• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.1
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• pp.110-121
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• 1999

The purpose of this study is to focus on the characteristics of the form and preference of the main gates of universities. The gate of a university have both functions and artistic design aspects. Fifty-two universities selected for this study were placed all around country except for Je-ju island. The following two research methods were used for this study. 1) an analysis of form character through a classification of the types. 2) and analysis of preference to the gates through a side show. The results are summarized as follows: 1. Main gates of universities were classified by covered-type and uncovered-type in existence of cover. And they were classified by eighteen types in detail. 2. Visual preference have been analyed by using the regression, the result is as follows: Y=-0.357+0.630 X$_4$+0.377X$_1$+0.075X$_2$-0.015X$_3$($R^2$=0.971, X$_4$;harmony, X $_1$;speciality, X$_2$;softness, X$_3$;complex) 3. The gate of Chung-Ang university(Ahn Sung campus) is the highest of all the universities at the average of preference 4.32 through result of slide show. Covered type has a higher preference than uncovered type. This has a good modification and decoration in front side type of main gate.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.2
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• pp.299-307
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• 2009

The purposes of this study ate to evaluate sensibility performance of metallic Jacquard fabrics, and to contribute to the research and development of the women's suit made of the metallic Jacquard fabrics. eight fabrics were woven with two kinds of warp yarns(nylon and rayon) and weft yarn blended with various contents(0, 7, 14, 21%) of metallic yarn. The sensibility performances such as sensory, touch preference and buying preference for memory fabrics of the metallic Jacquard fabrics were evaluated, and mechanical properties were measured by KES-FB system. The correlation between the mechanical properties and the sensibility performance were analyzed. As the metal fiber content increased, the sensory evaluation value of lustered, wrinkly, sandy, rustle and stiff increased, the sensory evaluation value of slippery and damp decreased. As the metal fiber content increased, the touch preference decreased and the buying preference increased. The touch preference had negative correlation with the metal fiber content, but the buying preference had positive correlation with it.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.1
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• pp.9-16
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• 1985

This study was an attempt to survey, the relationships between women's self-concept and preference in clothing design. For the measurement of the self-concept scale was to select the somatic self and the social self which were explained Jung Won Sik's. The preference rate in clothing design consists of 58 items and 3 factors. (color, form, and texture). The questionnaires were administered to a sample of women (between the ages of 20 and 50) who lived in Seoul, Korea. The data for 658 respondents were analyzed by Pearson's correlation coefficient, $x^2$-test, F-test and Duncan-test. Through this study, the followings were founds: 1. There were significant relations between the self-concept and the preference for clothing color in value, chroma and warmth. 2. There were no significant relations between the self-concept and the preference for clothing form in line, silhouette and style. 3. There were significant relations between the self-concept and the preference for texture in touch, thickness, weight and luster. 4. There were significant differences in the preference of clothing design according to their age. That was largely devided into two groups; one's 20' s and the others 30's$\~$40's.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.800-806
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• 2006

The purpose of this study was to investigate the differences in the make-up behavior influenced by make-up preference images, and the order of importance in the make-up behaviors. The questionnaires were given to female residents in the ages between $20\sim45$ in Seoul and Kyung-gi province during October 2004. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as ANOVA test, Duncan test and Paired t-test. The make-up behaviors were divided into three main categories: facial make-up behavior, color make-up behavior, and additional make-up behavior. The results showed that the skin care behavior was considered the most important among other make-up behaviors. Generally facial make-up was thought to be most important and color make-up, and additional make-up were followed orderly. The results of the make-up behavior differences by make-up preference image. The natural make-up preference image group considered all the make-up behavior less important than other make-up preference image groups. The modern make-up preference image group considered additional make-up behavior more important.

• Korean journal of food and cookery science
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• v.23 no.1 s.97
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• pp.9-18
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• 2007

This study was designed to evaluate the effects of hotel brand image on the job preference of students majoring in culinary art through the relationship between hotel brand image and internship satisfaction and internship expectation. The effects were also examined on the personal job preference and job potential as career to the internship. To analyze the proposed hypotheses, a survey questionnaire comprising 61 statements was administered to students majoring in culinary art in colleges located in Seoul and Gyunggi-do. Out of 450 respondents, 420 questionnaires were collected (93.3%) and 411 (91.3%) were analyzed using the statistical package SPSS 12.0. The following results were obtained. First, the regression analysis results for the correlation between hotel brand image and internship confirmed a significant effect of hotel brand image on the satisfaction of internship for students majoring culinary art. Second, according to the correlation results for the internship and job preference, both satisfaction and expectation on internship greatly affected the student's job preference. On the relationship between hotel brand image and internship expectation, the social image of the hotels provided a major contribution to the internship expectation. As well as the internship expectations, the hotel brand image was strongly related with the job preference.

