• Human Ecology Research
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• v.59 no.4
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• pp.449-463
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• 2021

The aim of this study was to analyze the perceptions and entering status of small business online fashion retailers on portal shopping and fashion shopping malls. Case studies were conducted on a total of 10 research samples. The results were as follows: first, regarding the strategic factors of online fashion stores, 'price competitiveness' is important, especially in portal shopping and low-cost brands; 'product assortment' is important but not essential in all platforms; and 'differentiation' is important to continuously secure loyal customers in fashion shopping malls. Customer satisfaction leads to customer loyalty, and customer loyalty affects the sales conversion rate and brand growth of online sales channels. Factors that promoted sales activities in online sales channels were exposure, advertisements, SNS, events, special exhibitions, and events. Hindrance factors were low price competition, overheated competition, and the MD of sales channels. Second, the research samples used multiple online sales channels, including portal shopping malls and fashion shopping malls, in addition to their own malls. The selection factors were platform reputation and commission, branding, and customer inflow through exposure. Portal shopping malls were perceived as providing easy access, advertising/customer communication, exposure/search, price competitiveness, scalability, and intense competition, whereas fashion shopping malls were perceived as providing a brand image and concept, brand promotion, high commissions, difficult entry, and low profits. The factors for success in portal shopping malls were exposure/search, price competitiveness, and brand recognition, whereas the factors for success in fashion shopping malls were differentiation, brand, exposure/advertisement, product assortment, and MD.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.474-485
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• 2008

The purpose of this study is to examine the determinants and elements to enhance Korean international competitiveness, employing Porter's(1998) Diamond Model. Half of the 500 leading apparel exporters that were members of the Korea Apparel Industry Association in 2003 were selected as the target of this research. From May to June of 2003, survey questionnaires were sent to executives of these 250 companies in person or by telephone, e-mail, or fax. Seventy questionnaires were used for the final data anlysis. The items used were Reliability, Categorical Regression, and Frequency, using SPSS 11.5. The results were as follows: First, as a result of analyzing the influence of international competitiveness in Korean apparel industry, the firm's strategy, structure, and rivalry was the most influential factor. Others were related and supporting industries, government, chance, demand conditions, and factor conditions. Also, the elements that affect Korean international competitiveness were listed as the level of price competition in foreign markets, the level of labor cost, export marketing capacity, and exchange fluctuation. The most important element to improve the international competitiveness of the Korean apparel industry was a demand growth rate of the overseas markets(Demand Conditions), followed by the level of the labor costs(Factor Conditions), the capability of internationalization(Firm Strategy, Structure, and Rivalry), the change of currency(Chance), the quality and management of products(Demand Conditions), the capability of planning products(Firm Strategy, Structure, and Rivalry), free trade from 2005(Chance), and global sourcing strategy(Firm Strategy, Structure, and Rivalry). Korea's main rival country in apparel related and supporting industry factors is China. However, Korea has a higher level of technology development, quality, and price level than China.

• Journal of the Korean Institute of Gas
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• v.3 no.2 s.7
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• pp.11-16
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• 1999

Oil and LNG products are characterized by the facts that the raw materials are all imported and financing is dependent heavily upon foreign countries. This makes the oil and LNG products sensitive to changes in foreign exchange rates. However, the extent to which they respond to changes in foreign exchange rates, particularly the extent of price changes, vary considerably, due to the differences in the structures of price determination. The purposes of this paper are twofolds. The first one is to analyze the structures of price determination of diesel, heavy oil, and LNG. The second one is to analyze the effects of changes in foreign exchange rates on the prices of and price competitiveness of the fuels in question through the sensitivity analysis. The results of the sensitivity analysis indicate that diesel price is most sensitive and heavy oil price is least sensitive to changes in foreign exchange rates.

• Environmental and Resource Economics Review
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• v.20 no.3
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• pp.489-529
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• 2011

When greenhouse gas mitigation policies are implemented, energy intensive manufacturing industries are influenced much due to an increase in cost. However, industries that have price setting power are damaged less by the policies. Therefore, this paper analyzes vulnerability of energy intensive manufacturing industries to the policies by measuring price setting power of the industries. We analyzed price setting power model through ECM, employing the import prices and wages as independent variables. The industries that their prices react to import prices are price takers, which their prices are determined by rival's ones. On the other hand, the industry that their prices react to wages that mean domestic cost are price setters, and they will be less vulnerable to the policies. In addition, fluctuation of energy prices would be reflected in import prices because it influences other countries than my one. Thus, we employed energy prices as control variable to measure the net effects of import prices. As empirical results, petroleum products, chemical products, non-metallic mineral products, textiles, and motor vehicles sector have price setting power, so the industries have competitiveness on greenhouse gas mitigation policies.

• International conference on construction engineering and project management
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• 2017.10a
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• pp.1-7
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• 2017

