• 산경연구논집
• /
• 제8권4호
• /
• pp.37-46
• /
• 2017

Purpose - The purpose of this study is to investigate the factors that cause consumers to frequently visit large - Super Store and goods for large - scale retailers using Super Store. Research design, data, and methodology - The purpose of this study is to present the empirical analysis of 53 adult males and females living in the Mokpo area on the relationship between perceived level of satisfaction and loyalty of the large - scale marts. The results were analyzed. The statistical data of the questionnaire were verified by the SPSS. Results - In the empirical analysis of this study, four variables were found to be the main loyalty factors, which were found to affect the satisfaction of Super Store and the decision to return again. Therefore, in this study, the quality of goods, price, diversity, and image were analyzed as loyalty factors, and it was analyzed as factors influencing satisfaction. It was confirmed that loyalty factors were important. In particular, consumers' perception of behaviors such as local specialties and community service that can be distinctly differentiated from other distribution agencies was very low. Conclusions - It is necessary to construct a comprehensive systematic system to analyze the detailed factors influencing the satisfaction and loyalty of users of Mokpo ticket consumers and to systematically manage and evaluate them. In order to raise awareness of consumer loyalty factors, consumer satisfaction and loyalty survey should be regularly conducted. Consumers should look for ways to improve them and develop improvement plans. The various direct and indirect services provided by Super Store to consumers include price, quality, assortment, customer service, accessibility, and feelings for large marts. However, since the services provided by the Super Store are different from those of the consumers, the loyalty factors for the different factors can be different. Therefore, in order to differentiate them from traditional markets or other distribution centers, it It should be used as a weapon of competition. In this study, it is generally recognized that the services provided by Super Store are very simple and inexpensive, so that consumers are not aware of the difference of particular stores.

• 부동산연구
• /
• 제27권1호
• /
• pp.45-57
• /
• 2017

본 연구에서는 물류부동산의 가격결정에 영향을 미치는 요인에 대하여 헤도닉 가격 모형을 이용하여 분석하였다. 연구의 분석을 위하여, 2006년부터 2015년까지 10년간 경기도지역에서 거래된 물류센터의 실거래 사례를 전수 조사하였다. 또한 매매가격 형성요인으로 건물특성, 경제특성, 투자특성 및 시간특성을 설정하였고, 헤도닉 가격 모형을 활용하여 다중회귀분석을 실시하였다. 분석결과, 첫째, 규모의 경제에 대한 선호도 경향으로 인하여 대형면적의 매매가격이 높게 형성되었고, 둘째, 간접투자의 경우에 더욱 적극적인 투자성향으로 인하여 직접투자의 경우보다 매매가격이 상대적으로 높게 나타났으며, 셋째, 물류센터의 투자에 대한 다양한 노하우를 보유한 외국인투자자가 매매가격을 주도하고 있는 것으로 판단된다. 본 연구를 통하여 물류센터에 대한 투자의사 결정의 판단기준을 제시하고자 한다.

• 가정과삶의질연구
• /
• 제15권3호
• /
• pp.73-82
• /
• 1997

The purpose of this study was (1) to explore the diffusion process of household capital goods(2) to examine the economic and social factors influencing on the diffusion process and to discuss whether the household capital goods would be introduced for the efficiency of housework. For the purpose this study made use of all sorts of literature. The results were summarized as follows: Household capital goods were developed about the time of 1960's and were spreaded in 1980's In this course such socio-economic factors as the development of electronic industry the price change of household capital goods and services the decrease of employed housekeepers and the increase of income level in fluenced on the diffusion process. It seemed that houehold capital goods were not introduced only for the efficiency of housework.

• 산업융합연구
• /
• 제2권2호
• /
• pp.69-84
• /
• 2004

The purpose of this study is to investigate factors affecting the brand switch and repurchase of consumers. A model was created in this study. The model has the following three features. First, a brand was divided pioneer and follower brand. Customers' recognition for the difference between the pioneer and follower brand was examined. The new definition of the brands was set up: "The pioneer brand-The first setting up brand in the customers' recognition and the follower brand-all brands besides the pioneer one. Second, the two cases were assumed for the brand switching of customers: repurchasing of the pioneer brand, switching from pioneer to follower one. Lastly, a choice factor for brands of customers was composed of price, prototypicality. Based on the features, influencing factors depending on customers' choice for products generally was investigated.