• Journal of the Korean housing association
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• v.26 no.3
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• pp.33-43
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• 2015

According to aging society and social network society, the necessary of suitable alternative housing in the era has been increasing. The purpose of this research is to understand housing preference depended on the social relation of the elderly who lives in Beijing, China. The social relation was comprised of contact degree with child, contact degree with friend, contact degree with relative, degree of community participation, satisfaction with spouse and satisfaction with child. The housing preference was comprised of housing ownership, housing location, housing size and housing type. The survey was conducted on the elderly of 150 above fifties who lived in Beijing, China. For the result, the social relation was associated with the housing preference. Particularly, the relationship between the children was related to the housing ownership, housing location and housing size. The relationship between friends was related to the housing type. The level of community participation was related to the housing location. Social independence of the elderly, family cohesion, community attachment and adaption tendency were correlated with the housing preference. In conclusion, it was empirically identified that the social relation of the elderly had a relation with predicting housing preference. This result is expected to be useful in development of housing for the elderly in the future.

• Korean Journal of Human Ecology
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• v.7 no.4
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• pp.5-23
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• 2004

This study was done to provide basic information for nutrition education and meal planning preference, Children's preference according to cooking method is high in fruit. drink, fried foods, dish food, but low in Sangchae, Sukchae, and Jangachies. The preference of staple food was that the most preferred foods were plain rice in rice, chicken gruel in gruels, rolled rice in one dish foods. and Jajangmyeon in noodles. The preference of side dishes was that the most preferred foods were seaweed in soups, Kimchi in Chigaes, beef and pork rib in steamed foods, beef in braised foods, Bulgogi in grilled foods, egg-fry in pan fried foods, Ddukbokki in stir-fried foods, pork cutlet in fried foods, Dotorimuk in Sangchaes, fruit in salads, bean sprouts in Sukchaes, Baechu Kimchi in Kimchies and Danmuji in Jangachies. The preference of snack was that the most preferred foods were citrus in fruits, Kkuldduk in rice cakes, hotdog in bread, ice cream in milk and dairy products and fruits juice in drink.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.383-393
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• 2020

The purpose of this research is to identify factors affecting consumer's brand preference toward environment-friendly products like electric vehicles in Bangkok, Thailand. The researcher conducted the study based on a quantitative approach and adapted a nonprobability sampling as a convenience sampling method. The data were collected from 400 respondents living in Bangkok, who are 18 years old and above, with significant knowledge of electric vehicles. This study adapted the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to examine the model accuracy, reliability and verification influence of various variables. The results revealed that social influence has significant effect on environment concern as well as a positive effect on attitude. The initial significance of environment concern leads to a positive effect on fuel efficiency, followed by brand preference. Lastly, attitude has a significant effect on brand preference as attitude of consumers toward environment-friendly products affects the encouragement of brand preference, which largely depends on individual opinion. From an environmental concern, the researchers identified fuel efficiency and attitude having a positive and significant effect on brand preference toward environment-friendly products for electric vehicles. The authors also found that environmental concern and social influences on green purchasing behavior were significantly interrelated.

• Korean Journal of Agricultural Science
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• v.47 no.3
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• pp.553-565
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• 2020

This study did an empirical analysis using consumer survey data to determine whether Taiwanese consumers' preference for the Korean Wave affects their preference for Korean dried persimmons. There were 158 effective respondents used for the analysis, and the effects of the Korean Wave was estimated using ordered logit regression. The main results of this study were as follows. First, females more preferred Korean dried persimmons compared to men. Second, it was found that the housewife variable had a statistically significant positive effect at a significance level of 1% indicating that the degree of preference for Korean dried persimmons was higher compared to other occupations. Third, when the main place for purchasing dried persimmons was a department store or a large discount store, the analysis result showed a positive effect at a significance level of 1%. Finally, the Korean wave effect was found to have a statistically significant positive influence at a 1% significance level. In particular, it is worth noting that as the Taiwanese consumers' preference for the Korean Wave increased, the preference for Korean dried persimmons increased, which could be useful information for companies wishing to export Korean dried persimmon products to Taiwan. As a promotional plan for revitalizing Korean dried persimmons in Taiwan, conducting promotional events in conjunction with the Korean Wave, such as K-pop contests, and promoting persimmons that reflect Korean traditional culture should be considered.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.189-199
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• 2013

The goal of this study was to contemplate the impact of emotional elements of motion graphics on the brand preference in websites of TV products. To attain the goal, the emotional elements of motion graphics in websites of TV products, i.e., color, graphic image, typography, and layout, were set as independent variables and the brand preference as a dependent variable. The variables were analyzed objectively. Samples were collected from selected design students attending technical colleges. Among 282 samples collected, 15 were discarded as unfeasible and the remaining 267 were used in the analysis. Statistical analysis techniques used in the study included factor analysis, reliability analysis, correlation analysis, and multiple regression analysis; and 'SPSS Win. 11.5' was used to perform the statistical analysis. From the analysis, the following two results were obtained. First, it appeared that emotional elements of motion graphics appeared in websites of TV products exerted statistically significant impacts on the brand preference. Second, the element exerting the most significant impact on the brand preference among the emotional elements were appeared as 'graphic image' and 'color'. Thus, it was concluded that it is necessary to give priority in 'graphic image' and 'color' to enhance the brand preference.