• 제목/요약/키워드: Potential Strategy

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중소규모 패밀리 레스토랑의 틈새마케팅전략에 관한 탐색적 연구 (A Preliminary Study on Niche Marketing Strategy for the Medium-small Size Family Restaurant)

  • 권금택
    • 경영과정보연구
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    • 제18권
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    • pp.115-132
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    • 2006
  • The main findings of this study are summarized as follows; 1) For medium-small size Family Restaurant(FR) in the FR market, nowadays, survival is the key issue. If the medium-small size FR is to survive and continue to grow under this competitive environment, it must pursued the efficiency of management with niche marketing strategy. 2) This study is to describe the niche marketing strategy for medium-small size FR. Strategic niche marketing must be based on the target market, market positioning and strategic marketing mix. 3) Medium-small size FR needs to develop the marketing mix factors for the niche marketing strategy. It needs to make customers understand what the FR differs from current and potential competitors. Essentially the medium-small size FR must take a competitive advantage. Hence it will appeal to a substantial number of the segments customers. 4) In using niche marketing strategy, a medium-small size FR must establish the objectives, select the tools, develop the decisions on product differentiation, market segmentation and positioning under various strategic niche marketing factors 5) By carrying out the niche marketing strategy on the target market, customer's desire can be further fulfilled. When management efficiency is improved, we can better cope with changing environment.

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Analysis of steam generator tube rupture accidents for the development of mitigation strategies

  • Bang, Jungjin;Choi, Gi Hyeon;Jerng, Dong-Wook;Bae, Sung-Won;Jang, Sunghyon;Ha, Sang Jun
    • Nuclear Engineering and Technology
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    • 제54권1호
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    • pp.152-161
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    • 2022
  • We analyzed mitigation strategies for steam generator tube rupture (SGTR) accidents using MARS code under both full-power and low-power and shutdown (LPSD) conditions. In general, there are two approaches to mitigating SGTR accidents: supplementing the reactor coolant inventory using safety injection systems and depressurizing the reactor coolant system (RCS) by cooling it down using the intact steam generator. These mitigation strategies were compared from the viewpoint of break flow from the ruptured steam generator tube, the core integrity, and the possibility of the main steam safety valves opening, which is associated with the potential release of radiation. The "cooldown strategy" is recommended for break flow control, whereas the "RCS make-up strategy" is better for RCS inventory control. Under full power, neither mitigation strategy made a significant difference except for on the break flow while, in LPSD modes, the RCS cooldown strategy resulted in lower break and discharge flows, and thus less radiation release. As a result, using the cooldown strategy for an SGTR under LPSD conditions is recommended. These results can be used as a fundamental guide for mitigation strategies for SGTR accidents according to the operational mode.

Diallel Analysis for Rice Allelopathic Potential against Barnyardgrass Assessed in Field Condition

  • Junaedi, Ahmad;Lee, Sang Bok;Chung, Ill Min;Kim, Kwang Ho
    • 한국육종학회지
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    • 제40권1호
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    • pp.8-14
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    • 2008
  • A complete diallel cross was performed to determine the inheritance of allelopathic potential and combining ability of six rice germplasm that showed different level of allelopathic potential against barnyardgrass. Parents and F1 of 30 crosses were assessed for allelophatic potential in field condition. Barnyardgrass (Echinochloa crus-galli (L.) Beauv. var. frumentaceae) was used for rice allelopathic potential indicator which was observed in height and shoot dry weight, then suppression percentage were calculated by comparing to barnyardgrass grown in control plot (no rice). It was found that general combining ability showed no significant effect, whereas specific combining ability and reciprocal effect were significant. Variance analysis confirmed that genetic control of allelopathic potential in rice against barnyardgrass was mostly directed by dominance gene effect. The dominant genes were associated with high allelopathic potential and recessive genes were associated with low allelopathic potential. Heritability in broad sense for barnyardgrass dry weight suppression was around 41%; whereas for barnyardgrass height suppression was 51%. However, heritability in narrow sense was very low. The finding suggests that accumulation of genes associated with allelopathic potential would be a strategy to develop promising varieties in reference with the specific combining ability of cross combinations.

