Image on Perceptions and Preferences toward PLBs and Patronage Intentions: Case of Midscale Department Store PLBs

  • Seock, Yoo-Kyoung;McBride, Jennifer
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.6
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    • pp.616-630
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    • 2012
  • This study examines the impact of consumer knowledge and familiarity with private label brands (PLBs) on perceptions and preferences toward PLBs and patronage intentions; in addition, it examines the incremental effects of a department store image over consumer knowledge and familiarity with perceptions, preferences, and patronage intentions. This study focused on midscale department store PLBs of apparel products and middle age consumers between the ages of 30 and 50 who are the main consumer group of private label brands of apparel products. A structured questionnaire was developed and data were collected from a convenience sample of 257 female consumers between the ages of 35 and 54, living in the Southeastern United States. A factor analysis identified the dimensions of department store image constructs; in addition, a hierarchical regression and multiple regression analyses examined the hypotheses. Consumer knowledge and familiarity with PLBs at department stores is recognized as a major determinant to shape consumer perceptions of and preferences for the PLBs as well as patronage intentions. The present study reveals the significant incremental effect of a store image on consumer preferences, perceptions, and patronage intentions beyond that explained by consumer knowledge and familiarity about PLBs. The study reveals that, among four store image constructs, the store atmosphere and store service factors had significant positive effects on consumer perceptions of PLBs. Store service and atmospheric aspects also affect consumer patronage intentions toward PLBs. The price factor shows a significant and positive influence on the preference consumers have for PLBs, but not on perceptions and patronage intentions. This study has practical implications for department store executives and managers on how to allocate resources in order to increase positive consumer perceptions toward PLBs, preferences over other brands, and patronage intentions of PLBs at a store as well as how to create effective store environments to promote PLBs.

An Essay on Human Resource Management and Personnel Economics - A Behavioral Scientist's Viewpoint - (인적자원관리와 인사경제학의 비교 - 행동과학자의 시각에서 -)

  • Baek, Gwang-Gi
    • Korean Business Review
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    • v.23 no.2
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    • pp.1-29
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    • 2010
  • Traditional human resource management explains human characteristics with motivation, attitude, perception, value, etc., based upon behavioral science approach. And system approach is adopted in analyzing the interaction between people and the environment. However, personnel economics excludes social and psychological variables in the human choice models, and assumes very unrealistic and simple rational decision making process. For environmental variables, personnel economists considers only income and price. Traditional human resource management research model successfully explains the phenomenon for each specific situation, but lacks universality. On the other hand, personnel economics model is strict and analytical, but tends to distort the understanding of the results because of the unrealistic assumptions. These two academic fields may get benefits by introducing the other's research methodologies, theories, and ideas.

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Perception of Women aged 50's and 60's for High Functional Sliver Wear (고기능 실버의류설계를 위한 50~60대 여성의 인식조사)

  • Kim, Gu-Young;Lee, Jeong-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.8
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    • pp.1392-1402
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    • 2010
  • This research studied the development of high functional wear that reflects the various needs of an aged population. A survey of the life style, body functions and body changes, cognition, and preference of high functional wear with a subject group of 342 women aged 50's-60's was conducted. The results show that these women showed a high interest in clothing, challenged to new tasks, and enjoyed social meetings. Women aged 50's and 60's showed a relatively vibrant and active tendency, with no difference between them. They had the most interest in health and diet. The development of various clothing items and designs for women in their fifties and sixties are required because exercise was the most favored leisure activity. Meanwhile, they showed indisposition according to body type changes and the decrease in body functions. There was also some discomfort due to changes in visual power and trouble in controlling the body temperature. Therefore, the need to develop high quality smart wear that can help improve these problems was raised. Women aged 50's to 60's did not fully understand smart clothing; however, they showed some interest in high quality smart wear designed to improve health conditions after they heard detailed explanations about the clothing. They perceived the matter of laundry or managing he clothing more important than the price or rejection to mechanical device in regards to smart wear.

