• 한국지역사회생활과학회지
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• 제26권1호
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• pp.87-102
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• 2015

This study examines the structural relationships between ecotourism village visitors' motivation, value, satisfaction, and loyalty. A self-administered survey was conducted based on 254 visitors to six ecotourism villages. According to the confirmatory factor analysis, there were four underlying dimensions of motivation (relaxation, adventure, nature experience, and learning) and on underlying dimension of value (tourism). According to structural equation modeling, relaxation had a positive effect on economic value, and relaxation and learning had positive effects of functional value. Relaxation had a positive effect on social value. Economic, emotional, and social value had positive effects on ecotourism village visitors' satisfaction, and economic value had the greatest effect on satisfaction. Satisfaction had a positive effect on destination loyalty. The results imply that economic, emotional, and social value played important mediating roles in the relationship between motivation and satisfaction.

• 융합정보논문지
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• 제10권6호
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• pp.193-199
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• 2020

본 연구는 부산광역시와 울산광역시 일부 지역 대학교 학생들의 긍정심리 자본이 의사소통 능력과 대인관계능력에 미치는 영향을 파악하고자 조사하였다. 주요 변인들과의 관련성 결과 긍정심리 자본의 하위 요인과 의사소통 능력, 대인관계능력에서 정적인 상관을 모두 가지고 있어 유의미한 결과가 나타났다. 긍정심리 자본이 의사소통 능력에 미치는 영향 요인은 희망(p<0.01), 회복력(p<0.05)이 유의한 수준으로 나타났고, 긍정심리 자본이 대인관계 능력에 미치는 영향은 회복력(p<0.001), 자기효능감(p<0.05), 희망(p<0.05)이 유의한 수준으로 나타났다. 따라서 학생들의 의사소통 능력과 대인관계능력을 향상시키기 위해 긍정심리 자본의 중요성을 확립시키고, 긍정심리자본을 강화할 수 있는 중재 프로그램이 개발·적용되어야 할 것이다.

• 한국융합학회논문지
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• 제10권6호
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• pp.219-225
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• 2019

본 연구는 고등학생들이 지각하는 학업적 그릿과 학업소진 관계에서 긍정심리자본의 매개효과를 탐색하였다. 본 연구는 대구 소재 고등학교 2학년 573명을 대상으로 설문조사로 실시되었으며, 기술통계, 상관관계, 구조방정식 모형을 통해 분석되었다. 본 연구의 결과는 다음과 같았다. 첫째, 학업적 그릿은 학업소진에 부적 영향을 미쳤다. 둘째, 긍정심리자본은 학업적 그릿과 학업소진 관계를 매개하였다. 이러한 결과는 고등학생들이 학업소진을 경험하는 상황에서 학업적 그릿을 지속하기 위해서는 긍정심리자본을 제공할 필요가 있다는 점을 시사한다. 후속 연구에서는 긍정심리자본의 하위변수별 매개효과, 긍정심리자본에 대한 프로파일에 따른 조절효과, 학업적 그릿과 학업소진 관계에 대한 성별, 학년 등 개인적 배경에 따른 분산분석 및 완벽주의, 효능감, 회복탄력성 등 관련 변수의 조절 및 매개효과를 탐색하는 연구가 요청된다.

• 한국콘텐츠학회논문지
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• 제14권2호
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• pp.343-354
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• 2014

본 연구는 중년기 성인을 대상으로 부부갈등이 부부 적응에 미치는 영향을 파악하고, 부부갈등과 부부적응의 관계에서 긍정감정 및 성역할태도의 매개효과를 검증하기 위해 구조방정식 모델을 적용하여 분석하였다. 연구 참여자는 총 270명의 중년기 기혼 남녀이며 구조화된 설문지를 이용하여 자료를 수집하였으며 2012년 4월 12일에서 6월 24일까지 자료를 수집하였다. 연구결과, 부부갈등은 부부 적응에 유의한 직접적인 영향력을 가졌고 긍정감정은 부부갈등과 부부 적응 간의 관계에서 유의한 부분매개효과를 보였으나 성역할태도는 부부갈등과 부부 적응간의 관계에서 매개관계가 성립되지 않았다. 수정모형의 적합도 지수들은 양호하게 나타났으며( ${\chi}^2$=38.90 표준${\chi}^2$=1.77(CMIN/df), GFI=.97, AGFI=.94, NFI=.98, SRMR=.02, CFI=.99, RMSEA=.05) 부부 적응에 대한 모형의 설명력은 88.9%였다. 이러한 결과는 부부갈등과 긍정감정을 변화시킴으로서 중년기의 부부 적응을 증진시킬 수 있음을 의미한다. 본 연구결과는 효율적인 부부교육 프로그램 개발 및 부부관계증진 전략 개발에 기여할 것이다.

