• Title/Summary/Keyword: Pre-Distributor

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The Effect of Distributor Private Brand Product Type on Consumer Attitude

  • Kim, Eun-Hee;Kim, Eun-Hee;Kim, Moon-Jung
    • Asian Journal of Business Environment
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    • v.1 no.1
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    • pp.13-20
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    • 2011
  • This study is conducted to verify existing differences in consumer attitude according to distributor type and PB product type. Pre-test was conducted for this study in order to select the distributor and to classify the product type, FGI was conducted with 10 graduate students of K university in Kyong-gi. This study survey housewives, office workers, and university students excluding the participants in the pre-test. In the final analysis, research hypothesis is verified through the data of 280 answers in Korea. This research is conducted with a factor design of 3 types of distributors -department store, discount store, convenience store-and 2 types of product -utilitarian product, hedonic product. To verify the hypotheses, ANOVA is carried out. Reliability test of each measurement variables, Cronbach α coefficient is used. For each analysis, SPSS Windows 15.0 statistical program is used. The findings suggest that First, according to the size and characteristics, distributors are classified into department stores, discount stores, and convenience stores and it is verified whether if there are differences in consumers' attitude (product attitude, brand attitude and purchase intention) by the effect of different distributors. Results showed that product attitude is statistically significant. Second, product type is classified by two categories according to whether the product seeks for practicality or emotional pleasure - Utilitarian product and Hedonic product. In this context, the result after verifying whether if there is difference in the attitudes -product attitude, brand attitude, and purchase intention - in accordance with the product types is shown that utilitarian products makes bigger difference compared to hedonic products. Third, it is confirmed that there is interaction effect between product attitude and purchase intention according to the distributer type and product type. However, we find that in terms of brand attitude, there is no interaction effect. The implications of this research is as the following. First, we propose the need of PB product development and marketing strategy, which considers the product types in accordance with the scale and features of each distributor. Second, PB products should break away from the simplicity of standardized products and consider the different features of distributors. Distributors will be in need of a strategy to build a compelling brand that can differentiate itself from other distributors. This will contribute to the improvement in reliability and formation of product value.

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Modeling of Injector Orifice for the Flow Analysis in LOX Manifold of Liquid Rocket (액체로켓의 산화제 매니폴드 내 유동해석을 위한 분사공 모델링)

  • Kim, Hak-Jong;Byun, Yung-Hwan;Cho, Won-Kook;Seol, Woo-Seok;Na, Yang
    • Journal of the Korean Society of Propulsion Engineers
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    • v.8 no.2
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    • pp.1-9
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    • 2004
  • The flow in the LOX manifold of liquid rocket (KSR-III) has been analyzed using a CAE technique with an objective of modeling injector orifices in order to reduce the computational cost for the flow analysis without much losing the accuracy of capturing the flow physics. The numerical result shows that the flow just above the injector orifices is not uniformly distributed in terms of pressure and mass flow rate in case pre-distributors are not equipped inside the manifold. This non-uniformity of mass flux is attributed to the presence of large-scale flow patterns. Several boundary conditions which were designed to effectively replace the presence of injector orifices have been tested and it was found that a simple modeling can be possible by mimicking the actual shape of the orifices.

Effect of Operating Condition of Stripping Process on Ammonia Removal for Pre-treatment of Swine Wastewater (축산폐수 전처리를 위한 암모니아 탈기공정의 운전조건이 암모니아 제거에 미치는 영향)

