• 한국조리학회지
• /
• 제24권2호
• /
• pp.1-7
• /
• 2018

This study aims to find what attributes of consumer satisfaction are more important when consumers choose coffee shops. Factors when customers choose coffee shops that are considered to be more crucial, such as taste, price, brand, and atmosphere, were tested and also relations between satisfaction and revisit were studied. As a result, factors as 'taste', 'price', 'brand', and 'atmosphere' were found to significantly affect satisfaction; in addition, the path that satisfaction leads to revisit was found to be significant. However, consumers' coffee shop selection attributes differed depending on their psychological consumption value. The path-coefficients from taste and price to satisfaction were more significant in the function-oriented group, meanwhile the path-coefficient from brand to satisfaction was significant in the emotion-oriented group (+) and the function-oriented group (-). The results of this study suggest attributes of selecting coffee shops and provide meaningful implications of consumer value when they choose the attributes.

• Journal of Preventive Medicine and Public Health
• /
• 제30권1호
• /
• pp.195-207
• /
• 1997

High price equipment is one of the major factors that increases national health expenditure in developed countries. Computerized Tomography(CT), one of the important high price equipment, has been concerns of health service researchers and policy makers in many countries. In Korea, CT, first introduced in 1984, have spreaded nationwide with rapid speed. Though the Committee for Approving Import of High Price Medical Equipment, founded in 1981, tried to regulate the introduction of high price medical equipment including CT, the effort resulted in failure. The exact situation of diffusion of the high price equipment, however, was not yet investigated. We aimed at the description of the diffusion of CT in Korea and analysis of influencing factors on hospitals for the adoption of CT. We mainly used the database of CT, made in 1996 by the National Federation of Medical Insurance for the purpose of insurance payment for CT. Also characteristics of hospitals were gathered from yearbooks published by the central and local governments and by the Korean Hospital Association. We calculated the cumulative number of the CT per one million population year by year. In turn, multiple linear logistic regression was done to find out the contributing factors for the adoption of CT by each hospital. In the logistic regression model, it is regarded as dependent factor whether a hospital retained CT or not in 1988 and 1993. The major categories of the independent factors were hospital characteristics, environmental factors and competitive conditions of hospitals at the period of the adoption. The results are as follows: Number of CT scanners per one million persons in Korea marked more higher level compared with those of most OECD countries. Major influencing factors on the adoption of CT scanners were hospital characteristics, such as hospital referral level, and competitive condition of hospitals, such as number of CT scanners per 10,000 persons in each district where the hospital was located. In Korea, CT diffused with rather rapid speed, comparable with those of the United States and Japan. The major factors contributing on the adoption of CT for hospitals were competitive condition and hospital characteristics rather than regional health care need for CT. In conclusion, a kind of regulating mechanism would be necessary for the prevention of the indiscreet adoption and inefficient use of high price equipment including CT.

• 한국의류산업학회지
• /
• 제26권3호
• /
• pp.239-250
• /
• 2024

This study aims to investigate the factors influencing donation intention when the option to donate is presented during a purchase decision. Through an experimental design, we examined how price differences and reference group effects impact donation intention. We created stimuli with three price difference conditions (high, low, and control) and two levels of referent power (high and low), and involved 480 Korean consumer panels in the experiments. After controlling for psychological reactance levels, a two-way MANCOVA confirmed the main effects of price difference and referent power but found no interaction effect between these variables. Notably, consumers were less likely to feel guilty for not selecting the donation option when its price was slightly higher than that of the non-donation option, compared to the scenario where the prices were the same. Additionally, consumers exposed to high referent power experienced greater irritation, guilt, and shame if they did not choose the donation option compared to the low referent power group. Multiple regression results showed that guilt significantly influenced the intention to purchase a donation option, whereas irritation and shame did not. These findings suggest that understanding situational factors such as price differences and referent power can help develop effective marketing strategies and encourage voluntary participation in donations.

• 한국건설관리학회논문집
• /
• 제17권3호
• /
• pp.13-22
• /
• 2016

건설 산업에서 공동주택의 리모델링은 최근 큰 이슈로 떠오르고 있다. 그러나 리모델링이 이루어진 공동주택의 가치평가나 가격변화에 관한 연구가 매우 부족하고, 정확한 가치나 가격에 대한 기준이 없기 때문에, 많은 의사결정자들이 리모델링 사업에 대한 수행여부를 결정하는데 어려움을 겪고 있다. 따라서 본 연구에서는 (i) 실제 리모델링이 이루어진 14개의 공동주택 사례를 수집하고, (ii) 리모델링 공사로 인해 변화된 다양한 특성들이 리모델링된 이후의 공동주택의 가격에 미치는 영향을 살펴보았으며, 이를 중심으로 리모델링 공동주택의 가격결정에 영향을 미치는 요인을 제시하였다. 본 열구의 결과를 활용하면, 공동주택 리모델링에 대한 중요 요소들을 파악하고 리모델링 된 공동주택의 가격에 대한 객관적인 근거를 제시 할 수 있을 것이며, 더 나아가 공동주택 리모델링 사업 수행 전에 가격을 예측하기 위한 기초연구가 될 수 있을 것으로 기대된다.

