• 제목/요약/키워드: Potential Customers

검색결과 432건 처리시간 0.025초

Educating restaurant owners and cooks to lower their own sodium intake is a potential strategy for reducing the sodium contents of restaurant foods: a small-scale pilot study in South Korea

  • Park, Sohyun;Lee, Heeseung;Seo, Dong-il;Oh, Kwang-hwan;Hwang, Taik Gun;Choi, Bo Youl
    • Nutrition Research and Practice
    • /
    • 제10권6호
    • /
    • pp.635-640
    • /
    • 2016
  • BACKGROUND/OBJECTIVES: This study was conducted to evaluate the feasibility of a sodium reduction program at local restaurants through nutrition education and examination of the health of restaurant owners and cooks.SUBJECTS/METHODS: The study was a single-arm pilot intervention using a pre-post design in one business district with densely populated restaurants in Seoul, South Korea. The intervention focused on improving nutrition behaviors and psychosocial factors through education, health examination, and counseling of restaurant personnel. Forty-eight restaurant owners and cooks completed the baseline survey and participated in the intervention. Forty participants completed the post-intervention survey. RESULTS: The overweight and obesity prevalences were 25.6% and 39.5%, respectively, and 74.4% of participants had elevated blood pressure. After health examination, counseling, and nutrition education, several nutrition behaviors related to sodium intake showed improvement. In addition, those who consumed less salt in their baseline diet (measured with urine dipsticks) were more likely to agree that providing healthy foods to their customers is necessary. This study demonstrated the potential to reduce the sodium contents of restaurant foods by improving restaurant owners' and cooks' psychological factors and their own health behaviors. CONCLUSIONS: This small pilot study demonstrated that working with restaurant owners and cooks to improve their own health and sodium intake may have an effect on participation in restaurant-based sodium reduction initiatives. Future intervention studies with a larger sample size and comparison group can focus on improving the health and perceptions of restaurant personnel in order to increase the feasibility and efficacy of restaurant-based sodium reduction programs and policies.

읍·면급 섬지역의 산업구조에 의한 공간기능 분화 유형별 특성 (A Study on the Characteristic and Types of Spatio-functional Differentiation by Industrial Structure in Korean Island Areas)

  • 조은정;최수명;박용진
    • 농촌계획
    • /
    • 제21권1호
    • /
    • pp.129-141
    • /
    • 2015
  • This study classifies the types of spatio-functional differentiation in Korean island areas and analyses typical characters and suggests the development directions by each type. Eup/Myeon-level island areas are classified as six types by the factor analysis and the cluster analysis. First type is the traditional rural center. This type puts emphasis on maintaining phase as the central space and has to maximize development potential of the whole of settlement zone. Second type is the specialized region in manufacturing industry and the qualitative mutual growth of regional industries is able to be suggested. Third type is the specialized region in the neighborhood service provision. This type needs to devise the plan for utilizing potential customers actively and developing into the region specialized in tourism industry. Fourth type is the specialized region in tourism-support service functions. This type has to promote differentiated policies for maintaining amenity infra or value of countryside capital and preservation and utilization of resources by regional features. Fifth type is the fishing industry-dominated region. This type has to promote sustainable fishery development through the policy reflecting regional features and condition. Finally, sixth type is the sluggish region dominated with the traditional agriculture and fishery. This type is needed to aim at developing into the new food production base having the advantage of clean environment by strengthening support in specialized agro-fishery products. The existing researches on spatio-functional differentiation were mostly discussed with respect to land development, but this study highlights the difference in deal with the island areas distinguished from the condition of industry.

