• 제목/요약/키워드: Positive Event

검색결과 433건 처리시간 0.028초

동호인테니스대회 스폰서십에 따른 브랜드지식과 재구매의도의 관계 (Relationship among Sponsorship, Brand Knowledge and Repurchase Intention of Amateur Tennis Tournament)

  • 차정훈;강혜연
    • 디지털융복합연구
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    • 제15권5호
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    • pp.431-442
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    • 2017
  • 이 연구는 동호인 테니스대회에 스폰서로 참여하는 기업의 스폰서십 활동이 브랜드지식, 재구매의도에 미치는 영향을 규명하는데 그 목적이 있다. 2013년 4월 11일부터 14일까지 4일간 동호인 테니스대회가 열리는 두 곳을 선정하여 대회에 참가하는 테니스동호인을 대상으로 총 300부의 설문지를 배포한 후 회수하였고, 불성실하게 응답한 설문지를 제외한 총 262명의 유효 표본으로 사용하였다. 그 결과 동호인테니스대회의 스폰서십의 하위요인인 이벤트기여, 이벤트제고는 브랜드인지에 유의한 영향을 미치는 것으로 나타났다. 둘째, 동호인 테니스대회의 스폰서십의 하위요인인 커뮤니케이션, 이벤트기여는 브랜드태도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 동호인 테니스대회의 스폰서십 하위요인인 이벤트기여, 이벤트제고는 브랜드이미지에 유의한 영향을 미치는 것으로 나타났다. 넷째, 브랜드지식의 하위요인인 브랜드인지, 브랜드태도, 브랜드이미지는 재구매의도에 유의한 영향을 미치는 것으로 나타났다.

우리나라 국민학생의 스트레스에 관한 연구 (A Study on Stress of Primary Students in Korea)

  • 김무채;김정근;김지주
    • 한국학교보건학회지
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    • 제6권1호
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    • pp.78-92
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    • 1993
  • The purpose of this study is to find out the stress causes of the primary students in Korea, through the three major methods, life event score, multiple regression about stress causes and G.H.Q. path-diagram. A survey was made of 889 students who were selected among students of six primary schools in seoul and Ka-pyeng, from Sep. 28 to Oct. 2. 1992. The results of this study are summarized as follows : 1. Life event score Among the children's life events, (deaths of family) (degrade of school record) (the increase of absence days) (divorce of parents) (trouble with relationship) are high ranking in life event score. Besides, (scolded by teacher and parents) (beginning of extracurricular work) are spread stress causes. In conclusion, these stress causes are shown by two aspects, home, school, and so children are under stress circumstance in both places. These stress causes vary with area and sex. 2. Multiple regression about stress causes and G.H.Q. This study analysed how a stress caused by home life affects the children's health of mind and body. The most influential factors are , and these factors vary with area and sex. 3. Path-diagram This study proved that socio-psychological school environment raises children to secede from school, and this secession that operates as a stress cause affects children's health of mind and body. This serial process is analysed by path analysis, and made out a path-diagram. In conclusion, as expected socio-psychological,school environment affects the children's health of mind and body. This is shown by two aspects : positive, negative. This stress causes vary with area and sex.

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식음료 이벤트의 고객 선택속성에 관한 연구 (Research about Choice Attribution Customers make in Food & Beverage Events)

  • 박종훈;진양호
    • 한국조리학회지
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    • 제10권1호
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    • pp.32-45
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    • 2004
  • This study is about choice attribution of customers make in food and beverage events. The researcher provided practical plans to uplift food-related enterprises and activate management through surveys and positive analyses, targeting customers who use food services. First of all, all event plans must include customer demands, social changes, special qualities of the business, and market research. Second, low demand season must be customers will be induced to the events. Third, prediction for market variable and solutions must be thoroughly examined and plans should look into the future to maintain a long period of time. Fourth, sufficient communication between planners and employees should be made before the event starts, so that food and beverage businesses can gain trust and quality of event services.Fifth, immaterial service and visible goods/menus in business of food and beverage events must be closely matched. Sixth, menus introducing a variety of merchandise, quality of nutrition and health of the business should be developed. Also, events from countries(regions) should be hold to create a market of cultural exchange. Seventh, for hereafter event plans, feedbacks are needed concerning customers needs and demands through customer care, after the food and beverage events. Eight, faculty management for convenience, kindness, safety, and life preserver accommodations in parking areas must be made, as automobiles are necessaries for people in Mycar era. The ninth, off-line and on-line care through on-line business construction and production of homepage must be done, due to the fact that even the well-made events are bound to fail if they are not delivered to the customers.

