• Food Science and Preservation
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• v.5 no.2
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• pp.144-149
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• 1998

The purpose of this study was to reveal consumer attitudes about package colors of Korean traditional floods. The housewives preferred pale purple blue for soy sediment, red purple for soy soup, yellow for vinegar, red for power sediment. For the background color of each package, consumers tended to like similar color with color of the content, but did not show any bias for the lesser color of it. The statistically significant correlations between populational difference and package colors were not found.

• Journal of Fashion Business
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• v.16 no.6
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• pp.52-62
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• 2012

This study researched the jeans street fashion for young men looked like 20s and 30s in Seoul, and analyzed jeans by silhouette by fit and color by washing. The photos were of jeans from the waist to the bottom; and among a total of 1,159 images, 847 images that could be analyzed were selected and used for the analysis. From the images used in the analysis, the jeans fits were categorized according to silhouette and color that were used for the visual selection. As a result, young men preferred fashion jeans like slim or skinny jeans. Most of the tight fitting skinny and slim jeans were slim baggy style jeans, like low waist & long rise with a low back york, which was a key trendy pants style. The jeans color analysis by washing finish showed that dark jeans were most frequently, most of the dark jeans had the original denim color based on the non or normal wash techniques. It is hoped that the results of this study can be used as basic data for the development of designs for jeans brands.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1163-1176
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• 2011

The purposes of this study was to identify characteristics of total coordination in the pursuit fashion sensibility among women their 20's. A self-administered questionnaire was used for data collection from 410 women in their 20's. Data collection was conducted Aug. 5 to Aug. 15, 2009. Most women emphasized on clothing for total coordination and utilized clothing color and style as a selection criteria. They tried to match makeup and clothing, and spent more time considering makeup, hair styles, and fashion accessaries than clothing for their total coordination. Factors of fashion sensibility included luxury and fashion, casualness and ethnicity, modernity, sociality, activity, and sexual attractiveness and women were segmented into fashionably sensible intermediate, low, and high groups according to their fashion sensibility. The fashionably sensible intermediate group predominantly encompassed women who were unmarried or in their late 20's, unemployed, highly educated, or of low economic status, preferred to mixing and matching colors, and who utilized their individuality or makeup color for total coordination. The fashionably sensible low group encompassed homemakers, in their early 20's, high school graduates or university students, who utilized their clothing or hair color within their total coordination criteria. The fashionably sensible high group encompassed unmarried career women in their mid 20's or of high economic status, who spent much money on their clothing, makeup, hair styles, and fashion accessaries, who preferred achromatic, warm or cool colors, and utilized their individuality or fashion color.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.127-138
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• 2007

The purpose of this study was to investigate the male perceiver's image evaluation on women's hairstyle and hair color, and to disclose the preference of the hairstyle and hair color. The experimental design was $2{\times}3{\times}3$ (hair $wave{\times}hair\;length{\times}hair$ color) factorial design by 3 independent variables. The stimuli were 18 women's upper body photographs which were output by computer simulation. The hairstyles were straight hair and wavy hair, and the types of the hair length were long, medium, and short hair. The hair colors were black, dark brown, and bright brown. Subjects were 154 men living in Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$ reliability coefficient, three-way ANOVA, one-way ANOVA, and Duncan's multiple range test. The results of this study were as follows. Four image dimensions were derived by factor analysis. These were individuality, elegance, potency, and attractiveness. Male perceivers evaluated the women's long hairstyles to be more elegant than the short and the medium length hairs. The women's short hairstyles were perceived more potent than the long and the medium length hairs. The straight hairs were evaluated more elegant than the permed hairs, and the permed hairs were evaluated higher in individuality and attractiveness. The black hairs were perceived lowest in attractiveness, and the bright colors were perceived low in elegance. Male preferred the long brown straight hair first. They liked women's long hairs better than the short and the medium length hairs. Teenaged males preferred various hair colors more than those in their 20's and 30's did.

