• 제목/요약/키워드: Positive response

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Effects of Festival Sevicescape and Human Services to Emotional Response and Behavioral Intention (축제의 서비스스케프와 인적서비스가 감정반응과 행동의도에 미치는 영향 -강경발효젓갈축제 사례를 중심으로-)

  • Noh, Won-Jung;Jee, Jin-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.432-437
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    • 2010
  • The purpose of this research is to find out how festival servicescape and human service impact the participant's emotional response and behavioral intention in terms of participants as consumers. The servicescape of festival indicated 4 common factors, named cleanliness, convenience, suitability and attravtiveness. As a result of analysis, it indicated that cleanliness and convenience from among the servicescape of festival variables are positively on positive emotion, negatively on negative emotion. And it was analyzed that all the variables of human service influence significantly on emotional response. Especially, it showed that expertise of human service variables influence on positive emotion the most, influence significantly on negative emotion. The result of relationship on behavioral intention indicated that the convenience factor of festival servicescape and expertise factor of human service influence significantly. Therefore, to operate successful festival, festival organizer should plan and manage the festival based on factors which comprises festival servicescape and human service.

Predictive Value of the Pattern of β-Catenin Expression for Pathological Response to Neoadjuvant Chemotherapy in Breast Cancer Patients

  • Elsamany, S;Elemam, O;Elmorsy, S;Alzahrani, A;Abbas, MM
    • Asian Pacific Journal of Cancer Prevention
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    • v.17 no.8
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    • pp.4089-4093
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    • 2016
  • Purpose: This study aimed to explore the association of ${\beta}-catenin$ expression pattern with pathological response after neoadjuvant chemotherapy in breast cancer (BC) patients. Materials and Methods: In this retrospective exploratory study, data for 50 BC patients who received neoadjuvant chemotherapy were recorded. ${\beta}-catenin$ expression in tumours was assessed using immunohistochemistry and classified as either membranous or cytoplasmic according to the pattern of staining. Distributions of different clinico-pathological parameters according to ${\beta}-catenin$ expression were assessed using the Chi-square test. Logistic regression analysis was used to assess any relation of the pattern of ${\beta}-catenin$ expression with the pathological response. Results: Cytoplasmic ${\beta}-catenin$ expression was detected in 34% of BCs. Among our cases, 52% were hormonal receptor (HR)-positive, 24% were HER2-positive, 74% were clinical stage III and 74% received both anthracycline and taxane-based chemotherapy. Patients with cytoplasmic expression were more commonly younger than 40 years at diagnosis (cytoplasmic, 41.2% vs. no cytoplasmic expression, 12.1%, p=0.03). By doing t-test, cytoplasmic ${\beta}-catenin$ expression was linked with a higher body mass index compared to membranous-only expression ($mean{\pm}SD$ $33.0{\pm}4.47$ vs. $29.6{\pm}6.01$, respectively, p=0.046). No significant associations were found between ${\beta}-catenin$ expression and other parameters such as HR and HER2 status, or clinical stage. Complete pathological response (pCR) rate was twice as great in patients with membranous expression but without statistical significance (membranous-only, 33.3% vs. cytoplasmic, 17.6%, OR= 2.3, 95% CI= 0.55-9.87, p=0.24). Conclusions: This study suggests that cytoplasmic ${\beta}-catenin$ expression may be linked with lower probability of achieving pCR after neoadjuvant chemotherapy. These data need to be validated in a larger cohort of patients.

ERCC1 Expression Does Not Predict Survival and Treatment Response in Advanced Stage Non-Small Cell Lung Cancer Cases Treated with Platinum Based Chemotherapy

  • Ozdemir, Ozer;Ozdemir, Pelin;Veral, Ali;Uluer, Hatice;Ozhan, Mustafa Hikmet
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.8
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    • pp.4679-4683
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    • 2013
  • Background: ERCC1 is considered as a promising molecular marker that may predict platinum based chemotherapy response in non small cell lung cancer patients. We therefore investigated whether its expression is indeed associated with clinical outcomes in advanced stage NSCLC patients. Materials and Methods: Pretreatment tumor biopsy samples of 83 stage 3B and 4 non-small cell lung cancer patients treated with platinum based chemotherapy were retrospectively analyzed for immunohistochemical ERCC1 expression. None of the patients received curative surgery or radiotherapy. Results: By calculating H- scores regarding the extent and intensity of immunohistochemical staining of tumor biopsy samples, ERCC1 expression was found to be positive in 50 patients (60.2%). ERCC1 positive and negative groups had no statistically significant differences regarding treatment response, progression free survival and overall survival (respectively p=0.161; p=0.412; p=0.823). Conclusions: In our study we found no association between ERCC1 expression and survival or treatment response. The study has some limitations, such as small sample size and retrospective analysis method. There is need of more knowledge for use of ERCC1 guided chemotherapy regimens in advanced stage NSCLC.

