• Title/Summary/Keyword: Potential Market Demand

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미래 방송서비스의 수요예측 연구: i-TV를 중심으로

  • 유설희;박명철
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2001.11a
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    • pp.37-57
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    • 2001
  • Digital technology enhanced the improvement of technological aspects in the both broadcasting and telecommunications industries. The infrastructures of each industry converged to one, which impacts not only on technology but also on the broadcasting service. The current broadcasting service is characterized by one-way service, but it'll changed to be customized, or two-way service that reflects the interest of customers. This change requires a new standard to categorize and analyze the future broadcasting service converged and market structure, differing from the present standard based on the transmission channels. This study aims at forecasting the demand of interactive TV service as a representative broadcasting service in the near future, and analyzing the market structure of the broadcasting services. We assume that the present broadcasting and information and telecommunications services such as terrestrial, cable TV, satellite, digital TV services and high-speed broadband service have strong relationship with interactive TV service. First we use Bass diffusion method to predict the diffusion curve of the present five services. Then we analyze the relationship between the present services and interactive TV service by Delphi method. Finally we estimate the potential subscription number of interactive TV service based on the relationship among the services and diffusion parameters.

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Problems and Suggestions for the IT Workforce Training Programs (정부의 IT인력양성정책 대한 문제점과 개선안)

  • Lee Taehee;Yu Jisoo;Ahn SungMahn
    • Journal of Information Technology Applications and Management
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    • v.11 no.3
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    • pp.1-21
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    • 2004
  • To meet the needs of the information age, the Korean government has placed a high priority in building the IT -capable workforce. Though a sizable financial resource was committed in implementing the policy, its effectiveness was not examined yet. The policy for the workforce development should be assessed continuously so that any misdirections are detected and redressed. The present study addresses four potential problems that would not allow the government to switch from a quantity-based policy to a quality-based policy. These are ① Korean universities' labor supply chain. ② moral hazard problems. ③ financial capacity of students, ④ horizontal policy orientation. The paper also proposes solutions to the mentioned problems. The government should foster an environment in which provide the concerned parties(universities. private institutions. students. etc,) with incentives to participate actively and promote the market principle of labor supply and demand. Such an ex-ante approach is believed to improve the system's efficiency compared to the extant approach based on ex-post KPI figures. If the four issues are not redressed. the market failure is likely to occur. The government should not make direct involvement in developing manpower, but rather be a linchpin to pull all concerned parties together. By doing so. the government should be able to fill the gap among parties in the system. One government role would be like defining workforce categories and promoting their career paths. Such role will also trigger universities and private institutions to pursue differential strategies along the supply chain of a particular workforce type.

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Forecasting the Evolution of Demand for the Large Sized Television of Next Generation Using Conjoint and Diffusion Models (컨조인트와 확산모형을 이용한 차세대 대형 TV의 수요 예측)

  • 이종수;조영상;이정동;이철용
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2003.11a
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    • pp.87-100
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    • 2003
  • 본 연구는 마케팅 분야에서 주로 사용되는 신제품확산모델(new product diffusion model)들이 기본적인 배스 모형(Bass model)에 기반하여 개별 소비자의 이질성(heterogeneity)을 반영하지 못하고, 제품이 시장에 출시되기 이전 단계에 시장수요를 예측하지 못하는 한계를 극복하기 위한 방법론을 제시하기 위해 진행되었다. 연구에 사용된 방법론을 살펴보면, 먼저 컨조인트(Conjoint) 분석을 통해 제품의 개별 속성들에 대한 소비자의 선호 구조를 파악하고, 이를 통해 추정된 정적(static)인 소비자 효용함수를 시장 및 기술 환경의 변화에 대한 적절한 예측자료와 결합하여 동적(dynamic)인 효용함수로 전환함으로써 시간에 따른 동적(dynamic) 시장 점유율(market share)을 예측하고, 그 결과를 신제품확산모델로부터 도출된 잠재시장(market potential) 추정치와 결합함으로써 신제품의 판매량을 예측한다. 또한 본 연구에서 제시하는 모델을 한국의 30인치 이상 대형TV 시장에 대해 실증적으로 분석하였으며, CRT TV, Projection TV, LCD TV, PDP TV에 대한 시장수요를 예측하였다. 분석 결과, 소비자들은 TV 선택시 화질과 가격에 민감한 반응을 보이는 것을 알 수 있으며, 이를 바탕으로 한 시장 예측 결과, 단기적으로는 가격 경쟁력이 있는 Projection TV가 높은 시장 점유율을 보이지만, 50인치 이상 LCD TV가 상용화될 경우, LCD TV가 다른 TV들보다 상대적으로 많은 판매량을 보일 것으로 예측되었다. 또한 TV 크기에 따른 소비자들의 선택을 살펴본 결과 50∼60인치대에 비해 40인치대 크기의 TV가 많이 판매될 것으로 예상된다.