• Journal of Fashion Business
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• v.19 no.1
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• pp.95-105
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• 2015

This study investigated the color culture in the Japanese Medieval Age. The Japanese Medieval Age included the Kamakura period (1180-1333) and Muromachi period (1336-1573), and the leading group transitioned from the Kuge families to the Buke families. The taboos about colors from ancient times became nominal, and forbidden colors, such as purple, celadon, and red, became the colors of the samurai, leading to beautiful soldier gears that were unparalleled in history. In the Kamakura period, colors that conveyed a strong impression were created and preferred with the combination of a samurai's reasonable spirit and zen thoughts. The period was also called "the era of hari", and cross dyeing based on basic colors such as suou (red), ai (blue), and kuchinasi (yellow) was popular. In both the Kamakura and Muromachi periods, conspicuous and strong colors were sought for costumes, and embroidery was used with gold leaf, silver leaf, gold threads, silver threads, and background color. The colors of costume preferred by Buke men in the period included green, blue, and brown. In the characteristics of the kosode, the sugan and hitadare were used for men's formal dress, while kosode was used for the grooming of the working class. In these periods, additionally, the working class began to be socially engaged in actively wearing the one-layer kosode, which became popular, and the characteristics of the Japanese Medieval Age, during which functionality and practicality was valued, were also reflected in the dressing.

• Korean Journal of Human Ecology
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• v.18 no.3
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• pp.799-807
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• 2009

When analyzing make-up trends of figures shown in portraits of different eras in Chinese painting history, you can see that red color was used much. This can be because the red color is the most outstanding among all the colors and was most preferred by ancient people, as the color of the sun, the blood, and the sacredness. The women in the Tang Dynasty was especially using the red color much. Though Seongrihak (Neo-Confucianism) in Song Dynasty was the governing ideology, it had an influence even upon its aesthetics. Thus, during Song Dynasty, the beauty of logos appeared too. This phenomenon showed a conservative tendency even in make-up as well as in costume, thereby the concept of clear and elegant beauty was emphasized. The real figure in the Ming and Ching Dynasty, was so young and weak as a sample of a delicate woman that a woman who had feminine beauty was regarded as an ideal type. The feminine image had been gradually generalized from the literary works in the latter half of Ming Dynasty. However, the painters in the era still preferred the beauty of a healthy woman. That tendency probably had an influence even upon make-up culture that was shown in portrait. As an analysis result of make-up culture in Chinese portrait paintings, it reveals that ancient make-up trends much reflected the social and cultural phenomena of the periods.

• Journal of the East Asian Society of Dietary Life
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• v.19 no.1
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• pp.78-88
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• 2009

The mechanical characteristics (texture and color) and consumer preference of Doraji Yanggengs using different pre-treatments and added levels of Doraji were presently evaluated. Three kinds of Doraji Yanggengs were made with differing amounts of Doraji powder (DPY; 30, 50, or 70 g), ground raw Doraji (GRDY; 100, 200, or 300 g), and Doraji juice (DJY; 100, 200, or 300 g). Texture characteristics (hardness, adhesiveness, springiness, chewiness, gumminess, cohesiveness) and color values (lightness, redness, yellowness) were measured three times in three experiments conducted with each formulation. Preference was measured with a nine-point hedonic scale for Yanggengs once every three experiments. Consumer preference was measured with color, flavor, taste, appearance, texture, and overall acceptability. Significant differences according to the amount of Doraji powder were evident with DPY for hardness (p<0.001), adhesiveness (p<0.05), and cohesiveness (p<0.001). Hardness (p<0.001), adhesiveness (p<0.001), chewiness (p<0.01), and gumminess (p<0.01) of 100 g GRDY displayed higher scores than 200 g and 300 g GRDY, but displayed significantly lower scores in cohesiveness (p<0.01). Hardness (p<0.001), adhesiveness (p<0.001), chewiness (p<0.001), gumminess (p<0.01), and cohesiveness (p<0.05) of DJY showed significant differences according to amount of Doraji juice. The highest score in a preference test among DPYs was evident for 30 g DPY. There were no significant differences in preference among GRDYs and DJYs. Color, flavor, taste, appearance, texture, and overall acceptability were significantly (p<0.01) correlated in all Yanggengs. DJY was preferred more than DPY and GRDY. Women in their forties and fifties preferred Yanggeng more when compared to women in their twenties and thirties.

