• 제목/요약/키워드: Price Policy

검색결과 1,334건 처리시간 0.033초

최저가격보상제도가 소매점 선호도에 미치는 영향에 관한 연구 (An Study Regarding the Effects of "Lowest Price Guarantee Policy" on Consumers' Preference of Stores)

  • 안승호;김근배
    • 마케팅과학연구
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    • 제15권2호
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    • pp.183-201
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    • 2005
  • 최저가격보상제도는 자사에서 구입한 상품과 동일한 혹은 유사한 상품이 다른 곳에서 더 싸게 필리고 있다는 사실을 고객이 입증하면 그 상품을 구입한 고객에게 차액이상을 환불해 주는 가격정책이다. 대부분의 국내 주요 대형할인점은 최저가를 내세우면서 최저가격보상제도를 도입하고 있어 그 영향은 국내 유통산업에 전체에 확산되고 있으나 제도에 대한 국내 연구는 전무한 상황이다. 본 연구는 한국적 유통환경에서 독특하게 발전된 최저가격보상제도의 도입 효과에 대한 실증적 연구이다. 최저가격보상제도 도입 여부는 가설과 같이 직접적으로 점포 선호도에 영향을 줄 뿐만 아니라 선호도에 영향을 주는 '점포의 전반적인 가격수준' 그리고 '거주지부터 점포까지의 거리' 등의 변수들과 함께 상호작용의 효과를 미치는 것으로 확인되었다. 즉 소비자가 해당 점포의 가격수준이 통상적으로 기대할 수 있는 가격 수준보다 높은 경우와 매장의 위치가 통상적인 경우보다 먼 경우에는 점포 선호도에 미치는 최저가격보장제도의 도입 효과는 하락하는 것으로 나타났다, 과거 연구가 브랜드 단위의 가격정책에 주로 관심을 가지고 진행된 반면에 본 연구는 매장 단위의 가격정책인 최저가격보상제도의 효과를 파악하였다는 점, 그리고 컨조인트(conjoint) 실험설계를 활용하여 결과의 신뢰성을 확보했다는 점이 연구의 주요특징이다.

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부동산 정책으로 인한 부동산 가격 변동에 관한 연구 - 아파트 가격 중심으로- (A Study of Real Estate Price Change from Real Estate Policy. - An Apartment Price Center -)

  • 김영선
    • 경영과정보연구
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    • 제20권
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    • pp.17-32
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    • 2007
  • We try to study the plan to deliver the message of the hope and common peoples are diligent and we can buy the real estate in work if we make efforts hard that relieve an real estate price and analyze a timex situation. If prepared the countermeasure in the government with many real estate policy with due to a short though countermeasure which is seen at one's face. The error to the people of the policy which does not do the staring gaze to tie. This paper to pursue the stability of an real estate price and analyze the price according to an real estate policy and lead an real estate policy for a residing stability of the common people. There are we even though we grope the method to actualize and protect a lease security according to a house lease law of protection.

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지리정보유통 활성화를 위한 가격정책수립에 관한 연구 (A Study on the Establishment of Price Policy for a Geographical Information Activated Circulation)

  • 신동빈;홍상기;안종욱
    • 대한공간정보학회지
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    • 제11권4호
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    • pp.29-34
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    • 2003
  • 본 연구의 목적은 지리정보유통 활성화를 위한 가격정책 수립측면의 가격산정 기준을 제시하는데 있다. 가격정책은 공급자 측면과 사용자의 측면을 동시에 고려하였다. 본 연구에서 제안한 가격정책에서는 개발단계 비용은 매몰비용으로 산정하였으며, 유지관리 및 갱신비용은 지리정보를 사용하는 사용자에게 부과하였다. 지리정보의 배포비용은 사용매체에 따라 사용자에게 부과하며, 사용목적, 자료의 최신성에 따라 가격을 차등적용 하였다. 또한 지리정보를 유료로 제공하는데 있어 저작권료를 적용해야 한다는 가격정책을 제시하였다. 본 연구에서 수행된 각종 항목을 고려하여 가격산정 기준(안)을 제시하였으며, 이를 통해 지리정보 유통이 더욱 활성화 될 것으로 기대된다.

