• 패션비즈니스
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• 제18권4호
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• pp.80-96
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• 2014

The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.

• 복식
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• 제62권4호
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• pp.91-106
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• 2012

The purpose of this study was to offer some directions for the design of men's knitwear and provide basic data helpful for design conception and product development for creative and unique men's knitwear. As for the methodology, the investigator examined the works of these following ten designers that consistently participated in the men's Milano Collection for the last ten years from 2001 S/S to 2010 F/W: Burberry Prorsum, Costume National, D & G, D squared, Dolce & Gabbana, Giorgio Armani, Gucci, Iceberg, Prada, and Vivien Westwood. We identified the design elements expressed in knitwear, categorized examples for each element, and reviewed their characteristics. The results of this study are as follows. The designers usually adopted the H-silhouette with some room until 2006, after which the slim tubular silhouette became prevalent. Most of the designers made knitwear with normal yarn and expressed them by dyeing or printing regardless of seasons, which meant the usage level of fancy yarn was low. The much usage of the basic pattern was particularly salient. The most popular basic structure was plain, which was followed by rib and color pattern, which included the jacquard and intarsia pattern. The designers presented thick outer items made of thick yarn for F/W seasons and many thin inner items made of thin yarn for S/S seasons. The popular colors were brown from the Red Group(R) and beige from the Orange Group (YR) regardless of seasons. When achromatic colors were used a lot, there was a development of various grey shades. For the most used basic structure, plain, the designers employed such technical methods as printing, pleat treatment, and dyeing in high frequency.

• 복식
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• 제66권7호
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• pp.34-49
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• 2016

The ancient 'sacred cloths' of Indonesia have diverse characteristics. The purpose of this study is to analyze the characteristics of ancient Indonesian textiles, focusing on 'sacred cloths.' The research is divided into two parts. The first part analyzes the creation period, religious importance, region where the cloths are found, and color of the 'sacred cloths.' The second part focuses on the textile-making techniques and the ritual patterns of the 'sacred cloths.' This research is the second paper. This research analyzes 225 Indonesian sacred cloth examples chosen for their religious function in ceremony, and reviews 10 books and 8 research papers. Field research was done in the Museum of Bali, the Indonesian Museum of Textiles, and nine weaving production houses in eastern Bali. Indonesian sacred cloths express their cultural philosophy and function through production techniques, colors, techniques, and visual patterns. The 'sacred cloth'-making techniques are classified as Batik, Prada, and Ikat. The regions that contribute to the textile production determine what patterns show up on the cloths. Sumatran patterns are philosophical, lavish, and prestigious. Bornean patterns are barbaric and prestigious. Balinese patterns are complex, decorative, warm, festive, calm, and aristocratic. Javanese patterns are symbolic and repetitive. Celebes patterns are artistic and simple. Nusa Tenggara patterns are symbolic and narrative. The forms shown on the textiles, whether geometric, human and animal, natural objects, or abstract patterns, determine how to classify the varied patterns. As a result, ancient Indonesian sacred cloths characteristics portray Indonesian identity as Bhinneka Tunggal Ika(Unity in Diversity).

• 조형예술학연구
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• 제8권
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• pp.129-159
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• 2005

Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.

• 융합정보논문지
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• 제7권4호
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• pp.121-127
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• 2017

1920년대를 다룬 피츠제럴드의 소설 "위대한 개츠비"를 루어먼은 2013년 영화로 재현하고 있다. 소설에서는 독자가 플롯을 통해 자신의 상상력으로 이야기의 흐름을 파악해야 하지만, 영화 는 소설의 요소에 시청각적인 효과를 융합시키고 있다. 데이지는 패션의 아이콘으로 그녀가 입고 있는 프라다, 샤넬, 그리고 티파니 같은 보석은 재즈 시대의 의상을 현대적인 감각으로 재현하여 관객들에게 볼거리를 제공하면서, 내용을 더욱 잘 이해할 수 있도록 도와주고 있다. 또한 영화에서 시사하고 있는 "재의 계곡", "초록 불빛", "이스트 에그", "웨스트에그"와 같은 그 지역이 주는 상징들은 좀 더 직접적이다. 컴퓨터 그래픽으로 만들어진 개츠비 대저택에서 주말마다 열리는 광란의 파티는 정신적인 혼란과 물질적인 풍요라는 시대적인 분위기를 잘 반영해 주고 있다. 여기에 배우들의 명연기가 소설의 주제를 잘 부각시켜줌으로서 영화로의 융합은 소설을 좀 더 대중적인 예술로 승화시키고 있다. 이러한 것들을 인터넷 자료를 통해 좀 더 체계적으로 살펴본다.