• 유통과학연구
• /
• 제18권12호
• /
• pp.31-43
• /
• 2020

Purpose: This study examined how many determinant factors (service dimensions, food quality, and price perception) affect revisit intention. This practical concept is service quality (SERVQUAL), customer satisfaction, and repeated/revisit behavioral intention based on the theory of reasoned action (TRA). Research design, data and methodology: This research applied a hybrid mixed-method comprising exploratory and explanatory sequential design by Creswell (2014). The 400 responses were collected in four townships in Myanmar. This study drilled down to exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA) prior to test the hypothesized factor structure of all the variables resulted in the form of the goodness of fit. For further data analysis, structural equation modeling (SEM) was applied to test the relationships among the variables of the proposed model. Results: The results showed that perceived service quality, food quality, and price perception have direct effects on customer satisfaction and indirect effect on revisit intention. The perceived service quality has the most significant influence while the food quality has the least influence on customer satisfaction. Conclusions: The results are useful for the restaurant managers to better understand the significant strategic choice factors to improve higher quality service amongst restaurants both domestic and international under the stiff competition.

• International Journal of Internet, Broadcasting and Communication
• /
• 제14권1호
• /
• pp.194-200
• /
• 2022

As of 2020, the cumulative number of electric vehicles worldwide increased 43% from 2019, exceeding 10 million. We surveyed and analyzed important factors when purchasing electric vehicles for consumers who own electric vehicles. Through this, we tried to find an effective way to supply electric vehicles in the future. The purpose of this study is to present customized marketing proposals for companies by empirically analyzing the factors affecting consumers' electric vehicle purchases and deriving market demands for electric vehicles. We identified the market status of electric vehicles through literature research and reviewed previous studies on the factors affecting the purchase intention of electric vehicles. Through empirical studies, differences in electric vehicle purchase factors according to gender, age, and the degree of importance of performance were analyzed. To this end, the SPSS statistics package was used. Factors influencing the purchase of electric vehicles were set to mileage, charging time, new technology, degree of driving autonomous development, design, price, infrastructure for charging, the phase of maintenance and repair, by the government and local governments. In addition, the most important factors were derived, and the average difference analysis was conducted according to gender, age, and performance importance.

• Ocean and Polar Research
• /
• 제41권1호
• /
• pp.35-46
• /
• 2019

The purpose of this study is to identify factors influencing fish production of shallow-sea aquaculture in South Korea. This study employed the two-way fixed effect and random effect models based on the panel models and also the difference between GMM and system GMM models based on the dynamic panel models using the amount of fish farming production, the number of stocked fry, the number of cultured fish, the amount of inputted feed, the farming area, the number of workers, and the sales price data from 2010 to 2017. First, the two-way fixed effect model of the panel models was selected by panel characteristics, time characteristics and Hausman tests and also the model was statistically significant. As a result of the two-way fixed effect model, the number of stocked fry, the amount of inputted feed, and the number of workers were identified as factors that increase the fish production of shallow-sea aquaculture. However, the number of cultured fish and the sales price were analyzed as factors that reduce the fish production of shallow-sea aquaculture. Second, the system GMM model of the dynamic panel models was selected by Hansen test and Arellano-Bond test in order to identify whether or not the over-discrimination condition is appropriate. Based on the system GMM model, the number of stocked fry, the amount of inputted feed, the number of workers in this year and 1 year ago, the number of cultured fish 2 years ago, and the sale price 3 years ago were analyzed as factors that increase the fish production of shallow-sea aquaculture. However, the amount of fish farming production 1, 2, 3 years ago, the farming area in this year, and the number of cultured fish in this year and 1 year ago were identified as factors that reduce the fish production of shallow-sea aquaculture. In conclusion, this study suggests that it is desirable to control the amount of stocked fry rather than to expand the farming area for fish farming in shallow-sea aquaculture, so as to keep the sale price at a certain level by maintaining the appropriate amount of fish production.