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Spatial Price Competition in the Korean Retail Gasoline Market

  • Kim, Donghun;Lee, Jiyon
    • 자원ㆍ환경경제연구
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    • 제23권4호
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    • pp.553-581
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    • 2014
  • This paper analyzes competition among service stations in the Korean gasoline market. We consider spatial differentiation as a source of product differentiation as well as the characteristics of the stations and vertical contracts between refiners and retailers as factors causing changes in equilibrium prices in the Korean gasoline retail market. The effect of the government's price disclosure policy on the retail market competition is also analyzed. Moran's I test indicates that the prices of neighboring gas stations are spatially correlated in the market. It is also found that gasoline prices for vertically integrated stations are much lower than those for independent stations. In addition, unbranded stations charge lower prices than branded stations but also induce branded stations to price more competitively. Meanwhile, the government's price disclosure policy did intensify price competition in the retail gasoline market. It is inferred that the price disclosure policy contributed to retailers gaining more bargain power in price negotiation with refiners, causing an eventual increase in retail prices.

Asymmetric Price Differential between Medium and Small Class Cars across Countries: A Case Study - Korea and the U.S.

  • Lee, Woong;Hong, Hyung Ju
    • East Asian Economic Review
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    • 제16권3호
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    • pp.249-272
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    • 2012
  • This paper examines how a Korean automobile firm price-discriminates between the Korean and the U.S. markets. We argue that a Korean automobile firm's pricing behavior depends on the differences in price elasticity over the segmented markets between the countries. Our findings are that differences in price elasticity may help explain why a medium-class car's price is higher in Korea than that in the U.S. while a small-sized car's price is higher in the U.S. than in Korea, which implies that a Korean automobile firm $3^{rd}$ degree price-discriminates on the same or similar products between Korea and the U.S. This type of $3^{rd}$ degree price discrimination differs from a typical home-bias effect (charging higher prices to domestic consumers) because a small-sized car which is produced domestically sells at higher price abroad. This finding can be added as a source that violates the law of one price.

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Policy evaluation of the rice market isolation system and production adjustment system

  • Dae Young Kwak;Sukho Han
    • 농업과학연구
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    • 제50권4호
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    • pp.629-643
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    • 2023
  • The purpose of this study was to examine the effectiveness and efficiency of a policy by comparing and analyzing the impact of the rice market isolation system and production adjustment system (strategic crops direct payment system that induces the cultivation of other crops instead of rice) on rice supply, rice price, and government's financial expenditure. To achieve this purpose, a rice supply and demand forecasting and policy simulation model was developed in this study using a partial equilibrium model limited to a single item (rice), a dynamic equation model system, and a structural equation system that reflects the casual relationship between variables with economic theory. The rice policy analysis model used a recursive model and not a simultaneous equation model. The policy is distinct from that of previous studies, in which changes in government's policy affected the price of rice during harvest and the lean season before the next harvest, and price changes affected the supply and demand of rice according to the modeling, that is, a more specific policy effect analysis. The analysis showed that the market isolation system increased government's financial expenditure compared to the production adjustment system, suggesting low policy financial efficiency, low policy effectiveness on target, and increased harvest price. In particular, the market isolation system temporarily increased the price during harvest season but decreased the price during the lean season due to an increase in ending stock caused by increased production and government stock. Therefore, a decrease in price during the lean season may decrease annual farm-gate prices, and the reverse seasonal amplitude is expected to intensify.

선진국의 약가정책 고찰을 통한 건강보험 약가제도의 개선방안 (Suggestions for Redirection of Korean Price Policy for Reimbursement Drug in Health Insurance)

  • 이규식;정형선
    • 한국병원경영학회지
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    • 제8권1호
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    • pp.1-23
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    • 2003
  • General drug prices involve three stages: shipment stage, wholesaler stage and retail stage. Policies on drug price differ from country to country. Shipment stage prices are tightly regulated in countries like France and Netherlands. They are free in only a minority of advanced countries, even if these include some major players such as the US, Germany and, in a very limited sense, Japan. The situation in the UK is very complex with a semi-free system, where drug companies are free to set their own prices but cannot exceed a predetermined profit ceiling. Mark-up at both wholesaler and retail stages is formally admitted in most countries observed. Apart from the general drug prices, reimbursement price of insured drugs has been major policy concerns. Most countries reviewed in this study has exerted some control over reimbursement prices, but differ both in the way how and in the extent to which prices are admitted or fixed. Price fixing has been used in France and Japan. Some countries have transformed their system over time, particularly to move to reference pricing in the last decade. This mechanism has empowered the customer, and improved price competition on the market. Referring to the drug price policies in the advanced countries, this study makes some suggestions for the redirection of Korean price policy for reimbursement drug in health insurance as follows: to match appropriate policy tools to each policy goal; to maximize market mechanism through effective reimbursement price fixing which admits mark-ups in wholesaler and retail prices; to introduce reference pricing system in order to redirect patient's demand with a financial incentive to choose the best-priced drugs and to save the finance of health insurance; and to strengthen surveillance and monitoring mechanism in the drug market.