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Standard test method for Photocatalytic activity with optical fiber (광섬유를 이용한 광촉매 성능 측정 표준화의 이해)

  • Joo Hyun-Ku;Ha Jin-Wook;Cho Duk-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.6 no.4
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    • pp.331-336
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    • 2005
  • Recently, Japan has showed strong demand for protection of consumers against misleading specification provided by producers, establishing the committee for JIS and ISO. To protect domestic market and overcome potential subordinate relationship in overseas market, several universities and institutes in Korea have performed collaborative works on the standardization of test method f3r photocatalytic activity concerning the selected application fields. This article deals with the process and the result for the method of testing photocatalytic sol or suspended powder using optical fiber. Currently, this method is Intended for TiO2, but can be applied for various photocatalytic raw materials that can be activated by visible light and solar irradiation.

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Technology Trends and Patenting Prospects of Medicinal Plants in Korea (한국 약용작물의 기술 동향 및 특허 전망)

  • Choi, Ji Weon;Kim, Su Yeon;Yu, Go Eun;Kim, Chang Kug
    • Korean Journal of Medicinal Crop Science
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    • v.27 no.2
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    • pp.75-85
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    • 2019
  • Background: Medicinal plants are widely used in Asia. They have proven to be an invaluable asset in modern drug discovery and their demand has been steadily increasing across various industries. Methods and Results: Using 4,867 valid patents related to 12 oriental medicinal plants of 10 country groups, the growth and development potential of patents was evaluated. The cites per patent (CPP) and patent family size (PFS) indices were used to evaluate the market capability and technological level of the collected patents. Meanwhile, the patent impact index (PII) and technology strength (TS) were used to compare the technological competitiveness of patents among various technology types and markets. Both CPP and PFS indices showed that magnolia-vine and balloon flower have numerous core or original patents. Furthermore, an increase in both PII and TS indices was observed. A newly designed intellectual property multi-layer (IPM) model predicted that the medicine, genome and cosmetic categories have a high possibility of patent application growth. Conclusions: The IPM model can be used to provide the scope of particular technology fields for patent development. In addition, this study can assist patents to advance in the international market and guide the development of a national industrial strategy.

New Fashion Products Development through Consumer Co-Creation

  • Jaekyong Lee;Ho Jung Choo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.3
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    • pp.475-491
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    • 2023
  • New product development (NPD) is crucial for fashion brands as they are required to constantly innovate in product design and technology to remain competitive in the global fashion market. In this study, we investigated the co-creative new fashion product development (NFPD) process to understand its structural characteristics and examined the components of this business model through case studies. Fashion companies frequently collaborate with consumers to create unique and innovative fashion items that both satisfy consumer demand and expand their economic potential. Base on case studied involving consumer participation in NFPD, our study analyzed the structural characteristics of the co-creative NFPD process. Consequently, our investigation identified five key factors of the co-creative NFPD business model: co-value, co-creator, co-activity, co-platform, and co-partner. The co-creation approach established in this study will help advance research on new fashion strategies and provide foundational information for Korean fashion companies that are facing an increasingly competitive global market, thus making a significant contribution to the literature.

