• Journal of Industrial Convergence
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• v.16 no.2
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• pp.15-23
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• 2018

It is no accident that Marks & Spencer lost the Chinese market. This paper will analyze the reasons why Marks & Spencer failed to expand the Chinese market from five aspects: market environment, strategy, market positioning, marketing strategy and site selection. Discuss the enlightenment that the case brings to the enterprise in terms of culture, strategy, positioning and marketing. As a result, we found that strategies for culture, strategy, positioning, and marketing play an important role in creating corporate management strategies and competitive advantage. The results of this study are likely to be used as a very important guideline on a practical level.

• Asia-Pacific Journal of Business
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• v.12 no.2
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• pp.61-79
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• 2021

Purpose - The purpose of this study was to analyze the impact of a company's competitive strategy on corporate performance in the highly competitive Chinese automotive industry. Design/methodology/approach - This study collected 14 survey data from automotive companies in China which be listed more than one year. We chosen the exploratory study with deriving research assignments, and the final research results are presented as propositions to proceed with the study. Findings - First, in the Chinese automobile industry, a company's competition strategy has a positive impact on corporate performance. and also the Differentiation strategy and the Low-cost strategy both have a positive impact on corporate performance. In addition, a company pursuing the Differentiation strategy that it would achieve better corporate performance than a company pursuing the Low-cost strategy. Second, it has been shown that the hybrid strategy rather than the pure strategy in the Chinese automobile industry can achieve higher corporate performance. Research implications or Originality - First, the type of competitive strategy in Chinese automotive industry were identified through the original strategies presented by Porter and Murray, and the impact of the Low-cost and the Differentiation strategies on corporate performance was analyzed. Second, contributing to the study of pure and hybrid strategies that are still under discussion now. Third, it also suggested practical implications that companies in China's automotive industry should pursue cost or differentiation advantages to secure competitive advantage.

• Journal of National Security and Military Science
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• s.3
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• pp.121-167
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• 2005

The great strategy of China has been changing depending on the time, change of surrounding environment and personality of leaders of the time. However, the process of the change was not the drastic change but has maintained the consistency through the course of modification and development. The great strategy of Mao Ze-dong was to have the objective in 'World Great Nation' with the facilitation of the 'Surpass Strategy' and 'Autonomy, Independence and Alliance strategy' to successfully build up the political great nation, but he entrapped China's politics and economy into the point of no return by excessive war preparation under 'The Principle of Inevitable World War', striving of rapid communism and other policies. The Deng Xiao-ping era also targeted for ‘World Great Nation’ but, unlike Mao Ze-dong, he had the foundation in the 'The Principle of Evitable World War' and undertook the ‘Peace and Development Strategy’ and ‘Peaceful Coexistence' to build up the advantageous surrounding environment for China to focus on the economic construction as the core of the nation by establishing ‘The Reform and Opening Strategy’ and 'Three-step Development Strategy‘ to have the successful soft landing of the Chinese economy with the astonishing economic development. The system of leader's group of China after Deng Xiao-ping succeeded the practical and realistic spirit of Deng Xia-ping, and based on the drastically grown economic strength, the great strategy of China is on the ‘The Great Reinvigoration of Chinese Nation’. This is one step further from the strategy of 'World Great Nation' of the past that it embraces all the minority races in China, Chinese economic sphere, foreign citizens of Chinese origin as well as Chinese residing abroad. China contemplates the time of making 'The Great Reinvigoration of Chinese Nation’ in 2050, 100 anniversary of the birth of new China.

• Journal of Practical Engineering Education
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• v.16 no.3_spc
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• pp.379-389
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• 2024

This study attempted to present a strategy for operating a university Semiconductor Boot Camp in order to resolve the manpower shortage in semiconductor companies and establish a virtuous cycle of talent development and industrial growth. For this purpose, we conducted a survey and interview with 18 experts in the semi-apprenticeship field and analyzed them. As a result of the analysis, there was a high consensus on the need for boot camps to 'meet the needs of various companies' and 'cultivate talent capable of being deployed in the field', and opinions on the program's goal were 'to provide education to those expected to graduate and graduates majoring in science and engineering through education. The level of agreement was highest for 'strengthening practical capabilities' and 'cultivating professional talent with expert knowledge of each unit process'. The Semiconductor Boot Camp curriculum was found to be most suitable for conducting field practical projects after training in field experience, theory, and practice. This research is expected to be used as a basis for devising a strategy for effectively running the semiconductor field in university education.