The Effect of Business Strategy on Stock Price Crash Risk

  • RYU, Haeyoung
    • 산경연구논집
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    • 제12권3호
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    • pp.43-49
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    • 2021
  • Purpose: This study attempted to examine the risk of stock price plunge according to the firm's management strategy. Prospector firms value innovation and have high uncertainties due to rapid growth. There is a possibility of lowering the quality of financial reporting in order to meet market expectations while withstanding the uncertainty of the results. In addition, managers of prospector firms enter into compensation contracts based on stock prices, thus creating an incentive to withhold negative information disclosure to the market. Prospector firms' information opacity and delays in disclosure of negative information are likely to cause a sharp decline in share prices in the future. Research design, data and methodology: This study performed logistic analysis of KOSPI listed firms from 2014 to 2017. The independent variable is the strategic index, and is calculated by considering the six characteristics (R&D investment, efficiency, growth potential, marketing, organizational stability, capital intensity) of the firm. The higher the total score, the more it is a firm that takes a prospector strategy, and the lower the total score, the more it is a firm that pursues a defender strategy. In the case of the dependent variable, a value of 1 was assigned when there was a week that experienced a sharp decline in stock prices, and 0 when it was not. Results: It was found that the more firms adopting the prospector strategy, the higher the risk of a sharp decline in the stock price. This is interpreted as the reason that firms pursuing a prospector strategy do not disclose negative information by being conscious of market investors while carrying out venture projects. In other words, compensation contracts based on uncertainty in the outcome of prospector firms and stock prices increase the opacity of information and are likely to cause a sharp decline in share prices. Conclusions: This study's analysis of the impact of management strategy on the stock price plunge suggests that investors need to consider the strategy that firms take in allocating resources. Firms need to be cautious in examining the impact of a particular strategy on the capital markets and implementing that strategy.

국내 제약기업의 치료제 질환분야 다각화 결정요인 (The factors affecting therapeutical diversification of domestic pharmaceutical companies in Korea)

  • 정승연;이상원
    • 한국산학기술학회논문지
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    • 제19권10호
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    • pp.490-497
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    • 2018
  • 본 연구는 국내 상장제약기업을 대상으로 치료제 질환분야의 다각화 결정요인에 대해 분석함으로써, 최근 화두가 되고 있는 치료제 질환분야에서의 전문화 또는 다각화 전략을 결정짓는 요인이 무엇인지 살펴보았다. 본 연구에서는 자산규모, 매출액, 수익성, 성장성 등 요인들을 설정하고 추가적으로 영업적인 특징을 나타내는 요인인 판매관리비율과 직원 수를 추가하여 이들이 다각화 전략에 어떠한 영향을 미치는지 확인하였다. 연구방법에서는 각 요인들이 다각화에 영향을 미치기까지 걸리는 시간을 감안하여 t-1부터 t-4까지의 시차를 고려하여 변수들을 추가하는 전진선택법 회귀분석을 시행하였다. 총 6가지 요인 중 자산규모와 직원 수, 수익성이 t-1의 시점에서 성장성은 t-2시점에서 다각화의 결정에 유의한 영향을 미쳤다. 국내 상장제약기업들은 자산규모가 클수록, 높은 수익성과 성장성을 가질수록 오히려 소수의 질환분야로 집중화하는 경향을 보였고, 직원 수가 많을수록 다양한 질환분야에 진출하였다. 이는 한 분야의 전문화를 위한 깊이 있는 연구개발의 투자를 위해서는 큰 자산규모와 수익성 및 성장성이 뒷받침이 되어야하기 때문일 것으로 생각된다. 본 연구는 국내 제약기업들이 경쟁력 있는 기업으로 나아가기 위해 자신에게 맞는 다각화 또는 전문화 전략을 세우는데 유용한 정보를 제공할 것으로 기대된다.

