• Industrial Engineering and Management Systems
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• 제10권4호
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• pp.238-246
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• 2011

Given a directed graph, we can determine how the user's preference moves from one product item to another. In this graph called "preference transition network", each node represents the product item while its edge pointing to the other nodes represents the transition of user's preference. However, with the large number of items make the network become more complex, unclear and difficult to be interpreted. In order to address this problem, this paper proposes a visualization technique in preference transition analysis based on recency and frequency. By adapting these two elements, the semantic meaning of each item and its transition can be clearly identified by its different types of node size, color and edge style. The experiment in a sales data has shown the results of the proposed approach.

• 한국식품조리과학회지
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• 제19권3호
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• pp.328-338
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• 2003

The purpose of his study was to investigate the perceptions and preferences of college students to Korean traditional cookies. Self administered questionaires were collected from 512 college students in the Seoul, Kyunggi, Chungchung, Kyungsang, Junla and Gangwondo areas. The data were statistically analysed using t-tests, one-way ANOVA and their correlation. The recognition of Korean traditional cookie was generally low with the exception of these items as either a seasonable or festive food. There were significant differences in the mean recognition and preference values for each kind of Korean traditional cookie between the major subject studied, gender and subject grade. (Eds note: how were the mean values different for the 3 specified variables\ulcorner) The preference of some Korean cookies was relatively higher than estimated, (Eds note: how was the original estimate arrived at\ulcorner) such as Yugwa, Gangjeong, Han-gwa, Hobak-yeot, Ddangkong-yeot-gangjeong and Ssal-yeot-gangjeong. However, it is impossible to discriminate low preference, as over 80% of the low preference values had not been completed on the questionnaires.

• Journal of information and communication convergence engineering
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• 제17권2호
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• pp.135-141
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• 2019

Collaborative filtering algorithms often encounter data sparsity issues. To overcome this issue, auxiliary information of relevant items is analyzed and an item attribute matrix is derived. In this study, we combine the user-item attribute preference with the traditional similarity calculation method to develop an improved similarity calculation approach and use weights to control the importance of these two elements. A collaborative filtering algorithm based on user-item attribute preference is proposed. The experimental results show that the performance of the recommender system is the most optimal when the weight of traditional similarity is equal to that of user-item attribute preference similarity. Although the rating-matrix is sparse, better recommendation results can be obtained by adding a suitable proportion of user-item attribute preference similarity. Moreover, the mean absolute error of the proposed approach is less than that of two traditional collaborative filtering algorithms.

• 대한치과기공학회지
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• 제42권4호
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• pp.388-393
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• 2020

Purpose: This study aims to understand the relationship between university major satisfaction and job preference according to DISC behavior patterns. Methods: To conduct our evaluation, we surveyed a group of 118 students from the Department of Dental Laboratory Technology at the college of Jinju city from August 31 to September 11, 2020. The collected data was evaluated through frequency analysis, descriptive statistics analysis, one-way ANOVA, and regression analysis. Results: The analysis revealed that the steadiness type had the highest and the dominance type had the lowest major satisfaction level by DISC behavior type. The job preference was different for each DISC behavior type, and higher the preference for stability and development, the higher the degree of satisfaction with the major. Conclusion: These results suggest that DISC behavior type, major satisfaction, and job preference are all related. Therefore, these factors should be considered when implementing career guidance and educational programs for college students.

• Asia Marketing Journal
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• 제16권3호
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• pp.1-22
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• 2014

In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of delivery time on online patronage preference is amplified by disposable income, but attenuated by online shopping experience. Through our analyses, we also find that Japanese consumers value delivery time to a greater degree than Chinese and American consumers do.

• 아태비즈니스연구
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• 제15권3호
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• pp.1-16
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• 2024

Purpose - The purpose of this study is to investigate how consumers' perceptions of brand localness or globalness influence their preference. This study further examines the role of consumers' risk propensity (risk taker vs. risk averse) on the relationship between brand localness (globalness) and consumer preference. Design/methodology/approach - Data was collected through an online survey with Chinese consumers and the PROCESS model in SPSS 23 was used to analyzed data. Findings - The results of this study indicate that consumers' perceptions of brand localness (globalness) positively influence their preference towards local (global) brands. Furthermore, this effect is moderated by risk propensity, with positive influence of perceived brand localness becoming stronger among consumers who are risk takers. However, consumers among risk averse reveal insignificant interaction effect between perceived brand globalness and consumer preference. Research implications or Originality - This study contributes to the body of international business research by exploring the impact of consumers' perceptions of brand localness/globalness in the context of their risk propensity. The findings of this study also offer global marketers meaningful insights when segmenting the target market.

