• Journal of Global Scholars of Marketing Science
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• v.17 no.2
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• pp.99-110
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• 2007

The widespread use of self-service concepts in retailing has resulted in increased attention to the design of retail environments and to stimuli operating at the point of sale. One such merchandising technique, the "bundled presentation", i.e., related products are presented in close proximity to each other, is widely used by retailers but has rarely been investigated by academic consumer researchers. This study presents the results of a field experiment into the effects of presenting products in their usage context. Customers' attitudes towards the same product displayed in different ways are compared with each other. The results show that related products, i.e., products that are used together, should be presented in a coordinated display. Furthermore, the bundled presentation enhanced consumers' attitudes of the product when they saw it first in a bundled presentation and then evaluated it in front of a traditional presentation.

• Journal of the Korea Society of Computer and Information
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• v.15 no.8
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• pp.127-139
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• 2010

The concept of Web 2.0, which means that internet users are producers and also consumers is evolved according to the development of web service technology. In the Web 2.0 space, the enormous amount of web contents are produced using many social web services. Proactive display system supports various types of users's web contents. Unfortunately, private web contents sharing facility is imperfect to date. In this paper, we develop a proactive display application which identifies people, displaying their social contents such as blogs and open cafes through wide display devices or multi-media players in physical spaces. For this, we develop a social contents presentation server where users can register their profiles and information on the social contents to be shared through the developed application. Also, we develop a social contents presentation client that proactively identifies the user in close proximity and displays the user's social contents through an intuitive user interface in physical spaces. In addition, we develop an on-the-spot feedback service which supports posting various types of replies and an on-the-spot scrap service which specifies direct sharing of the contents through the intuitive user interface.

• Journal of Fashion Business
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• v.11 no.3
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• pp.46-58
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• 2007

The purpose of this study was to identify the physical surroundings and the salesperson's service in apparel stores, and to examine their effects on customer satisfaction and the intention to repurchase. The data was collected from a questionnaire conducted on 312 female adults who had just finished shopping, and was analyzed by frequency analysis, factor analysis, reliability analysis, regressive analysis and ANOVA analysis with SPSS 10.0. The results were as follows: (1) As a result of the factor analysis, five factors were identified with regard to physical surroundings: spatial layout and functionality, presentation and aesthetics, ambience, convenience, and information. The factors pertaining to the salesperson's service in apparel stores were divided into four dimensions: knowledge and assurance, convenience and responsiveness, etiquette, and empathy. (2) As far as physical surroundings are concerned, spatial layout and functionality, presentation and aesthetics, ambience, and convenience were all found to influence customer satisfaction. In terms of salesperson's service, convenience and responsiveness, etiquette, and empathy each had an influence on customer satisfaction. (3) Furthermore, physical surroundings and the salesperson's service influenced the intention to repurchase. The intention to repurchase is influenced by spatial layout and functionality, ambience, convenience, and information with regard to physical surroundings, by knowledge and assurance, convenience and responsiveness, and empathy with regard to the salesperson's service. (4) It was revealed that the significance of the physical surroundings and salesperson service factors varies depending on the consumer's age, level of education, and income.

• The Journal of Information Systems
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• v.21 no.3
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• pp.163-186
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• 2012

With the development of Internet and transition to information society, social capital is expanding to online from the traditional offline context. Especially with the widespread of social network service(SNS) the number of SNS users is increasing sharply and the importance of online social capital has been more and more significant. Most studies on social capital focused on organizational aspects but few studies have payed attention to personal aspect. Empirical studies on the relation between SNS and social capital were seldom conducted in previous studies. Based on the theory of social capital this study targets on the relationship formed through SNS and analyzes on how the relationship affects the perceived social capital. In this study 'self-presentation', 'playfulness' and 'critical mass' are posited as the antecedent factors of 'SNS usage'. This study proposes a research model to examine the effect of 'SNS usage' on 'relationship reinforcement', 'relationship building' and 'perceived social capital'. According to the results of empirical analysis, 'self-presentation', 'playfulness' and 'critical mass' can generate significant positive influence on 'SNS usage'. It also confirms not only the effect of 'relationship reinforcement' and 'relationship building' formed through SNS on 'perceived social capital' but also relationship between the social capital formation and SNS usage. The outcome obtained in this study can be applied in developing SNS services.

• The Transactions of the Korea Information Processing Society
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• v.7 no.2S
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• pp.577-593
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• 2000

A distributed video-on-demand (VoD) system is one where collection of video data is located at dispersed sites across a computer network. In a single site environment, a local video server retrieves video data from its local storage device. However, in the setting of a distributed VoD system, when a customer requests a movie from the local server, the server may need to interact with other servers located across the network. In this paper, we present three types of presentation plans that a local server must construct in order to satisfy the customer request. Informally speaking, a presentation plan is a temporally synchronized detailed sequence of steps that the local server must perform for presenting the requested movie to the customer. This involves obtaining commitments from other video servers, obtaining commitments from the network service provider, as well as making commitments of local resources, within the limitations of available bandwidth, available buffer, and customer data consumption rates. Furthermore, for evaluating the goodness of a presentation plan, we introduce two measures of optimality for presentation plans: minimizing wait time for a customer, and minimizing access bandwidth is used. We develop algorithms to compute optimal presentation plans for all three types, and carry out extensive experiments to compare their performance. We have also mathematically proved certain results for the presentation plans that had previously been verified experimentally in the literature.