오픈소스 SW 라이선스 컴플라이언스 플랫폼의 비즈니스 모델 설계 및 경제적 타당성 분석 (A Study on the Business Model Design and Economic Evaluation of Open Source Software License Compliance Platform)

  • 천서영;윤성욱;정석재
    • 한국시뮬레이션학회논문지
    • /
    • 제29권2호
    • /
    • pp.1-10
    • /
    • 2020
  • 오픈소스 SW을 이용하는 기업들은 오픈소스 SW를 자유롭게 사용하기 위해서 "오픈소스 SW 라이선스"를 준수하여야 한다. 그러나 이들은 라이선스 준수에 따른 법적 책임과 위험이 잠재되어 있음에도 불구하고 그 위험 등에 대해 잘 모르거나 방치하고 있으며, 라이선스 위반으로 인한 분쟁 사례가 급등하고 있다. 최근 "오픈소스 SW 라이선스" 위반 문제를 해결하기 위해 오픈소스 SW 라이선스 컴플라이언스 플랫폼 서비스가 개발되어 활발히 활용되어 오고 있다. 본 연구는 오픈소스 SW 라이선스 컴플라이언스 플랫폼에 대한 비즈니스 모델을 설계하고 경제적 타당성을 분석한다. 연구의 핵심은 오픈소스 플랫폼의 비즈니스 모델 수립과 이를 기반으로 잠재고객과 구매율을 추정하는 것이다. 이를 위해서 본 연구는 프로모션 기간과 판매 기간 별 전략에 따른 7개의 비즈니스 모델 시나리오를 설계하고 Bass 모형의 확장 모형인 Kalish 모형과 고객의 최대지불의사 금액을 활용하여 경제성 평가를 수행하였다.

스마트 의류의 제품 사례 연구 -스마트 의류 특허출원 기술을 중심으로- (A Study on Smart Clothing Products Based on Smart Clothing Patent Application Technology)

  • 이재경;추호정;김하연
    • 한국의류학회지
    • /
    • 제45권1호
    • /
    • pp.28-45
    • /
    • 2021
  • The importance of smart clothing as a product is increasingly emphasized as further growth in the potential of the smart market is expected. There is a high understanding and sympathy for the potential of smart clothing in the mass consumer market; therefore, commercialization is not actively carried out. This study enhances the understanding of the development direction of products with a focus on technical benefits, in order for smart clothing to gain access to customers as wearable devices. This study identifies major technologies used in smart clothing through an analysis of the patent technology status of smart clothing in Korea. Smart clothing is divided into three types: passive smart, active smart and advanced smart clothing based on a reaction mechanism and functional scope. We present the smart clothing and discuss the product features for three types. According to research, smart clothing products were equipped with passive, active, and advanced smart systems as well as provided new services by converging big data and AI technologies, rather than only using technologies such as sensors, controls, and actuators. Future directions for new smart clothing product development is also discussed in the conclusion.

A Comparative Study on Consumer Attitude and Intention toward Online Food Purchasing in Korea and Vietnam: The Moderating Effect of Nationality

  • Chung, Jae-Eun;Nguyen, Thi Bich Loan;Nguyen, Thi Thu Ha;Moon, Hee-Cheol
    • Journal of Korea Trade
    • /
    • 제25권1호
    • /
    • pp.47-64
    • /
    • 2021
  • Purpose - This paper empirically analyzed the determinants of the online food market in Korea and Vietnam as representatives of the developed market and emerging market. The online food market can be regarded as having a high potential value. This study aims to suggest the appropriate implications for each developed market and emerging market by empirically comparing and analyzing customers' online food purchase determinants in the growth change of the online food market. Design/methodology - The empirical model of this study was established with the motif of the TAM+Trust model suggested by Nguyen et al.'s (2019) existing theoretical framework. Davis's (1989) TAM model was adopted to establish a framework related to the determinants that consumers would accept, for the online food purchasing method. Then, the trust variable is added to the framework which is regarded as an important effector especially in food related researches. In this study's comparative analysis, the multi-group structural equation modeling analysis was implemented. Findings - The main finding of this study can be summarized as that the moderating effect of nationality is significant. This means that there is an obvious difference between the developed online food market and the emerging online food market. In addition, as the growth of the online market changes, the significant determinants of consumers' attitudes and purchase intentions are somewhat different. However, the usefulness of online food purchasing methods and the trust of websites were analyzed as significant factors. Originality/value - Although the potential of the online food market is abundant, studies on the determinants of customer's attitude and purchase intention are insufficient. Moreover, comparative studies between countries have not been conducted in existing studies. Therefore, the research value of this paper can be explained in that it has suggested implications for the continued growth of the online food market.