• 농촌계획
• /
• 제24권3호
• /
• pp.25-31
• /
• 2018

This study analyzed factors influencing cultivation area of two major apple cultivars, Fuji and Hongro, applying the panel SUR model to survey data from farms. Characteristics of farms, distribution factors, and weather factors were the independent variables of the model. The analysis indicated that characteristics of farms, distribution factors, and weather factors influence the cultivation area of Hongro and Fuji. The independent variables were also found to have different levels of influence on increase and decrease of the cultivated area. Helping predict changes in cultivation area of Hongro and Fuji, the research results can be used as primary data to support efforts to prevent price fluctuations due to changes in supply.

• 한국건설관리학회논문집
• /
• 제20권6호
• /
• pp.132-141
• /
• 2019

1990년대 한국의 건설 시장은 GDP대비 20%를 상회하며 계속해서 성장해 왔다. 2015년에는 30년 이상의 노후 공동주택이 403만호에 이르렀고, 2019년 현재까지 계속해서 증가하고 있다. 특히 공공임대 주택의 비율은 한국 전체 노후공동주택의 90.6%를 차지한다. 리모델링 및 재건축 등 건설사업의 타당성 검토 전에 활용이 가능한 사업유형 분류기준을 가격영향요인분석과 주택 건설 관련제도의 분석을 통해 체크리스트를 제시하였다. 공공임대주택의 가격영향요인 32개와 주택건설제도 기반 20개 지표를 사례적용 한 결과 대상단지는 재건축사업이 적합한 것으로 판단되었고, 56개 단지에 확대 적용해본결과 22개단지가 리모델링이 적합한 단지로 판단되었다. 본 연구는 국내 임대주택 건설환경과 삶의 질 향상을 위한 노후공동주택 성능향상에 활용가능하고, 특수성을 시사하는 것에 충분한 의미가 있다. 향후 연구에서는 체크리스트의 정량화를 위한 연구가 필요하다.

• International Journal of Computer Science & Network Security
• /
• 제21권4호
• /
• pp.313-324
• /
• 2021

This study empirically investigates the factors influencing the intention to accept mobile technology in Saudi healthcare service delivery using the extended unified theory of acceptance and use of technology model (UTAUT) with perceived reliability and price value. Accordingly, a conceptual model combining behavioral constructs with those linked to the technology acceptance model is developed. This model aims to identify factors that predict patients' acceptance of mobile technology healthcare service delivery. The developed model is examined using responses obtained from a survey on 545 participants receiving healthcare services in Saudi Arabia. Thus, we have conceptualized the developed model and validated seven hypotheses involving key constructs. Results suggest that performance expectancy, effort expectancy, social influence, facilitating conditions, price value, and perceived reliability are direct predictors of user behavior to accept mobile technology in healthcare service delivery. The results provide empirical evidence to the literature on the effect of facilitating conditions and effort expectancy on mobile health (mHealth) adoption. The results show that the COVID-19 pandemic has significantly increased the adoption of mHealth services in Saudi Arabia.