• Journal of Communications and Networks
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• v.14 no.4
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• pp.352-363
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• 2012

In this paper, we study the role of cooperative relays to provide and improve secure communication rates through decodeand-forward (DF) strategies in a full-duplex multiple relay network with an eavesdropper. We consider the DF scheme as a basis for cooperation and propose several strategies that implement different versions of this scheme suited for cooperation with multiple relays. Our goal is to give an efficient cooperation paradigm based on the DF scheme to provide and improve secrecy in a multiple relay network. We first study the DF strategy for secrecy in a single relay network. We propose a suboptimal DF with zero forcing (DF/ZF) strategy for which we obtain the optimal power control policy. Next, we consider the multiple relay problem. We propose three different strategies based on DF/ZF and obtain their achievable secrecy rates. The first strategy is a single hop strategy whereas the other two strategies are multiple hop strategies. In the first strategy, we show that it is possible to eliminate all the relays' signals from the eavesdropper's observation (full ZF), however, the achievable secrecy rate is limited by the worst source-relay channel. Our second strategy overcomes the drawback of the first strategy, however, with the disadvantage of enabling partial ZF only. Our third strategy provides a reasonable compromise between the first two strategies. That is, in this strategy, full ZF is possible and the rate achieved does not suffer from the drawback of the first strategy. We conclude our study by a set of numerical results to illustrate the performance of each of the proposed strategies in terms of the achievable rates in different practical scenarios.

• Structural Engineering and Mechanics
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• v.23 no.6
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• pp.675-689
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• 2006

In structural analysis of tall buildings the traditional primary loading analysis approach that assumes all the loads are simultaneously applied to the fully built structure has been shown to be unsuitable by many researches. The construction sequential analysis that reflects the fact of the level-by-level construction of tall buildings can provide more reliable results and has been used more and more. However, too much computational cost has prevented the construction sequential analysis from its application in CAD/CAE software for building structures, since such an approach needs to deal with systematic changing of resultant stiffness matrices following level-by-level construction. This paper firstly analyzes the characteristics of assembling and triangular factorization of the stiffness matrix in the finite element model of the construction sequential analysis, then presents a fast construction sequential analysis strategy and a corresponding step-by-step active column solver by means of improving the existing skyline solver. The new strategy avoids considerably repeated calculation by only working on the latest appended and modified part of resultant stiffness matrices in each construction level. Without any simplification, the strategy guarantees accuracy while efficiency is greatly enhanced. The numerical tests show that the proposed strategy can be implemented with high efficiency in practical engineering design.

• Journal of the Korean Society of Earth Science Education
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• v.3 no.2
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• pp.132-140
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• 2010

The purpose of this research is to explore the effects of the POE(Prediction-Observation-Explanation) teaching-learning model on the academic achievement and the capability of scientific inquiry of elementary school students. POE teaching-learning model is a three stage process modeling scientific inquiry : Prediction, Observation, and Explanation. This research is to see the effectiveness of the POE method in earth science class by applying this simple practical strategy out of various methods in science teaching with the purpose of improving the capability of scientific inquiry and the academic achievement of learners. The findings of the study are as follows: First, the POE strategy in science teaching-learning was found effective for the improvement of learners' scientific inquiry capability. Second, the POE strategy in science teaching-learning is effective for the improvement of learners' academic achievement in science. The findings mentioned above suggest that using the POE strategy in science class of elementary science education has significant effects on improvement of scientific academic achievement and scientific inquiry capability of learners compared with the general science teaching-learning strategy. It also shows to be highly recommendable for use in science class.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.4
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• pp.223-246
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• 2017

This study explores the feasibility of our proposed disaster and safety record information archiving strategy and determines several problems encountered during actual operations. For practical experiments, 55 disaster and safety related organizations are selected and the detailed steps of our archiving strategy are implemented. Based on the real disaster and safety record information acquisition results, we analyzed the challenges of the proposed strategy. Furthermore, we suggested the improvements plans in terms of policy, technical, managerial, and service-oriented so as to become a more realistic strategy.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.1
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• pp.161-171
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• 2016

As social environment has changed, a practical academy for higher employment rates becomes more important in higher education. It is need to have a paradigm shift in geography education. In this background, this study explore practical education in geography. This study propose practical strategy using GIS curriculum. First, the demand analysis in national and regional area is need. Second, continuous renewal reflecting new technologies is need. Third, capstone design and co-operative education with GIS company is need. Fourth, convergence and diversification in Geography education is need. Fifth, publicity for the practical geography education is need.

• Journal of Navigation and Port Research
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• v.38 no.1
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• pp.1-9
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• 2014

As the ratio of women's socioeconomic participation expanded, this phenomenon appeared maritime industry. The advent of female seafarers will be the solution for the shortage of seafarer as well as for women's employment instability all over the world. This paper analyzed the state of present female maritime officers and suggested the activation strategy which preliminary female officers advised by AHP and STOW analysis. This paper finds to strengthen their superior aspects like professional knowledge, practical ability, job performance, improve the education system by gender, strengthen the career path and transform the policy for them by sensitively external changes by government and education institutions.