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담뱃값 인상 정책이 우리나라 성인흡연율에 미치는 영향 (Impact of Increased Tobacco Price on Adult Smoking Rate in South Korea)

  • 김동준;김선정
    • 보건행정학회지
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    • 제27권3호
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    • pp.219-228
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    • 2017
  • Background: The purpose of this study is to investigate impact of increased tobacco price in 2015 on the adult smoking rate in South Korea. Methods: This study used 6th Korea National Health and Nutrition Examination Survey from 2013 to 2015. Total 14,860 adults were included in the analysis. The chi-square test, univariate- and multivariate survey logistic regressions, and subgroup analysis were conducted. Results: Results show that adult smoking rate before price increase were 19.08% and after price increase were 16.69%. Adjusted by variables associated with smoking behavior and others, multivariate survey logistic regressions revealed that smoking rate decreased after introduction of increased tobacco price policy (odds ratio [OR], 0.745; 95% confidence interval [CI], 0.575 to 0.967) and the impact was different by various social status (male: OR, 0.688; 95% CI, 0.523 to 0.905; age over 60: OR, 0.487; 95% CI, 0.315 to 0.754; rural area: OR, 0.531; 95% CI, 0.309 to 0.912; household income Q1: OR, 0.593; 95% CI, 0.352 to 0.999; household income Q4, OR, 0.616; 95% CI, 0.386 to 0.983). Conclusion: The study revealed decreased smoking rate after increased tobacco price policy and different trend depending on various social characteristics. We recommend that government agencies and policy makers should pursue tobacco price control policy continuously and population specific manner and concurrently non-price policy should be implemented as well.

ANALYZING THE EFFECT OF THE RESIDENCE AND REAL ESTATE POLICIES ON HOUSING PRICE

  • Jin-Ho Noh;Jae-jun Kim;Sun-Sik Kim;Eun-Jin Ahn;Hye-In Lee;Yoon-Sun Lee
    • 국제학술발표논문집
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    • The 2th International Conference on Construction Engineering and Project Management
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    • pp.490-497
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    • 2007
  • Since the foreign currency crisis, Korean economy has suffered recession and the government launches residence and real estate policy in order to increase the demand and trade of real estate and to help the economy revitalization. 1 As a result, the rate of economy growth is shown the high increase with the figure of 10.9% in 1999 and 8.8% in 2000. However, it brings overheating market as a negative effect. Although, the government established the policy for the control of speculation, the policy causes instability of economy. This study is to analyze the effect between the residence policy and the housing cost since the foreign currency crisis through housing sale price estimation and housing lease price estimation and is to apply the basis data of the next residence policy.

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양식 넙치의 가격변동 및 예측에 관한 연구 (A Study on the Price Fluctuation and Forecasting of Aquacultural Flatfish in Korea)

  • 옥영수;김상태;고봉현
    • 수산경영론집
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    • 제38권2호
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    • pp.41-62
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    • 2007
  • The Fish aquacultural Industry has been developed rapidly since 1990s in Korea. The total production of fish aquaculture was 5,000ton in the beginning of 1990s, but it was an excess of 80,000ton in 2005. In the beginning of 1990s, the percentage of flatfish yield was 80% of the fish aquaculture in the respect of production. And it has been maintained 50% level in 2005. In this point of view, flatfish aquaculture played the role of leader in the development of fish aquaculture. Rapid increasing of production was not only caused to decreasing in price basically, but also it threatened the management of producer into insecure price for aquacultural flatfish. Therefore, it needs the policy for stabilizing in price, but it is difficult to choose the method because the basic study was not accomplished plentifully. This study analyzed about price structure of aquacultural flatfish. A period of analysis was from January 2000 to December 2005, and a data was used monthly data for price. The principal result of this study is substantially as follows. 1) The price of producing and consuming district is closely connected. 2) A gap between producing district price and consuming district price is decreasing recently, It seems to be correlated with outlook business of aquacultural flatfish. 3) Trend line of the price was declining until 2002, but it turned up after that. The other side, circulated fluctuation was being showed typically. 4) The circle of circulated fluctuation was growing longer, so it seems that the producer was doing a sensible productive activity to cope with changing price. As a result, government's policy needs to be turned into price policy from policy of increased production for aquacultural flatfish. It seems that the best policy is price stabilization polices. And also, government needs to invest in outlook business for aquaculture constantly.

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