국가바람지도 및 지리정보시스템 기반의 해상풍력단지 입지전략 연구 (Analysis on Siting Strategy for Offshore Wind Farm Based on National Wind Map and GIS)

  • 김현구;송규봉;황선영;윤진호;황효정
    • 한국환경과학회지
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    • 제18권8호
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    • pp.877-883
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    • 2009
  • This study has analyzed the scale, location, resource potential and feasibility of offshore wind farm scientifically and systematically based on the national wind map and GIS. For long-term wind power development, this study pursues siting strategy building, selection of target area and deciding development priority as well as the presenting a basis for assessment that are necessary for policy decision making by making theme layers under GIS environment. According to the analysis after organizing technological development by stages, even if only the most suitable sites are developed among the area of offshore wind farm candidates that can be developed under the current technological standard, it has been evaluated as being able to develop about 3 times of the wind power dissemination target until 2012. It is expected that about 5% of territorial water area can be developed in a short-term future while the southern offshore area possessing relatively favorable wind resource than the western offshore has been identified as the most feasible site. While about 23% of territorial water area has been classified as potential area for offshore wind farm development in a long-term future, even Jeju Island and offshore of Ulsan possessing excellent wind resource have been analyzed as feasible sites. The feasibility assessment of offshore wind lam development established by this study is expected to assist national strategy building for accomplishing the wind power dissemination target.

한국해군의 새로운 도전과 기동전단의 발전 방향 (The New Challenges for the Republic of Korea Navy and the Development of Maritime Task Flotilla's Force Development)

  • 김덕기
    • Strategy21
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    • 통권39호
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    • pp.163-197
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    • 2016
  • The completion of Jeju Naval Base on February 2016 made the Republic of Korea Navy(ROKN) review the size and role of the Maritime Task Flotilla(MTF). The new strategic environment for the 12st century and the new challenges require the Navy to counter North Korea's provocations and prevent potential enemy's threat. The Navy is also required to take part in the variety of international roles and missions commensurated with Korea's global status to maximize the national interest. Despite these changes, Korea's military construction concept is still unable to break away from the old paradigm of the North Korean threat largely centered. In order to develop the current MTF into the Task Group with the construction of Jeju Naval Base, the Navy must newly not only establish new force development plan and fleet management concepts but also go to persuade and convince policy decision makers. To this end, the following efforts should be promoted. First, the ROK Navy steps up efforts in order to share with the Task Group's vision and strategy. The Navy should also provide the size and structure as well as the missions and roles of the Task Group to react to new maritime security environment. Second, the Navy analyse the MTF's ability and what is required and necessary to perform its duty. After that, it must set out the direction of the Task Group's force development. Third, the current missions and roles of the MTF should be re-established to respond various threats. Finally, accommodating of new technology to the MTF should intensify its strengths. The ROK Navy has a mixed force structure consisting of three fixed- base fleets and a MTF. The fixed base fleet has a passive force to defend and protect its own sea areas, but the MTF should actively not only counter North Korea's threats, including ballistic missiles, but also fight potential threats and takes international missions as a primary task force. However, the MTF has a limited capability to accomplish given missions and long-range operations, and thus, the ROK Navy is strongly required to construct the Task Group.

모바일 데이터 비과금에 대한 플랫폼사업자의 전략에 관한 연구: 사업기회 및 위기 관점에서 (A Study on the Strategy of Platform Operator for Free Mobile Data : from the Perspectives of Business Opportunity and Risk)