• Knowledge Management Research
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• v.14 no.2
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• pp.25-48
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• 2013

SNS is one of the fastest service entering in mature stage. But now there are not any empirical analysis the effect of SNS from user point of view. In this paper, we investigate the effect of self presentation on SNS to interpersonal relation and intention to use. we set online presentation self-efficacy and involvement as two antecedent factors. And we suggest that the purposes of using SNS be Image improvement and knowledge contribution. The change of interpersonal relation in offline is set a result of using SNS and a mediating variable between online self-presentation and intention to use. In the results, firstly, we confirmed that the online presentation self-efficacy and involvement are predisposing factors for online self-presentation on SNS in the positive direction. Secondly, the using SNS has significantly positive effect on the change of interpersonal relation. Especially, the improvement of interpersonal relation is originated from image improvement and knowledge contribution. Thirdly, the improvement of interpersonal relation have also significantly more higher effect on the intention of use.

• KIISE Transactions on Computing Practices
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• v.23 no.12
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• pp.684-690
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• 2017

Researchers have suggested several methods for utilizing various kinds of services in an Internet of Things (IoT) environment. These methods require users to learn some new kinds of tools or expertise in programming. In this paper, we propose a new paradigm, which allows end-users to build IoT-service mashups based on a presentation-authoring scheme. We have also included a framework for this procedure. The design of a mashup model in this framework was based on a task-oriented service framework. Users can build a mashup of this framework in the presentation-file format, convert it into a service flow, and deploy it for running in an IoT environment. In addition, we use a case study to show how PowMash supports end-users' service mashups in an IoT environment.

• 한국공간정보시스템학회:학술대회논문집
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• 2005.05a
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• pp.79-84
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• 2005

LBS 플랫폼은 이동통신망과 LBS 사이에서 필요한 기반 기술을 제공하기 위한 플랫폼으로서, 망과의 접속 및 위치 정보 서비스, 사용자 정보 서비스, 망 관리 등의 기술을 제공하는 LBS 포털 서버 기술, 다양한 LBS 응용 서비스를 지원하는 응용 서버 기술, 실시간 대용량 위치정보를 처리하는 위치데이터 서버 기술로 구분된다. 본 연구는 다양한 LBS 응용 어플리케이션을 개발하기 위한 응용서버기술로써 OpenLS Core Service 사양의 'Presentation Service', 'Location Utility Service', 'Directory Service'를 W3C 웹 서비스 표준을 준수하도록 구현하였다.

• Journal of Broadcast Engineering
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• v.25 no.6
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• pp.994-1003
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• 2020

In this paper, we investigated the current issues on the KPAS(Korean Public Alert Service) by News analysis. News articles, from May 15, 2005 to April 30, 2020, were collected with the key word of 'KPAS' through the News Big-Data System provided by the Korea Press Foundation. The results of the content analysis are as follows. First, the issues on alert presentation were categorized by alarm sound, message content, alert level, transmission frequency, delay, reception range, time of alert, and language. Issues on inability to receive KPAS messages were categorized into authority, mobile, sending standard, mobile communication infra, etc. For the last two to three years, news on the inability issues had decreased, while news on the presentation issues had increased. This tells us that the public demand for improvement in the KPAS lies in the presentation issues. The demand for societal resolutions to the presentation issues especially on message content, transmission frequency, and reception range has soared.

• The Mathematical Education
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• v.60 no.3
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• pp.321-340
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• 2021

As many changes in the future society represented by the age of artificial intelligence(AI) are expected to come, efforts are being made to draw the shape of the future education and various research methods are being employed to support the attempts. While many research studies use methods for deriving generalized results such as expert survey and trend analysis in along with a review of literature, there are attempts to apply the scenario methodology to explore ideas and information needed within a changing context. A scenario method, one of the experiential learning strategies, aims to seek various and alternative approaches by establishing a plan from the present conditions considering future changes. In this study, in-service teachers' perceptions and expectations of the interactivity between human and AI teachers were visualized by applying the role-play presentation technique that grafted the concept of role-play game to the scenario method. In addition, the mandal-art method was introduced to support in conducting productive discussion during the teachers' collaboration. This method appeared to help to depict teachers' perceptions of AI teachers in the detailed and concrete form, which may flow in the abstract otherwise. Through analyses of the teachers' role-play presentations with the implementation of the madal-art method it was suggested that most teachers would want to collaborate with an AI teacher for improved instruction and individualized student learning while they would take the instructional authority over the AI teacher in the classroom.