• 헤리티지:역사와 과학
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• 제43권3호
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• pp.282-305
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• 2010

서산 부장리 유적에서는 위신재인 관모, 식리 및 장식대도와 함께 다량의 이식이 출토되었다. 이는 서산 부장리 유적이 4~5세기 한성 백제시기의 재지세력의 영역에 포함되는 유적임을 증명한다. 출토된 위세품 중 이식은 백제사 연구에서 관모, 식리 및 장식대도에 비해 종적인 요소로 판단되어 왔다. 서산 부장리 유적에서는 다양한 종류의 21점의 이식이 출토되었으며 이식의 조형적인 특징과 재료학적 특성을 현미경과 X선형광분석기를 이용하여 분석하였다. 분석 결과를 토대로 이식의 재료와 제작 기법, 그리고 관모, 식리, 장식대도 등 위세품과의 출토 양상을 비교하였다. 그 결과 적은 양의 금과 간단한 기술로 제작 가능한 금장이식이 가장 많은 양을 차지하였으며 고도의 기술인 압접법과 높은 세공기술 수준을 요하는 이식, 그리고 금의 순도가 높은 재료를 사용한 이식은 그 양이 적다는 것을 확인하였다. 또한 희소성이 높은 이식이 출토된 유구에서는 모두 위세품인 관모, 식리, 장식대도와 함께 출토되는 양상을 보이고 있다는 점을 확인하였다. 그러므로 한성 백제가 지방에 대한 지배력을 확장하는 과정에서 금공품에 대한 장악과 지배력을 나타내기 위한 수단으로 삼았다는 것을 감안할 때 서산 부장리 유적에서 출토된 이식 역시 금의 순도 및 제작공정에 따라 피장자의 우월적 위치를 판단할 수 있는 근거가 될 수 있을 것이라 생각된다.

• 고문화
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• 제70호
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• pp.109-132
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• 2007

본고는 위세품이 풍부하고 타 지역보다 많은 지석묘가 발굴조사 된 여수반도를 대상으로 지석묘사회의 계층구조에 대해 살펴보았다. 여수반도에서는 약 20개소의 지석묘 군이 발굴조사되었다. 지석묘의 수.상석.무게.입지 부장유물 등을 분석해 보면 지석묘군집별 위계상은 다음과 같이 요약될 수 있다. 대개 지석묘의 수가 많아 집단이 크고 상석이 대형이며 입지가 곡간 평지나 구릉의 하단부에 자리잡은 집단이 부장유물이 풍부한 중심적인 집단으로 추정된다. 다만, 개별상석의 크기와 부장유물은 상호 일치하지 않는 경우가 있어 상석의 규모와 부장유물의 관계에서는 개별 상석보다는 지석묘군 전체를 검토하여야 한다. 다시 말하면 집단별로 어느 정도 크기의 상석을 옮길 수 있는지는 그 집단의 위상을 대변해 준다고 할 수 있다. 한편 단위 지석묘군내에서도 상석, 매장주체부, 부장품 등의 차이에 의해 지석묘간의 차별성을 확인 할 수 있다. 지석묘가 청동기시대 일부 주민의 무덤이라는 점에서, 유물이 출토되지 않은 석곽에 비해 동검이나 옥, 석검이 부장된 석곽묘의 존재는 하나의 친족집단내에서도 부나 권위에 근거하여 한 세대를 대표하는 유력자가 있었음을 의미한다. 지석묘 피장자 중 상석이나 매장주체부가 크고 위세품이 부장된 경우가 상층으로, 석곽이 비교적 작으면서 부장품이 없거나 빈약한 경우가 중층으로, 지석묘에 피장되지 못하는 다수의 계층이 하층으로 각기 자리매김했다고 볼 수 있다. 아울러 이 3계층은 각기 삼한시대의 대인, 하호, 생구와도 연계될 것으로 보인다. 이와 같이 여수반도 지석묘사회는 단위 지석묘군내에서 계층구분이 있었을 뿐만 아니라, 집단간에도 서열화가 진행되고 있음을 알 수 있다.