• 한국엔터테인먼트산업학회논문지
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• 제14권4호
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• pp.47-55
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• 2020

본 논문에서는 헐리우드 영화배우 중 메소드 배우로 인정받고 있는 메릴 스트립(Meryl Streep)의 연기를 분석하여 아메리칸 액팅 메소드 중 메릴 스트립은 어떠한 방법을 통해 연기력을 향상시킬 수 있었는지를 알아보고자 하였다. 이를 위해 먼저 아메리칸 액팅 메소드의 개념과 이론들에 대하여 알아보고 메릴 스트립의 연기를 "소피의 선택", "악마는 프라다를 입는다", "철의 여인"등 영화 3편을 통해 분석하였다. 영화와 인터뷰 등을 통한 분석에서 메릴 스트립은 "정서적 기억", "상상력", "주어진 상황", "반복" 등 아메리칸 액팅 메소드를 특별한 구분 없이 모두 활용한 것으로 보이며 특정 연기 이론에 치우치지 않고 자신에게 적합한 훈련을 수행한 것으로 보인다. 이러한 분석에 따라 메릴 스트립이 영화에서 아메리칸 액팅 메소드를 어떻게 활용하였는지를 이해할 수 있을 것이며, 본 논문의 결과는 국내에서도 배우의 연기훈련에 적용하여 활용할 수 있을 것으로 기대된다.

• 패션비즈니스
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• 제27권2호
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• pp.70-87
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• 2023

Today, VR, AR, and MR technologies that travel between real world and virtual world are rapidly developing. These technologies are adopted in luxury fashion brands for virtual fashion shows and runways, virtual retail shops and virtual fitting services. Despite its growth potential and social importance, virtual fashion space has been studies insufficiently. Therefore, this study aimed to examine the consumer experience on the virtual fashion space types, components of virtual fashion space, perceived value, and continuous usage intention. Prada, one of the most active luxury fashion brands in the VR field, was selected as the stimulus for an in-depth interview. Participants experienced virtual fashion show space through VR device (Oculus Quest 2 from Meta) before responding to the questions about their experience. Results showed that material space was more like virtual whereas perceptual space felt like reality. Participants could imagine about more virtual image from material space and more real image from perceptual space elements. Moreover, perceptual space enhanced the immersion, presence, and interactivity compared to material space. Most participants perceived that the virtual fashion show was useful and playful, leading to the continuous usage intention. It implies that improvements for some technical limitation from VR device and virtual contents can provide quality consumer experience in the future. Based on results of this study, fashion companies can establish useful marketing strategies for consumers' immersive and playful experiences when introducing virtual fashion space.

• 디지털융복합연구
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• 제16권6호
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• pp.163-173
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• 2018

본 연구는 소비자의 브랜드 컨셉(상징적 vs. 기능적)과 브랜드확장의 관계에서 제품의 기술 또는 브랜드 출처를 알려주는 지식재산신념(특허신념 vs. 상표신념)의 역할을 살펴보는 것이다. 이를 위해 프리테스트를 통해 3개의 제품범주(시계, 가방, 자동차)에서 각각 2개의 모(母)브랜드(롤렉스 vs. 카시오, 프라다 vs. 코치, 벤츠 vs. 도요타)와 3개의 확장제품(팔찌, 구두, 오토바이)을 자극물로 선정하여, 전국의 성인남녀를 대상으로 296개의 표본을 수집하여 부적절한 응답지를 제외한 290개(남=143, 여=147)를 최종 분석하였다. 우리는 연구를 통해 제품의 브랜드 컨셉과 브랜드확장의 관계에서 상표신념은 매개역할을 하지만, 소비자의 특허신념은 매개역할을 하지 않는다는 것을 확인했다. 또한, 소비자의 사고방식은 브랜드컨셉과 브랜드확장의 관계를 특허신념의 매개로 조절한다는 것도 밝혔다. 본 연구는 기존연구와는 달리 모브랜드 컨셉에 따른 소비자의 브랜드 확장태도에서 지식재산신념의 매개역할을 밝혔다는 점에서 이론적 시사점을 제공하며, 모브랜드의 컨셉과 소비자의 사고방식에 따른 소비자의 지식재산신념 구축이 기업의 지속적인 성장과 시장경쟁력을 가져다준다는 실무적 시사점을 제공한다. 본 연구는 모브랜드 컨셉에 따른 브랜드 확장의 성공을 위해, 기업이 준비해야 할 지식재산을 명확히 밝힘으로써 기업의 브랜드 가치를 높이는데 일조할 수 있으리라 본다.