Upcycling Awareness Research Fashion Clothing Goods for Korean University Students (국내 대학생의 패션의류제품 업사이클링 인식도 조사)

  • Choi, Se-Lin;Choi, Eun-Hee;Do, Wol-Hee
    • Fashion & Textile Research Journal
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    • v.16 no.1
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    • pp.111-117
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    • 2014
  • This study investigated the perception of upcycling for sensitive university students in regards to fashion trends. It was conducted through questionnaires delivered to male and female college students who majored in clothing related subjects from June 2012 to June 2013 in Gwangju. The contents for this research are general details, seriousness of environmental resources, awareness of upcycle, and purchasing intention for upcycling products. Most of the respondents said that recycling of resources is absolutely necessary due to the impact of environmental pollution and the consumption of resources. On the contrary, the experience of the respondents which purchased recycling products was low. The awareness of also was low, upcycling, internal upcycling brands and internal consumption groups, however, the decisions for subsequent purchases were positive. The reasons for the unsatisfactory of upcycling of products were due to quality and price. The reaction for many upcycle goods had the best question response rate in daily supplies part; subsequently, this study suggested 3 items, apparel products, fashion accessories, and daily supplies. In addition, a group which contains people who expend more for clothing had a lower awareness of upcycle and purchasing intention than other groups that contained some people who expend less. The results of the study can be used in data that recognize the necessary of upcycle education for university students, and develop educational programs. It can also encourage the purchase of upcycle products that reduce the consumption of resources.

The Value of Time in Intercity Freight Transportation (지역간 화물운송의 시간가치 추정)

  • 최창호;임강원
    • Journal of Korean Society of Transportation
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    • v.17 no.5
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    • pp.43-55
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    • 1999
  • The value of time in freight transportation describes the importance of goods during transport and shows the direction of efficient logistic management having inventory cost in transporting The value of time differs from class to class in freight transportation. It is due to the differences of shipper's willingness to Pay for time saving. In this research the value of time in intercity freight transportation of manufacturers in Korea was estimated as follows: first, the Perception factors which were the important criteria of shippers for choosing truck were sampled. second, the shippers were classified into three homogeneous classes. third, the value of time of each class was estimated by using multinominal logit model. The results of this research showed that the value of time in freight transportation was different from every class, that the shipper had to Pay 1,680 won for saving one hour Per each shipment, and that the inventory cost in transporting occupied 9.54% in the mean freight Price.

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Actual Status of School Dietitians' Recognition and Use of Superior Agricultural Products in Daegu (대구지역 학교급식 영양(교)사의 우수농산물에 대한 인식 및 적용 실태)

  • Jang, Jin-A;Ahn, Sun-Woo;Choi, Mi-Kyung
    • Korean Journal of Community Nutrition
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    • v.17 no.3
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    • pp.312-320
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    • 2012
  • The purpose of this study was to investigate the perception of the school dietitian on superior agricultural products (SAP) and the status of using superior agricultural products in school meals. Questionnaires were distributed to 185 school dietitians after face to face interview, and a total of 181 responses were used for analysis. 82.3% of the respondents were using SAPs in school meals and there was a significant difference between elementary school (95.1%), middle school (76.8%) and high school (66.7%) dietitians (p < 0.001). 85.2% of the dietitians, who were using SAP, were purchasing SAPs through electronic bidding, and the main reason of not using SAPs was the higher price of SAPs than that of general agricultural products. The good agricultural practices (GAP) product was considered the most appropriate agricultural products for school meals by the majority of respondents (66.9%), and organic products was the next (13.3%). In addition, the most important selection criterion for a SAP perceived by school dietitians was safety (58.0%), and the main reason of using SAPs in school meals, when two choices were allowed, was 'to provide healthful food to children' (98.9%). The major barriers to using SAPs in school meals (two choices were allowed) were 'too expensive' (73.5%) and 'unstable supply' (32.6). In conclusion, it was suggested that there should be an improvement in SAP supply and management systems to increase the use of SAPs in school meals.