• Human Ecology Research
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• v.55 no.6
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• pp.661-673
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• 2017

This study analyzes the current wearing status and awareness of warning clothing for elementary school students as well as to identify points of improvement for traffic accident prevention and clothing safety education. A survey was conducted on 279 elementary $5^{th}$ and $6^{th}$ graders in the Incheon area and Ansan in 2017 June & July. The results showed that more than 2/3 of participants had no experience wearing warning clothing. Second, 63% of participants answered 'traffic accident prevention' as the main purpose of warning clothing, showing that about 2/3 are aware of the importance. Third, yellow was the most preferred color of fluorescent material for warning clothing with a significant difference of preference by grade. The favorite color combination of participants was yellow & orange followed by yellow & light green, but showed a significant difference between boys and girls. Fourth, the most preferred form of warning clothing was fluorescent short sleeves and shorts without reflective tape, suggesting that students paid more to the purpose for reflective tape. Fifth, while 68% of participants were negative towards wearing safety clothes that are currently available, 66% were willing to try safety clothes if the color and the design improved. The results suggest an improved education with more emphasis on the purpose of clothing safety. Color and design adjustment of the current warning clothing is also recommended for a more active participation by elementary school students.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.59-72
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• 2004

The objectives of this study were to investigate the perceptions of Korean female university students for clothing pattern tendency and structural element of clothing pattern image dimension and to find how individual personality type influence the preferred clothing pattern characteristics. For this study, a questionnaire was designed and sent to 600 female university students of Daejeon, Seoul and metropolitan area. The tool used in this study was MBTI(The Myers-Briggs Type Indicator) Form G Korean version and for the analysis of data SPSS 10.0 package were used. 10 representative patterns for this study were floral, dot, stripe, check, animal, abstract & artistic, geometric, vegetable & leaf, paisely, patchwork pattern. The data were analyzed by factor analysis, arithmetic mean, One-Way ANOVA, x²-test. The major findings were as follows: Clothing pattern image dimension perceived by Korean female university students for 10 representative patterns were basic form, deluxe, specialty, and cultural dimension. Among them, basic form and deluxe dimension were major dimensions. In basic form dimension, dot pattern score was high indicating female students perceive it as light, comfortable, clean, cool and simple pattern image. In deluxe dimension, floral pattern scored high and in specialty dimension, abstract and artistic pattern scored high among other pattern image. In cultural dimension, geometric pattern and check pattern scored high. Based on other detailed analysis results, It is concluded that the personality type greatly influence clothing pattern evaluation. For example, in case of color combination of patchwork pattern, there was a difference in color preference depend on a personality type such as sensing(S) or intuition(N). Therefore, sensing personality type preferred adjacent color combination than contrast color combination. Detailed marketing strategy is necessary in planning textile design of merchandise plan.

• Fashion & Textile Research Journal
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• v.1 no.4
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• pp.335-341
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• 1999

The purpose of this study was to develop a large representative data base for socks marketing strategy. The study was to determine socks brand awareness in ralation to segmented distribution regions and such demographic variables as sex and age. The authors also analyzed preferred design. A total of 650 questionnaires were distributed and 611 reliable ones were used for statistical analysis. A SAS statistical package including frequency tables and chi square test was used. The results are as follows: Brand awareness involves "brand recall" based on asking a person to name the brand he or she recalls first, and also "brand recognition" based on asking subjects to identify brand names from 30 given brands. 'SOCKSTOP' was found to be a dominant brand as a result of the brand recall test, and 'BYC' was found to be a dominant brand as a result of the brand recognition test. Brand recognition was significantly different in the segmented distribution regions, three age groups and different sex groups. People considered design first in purchasing sports/casual socks, while they considered color first in purchasing dress socks. The most favored type of sock style was the common crew sock type. The results of a chi square test showed that preferred type of sock design was related with the sex and age variables.