• 한국생활과학회지
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• 제16권4호
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• pp.837-848
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• 2007

The literature suggested that a small reduction in overall blood pressure can have a large effect on overall prevalence of hypertension, and therefore, the affect of taste preferences of the population on salt intake should be considered for long-term blood pressure intervention programs. The purpose of this study is to investigate the influence of salt taste preference and salt taste sensitivity on salt intake behavior as risk factors for high blood pressure. We collected information on blood pressure, diet and lifestyle behaviors, salt taste preference and salt taste sensitivity from 540 respondents from Suseo-dong, Seoul. Salt taste sensitivity was assessed by administering a 1% NaCl solution to the subject's tongue and measuring the perceived intensity on 10 level scale. Salt intake behavior was classified into 3 categories: frequency of high-sodium foods, practice of salt-reducing behavior and frequency of vegetable and fruit intake. Salt taste preference showed a significant relation to the subjects' blood pressure, i.e. subjects with a higher salt preference had higher blood pressure. Salt taste sensitivity did not show a significant relation to blood pressure. However, there was a positive correlation between salt taste preference and salt taste sensitivity. Among the 3 indicators used to measure salt intake behavior, the practice of salt-reducing behavior remained significantly correlated to blood pressure. Moreover, salt-reducing behavior and salt taste preference showed a significant correlation, i.e. people who do not like salty foods tend to practice more salt-reducing behavior, leading to reduced levels in blood pressure. In a population, a small reduction in overall blood pressure can have large effects in overall prevalence of hypertension, in contrast to clinical studies where achievement of an individual's normal blood pressure is emphasized. Therefore, taste preference of the population should be considered for long-term blood pressure intervention programs.

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8853-8860
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• 2015

본 연구는 청년 세대와 중장년 세대를 기준으로 애견 관련 지식 이해, 애견 선호 차이, 선호 견종 선택 이유, 토이 견종별 인지도와 선호도를 조사하여, 두 집단 간 토이 견종의 인지도와 선호도를 파악하고자 시행되었다. 이를 위해 대도시, 중소도시, 농촌에 거주 중인 청년 세대 137명과 중장년 세대 60명을 대상으로 설문조사를 실시하고 수집한 자료는 집단 간 차이를 알아보기 위해 ${\chi}^2$-test를 실시하여 유의성을 검정하였다. 분석결과 애완동물과 반려동물의 인지와 토이 견종의 인지에서 집단 간 통계적 유의성(p<0.01)을 보여 주었고, 애견 선호와 선호 견종 선택 이유에서도 유의한(p<0.01) 차이가 나타났다. 또한 토이 견종별 인지도와 선호도에서도 통계적인 유의한 차이(p<0.05)를 보여 주었다. 따라서 토이 견종의 선호도가 확대되고 있는 현 시점에서 세대 간 토이 견종의 특성에 대한 이해가 대중화 되어야 하며, 추후 선호하는 토이 견종의 양육 시 본인이 인지하고 있는 토이 견종의 올바른 선택을 위해서 토이 견종의 인지도와 선호도의 변화 요인에 대한 연구가 지속적으로 필요한 것으로 사료된다. 이에 본 연구는 그 기초 자료를 제공하고자 함에 수행되었다.

• 대한가정학회지
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• 제43권10호
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• pp.69-79
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• 2005

The purpose of this study was to determine restaurant patrons' preference differences in interior design style of restaurants according to their lifestyles. Written questionnaires were handed out to 500 adults in Seoul and surroundings and the results were sampled by convenience sampling. The questionnaire was composed of respondents' general characteristics, lifestyles, and preference for 10 types of interior design style. A total of 415 questionnaires were usable for data analysis, resulting in a response rate of $83\%$. To analyze the collected data, frequency, factor, reliability, quick clustering K- means and One-Way ANOVA analysis were conducted using SPSS 10.0. The results showed that there were preference differences in 10 types of interior design style of restaurants according to lifestyle types which were categorized into 4 groups. The conservative and self-convinced group showed the lowest preference scores in the 10 types of interior design style which are Romantic, Ethnic, Classic, High-Tech, Elegant, Country, Modem, Minimal, Natural, and Casual style. The quality life pursuing group and extroverted individuality groups showed the high preference scores in most of the styles, especially in the Classic and Elegant styles. The realistic self-centered group showed the highest preference scores in Casual style among the 4 groups. These study findings indicate that restaurants should take into account their patrons' lifestyles as a mean of market segmentation, and respond to their taste and preference when they have established suitable servicescape.

• 약학회지
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• 제59권1호
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• pp.23-28
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• 2015

Everyone has own color preference and the color preference can affect human psychology in various good or bad ways. Especially patients with chronic diseases often have depressed mood to take pills for their disease treatment. Therefore we evaluate the possibility of their color preference to pharmacotherapy in good way which increases the compliance of pharmacotherapy. We performed this study by a Questionnaire survey for total 150 agreed patients at K University hospital from Aug 7 to Sep 30, 2014. Questionnaire survey was performed to choose color of providing color kit (11 different color range kit) depend on each 16 questions which asked the patient characteristics, health condition, general color preference, color preference for medicine and expectation for drug compliance. In results, most preferred color was blue (20%), whereas disliked color was black (30%) in general life. However, most preferred color for pill was white (32%), for syrup was also white (31%) or orange (28%), and for vitamin was yellow (47%). When we asked the possibility of increasing compliance, if the current taking pill color will be changed for your preference color like a candy bar, 50.4% of respondents marked 4 or 5 of like-scale expressing positive opinion on it. In conclusion, compliance is very important to succeed the treating disease and may apply the psychologic application such as each patient color preference for drug compliance in the future.