비교연구를 통한 새로운 공유숙박 서비스 모델 제안 (Propose on Sharing Accommodation Service Model through Comparison Research)

  • 시에쉬안나;이성필
    • 서비스연구
    • /
    • 제11권3호
    • /
    • pp.17-30
    • /
    • 2021
  • 최근의 공유경제(Sharing Economy) 비즈니스 모델의 중요성이 부각되면서 경제활동은 단순한 상품 매매에서 벗어나 복잡한 경험체험으로 바뀌고 있고 공유숙박(Sharing Accommodation)의 모델 또한 새로운 숙박 선택모델로 자리 잡았다. 본 논문은 고객이 공유숙박서비스를 체험하는 과정에 느낀 문제점을 고찰하여 공유숙박서비스의 최적화 전략을 제시함으로써 기존의 단점을 개선하고 고객만족도를 제고하기 위한 목적으로 연구를 진행하였다. 본 연구는 Airbnb와 Tujia 두 개의 공유숙박모델을 대상으로 비교 연구를 진행하고 참고 문헌 수집과 정리를 통해 숙박 공유연구 배경을 심층 분석하였다. 고객여정도(Customer Journey Map), 페르소나(Persona), 서비스 블루프린트(Service Blueprint) 등 서비스디자인 연구방법을 활용하여 고객 수요를 파악하고 서비스의 문제점을 발견함으로써 서비스를 최적화하는 방안을 제시하고자 하였다. Kano 모델(Kano Model)과 잠재적 고객만족 개선지수(Potential Customer Satisfaction) 등의 연구방법으로 검증한 후 세 가지 서비스 최적화 방안을 확정하여 서비스 시나리오(Service Scenario) 모형을 통해 최적화한 성과를 도출하였다. 본 연구의 결과는 공유숙박의 사업자 식별, 서비스 요소 개선과 보다 높은 수준의 고객 체험 제공에 도움이 되며, 더 나아가 공유숙박 시장의 건전한 발전을 촉진할 것이라 확신한다.

정보기술 분야에서 혁신적인 기술의 수용요인에 관한 탐색적 연구 (An Exploratory Study on the Acceptance Factors of the Innovative Technology in Area of Information Technology)

  • 최영진;나종회;정용규
    • 경영과학
    • /
    • 제28권3호
    • /
    • pp.113-124
    • /
    • 2011
  • Today, change in the information technology field is very fast, the innovative technology or product to be released for the other sectors tend more frequent. In this situation, most of potential users should think carefully about the adoption of innovative technology such as Web2.0. On the other hand, the adoption or acceptance of innovative technology has the paradox of technology. In order to verify the acceptance factors of innovative technology, we are proposed the model based on the DOI and MIR. Conceptually, we examine the four independent variables such as relative benefit, compatibility, complexity, risk that are divided into two parts as positive and negative, a moderating variable effect on independent variables that is the social influence, and their impacts on the acceptance of new technology. The questionnaire which consists of 100 questions was used to analyze the result to IT suppliers and customers in public sector. Finally, our research model was tested in an empirical study, which confirmed all of our hypotheses.

