• 제목/요약/키워드: Price Attribute

검색결과 216건 처리시간 0.026초

도시가스업에서 해피꼴 고객의 선정 (Customer Selection for a Happy Call in the City Gas Business)

  • 변대호
    • 경영과학
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    • 제20권1호
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    • pp.125-139
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    • 2003
  • City gas is becoming an essential resource in households due to its convenience and low price in comparison to other energy sources. However, in order to prepare for the gas market to be saturated, many city gas companies must pursue customer satisfaction management and develop happy call systems for a promising solution. In the development of the happy call systems, the difficult problem is that we cannot contact all customers because of limited resources and calling efficiency in the call center, We should find best customers according to their value. This paper suggests a methodology for the selection of happy call customers when city 9as companies consider two strategies. First, they should launch a new business area. Second, they must attempt to prevent current customers from moving from city gas to other fuels. We will discover important attributes and derive rules of weighting for the attributes through an exploration study that affect customer satisfaction and preference. Through a simulation model, we will show how many customers will be selected by our methodology.

A User Perspective on Smartphone by Using Conjoint

  • Sayassatov, Dulan;Cho, Namjae
    • Journal of Information Technology Applications and Management
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    • 제23권3호
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    • pp.49-59
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    • 2016
  • Rapid technological advancements and widespread adoption of smart phones in recent years provide students with new opportunities for getting knowledge and making researches in innovation century. As the penetration of smart phone devices in education increases, there is a large growth in the use of these devices especially among the youth. In spite of increasing importance of smart devices in education, the significant features of these technology devices for general learning have not been experientially addressed. In this study we are going to investigate the comparison of smart phone devices and find the necessary conditions for using mobile devices as an educational tool by a conjoint method. There will be five attributes: screen size, batter type, mobile OS, memory capacity and price. By surveying we got the results which showed us the respondents' desire of using specific smart phone; thus, we defined that screen size attribute is the most important device characteristic.

호텔 레스토랑 프로모션 메뉴 개발시 고객의 선택속성에 관한 연구 (A Study on Promotion Menu of Hotel Restaurant and Customers′ Choice Attribute)

  • 고광덕;나태균;이동근
    • 한국조리학회지
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    • 제9권3호
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    • pp.55-72
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    • 2003
  • This study systemized the theories of promotion menu and surveyed the clients using hotel restaurants. This study has a goal of establishing marketing plans of development of the promotion menu by observing the choice attributes of promotion menu. The followings are the results of this study. First, the distinctiveness from the previous food appeared to be very important when selecting the promotion menu. Second, one of the big problems in the hotels is that unreasonable price. Third, most of the people get information on the promotion menu from newspapers and magazines. Fourth, a thorough training of the employees is needed and a high-quality incentive policy needs to be done.

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실험선택분석을 이용한 쌀의 소비자 선호 분석 (Using Choice Experiments Methods to Estimate Consumer Preference of Rice)

  • 유진채;정윤희;공기서
    • 한국유기농업학회지
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    • 제17권2호
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    • pp.135-150
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    • 2009
  • This paper was to use choice experiments in the analysis of consumer choice behavior and preferences for five different attributes(the origin of rice, a quality certificate, a quality control, a traceability system, the price of rice) in Cheongju City. Completed surveys yielded 712 responses which were analyzed using the conditional logit model to analyze the marginal willingness to pay of the four attributes(the origin of rice, a quality certificate, a quality control and a traceability system) per household and estimated the marginal willingness to pay of the set of feasible options. The result of this study can be used as a guide for the rice industry in the design of possible labeling schemes.

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친환경농산물 소비의 속성별 만족도 및 요인 분석 (An Analysis on Consumer's Satisfaction Attributes and factors of Environment-Friendly Agricultural Products)

  • 허승욱;김호
    • 한국유기농업학회지
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    • 제18권1호
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    • pp.41-53
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    • 2010
  • The objectives of this study were to find out determinant attributes of selecting Environment-Friendly Agricultural Products (EFAP) and to analyze the degree of consumer's satisfaction by using factor analysis. To identify determinant attributes of EFAP, a series of household surveys were conducted on housewives residing in Seoul. The sample size of the survey is 247 respectively. The main results of this study are summarized as follows. Firstly, the degree of consumer's satisfaction and loyalty is higher than before. Secondly, the consumers recognized that the most important attributes in selecting EFAP is a 'taste'. Thirdly, 'price policy', 'diversity of purchasing items' and 'package design' will continuously speed up the development of EFAP in order to improve the consumer's satisfaction.

