• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.1
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• pp.69-87
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• 2013

Recently a large number of people have been using social networking and microblogging services such as Facebook and Twitter. These mediums play a pivotal communication channel in a business-to-customer (B2C) relationship. Given its importance in today's business, companies have invested in the strategic application of social network services to reach out to customers. This study provides a blueprint for mechanisms for successful execution of social network services in the context of developing an effective B2C relationship, such as customer participation behavior. The S-O-R(Stimulus-Organism-Response) framework lays out the foundation for developing our research model and provides a structured view for understanding customer participation behavior on brand loyalty. For the methodology, this study employed a mixed-method approach. Additionally, in order to provide empirical evidences, a total of 121 respondents have completed the survey. All the data were compiled and analyzed through structural equation modeling and were implemented in partial least square (PLS). To sum up, this study presented theoretical and practical implications by providing the effect of customer participation behavior on brand loyalty through B2C microblogging.

• Journal of the Korean Society of Systems Engineering
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• v.7 no.1
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• pp.57-69
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• 2011

Reliability means that a product maintains its initial quality and performance at certain period of time(time, distance, cycle etc) under given condition without failure. Given conditions include both environmental condition and operating condition. Environmental condition means common natural environment such as temperature, humidity, vibration, and working condition means artificial environment such as voltage, current load, install place, hours of use, which occurs during using the product. In the field of railway vehicles, although components of railway vehicles with reliability are the trend of mandatory as persisting period of railway vehicles is extended, using components of railway vehicles is insufficient for the practical reliability assessment. but the meaning of the first railway operating agency to acquire the parts in the field, the data suggest the reliability of products if you can and can show the reliability of modular units and modular units can provide the reliability of if you can present reliability of the entire system is thought to be here In this study, lifespan of micro-switch for master controller is analyzed and prediction is performed based on its field data considering the special circumstances of railway vehicles operating agency, such as a large number of trains operates on the same line.

• Earthquakes and Structures
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• v.12 no.2
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• pp.223-236
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• 2017

Seismic assessment and rehabilitation of Monumental Buildings constitute an important issue in many regions around the world to preserve cultural heritage. On the contrary, many recent earthquakes have demonstrated the high vulnerability of this type of structures. The high nonlinear masonry behaviour requires ad hoc refined finite element numerical models, whose complexity and computational costs are generally unsuitable for practical applications. For these reasons, several authors proposed simplified numerical strategies to be used in engineering practice. However, most of these alternative methods are oversimplified being based on the assumption of in-plane behaviour of masonry walls. Moreover, they cannot be used for modelling the monumental structures for which the interaction between plane and out-plane behaviour governs the structural response. Recently, an innovative discrete-modelling approach for the simulation of both in-plane and out of-plane response of masonry structures was proposed and applied to study several typologies of historic structures. In this paper the latter model is applied with reference to a real case study, and numerically compared with an advanced finite element modelling. The method is applied to the St.Venerio church in Reggiolo (Italy), damaged during the 2012 Emilia-Romagna earthquake and numerically investigated in the literature.

• Journal of Distribution Science
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• v.13 no.11
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• pp.15-22
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• 2015

Purpose - This study aims to propose and validate a research model that describes the relationships between customer socialization, customer participation, and customer loyalty in the online service industry. Although customer loyalty is frequently discussed topic in marketing and strategy research, this study takes a novel approach in adopting customer socialization and participation as the antecedents to customer loyalty. Research design, data, and methodology - Based on adopting and modifying measurement items of the constructs from previous studies, this study develops survey regarding the constructs within the proposed research model. Among current registered members of Facebook and DaumKakao, 522 college students and other regular users are selected as the samples for conducting the survey. The collected data is analyzed by structural equation modeling method using SPSS and AMOS. Results Proposed hypotheses of the positive relationships - between customer socialization and customer participation, and between customer participation and customer loyalty are all supported. Conclusions - The results of this study suggest customer participation as an important precursor to customer loyalty in the online service industry. Also, customer socialization is validated as a new strategy to increase customer participation. These results validate the practical importance of communicating mission, purpose, value, and other customer socialization activities that firms undertake.

• The Journal of Industrial Distribution & Business
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• v.10 no.8
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• pp.7-15
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• 2019

Purpose - This study aims to examine the influence of social network service (SNS) on the brand image of infant food products; highlight the effects of brand image on the purchasing and word-of-mouth intention; and explore the effects of the purchasing intention on the word-of-mouth intention. Research design, data, and methodology - Based on previous studies, it was found that the fundamental SNS characteristics for infant food products are reliability, interactivity, and informative. Using AMOS 22.0 and structural equation modeling (SEM), 288 questionnaires were surveyed as a statistical method for examining the proposed hypotheses. Results - The analysis shows that reliability and informative have significant impacts on brand image, whereas interactivity does not. Again, the effect of brand image of infant food products on the purchase and word-of-mouth intention is statistically significant. However, the results differ across the "working housewife" and the "full-time housewife" groups. The connection between reliability and brand image was found to be statistically significant in this study. Conclusions - This study analyzes the effects of SNS characteristics on the brand image of infant food products and the effect of the brand image on purchase and word-of-mouth intentions, and provides practical implications for the same.