  • Whang, Gye-Dae;Cho, Young-Moo
    • Journal of Korean Society on Water Environment
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    • v.20 no.1
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    • pp.86-92
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    • 2004
  • Lab-scale experiments have been carried out to investigate ammonia stripping with a modified spray tower for removing ammonia nitrogen from swine wastewater. The operating conditions such as initial pH, temperature, air flow, hole size of distributor determining the diameter of water drops, and influent solids concentration were closely examined focusing on removal efficiency of ammonia. As a result of the experiment, in order to achieve high rate of ammonia removal by the air stripping system, the air flow rate must be supplied at high rate with sufficiently high initial pH, temperature. The optimum operating condition to meet the residual ammonia concentration of 300 mg/L was the initial pH of 11.0 at $35^{\circ}C$ with the air flow rate of 20 L/min. It also showed that the smaller hole size is, the higher removal rate of ammonia is expected. However, when used a small sized distributor (2 mm), the flooding problem at the upper column occurred due to clogging of the hole. With regard to the influent solids concentration, it was showed that the lower concentration of solids, the higher removal rate of ammonia. The removal of particulate materials in influent led to improve the removal efficiency of ammonia, rather than to control the operating condition including initial pH, temperature, and air flow. The empirical correlation between KLa and operating parameters would be driven as, $K_{La}=(0.0003T-0.0047){\cdot}G^{0.3926}{\cdot}L^{-0.5169}{\cdot}C^{-0. 1849}$. The calculated $K_{La}$ from proposed formula can be used effectively to estimate the optimum reaction time and to calculate the volume of modified spray tower system.

Study on the Fluidized Bed Drying of Grains (1) - Fluidization charcteristics of Rough Rice - (곡류의 유동층 건조에 관한 연구 (1))

  • Hur, Jong-Wha;Suh, Gil-Duk
    • The Magazine of the Society of Air-Conditioning and Refrigerating Engineers of Korea
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    • v.13 no.3
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    • pp.168-182
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    • 1984
  • For the purpose of drying high moisture rough rice effectively, from the view point of pre-drying, some basic experiments of fluidized bed drying of rough rice were carried out. The minimum fluidization velocities $(U_{mf})$ for both rough rice and glass bead were analyzed to find out fluidizing characteristics. The main results obtained were as follows ; 1) Minimum fluidization velocity of rough rice and glass bead were 2.01m/s and 4.07m/s, respectively, when using the distributor with $16\%$ opening ratio. 2) $U_{mf}$ calculated by Shirai's empirical equation and that calculated by Wen's modified equation were inconsistent with experimental data, while $U_{mf}$ calculated by Ergun's equation was consistent with the experimental data. 3) The following equations, on the basis of Leva's equation, were obtained. $$C_{mf}=1.19\times10^{-4}(Re_p)^{-0.0318)\;(rough rice)$$ $$C_{mf}=1.02imes10^{-4}(Re_p)^{-0.0047)\;(glass bead)$$

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Determination of Optimal Storage Condition for Pre-packed Hanwoo Loin

  • Seol, Kuk-Hwan;Park, Tu San;Oh, Mi-Hwa;Park, Beom-Young;Cho, Seong In;Lee, Mooha
    • Food Science of Animal Resources
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    • v.33 no.3
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    • pp.390-394
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    • 2013
  • The aim of this study was to determine the optimal storage condition of pre-packed Hanwoo beef without freezing. Hanwoo loin was purchased from a local distributor at 48 h after slaughter, then sliced in $1.5{\pm}0.5$ cm thickness, and packed in a polyethylene (PE) tray covered with linear low-density polyethylene (LLDPE) film. The studied factors to set the optimal storage condition were chamber temperature (5, 2.5 and $-1^{\circ}C$ for 14 d), cooling method (direct and indirect cooling system), and ultraviolet (UV) light irradiation for beef surface sterilization (0, 30, 60, and 120 min). The changes of pH, thiobarbituric acid reactive substances (TBARS) and number of aerobic bacteria were measured during storage. Beef samples stored in $-1^{\circ}C$ showed the minimal increasing rate in TBARS and microbial growth. After 15 d of storage, there was no significant difference in pH and TBARS values. However, the microbial population of beef stored in direct type cooling chamber ($4.25{\pm}0.66$ Log CFU/g) was significantly lower than that of beef stored in indirect type chamber ($6.47{\pm}0.08$ Log CFU/g) (p<0.05). After 4 d of storage, 60 or 120 min UV light irradiated beef samples showed significantly lower microbial population, and at 14 d of storage, 60 min UV irradiated beef sample showed significantly lower microbial population ($3.14{\pm}0.43$ Log CFU/g) than control ($4.46{\pm}0.13$ Log CFU/g) (p<0.05). However, TBARS values of 60 or 120 min UV light irradiated beef samples were significantly higher than non-irradiated beef sample after 4 d of storage (p<0.05).