Geographic Variation of Flowering Response to Daylength in Perilla frutescens var. frutescens in East Asia

  • Lee, Ju-Kyong;Ohmi Ohnishi
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.46 no.5
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    • pp.395-400
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    • 2001
  • We investigated the variations of the flowering response to daylength in Perilla crop (var. frutescens). Seventeen accessions of Perilla crop and one accession of weedy type of var. crispa from China, Korea and Japan were cultivated under three daylength conditions, i.e., short-days, natural daylength and long-days. Most accessions of Perilla crop from China, Korea and Japan were divided into three types, early maturing type, intermediate maturing type and late maturing type by their natural flowering habit. In most of the accessions used, the flowering habit was significantly accelerated by short-day conditions and was delayed by long-day conditions. All the accessions of Perilla crops flowered within 57 days under the 10 hrs light treatment, whereas they did not flower at all even at 170 days after sowing under the 16 hrs light treatment. Thus, this finding suggested that there is a relationship between the types of flowering response to daylength and the geographical distribution which determines the planting season in traditional cultivation practices of Perilla crops. Positive correlation was observed between days to flowering and plant height or internode number in both the short-day and natural daylength conditions. Whereas, correlation was negative between days to flowering and inflorescence length or floret number in natural daylength condition, but it was positive in the short-day condition. Therefore, the daylength condition is considered as the most important environmental factor for flowering habit and morphological characters of Perilla crops. Flowering habit is considered as an important key character for the study of geographical differentiation of Perilla crop in East Asia.

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A Study of the Influence of CRM Korean Restaurant Passengers Quality perceived by Emotional Response and Customer Behavior - Focus on the Mediating Effect of Customer Emotional Response - (프랜차이즈 한식당 이용객들이 인지하는 CRM 품질 특성이 고객 감정반응과 고객 행동의도 에 미치는 영향에 관한 연구)

  • Kim, Chan-Woo;Kim, Seong-Soo
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.82-94
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    • 2016
  • This study on CRM oftKorean restaurant guests to test the emotional response and behavioral intention. Three kinds of variables(service quality, information quality, system quality) from Korean restaurant guests were set to test the CRM. Results of the multiple regression analysis revealed a positive significant relationship with respect to quality of service, quality information, and quality system with all customer emtional reaction. Second, the results also found that the three independent variables of quality of service (${\beta}=.104$, P<.01), information quality (${\beta}=.215$, P<.001), and system quality (${\beta}=.682$, P<001) had a significant positive effect on the dependent variable for customer behavior (+). Third, CRM quality of service, quality information, and quality of the restaurant system are shown to influence the behavior and it also showed that both the part-mediated effects.

The Effects of Hashtag Type on Evaluations of Influencer and Fashion Information and Consumer Responses (해시태그 유형이 인플루언서 및 패션 정보 평가, 수용자 반응에 미치는 영향)

  • Kim, Woo Bin;Kim, Dong Seob;Park, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.1
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    • pp.1-16
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    • 2019
  • This study explores the effect of hashtag type on consumer response via evaluations of SNS fashion influencer and information in the context of fashion product communication. The moderating effect of perceived fit between hashtag content and fashion product image on information evaluation was also investigated. An online survey was conducted, and responses from 152 Instagram users were collected. The results indicated that hashtag type (informative vs storytelling) affects the evaluations of influencer and information. First, the informative hashtag has a positive effect on influencer's expertise and usefulness of information. Meanwhile, storytelling type has a positive effect on the familiarity of the influencer. This study also verified the mediated paths from hashtag type to consumer response through the evaluations of SNS fashion influencer and information. The influencer's expertise and familiarity mediated the effect of hashtag type on consumer response. In the information evaluation, only the mediating effect of usefulness was significant. Finally, the high condition of the perceived fit between hashtag content and fashion product image was found to highly evaluate the trust of information. This study extends the scope of fashion communication research from various angles by examining the role of the hashtag as a new type of information source.

A Study on the Impact of Business Continuity Management System (BCMS) on Disaster Management Performance and Disaster Site Response (사업연속성경영시스템(BCMS)이 재난관리 성과와 재난현장 대응에 미치는 영향에 관한 연구)

  • Jae-Sung Shin;Chong-Soo Cheung
    • Journal of the Society of Disaster Information
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    • v.20 no.2
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    • pp.430-439
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    • 2024
  • Purpose: The purpose of this study is to analyze the impact of seven sub-components of the business continuity management system(BCM) on disaster management performance and disaster site response. Method: After establishing a hypothesis through prior research and conducting a survey of employees of telecommunication business organizations, a total of 327 pieces of data were gathered and the hypothesis was verified through statistical analysis. Result: First, the leadership, planning, support, operation, and performance evaluation of the business continuity management system were found to have a positive (+) impact on disaster management performance. Second, leadership, planning, support, operation, performance evaluation and improvement were found to have a positive (+) impact on disaster scene response. Conclusion: The business continuity management system was confirmed to have an overall significant impact on disaster management performance and disaster site response. In order to improve a company's disaster management performance and ability to respond to disaster scenes, it is necessary to establish and operate a business continuity management system.