  • 조대근;송인국
    • 인터넷정보학회논문지
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    • 제18권5호
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    • pp.123-131
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    • 2017
  • 최근 들어 모바일 서비스가 급증하면서 다양한 형태의 모바일 데이터 과금 방식이 등장하였다. 그중 네트워크 사업자인 통신사업자가 특정 앱/서비스에 대해 데이터 사용료를 받지 않고 자유롭게 사용할 수 있게 하는 제로레이팅 방식이 급증하고 있다. 이러한 통신사업자의 비과금행위에 따라 플랫폼 사업자는 자연스럽게 사업적 위기와 기회에 노출되어 있다. 플랫폼 사업자의 입장에서는 위기와 기회를 감안한 전략설정이 필요한 상황임에도 제로레이팅 및 플랫폼에 대해 명확하게 정의하고 분류한 연구조차 부족한 실정이다. 더욱이 제로레이팅으로 인해 플랫폼사업자에게 미치게 될 영향을 분석한 연구는 전무하다. 본 연구는 네트워크사업자의 제로레이팅에 따른 플랫폼사업자의 전략적 대응방안을 마련하기 위해 사업기회 및 위기를 분석하는데 목적을 두었다. 본 연구의 결과는 연구자들로 하여금 제로레이팅과 플랫폼에 대한 이해를 증진시키고, 플랫폼사업자의 입장에서 사업전략을 수립하는데 주요한 참고자료로 활용될 수 있을 것이다.

New Strategy for Eliminating Zero-sequence Circulating Current between Parallel Operating Three-level NPC Voltage Source Inverters

  • Li, Kai;Dong, Zhenhua;Wang, Xiaodong;Peng, Chao;Deng, Fujin;Guerrero, Josep;Vasquez, Juan
    • Journal of Power Electronics
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    • 제18권1호
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    • pp.70-80
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    • 2018
  • A novel strategy based on a zero common mode voltage pulse-width modulation (ZCMV-PWM) technique and zero-sequence circulating current (ZSCC) feedback control is proposed in this study to eliminate ZSCCs between three-level neutral point clamped (NPC) voltage source inverters, with common AC and DC buses, that are operating in parallel. First, an equivalent model of ZSCC in a three-phase three-level NPC inverter paralleled system is developed. Second, on the basis of the analysis of the excitation source of ZSCCs, i.e., the difference in common mode voltages (CMVs) between paralleled inverters, the ZCMV-PWM method is presented to reduce CMVs, and a simple electric circuit is adopted to control ZSCCs and neutral point potential. Finally, simulation and experiment are conducted to illustrate effectiveness of the proposed strategy. Results show that ZSCCs between paralleled inverters can be eliminated effectively under steady and dynamic states. Moreover, the proposed strategy exhibits the advantage of not requiring carrier synchronization. It can be utilized in inverters with different types of filter.

CJ E&M의 성장성 요인과 촉진전략: 다이아모델 분석과 4P를 중심으로 (Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P)

  • 김정연;박상현
    • 산업진흥연구
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    • 제6권4호
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    • pp.11-21
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    • 2021
  • 본 연구는 콘텐츠 산업 대표 기업인 CJ E&M를 대상으로 기업 성장성 요인을 분석하고자 하였다. 먼저 CJ E&M 성장 동력을 분석하고자 마이클 포터의 다이아몬드 모델을 활용하여 핵심요인을 검토하였으며, 이후 4P 모델을 기준하여 향후 기업 성장을 도모할 수 있는 방향을 제시하고자 하였다. 연구결과, 기업 성장요인으로는 생산조건 측면에 다양한 장르에 기준한 미디어 콘텐츠와 스타급 인재 영입을 제시할 수 있으며, 수요조건 측면에서는 중국시장 수요조건을 충족 시켜왔다. 또한 관련 산업 측면에 K-Culture를 겨냥한 한류 산업을 뽑을 수 있으며 경영 여건 즉 전략, 구조, 경쟁 측면에 '투 트랙 전략인 글로벌·글로컬 전략, 미디어 커머스 전략이 유효하였다. 향후 발전 방향을 제시해 보면, 계열사 협업체계에 기초한 다양한 제품, 가격 측면에서 넷플릭스를 벤치마킹한 티빙을 제시하고자 하며, 유통경로 측면에서는 OTT 플랫폼의 글로벌 확장과 촉진 측면에서는 틱톡 플랫폼을 활용한 챌린지 마케팅을 활성화 시켜나갈 필요성이 있다.