Korea's domestic construction market and overseas construction order environment are experiencing a decreasing trend, and this trend is expected to continue. Therefore, domestic construction companies are seeking to enter the global construction market. This study analyzes the global construction market and the global competitiveness for global construction companies and provides the results. To this end, this study has developed a model to evaluate the global construction competitiveness level and to evaluated global construction competitiveness in 2016. The evaluation of global construction competitiveness was analyzed based on the competitiveness of construction infrastructure by country, and the evaluation results of competitiveness of construction companies. These assessments were based on 20 detailed international statistics (ENR, Global Insight, Compass, etc.). The evaluation results are as follows. First, in regard to the comprehensive global construction competitiveness by country, America ranked first among 20 countries, followed by China. European countries like Spain, Germany and the Netherlands ranked third to fifth, respectively. Korea ranked sixth, one rank higher than that of the previous year. America and European countries remain strong. Second, in regard to the comprehensive building infrastructure competitiveness by country, America ranked first followed by Germany. Korea ranked twelfth, which is the same rank as that of the previous year. When it comes to stability in the construction market, China ranked first and Korea eighth. For construction systems, Sweden ranked first and Korea thirteenth, and for infrastructure, Japan ranked first and Korea tenth. Third, according to the construction company's capability evaluation by country, America ranked first followed by China. Korea ranked fourth, two ranks higher than that of the previous year because of its building competitiveness (fifth → fourth) and design competitiveness (eleventh → eighth) which has improved. When it comes to building competitiveness, China ranked first and Korea fourth. For design competitiveness, America ranked first and Korea eighth, and for price competitiveness, India ranked first and Korea seventh. However, Korea is still in the middle of the pack rank among the 20 countries considered when it comes to design competitiveness. It is ranked eleventh for design productivity and thirteenth for foreign sales against the total sales (internationalization). Thus, Korea needs to improve technical power and tap into new markets for improved competitiveness, including increased productivity. To do so, more R&D investment is required.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.43
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• pp.393-408
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• 1997

In the early 1990s, as Korean automobile industry has made rapid progress due to favorable trend in domestic demand and steady increase of export it is very important to analyze the extents of competitiveness and the trends of change in the field of production. In this dissertation, the current situation of our competitiveness and its changes in the field of production are synthetically reviewed through examining productivity and quality, that is output, as well as other overall factors related in the process of production. And this analysis reassures that first of all, our prior tasks lie in the quality and volume of production, and we should develope competitiveness through multilateral innovation of management Now in order to meet these prior tasks, we must secure our own technology design and ability for innovaton ; enlarge overseas local production technical tie-up with leading companies and develop M&A for globalization ; improve price competitiveness, construct cooperation of labor and capital, and improve the structure of finance for innovation of management saving the cost ; establish the new method of production for the preparation of increasing overseas investment in near future.

• Journal of Navigation and Port Research
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• v.27 no.1
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• pp.9-18
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• 2003

This is a study for international competitiveness analysis if korea ship management service using the collected data from the fields in industry. making a comparison if ship management company between domestic ones in Korea and mutinational ones in international market is more suitable for it's purpose. but competitiveness level of korean ship management companies are too low to compare. Therefore in this study, ship management devision in Korea overseas shipping companies are selected as a target of camparision and the representative of Korea ship management industry. The analysis of competitiveness is divided by price competition and non-price competition. The former is consist of element likes as crew management cost, dry-docking cost, repair cos, stores & spares cost, lubricants cost and management free cost, The later os consist of element like as quality of sea & shore personnel, efficiency of company's organization, ability of management system. qualifications & certifications, know -hoe for the ship management, structure of control & support ship and office automation & IT system. According to this analysis the ship management division in korean shipping companied are superior to the foreign specialized ship management companies generally. So, it is necessary that korea ship management industry attempt level-up continously and expand into international ship management market positively.

• Journal of Evidence-Based Herbal Medicine
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• v.2 no.2
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• pp.33-38
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• 2009

Korean Ginseng has been recognized as a representative special product in Korea and over the world for a long time, since its quality is known to be superior to Chinese, North American Ginseng. However, the export volume of Korean Ginseng products has been diminishing since 1990 because the imports of low price Chinese Ginseng and the effective marketing policy on North American Ginseng. Therefore, this study is to suggest the competitiveness reinforcement strategies through analyses of the present state and transition of the international competitiveness in Korean Ginseng. This study conducts the comparative analysis of international competitive power of ginseng between Korea and other exporting countries. There are many kinds of saponin that are competitive from a quality profile. However, price competitiveness was very low. According to the result of analysis, this study suggest the competitiveness reinforcement strategies of Korean Ginseng as follows ; First, it is necessary to establish the ginseng plan for high-quality environmentally-friendly production. Second, Korean Ginseng producer should develop various consumer-oriented products according to purchasing power and taste of target market consumers. Third, export strategies must be established by finding out every importing country’s characteristics with regard its import, circulation and consumption of the Korean Ginseng. The use of this study is to forecast useful information to concerned organization for the future policies to the ginseng products in the international market.

• Journal of Distribution Science
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• v.11 no.10
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• pp.37-45
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• 2013

Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

• The Journal of Economics, Marketing and Management
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• v.11 no.4
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• pp.65-76
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• 2023

Purpose: It suggests that in order to compare economic development between large cities, this paper aims to exclude factors such as GDP, trade, manpower, R&D, then present newly an analysis of others (inflation, exports, middle-class, competitiveness, digital). Research design, data, and methodology: In the period of rapid digitalization of the world, we would like to deal with different analysis factors than before. This is because digitalization and prices have the greatest impact on the region in terms of national competitiveness. Random sampling was used as the sample size of this study to generate various values for the annual income of the middle class and the competitiveness index, and the analysis method was used. This is because the income of the middle class can lead the digitalization of the country and accelerate it to standardization. Results: Based on these analysis, it is necessary to reduce the inflation rate of digitalization, it is necessary to lower inflation rates. This can be more fundamental than interest rates. If the demand for digitalization is reduced, national competitiveness, national competitiveness will lower national competitiveness. By building a hub for middle class, you can reduce this inflation rate without China's oversupply. Conclusion: This is because it is difficult to maintain competitiveness through interest rate control, as prices rise, and inflation can become unstable. This study can seek digital acceptance by the middle class as a solution to problems like the regional economic confrontation of new globalization inflation environment.