Menstrual Attitudes and Maternal Child Rearing Attitudes in Middle School Female Students (여중생의 월경태도와 어머니 양육태도)

  • Hong, Kyoung-Ja;Kim, Hae-Won;Ahn, Hye-Young
    • Journal of Korean Academy of Nursing
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    • v.38 no.5
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    • pp.748-757
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    • 2008
  • Purpose: This correlational study was performed to identify the impacts of maternal child rearing attitudes on the menstrual attitudes and the determinants of positive menstrual attitudes in female middle school students. Methods: With convenience sampling, 198 middle school female students were recruited living in one major city and its surrounding areas in Korea. Data was collected using a self administered questionnaire including menstrual attitudes and maternal child rearing attitudes from April 1 to July 15, 2008. Results: Among the Maternal child rearing attitudes, affectionate, achievement oriented and rational attitudes had positive correlations to a positive menstrual attitude, and an autonomous attitude had a negative correlation to a negative menstrual attitude. As determinants of positive menstrual attitudes, feeling of menarche, mother's response at first menstruation, and rational maternal child rearing attitudes were delineated and their explained variance for a positive menstrual attitude was 18.5%. There was no difference on menstrual attitudes by K clustering in terms of maternal child rearing attitudes. Conclusion: These results support the critical role of the mother. Especially desirable maternal child rearing attitudes in relation to a positive menstrual attitude would be affectionate, achievement oriented and rational for early adolescent girls. In further studies, considerations are needed for menstruation related education and research for early adolescents and active involvement of the mother & daughter together.

Application of the Stimulus-Organism-Response Model on Consumer's Continued Intention to Use Mobile Payment Services : Multiple Mediation Model (S-O-R 모델을 활용한 모바일 간편 결제 서비스 지속 사용 의도에 대한 연구 : 소비자 감정의 다중 매개 효과 분석)

  • Kim, Hyo Jung;Rha, Jong Youn
    • Journal of Families and Better Life
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    • v.34 no.4
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    • pp.139-156
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    • 2016
  • This study uses S-O-R framework to examine the relationships among consumers' perception of economic benefits, usefulness, privacy risks, switching cost, and emotions and continued intention usage. Results from an online survey of 324 qualified respondents were analyzed using the structural equation model. The results of the survey showed that first, perceived economic benefits and perceived usefulness has a positively effect on consumers' positive emotions. Second, perceived privacy risks have a negative effect on consumers' positive emotions. Third, perceived usefulness has a negative effect on consumers' negative emotions. Fourth, perceived switching cost has a positive effect on consumers' negative emotions. Fifth, consumers' positive and negative emotions have an effect on continuous usage intention. Sixth, consumers' positive and negative emotions have a mediating effect. The S-O-R model can explain consumer's continued intention to use mobile payment services. The study analyzed the emotional elements of mobile payment services. Emotional elements through mobile payment services can be applied to other financial services. Therefore, this study can guide emotional related practices with various future consumer electronic services.

Impact of Customer Relationship Management on Customer Loyalty among Patients Visiting a Woman's Hospital (여성전문병원의 고객관계관리(CRM)가 고객충성도에 미치는 영향)

  • Min, Che-Ryu;Kang, Hye-Young;Cho, Woo-Hyun;Lee, Dong-Jin;Kim, Chung-In
    • Korea Journal of Hospital Management
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    • v.13 no.1
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    • pp.65-83
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    • 2008
  • Although a variety of customer relationship management (CRM) activities have been provided by many hospitals in Korea, there lacks empirical evidence on the effect of CRM. The present study was conducted to examine the effect of CRM in terms of the customer response to CRM in a woman's hospital setting. A total of 380 patients receiving inpatient or outpatient care from woman's hospital between October 25 and November 4, 2005 were surveyed for the degree of their experience of and preference for CRM activities of the hospital by 5-point Likert-type scale. Patients were also asked about the level of customer loyalty to the hospital. Eighteen CRM activities offered by the hospital was classified into 4 types of CRM strategies according to Berry and Parasuranman: price, social, structural, and relationship recovery strategy. There's a significant positive correlation between the degree of experience of CRM and preference for CRM(r=0.49, p<0.001). Regression analysis results showed the significant positive relationship between the degree of experience of CRM and customer loyalty(${\beta}$=0.448, p<0.05). Among the 4 CRM strategies, only social(${\beta}$=0.127, p<0.05) and structural strategy(${\beta}$=0.266, p<0.05) showed signifiant positive relationship with customer loyalty. Overall, the favorable customer response to CRM in terms of preference for CRM and customer loyalty indicates that there's a positive effect of CRM on the continuity of the relationship between patients and health care providers.

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