Performance Test of Paylad Data Receiving Equipment for STSAT-2 (과학기술위성 2호 탑재체데이터 수신시스템의 성능 시험)

  • Lee, Jong-Ju;Seo, In-Ho;Lee, Chol;Oh, Chi-Wook;Kim, Kyung-Hee;Park, Sung-Ok
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.35 no.4
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    • pp.347-352
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    • 2007
  • This paper describes the design and implementation of PFM(Proto Flight Model, PFM) of DRE(Data Receiving Equipment, DRE) for Science and Technology Satellite 2(STSAT-2) and the results of integration performance test. DRE components are X-band receiver, DCE(Data Combine Equipment, DCE) and RAC(Receiving and Archiving Computer, RAC). DCE consists of I&Q data combiner and ECL signal distributor. RAC consists of DRC(Data Receiving Card) and ST2RAS(STSAT-2 Receiving and Archinving Software). X-band receiver receives 10Mbps QPSK I, Q satellite data and sends the data to DCE. DRC stores the I&Q combine data from DCE to RAID. The pre-processing program sorts and stores to satellite status data and payload data. The performance of DRE in the functional and space environments test satisfies the requirements of STSAT-2.

An Empirical Study of Logistics Performance and Outsourcing Types of Korean Distributors (유통업체의 정보물류시스템 아웃소싱 유형과 물류성과에 관한 실증연구)

  • Yoo, Chang-Kwon
    • Journal of Distribution Science
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    • v.12 no.4
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    • pp.41-46
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    • 2014
  • Purpose - This study focused on providing strategic findings that make significant sense for companies that are looking for a future outsourcing strategy. The study analyzes the results of outsourcing in the information logistics systems field and verifies the results through experimental study of the performance delivered by logistics outsourcing types. Research design, data, and methodology - The study sample was assembled based on a random sampling method used to extract the initial 451 companies from a list of Korean distributors, wholesalers, and retailers. Following that sample process, 423 companies were confirmed by verifying their e-mail address and contacts (telephone and fax numbers), and were selected as initial research subjects. We reduced that number to 331 companies for the survey sample through telephone interviews in advance with the 423 companies that were targeted, in order to verify whether they are in the field of outsourcing of information logistics systems. The period of the survey extended from November 10, 2013 to January 10, 2014. The number of collected surveys totaled 181. We reviewed the contents of the survey responses, and reduced the number of research subjects to 175. In this study, we used a standard analysis to investigate whether there is a difference in distribution results based on different types of outsourcing information in the logistics system field and, through T-verification, we investigated whether the difference between distribution results in each group resulting from that standard analysis is statistically significant. Results - These results show that there is a difference in distribution outcome, based upon type of distribution outsourcing. In addition, we determined that they are meaningful results by confirming that, for usability and to improve the capabilities of a third-party logistics service supplier, both the choice of reasonable outsourcing types and the enhancement of various types of alliances are very important success factors. Taken together these study results, with a goal of enhancing the distribution capabilities of a Korean distributor, can be implemented to enhance management results achievable by supplying an information logistics system in the form of strategic outsourcing rather than in the form of simple outsourcing. In addition, the outcomes of logistics distributors in Korea that are using outsourcing in the logistics information systems field show high performance results in commercial endeavors in the following order: competitive, pre-competitive, non-competitive, and pro-competitive. Conclusions - This study focused on providing strategic findings. However, in the case of outsourcing in the field of information logistics systems of Korean distributors, there has been a focus on simple outsourcing rather than on strategic outsourcing; furthermore, there has been a concentration on non-competitive forms instead of pro-competitive forms, which could achieve better distribution results. This discussion is presented in more detail in the analysis results of this study.