• KIEAE Journal
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• v.15 no.3
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• pp.15-20
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• 2015

Purpose: Suggesting a working prototype of a kinetic light shelf unit and revealing its energy efficiency by a series of building performance simulations were presented. Recently, kinetic building envelope has been an emerging technology as an innovative way to control exterior building environment, but products from many researches about the facade could not been reached to the industrialization so far. That is because its initial installation, operation and maintenance costs are still too high to use for the practical field, although buildings using kinetic envelopes could decrease their energy consumption significantly. This narrow point of view needs to be reconsidered, since buildings require great amount of energies to run their functions through the whole life and using better building components can lead to achieve much more benefits in aspects of the lifecycle cost (LCC). Method: A series of certified simulation tools like Ecotect and Green Building Studio that are normally used for researches and developments in the field of architecture were utilized. Result: Based on simulation analyses, the result of the study has showed that the proposed system definitely has adaptability to the professions and positively shows practicability as advanced integrative building envelopes with renewable energy association.

• Structural Engineering and Mechanics
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• v.49 no.3
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• pp.373-393
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• 2014

A finite element model for predicting the entire nonlinear behavior of reinforced high-strength concrete continuous beams is described. The model is based on the moment-curvature relations pre-generated through section analysis, and is formulated utilizing the Timoshenko beam theory. The validity of the model is verified with experimental results of a series of continuous high-strength concrete beam specimens. Some important aspects of behavior of the beams having different tensile reinforcement ratios are evaluated. In addition, a parametric study is carried out on continuous high-strength concrete beams with practical dimensions to examine the effect of tensile reinforcement on the degree of moment redistribution. The analysis shows that the tensile reinforcement in continuous high-strength concrete beams affects significantly the member behavior, namely, the flexural cracking stiffness, flexural ductility, neutral axis depth and redistribution of moments. It is also found that the relation between the tensile reinforcement ratios at critical negative and positive moment regions has great influence on the moment redistribution, while the importance of this factor is neglected in various codes.

• Proceedings of the KSME Conference
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• 2003.04a
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• pp.786-791
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• 2003

This paper proposes an adaptive control algorithm for nonholonomic mobile robots with unknown parameters and the proposed control method is used in numerical simulations for applying to a practical twowheeled welding mobile robot(WMR). The proposed adaptive controller to track an arbitrary given welding path is designed by using back-stepping technique and is derived for a nonlinear model under the assumption such that the system parameters are partially known. Moreover, the proposed adaptive control system is stable in the sense of Lyapunov stability. Inertia moments of system are considered to be unknown parameters and their values can be estimated simply by using update laws proposed in an adaptive control scheme of this research. The simulation results are provided to show the effectiveness of the accurate tracking capability of the proposed controller for two-wheeled welding mobile robot with a smooth curved reference welding path.

• Transactions of the Korean Society of Mechanical Engineers
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• v.16 no.11
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• pp.2033-2048
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• 1992

This paper presents the theoretical development and qualitative evaluation of a new concept in the mathematical modeling of dynamic structures. We use both test data and analytical approximations to identify the parameters of an incomplete model. The model has the capability of predicting the response of the points of interest on the structure over the frequency range of interest and can be used to predict the changes in natural frequencies and normal modes due to structural changes. The theory was tested by running simulated tests on a relatively simple structure, identifying the parameters of the incomplete model, and using this model to predict the effects on frequency and mode shapes of several mass and stiffness changes. The conditions of the tests were varied by selecting different numbers of points of measurement, varying the frequency range, and by including assumed measurement error. It is recommended that the theoretical development be continued and that applications to more complex structures be carried out in order to develop a better understanding of the limitations and capabilities of the method. A successful, more definitive sevaluation could lead to immediate practical applications.

• Journal of the Korean Society of Earth Science Education
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• v.3 no.2
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• pp.132-140
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• 2010

The purpose of this research is to explore the effects of the POE(Prediction-Observation-Explanation) teaching-learning model on the academic achievement and the capability of scientific inquiry of elementary school students. POE teaching-learning model is a three stage process modeling scientific inquiry : Prediction, Observation, and Explanation. This research is to see the effectiveness of the POE method in earth science class by applying this simple practical strategy out of various methods in science teaching with the purpose of improving the capability of scientific inquiry and the academic achievement of learners. The findings of the study are as follows: First, the POE strategy in science teaching-learning was found effective for the improvement of learners' scientific inquiry capability. Second, the POE strategy in science teaching-learning is effective for the improvement of learners' academic achievement in science. The findings mentioned above suggest that using the POE strategy in science class of elementary science education has significant effects on improvement of scientific academic achievement and scientific inquiry capability of learners compared with the general science teaching-learning strategy. It also shows to be highly recommendable for use in science class.