• 산경연구논집
• /
• 제8권5호
• /
• pp.77-85
• /
• 2017

Purpose - The purpose of this study is to investigate the variables that lead consumers to visit traditional markets and buy market goods. Thus, the current research examined the relationship between satisfaction and return intention as among the factors influencing loyalty. Research design, data, and methodology - This study was conducted to examine the effects of the perceived level of factors on loyalty and how it influenced consumers' visits to traditional markets in 125 adult adolescents and women living in Mok-po area. The results of the questionnaire were obtained. The statistical data of the questionnaire were verified by SPSS. Results - In this study, consumers' perception level of eight loyalty factors can be perceived by the traditional Korean market. The empirical analysis is summarized as follows. First, by selecting five representative variables influencing intention to return to traditional markets, Mok-po area consumers were affected by the intention to revisit according to the intensity of recognition level among these variables. Second, the higher the perceived level of product price, quality of access (accessibility) among the factors that consumers perceive as important factors in visiting traditional markets were heightened. Third, Mokpo residents are aware of the main important factors of visiting the market such as receiving a friendly atmosphere (image) about traditional market, market environment (hygiene and cleanliness), connection with the local economy, and customer service such as kindness, refund and return. These loyalty factors did not affect consumers' intention to revisit. In other words, image, environment, regional economic linkage, and these factors did not have a positive effect on revisit intention. Conclusions - The empirical analysis of this study suggests that factors that directly affect loyalty among the key factors that play a major role in visiting traditional markets should be identified and developed as loyalty factors. It is necessary to identify the key factors influencing the satisfaction and loyalty of traditional market users, and operate a system that systematically and comprehensively manages and evaluates them. In order to do this, the government, the local governments, and related organizations should regularly conduct loyalty and satisfaction surveys on visa recognition levels and establish strategies for dramatic improvement measures.

• 유통과학연구
• /
• 제19권7호
• /
• pp.75-85
• /
• 2021

Purpose: This study is focused on analyzing the key reasons why One-brand Shop has been shrinking and Multi-brand shop is rising from the perspective of the trend changes of customer behavior and distribution channel in the Korean cosmetic market. The purpose of this study is to examine the factors influencing the attractiveness of cosmetics distribution channels from a store perspective and a consumer perspective. Research methodology: This study conducted a survey to define the factors that influence the attractiveness of cosmetics distribution channels. A total of 300 samples were investigated. Results: The store factors that influence the attractiveness of the cosmetics distribution channel were product quality, shopping convenience, and store accessibility in the group of single-brand store preferences, and product diversity and store experience in the group of multi-brand store preferences. Conclusions: Core competing factors of One-brand shop include product value, shopping convenience and accessibility. In contrast, Multi-Brand shops offer core competing factors of diversified product portfolio and shop function experience. A new trend has been found that the customer segments of the price-oriented group and the pleasure-oriented group have become the mainstream segments in the Korean cosmetic market. In conclusion, Multi-brand Shops are suggesting better overall customer experiences in terms of distribution channel attractiveness and customer values.

• Journal of Information Technology Applications and Management
• /
• 제13권3호
• /
• pp.181-200
• /
• 2006

The purpose of this study is to examine factors influencing online product transformation focusing on benefits of online shopping and word of mouth. Generally, it has been known that buying search goods is more proper than experience goods in the online. However benefits of online shopping and word of mouth make product transformation from experience goods to search goods and the product transformation promote the purchase of experience goods online. We developed a conceptual model of online product transformation including benefits of online shopping(e.g. good price and convenience), online word of mouth (e.g. bulletin board and consumer reviews), and consumer characteristics (e.g. innovativeness and Internet usage). Also, we suggest several research propositions on online product transformation. The implications for marketing strategies of experience goods and furher research direction are suggested.