The Hedonic Method in Evaluating Apartment Price: A Case of Ho Chi Minh City, Vietnam

  • NGUYEN, Ha Minh;PHAN, Hung Quoc;TRAN, Tri Van;TRAN, Thang Kiem Viet
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제7권6호
    • /
    • pp.517-524
    • /
    • 2020
  • The study examines factors affecting apartment prices in the real estate market of Ho Chi Minh City, Vietnam. The study uses primary data based on surveys of customers who have traded successfully, and collects transaction data from real estate trading companies that are the top investors in Ho Chi Minh City real estate market. The collected data include 384 observations in a total of 24 districts, detailing that each district surveyed on a minimum of four projects, each project carried out a survey on a minimum of four apartments. The survey collected 339 valid questionnaires for analysis and model testing. This study employs multivariate regression with the data of 339 observations. The research results reveal that five significant factors affect positively the price of apartments in Ho Chi Minh City - apartment area, toilet and bedroom, apartment floor, reference price, and apartment interior. Besides, there are three significant factors affecting negatively the price of apartments - next price trend, distance to city center, and potential building. From the results, the research proposes solutions in the pricing of apartments in the real estate market in Ho Chi Minh City - better information system, a real estate transaction index, and stricter management of small brokerage activities.

Design and Process Development in High Voltage Insulated Gate Bipolar Transistors (IGBTs)

  • 김수성
    • 전자공학회지
    • /
    • 제35권7호
    • /
    • pp.57-71
    • /
    • 2008
  • The last decade has witnessed great improvements in power semiconductor devices thanks to the advanced design and process, which have made it possible to significantly improve the electrical performances of electronic systems while simultaneously reducing their site, weight and perhaps most importantly reducing their cost. Among the power semiconductor devices, IGBT will be a key semiconductor component for power industry since it has a huge potential to cover large areas of power electronics from small home appliances to heavy industries. Currently, only a few limited power semiconductor manufacturers supply most of the industrial consumptions of power IGBT and its modules. Therefore, a large portion of technology in the power industry is dependent on other advanced countries. In this regard, to independently build power IGBT devices and the relevant power module technology, Korean government initiated a new 5-year project 'Power IT,' which also aimed at booming the business of the power semiconductor and the allied industries. With the success of this power IT project, it is expected that the power semiconductor technology will be a basis to foster the high power semiconductor industry and moreover, there will be more innovative developments in the Korea region and globally Also, forming the channel between the customers and suppliers, it is possible to effectively develop the customized power products, which could strengthen the competitiveness of Korean power industry. Furthermore, the power industry including semiconductor manufacturers will be technologically self-supporting and be able to obtain good business opportunities, and eventually increase the share in the growing power semiconductor market, which could be positioned as a major industry in Korea.

  • PDF

회수물류역량이 수익과 협력만족에 미치는 영향에 관한 연구 (A Study on the Effect of Reverse Logistics Capability on Profits and Collaboration Satisfaction)

  • 이상현
    • 한국융합학회논문지
    • /
    • 제4권4호
    • /
    • pp.1-5
    • /
    • 2013
  • 본 연구는 회수물류의 실행의 중요성이 강조되고 있는 가운데, 기업이 보유한 회수물류역량이 공급사슬상의 협력기업들 간의 관계에서 기업의 수익을 향상시키며, 나아가 협력기업들 간의 협력만족도에도 긍정적인 영향을 미칠 수 있음을 보이고자 한다. 회수물류역량에 관한 선행연구들에서는 주로 최종조립자와 소비자간의 관계에서만 회수물류의 중요성을 다루고 있을 뿐 공급사슬 상의 협력 기업들 간의 관계에서 회수물류역량의 역할에 대한 연구는 거의 이루어지지 않은 실정이다. 회수물류의 실행은 자산가치를 복구하는 효과와, 재활용을 통한 비용감소 효과 및 이를 통한 이윤의 극대화의 성과와 관계가 있다. 이러한 회수물류역량은 협력기업들 간의 수익에도 영향을 미칠 뿐 아니라 협력 기업들 간의 협력 만족도에도 긍정적인 영향을 미칠 것으로 기대된다.