패스트푸드점의 가치, 신뢰 및 서비스 애호도에 관한 연구 - 포항 및 울산 지역 이용고객을 중심으로 - (On the Perceived Value, Trust and Customer Loyalty of Fast Food Users)

  • 변경숙;조영대
    • 한국조리학회지
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    • 제13권2호
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    • pp.223-239
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    • 2007
  • This study aims at providing managerial insight into researchers and marketers who are intending to maintain and develop a loyal group and long-term relationships in fast food restaurants. The summary of results is as follows : There was a wide difference in evaluation of perceived value, trust and customer loyalty according to sex, age, occupation and customer's visit behavior. Customers considered the convenient and quick service as the most important selective factor. And also, the important attribute of fast food restaurants was taste of food, followed by price, cleanliness, kindly service, quick service. We are able to classify the four customer groups according to analysis results. If we lay great emphasis on the above mentioned selective factors and also develop needs in each customer group, it does much for delivering profits of fast food restaurants.

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새 밀레니엄에서의 청소년 문화창조를 위한 생태학적 지원체계(III): 청소년의 건전소비문화 정착을 위한 과시소비 기초 분석 -서울시, 중소도시, 군.읍.면 비교- (Ecological support system for promoting youth culture in a new millenium age A study of Adolescents consumer conspicuous consumption - Comparisons between seoul city, small and medium-sized cities and towns -)

  • 계선자;이정우;김명자;박미석;강기정
    • 대한가정학회지
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    • 제38권12호
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    • pp.15-28
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    • 2000
  • The purpose of this study is to analyze Adolescents spending habits and examine it. The data was collected from 1125 high school students and their parents nationwide. The resets are as follows. 1. About seventy eight percent of the responded students own relatively high-priced goods such as brand-name jeans (59.1%), a mobile phone (31.9%), perfume with a price of 50,000 won or more (26.5%), CD Player (24.4%) or electronic pocket diary (17.1%). The percentage varies according to region. 2. The Adolescents tendency for conspicuous consumption is reflected by 2.92 points out of a total 5 points, while their mothers'marks 2.18 points. By region, conspicuous consumption behavior is more common in Seoul than in other small and medium-sized cities and towns. Also, the more mother attribute children's behavior internally, the lower the childeren's competence is.

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EGEAS 모형을 활용한 전략적 전원개발 계획 (Strategic Electricity Resource Planning using EGEAS Model)

  • 권영한;김창수
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1993년도 하계학술대회 논문집 A
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    • pp.144-147
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    • 1993
  • The long-term electricity resource planning of electric utility has undergone significant change during the past decade. The current resource planning can be considered as multi-objective decision making procedure under the various uncertainties such as demand growth, construction cost, fuel price, environmental regulation, plant site, financial adequacy, new technology advent and so on. This paper presents a standardized electricity resource planning scheme using the strategic planning concept. EGEAS computer model was fully applied to indentify feasible alternative plans and simulate various attribute values corresponding each alternative plan and future. As a case study, a hypothetical long-ten capacity expansion planning problem is analyzed.

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비용기반 전력시장에서의 용량요금 산정방안에 관한 연구 (A study on the capacity payment in cost based pool)

  • 한석만;이천호;신혜경;정구형;강동주;김발호
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2007년도 제38회 하계학술대회
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    • pp.111-112
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    • 2007
  • This paper presents the capacity payment in electricity power markets. The capacity payment (CP) needs to recover fixed costs. But most CP is allocated by energy policy. So, this paper analysis CP using capacity proportion and Reliability Pricing Model (RPM). The capacity proportion method uses base capacity price and supply available capacity. The RPM method uses value of each region and operation attribute of each generator.

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철도차량 정비효율화에 관한 연구 (A study on the Maintenance efficiency of the Rolling-stock)

  • 유양하;김관형
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2008년도 추계학술대회 논문집
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    • pp.1494-1500
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    • 2008
  • Life cycle of the rolling stock is normally 20 to 40 years, though there is some difference in accordance with each vehicle. Maintenance cost is over the twice of purchasing price. and also it is true that precise statics is not managed properly except for some developed countries due to the difference of maintenance method, skills. After KORAIL introduced ERP system in 2007, maintenance cost is managed by type of cars, by unit. but, afterwards it should be controlled as an index and also more precisely. it is the best pending issues to make train maintenance efficiency, to utilize accumulated indexes. I want to attribute to train maintenance efficiency by analysing what is the problems in the present maintenance method.

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