• 유통과학연구
• /
• 제14권11호
• /
• pp.129-138
• /
• 2016

Purpose - The ICT(information and communications technologies) development is affecting consumer behaviors on selecting channel or distribution system. This study aims to advance our knowledge about the factors influencing omni-channel behaviors. This study considers the positive brand experience as the moderating variable into the relationship between omini-channel use intention and consumer brand relation. Also, the effect of positive brand experience on consumer-brand relation is researched. Research design, data, and methodology - This study conducted an empirical test with the subject as customers who purchase goods or service through on-off cross channel simultaneously. The research model is developed from prior literatures about influencing variables on channel selection. The structure of this study is designed to identify causal relationships between the variables. 268 survey data from the questionnaire survey which is conducted to target customers who use online and offline channels, is used for empirical analysis. This study validates generality with descriptive statistics and data reliability with Cronbach's alpha value. The exploratory factor analysis is used for value purification. Then, the confirmatory factor analysis is conducted for structural equation modeling. Finally, the execute structural equation modeling is analyzed to confirm the hypotheses Results - First, the two causal influences between perceived performance risk and the propensity of omni-channel and between price consciousness and the propensity of omni-channel are verified through the empirical test. Second, the result identifies that the propensity of omni-channel is influenced on consumer-brand relationship. Third, the AMOS analysis proves that the moderating variable, positive brand experience, has significant positive impact on consumer-brand relationship. This significant relationship is highly supported by the regression analysis between brand experience and propensity of omni-channel because it results that positive brand experience has positive impact on the propensity of omni-channel. All hypotheses are verified to be true. Conclusions - Based on the empirical result, this study confirms that perceived performance risk and price consciousness are the important factors influencing propensity of omni-channel. According to the additional analysis, the moderating variable and positive brand experience plays important role between the propensity of omni-channel and consumer-brand relationship. Furthermore, positive brand experience influences more on consumer-brand relationship than non-positive brand experience.

• 대한가정학회지
• /
• 제38권1호
• /
• pp.75-87
• /
• 2000

The aims of this study are to establish a mode of housing life style that meet the demands of families living in big cities, and the contribute to the development of a better housing life style pattern by considering metropolitan residents' choice of housing and basic concepts of their behavioral patterns. The results of this study were as follows: 1. Value orientation of family life was divided into value orientation of family and value orientation of housing. Value orientation of family was constituted of four factors such as 'harmony', 'leisure and hobbies', 'individual development and its support' , 'education' . Value orientation of housing is constituted of three factors such as 'physical characteristics of house' , '\`environmental condition', 'socio-economic conditions of housing'. The comprehensive life values were constituted of six factors such as 'the importance of communal family', 'the importance of housing decoration and housing life benefits', 'the importance of security and holding environment' , 'the importance of familial harmony', 'the importance of privacy', 'the importance of convenience and natural environment'. Based on three factors, were found to be fine types of value orientation of family life which were 'pursue healthy of family', 'comfort of family', 'clean environment', 'convenient environment', and 'harmonious relationship among family members'. Variables influencing the value orientation of family life were property and price of housing. 2. Consumption propensity when buying house, furniture and durables were constituted of four factors which were propensity to 'beauty', 'fashion', 'tradition and symbol', and 'pragmatic use'. Based on these factors, there were found to be four types of consumption propensity when buying house, furniture and durables which were 'fashion', 'tradition and symbol', 'beauty', and 'pragmatic use'. Variables influencing spending habits were found to be objective social class (SES), types of residence, wife's educational background, and price of housing. 3. Propensity to using space were constituted of three factors which were 'convenience', 'politeness and social grace', and 'housekeeping'. Based on these factors, there were found to be three types of propensity to using space which were 'individuality', 'convenience', and 'politeness and housekeeping'. Variables influencing propensity to use of space were found to be objective social class (SES), wife's educational background, types of homeownership and price of housing 4. According to this study, there were found to be six patterns of housing life style: 1) family that seeks formalist life, 2) family that seeks harmonious life, 3) family that seeks active healthy life, 4) family that combine various factors, 5) family that seeks convenience, 6) family that stresses environment.

• 한국산학기술학회논문지
• /
• 제16권11호
• /
• pp.7690-7697
• /
• 2015

본 연구는 사업시행의 핵심요인이라 할 수 있는 경제적 측면에서 조합원의 실질적인 입주부담금에 영향을 미치는 개별요인들의 구조적 인과구조를 밝히고, 모의실험과 실증분석을 통해 그 영향력을 파악하고자 하였다. 분석결과 첫째, 조합원의 실질적인 입주부담금은 조합원에게 적용되는 특별분양가와 일반분양가와의 차익 및 관리처분계획 인가 시점과 입주 시점의 시차에 의해 발생하는 시세차익을 반영하여 결정되는 것으로 나타났다. 둘째, 조합원의 실질적 입주부담금에 영향을 미치는 개별요인들의 민감도를 분석한 결과, 사업구역에 적용되는 계획용적률이 가장 큰 영향을 미치는 것으로 나타났다. 또한 사업구역 내 기반시설 설치 시 비용분담 주체에 따라서도 조합원의 입주부담금은 크게 영향을 받는 것으로 분석되었다. 셋째, 조합원 입주부담금 결정요인들 간의 인과관계를 기초로 구조모형을 설정하고, 이를 구조방정식모형(SEM)을 이용하여 개별요인들이 미치는 영향경로와 영향력을 실증적으로 살펴보았는데 규제요소 및 지역특성요소가 계획요소를 매개로 하여 입주부담금에 영향을 미치는 구조를 나타내었다.