A Study on the BOP Market In India (인도 빈곤층(BOP)시장의 현황과 시장분석에 관한 연구)

  • Lee, Jong-Won
    • International Commerce and Information Review
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    • v.13 no.2
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    • pp.51-73
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    • 2011
  • Because of the slowdown in economic growth of developed countries, emerging countries are appearing as the new global market. Each country is paying attention to the BOP market of emerging countries to substitute for the markets of import demand of advanced countries due to the global financial crisis. Europe and Japanese corporations are set on taking over the BOP markets, highly appreciating the potential of BOP market. Now it is high time that Korea should recognize the possibility of BOP market and analyze emerging countries and set up strategic planning to react to them. China and India have the highest latent ability as emerging countries in Asia. Korea is well positioned within the market thanks to the conclusion of CEPA with India. Therefore, the government and leading conglomerates need to establish an effective model with which to advance their existing market entry strategy to approach the BOP market of India in the mid to long term. That is, they have to set up a TMB model which fits India such as marketing competence, an on-site adaptability, quick decision making, and constructing a close and customized strategy for all the social stratum of India's population. Establishing a TMB model in India will be the bridgehead to advancing the BOP market to neighboring countries which will allow us to extend our reach to other countries in South Asia and the world BOP market hereafter.

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An Insight of Meat Industry in Pakistan with Special Reference to Halal Meat: A Comprehensive Review

  • Sohaib, Muhammad;Jamil, Faraz
    • Food Science of Animal Resources
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    • v.37 no.3
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    • pp.329-341
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    • 2017
  • Livestock is considered central component in agricultural sector of Pakistan, provides employment to more than 8 million families. Meat and meat products holds pivotal significance in meeting dietary requirements serving as major protein source and provide essential vitamins and minerals. Globally, consumer demand is increasing for healthy, hygienic and safe meat and meat products due to growing population, income level and food choices. As, food choices are mainly influenced by region, religion and economic level. However, religion is one of the major factor to influence the food choices. In this context, halal foods a growing trend, trade estimated to cross USD $ 3 trillion and among this, meat sector contribute about US$ 600 billion. Halal meat and allied products is requirement from Muslims but it is also accepted by non-Muslims due to safe and hygienic nature, nutritious value and superior quality. Pakistan meat industry is vibrant and has seen rigorous developments during last decade as government also showed interest to boost livestock production and processing facilities to meet increasing local and global demand. The industry has potential to grow owing to its natural animal rearing capability, muslim majority country (96% of total population), improvisation of market and consumer preference towards halal meat. Current review debates Pakistan meat industry scenario, production trend, global trade as well as future potential with respect to modernization, processing, distribution and trade. The data presented here is useful for meat producers, processors and people involved in export of Pakistani meat and meat based products.

Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P (CJ E&M의 성장성 요인과 촉진전략: 다이아모델 분석과 4P를 중심으로)

  • Kim, JeongYeon;Park, SangHyeon
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.11-21
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    • 2021
  • This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

Smallholder Dairy Production Systems in Developing Countries : Characteristics, Potential and Opportunities for Improvement - Review -

  • Devendra, C.
    • Asian-Australasian Journal of Animal Sciences
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    • v.14 no.1
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    • pp.104-113
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    • 2001
  • Smallholder dairy production systems in developing countries are discussed with reference to type of systems, their characteristics, potential, and opportunities for improvement. Three types of dairy systems are identified and described: smallholder systems, smallholder cooperative dairy production systems, and intensive dairy production systems. The first two systems are by far the most important, and are associated with increasing intensification. Buffaloes are especially important in South Asia, but elsewhere dairy production mainly involves Holstein-Friesian cross-bred cattle. Dairy goats are important in some countries, but are generally neglected in development programmes. The expansion and intensification of smallholder dairy production is fueled by increased demand for milk with associated problems of milk handling and distribution, hygiene and environmental pollution. The major constraints to production are inter alia, choice of species, breeds and availability of animals; feed resources and improved feeding systems; improved breeding, reproduction, and animal health care; management of animal manure, and organised marketing, and market outlets. These constraints provide major opportunities and challenges for research and development to increase dairy production, efficient management of natural resources, and improved livelihoods of poor farmers. Specific areas for research are identified, as also the need of a holistic focus involving interdisciplinary research and integrated natural resource management, in a shared partnership between farmers and scientists that can demonstrate increased productivity and sustainable production systems. Suggestions for performance indicators in smallholder dairy production systems are indicated.