• 한국의상디자인학회지
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• 제3권2호
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• pp.23-34
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• 2001

This study aimed to investigate the Bobos style which represents new upper class in the information age and has influence on fashion world, and present the marketing strategy for that. As a result, Bobos' buying behavior of fashion goods and marketing strategy for that were as follows. The first, Bobos fashion style and their characteristics of buying behavior were 1. the pursuit of luxury and high quality 2. the pursuit of blending taste and of the traditional bourgeois and the bohemians 3. the pursuit of utility and practical thing 4. the pursuit of self expression and sense 5. the pursuit of natural and antique taste 6. pursuit of cultural and artistic aspect. The second, marketing strategy for Bobos' buying behavior of fashion goods were as follows. 1. Blending of the traditional prestige and freedom should be reflected on fashion goods. 2. The utility and natural style of fashion goods are needed. 3. The non-conspicous self expression and artisticㆍcultural taste should be reflected on fashion goods.

• 융합경영연구
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• 제11권1호
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• pp.13-19
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• 2023

Purpose: This study aims to determine which optional attributes are more important for the MZ generation when purchasing luxury fashion goods. Although sales are slowing down in all industries due to COVID-9, sales of luxury fashion goods are instead increasing, centered on the MZ generation. Companies are expanding online sales channels and transforming to gain more attention. Research design, data and methodology: Selection attributes are considered to be more crucial, when customers select luxury fashion products such as prestige image, brand awareness, reasonable price, and product quality, were researched and also find the correlation between satisfaction and purchase intention were analyzed. A survey was conducted focusing on the MZ generation, and the contents of the survey were analyzed using the SPSS 22.0 program and the Amos 26.0 program. Results: As a result of the study, selection attributes as prestige image, brand awareness, and product quality were proved to influence significantly on satisfaction. Moreover, the path of satisfaction to purchase intention proved significant. But reasonable price did not influence on MZ generations satisfaction. Conclusions: The research results present the selection attributes of luxury fashion products and provide significant implications when the MZ generation selects the attributes of luxury fashion products.

• 한국패션뷰티학회지
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• 제4권1호
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• pp.4-11
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• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• 패션비즈니스
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• 제18권4호
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• pp.80-96
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• 2014

The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.

• 패션비즈니스
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• 제14권4호
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• pp.91-101
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• 2010

This paper has the purpose of suggesting a development-method on the fashion products that would secure the competitiveness in the global markets through creating supersensitive practical products on the basis of developing originative fashion-goods being made of jacquard that is fine quality of couture. This paper has collected data through the cases of the developed nations in fashion, precedent studies and all the related literature on the subject. The results of this researching are as following: The first, it is expected that the necessity of developing new fashion products would be appealed toward the prestige group of consumers who are seeking for the fine quality and super-sensitivity in female fashion in Korea, and it is the current situation that the products made of jacquard are gradually expanding not only in the area of apparel, fashion goods and interior but also another areas. The current situation of the global market suggests the necessary strategy of survival, that is, the development of supersensitive materials and creative products which would be able to keep the high quality and lower the selling price through cost reduction. The second, the suggestion of the direction in developing the products of the female fashion made of jacquard has two points - the development of the texture that would realize a unique form and the development of the material that would be able to realize planar pattern and three dimensional pattern which are woven with thin and light materials with various solidity and delicacy through various techniques of mixing and three dimensional expression. The third, the expected ripple effect and utilization generated from the development of fashion products are as followings: As material characteristics of jacquard, It needs the specialization of various techniques and specialized production system in using jacquard, and the specialized technique and system would make it possible to produce not only the higher value-added products through expressing affluent colors and delicate design but also competitive products through cutting the process and cost, eventually, it would lead to the expansion of the jacquard market of super-sensitive prestige. Therefore, it is remarkable that various development of products toward the global market and the prestige female fashion market can suggest the vision that make the national fashion industry develop into the higher value-added knowledge industry integrating technology and culture.