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• 가족자원경영과 정책
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• 제17권1호
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• pp.81-102
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• 2013

The purpose of this study was to investigate the work-family reconciliation level of married women in double-income households. Specifically, the study aimed to test the positive spillover effects, asymmetry, and differential functions of work-family reconciliation. The study thus analyzed 1,114 married women in double-income households in the third-year data of the Korean Longitudinal Survey of Women and Families (KLoWF) done by Korean Women's Development Institute (KWDI), with the exception of those who were separated, divorced, or widowed from their husbands. The data were put to descriptive statistics, frequency analysis, and exploratory factor analysis using SPSS 20.0 for Windows. AMOS 20.0 was used to test the hypothesis on positive spillover effects, asymmetry, and differential functions. The analysis results confirm that work-family conflict, family-work conflict, work-family facilitation, and family-work facilitation are different concepts, thus supporting the hypothesis on positive spillover effects. Secondly, the negative effects of family on work were greater than those of work on family, whereas the positive effects of family on work were greater than those of work on family, which finding partially supported the hypothesis on asymmetry among the components of work-family reconciliation. Finally, the married women in double-income households with preschool children experienced more work-family conflict and family-work conflict than those with no preschool children, which result supported the hypothesis on differential functions between the two groups of women. The findings were combined to provide implications for the utilization of family resources, policies for work-family reconciliation, and plans for institutional supports to promote the work-family reconciliation of married women in double-income households.

• 지식경영연구
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• 제12권3호
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• pp.1-25
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• 2011

This research empirically examined the determinants of competitive advantages and performance of Korean film industry from 1996 to 2003 over a sample of 396 movies. Especially, the effects of knowledge-based resources, social capital, product differentiation strategy, and market entry strategy on a film performance were hypothesized and empirically tested. Findings of this study are as follows; First, confirming the importance of knowledge-based resources in film industry, both the superior business track records of producers and the superior artistic track records of directors and actors had positive effects on film performance. Second, supporting social capital hypotheses, while the strong ties between directors and producers had positive effects, the strong ties between directors and actors had negative effects on film performance. Third, confirming the importance of product differentiation strategy, genre differentiation against competing films had positive effects on film performance. Finally, confirming the importance of market entry timing, the number of competing films released following a film opening within a week had negative effects on film performance. The findings of this research suggest that producers, directors, and actors are not only the critical knowledge-based resources to create competitive advantages indeed, but the pattern of relationships among them also systematically influences the film performance. Moreover, it is suggested that film performance may be improved by the proper genre differentiation and opening day selection.

• 한국식품조리과학회지
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• 제23권1호통권97호
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• pp.62-69
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• 2007

Competitions among domestic foodservice businesses get more intense as the presence of new competitors has rapidly increased. For the past decade, our domestic foodservice industry has shown outstanding growth and overcome poor industrial environments. The poor work conditions employees suffer from will cause negative effects on organization values and effectiveness. Although facing severe problems, most of foodservice businesses do not take aggressive counteraction to eliminate these issues. With this in mind, the study has been implemented to empirically investigate the effects of the foodservice business on organization values and organization effectiveness and then to utilize the findings of the study to develop various marketing strategies for the foodservice industry. The findings of the study were as follows: first, with respect to the effects among organization values, job satisfaction, and organization loyalty, the organization value was found to have positive effects both on job satisfaction, and organization loyalty. The findings demonstrated that the levels of job satisfaction and organization loyalty of employees may be increased by promoting organization values, as positive relationships were found between organization values, job satisfaction, and organization loyalty of employees. second, organization values were found to have a positive effect on organization loyalty. Therefore, job satisfaction should be considered as a key factor for achieving overall organizational loyalty of employees in the foodservice industry.

• 지식경영연구
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• 제9권1호
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• pp.61-76
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• 2008

The purpose of this study is to examine the effects of lifelong learners' learned helplessness and failure tolerance on academic achievement and job performance. The result of this empirical study exhibits that learned helplessness has negative effects on their academic achievement and job performance. Failure tolerance, however, has positive effects on their academic achievement and job performance. In addition, their academic achievement has mediated between learned helplessness and/or failure tolerance, and job performance. This study suggests that lifelong learners' positive response to failures is helpful for both learning and working performances.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2011년도 춘계학술대회
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• pp.19-28
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• 2011

This paper reviewed the relationship between job characteristics and incremental innovation, and the moderating effect of tenure. The results of multiple regression analysis, based on the responses from 241 employees in service industry, showed that job variety, identity, importance, autonomy and feedback have positive relationships with incremental innovation. In moderating effects, tenure interacts with variety and identity to have positive effects on incremental innovation, but tenure interacts with job importance, autonomy and feedback to have negative effects on incremental innovation.