• 복식
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• 제48권
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• pp.183-196
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• 1999

The purpose of the Present research is to investigate the effect of fashion lifestyle on babies' clothing shopping attitude of housewives. In this study shopping attitude includes criteria for shop selection prefered types of shop and prefered shop atmosphere. Subjects are 447 housewives residing in Seoul Bundang Illsan and Pungchon and having child under 4 years old Data was analyzed by factor analysis cluster analysis analysis of variance and chi-square. The results of the study are as follows: 1. Housewives can be classified into four groups according to their fashion lifestyle the group of planned buying conservative/practical group the group of self-actualization/individuality and the high involved and care for shopping group. 2. Fashion lifestyle is different according to their age. The high involved and care for shopping group have the lager proportion in twenties than thirties. The conservative/practical group have a larger proportion in thirties. 3. The factors of shop selection which serve as criteria for shop the quality of service encironment anround shop quality of goods convenience to care about babies fashionable goods location of the shop and price of goods. The group of self actualization/personality prefers shops carrying fashionable and unique style of babies clothing and showing prestige. The conservative/practical group prefers shops carrying good quality clothing and having variety in size and design. The high involved and careful shopping group prefers shops having wide space as well as carrying fashionable goods. 4. Among the types of babies clothing shops. department stroe is the most preferred Low-price brand shop is followed by traditional open market. The conservative/practical group and the group of planned shopping use department strores national bran shops street shops and import shops more often than other groups. 5. The result of the study indicates there are considerable differences in housewives attitudes of babies clothing shopping acording to their own fashion lifestyle. Therefore the retailer of babies clothing should decide their marketing policy on the basis of the understanding and analysis of costomer's fashion lifestyle. And they have to reflect their costomer's shopping attitudes on their marketing policy to improve the satisfaction of both consumer and retailer as well.

• Human Ecology Research
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• 제54권5호
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• pp.529-539
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• 2016

This study confirmed shopping behavior of Korean young overseas tourists and its effect on travel evaluation. I first identified core factors of travel activity preference, travel shopping propensity, and shopping products. The effect of shopping product satisfaction on tour satisfaction and post-tour intention was then investigated. Based on travel activities, tourists were grouped, and their characteristics were compared. An online survey method was performed to obtain data of 20's-30's Korean unmarried people, while factor analysis, regression analysis, chi-square test, analysis of variance (ANOVA), and cluster analysis were applied to analyze data. The results were as follows. First, six travel activities (city life, art/shopping, cultural experience, entertainment, field experience, and friendship), three shopping propensity (novelty/uniqueness, utility, and prestige), and four product groups (fashion goods, household goods, crafts, and foods) were found by factor analyses. Second, travel activity tended to influence shopping propensity, which then influenced shopping products preference. All factors of travel activity seemed to affect the three travel shopping propensities. Third, shopping satisfaction was shown to affect tour satisfaction, and posttour behavior. Finally, four tourist groups (active, social, pleasure, and passive) differed in terms of preferred tour activities, shopping propensity, and tour behavior. Active tourists rated the highest scores and passive ones rated the lowest for most evaluations.

• 복식문화연구
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• 제18권1호
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• pp.177-189
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• 2010

The purpose of this study is to research the conspicuous consumption characteristic expressed in the modern fashion. The conspicuous consumptions are classified with 2 parts as follows as: 1. The motive of conspicuous consumption, 2. The effect of conspicuous consumption. And the motive of conspicuous consumption is 1) conspicuous consumption, 2) conformity consumption, 3) compensatory consumption. The effect of conspicuous consumption is 1) veblen effect, 2) bandwagon effect, 3) snob effect. The veblen effect is caused either by the belief that higher price means higher quality, or by the desire for conspicuous consumption to be seen as buying an expensive, prestige item. The bandwagon effect is people tend to follow the crowd without examining the merits of a particular thing. The snob effect refers to the desire to own unusual, expensive or unique goods. The conspicuous consumption has produced conflicting results of the homogeneous imitation and the different scarcity. Consequently conspicuous consumption characteristic expressed in the modern fashion refers to the conformable imitation and the different scarcity. The conformable imitation is pursuit of first lady look and imitation. The different scarcity refers to the desire to own exclusive or unique goods. The unique value is pursuit of limited edition and art mode.