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소방대원의 외상후 스트레스 실태 (Posttraumatic Stress in Fire fighters)

  • 고봉연
    • 한국응급구조학회지
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    • 제12권3호
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    • pp.5-15
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    • 2008
  • Purpose : This study is a descriptive research to provide basic factors of posttraumatic stress in Firefighters. This study was carried out to develop the effective program for the fire fighters to cope with the posttraumatic stress following the disasters. Methods : The questionnaires were collected among fire fighters who serviced in K and I community from April 1 to June 30 in 2008. Total 304 questionnaires were analyzed by SPSS WIN program for descriptive statistics, Pearson's correlation coefficient and t-test. Results : 1. 48.0% of 300 fire fighters were at the age of 31-40, and 42.3% were under 30. 2. Work burden had a significant difference of 2.30 in low-risk group, 2.60 in high-risk group(t-value=-3.85, p=0.00). However, life event had no significant difference 0.79 event in low-risk group, 1.41 event in high-risk group(t-value=-2.27, p=0.24). 3. Concerning posttraumatic stress factors, there was positive correlation between mobilization impact level r=0.38(P<0.01), work burden r=0.38(p<0.01), and life event r=0.27(p<0.01). 4. According to the Symptom Check List-Revised(SCL-90-R), somatization had a significant differences(t-value=5.46, p=0.00), obsessive-compulsive(t-value=7.16, p=0.00), interpersonal sensitivity(t-value=6.15, p=0.00), depression(t-value=6.62, p=0.00), anxiety (t-value=7.33, p=0.00), hostility(t-value=5.94, p=0.00), phobia anxiety(t-value=6.85, p=0.00), paranoid ideation(t-value=5.55, p=0.00), psychotism(t-value=6.52, p=0.00) in low-risk and high-risk group. Conclusion : As a consequence, mobilization impact, work burden, and life event were the influential factors on posttraumatic stress. Also, high-risk group revealed significantly higher score on all 9 scales. The information obtained from surveys made recommendation to develop the intervention of stress management to control mobilization impact and posttraumatic stress.

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변칙사례에 의한 인지적 반응 유형에 따른 정의적 반응 및 학생들이 제시하는 효과적인 개념변화 교수-학습 전략 (Emotional Responses and Perceived Teaching-Learning Strategies for Effective Conceptual Change by the Types of Cognitive Responses to a Discrepant Event)

  • 강훈식;김민경;차정호;노태희
    • 한국과학교육학회지
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    • 제26권6호
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    • pp.723-731
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    • 2006
  • 이 연구에서는 중학교 1학년 28명을 대상으로 변칙사례에 의한 인지적 반응 유형에 따른 정의적 반응 및 학생들이 제시하는 효과적인 개념변화 교수-학습전략을 조사하기 위한 면담을 실시하였다. 연구 결과, 변칙사례의 신뢰성과 타당성을 강조할 경우 인지갈등이 더 잘 유발되는 것으로 나타났다. 흥미와 불안과 같은 정의적 반응이 나타나는 양상은 인지적 반응 유형 및 대안가설의 제시 유무와 명확성에 따라 달랐으며, 정의적 반응이 개념학습 과정에 긍정적인 영향을 준다고 생각하는 학생들이 많았다. 신념감소, 주변신념변화, 신념변화 반응을 보인 학생들의 경우, 효과적인 개념변화를 위해 필요하다고 생각하는 교수-학습전략이 대안가설의 제시 유무에 따라 다르게 나타났다. 이에 대한 교육적 함의를 논의하였다.

해양스포츠이벤트의 지속가능성(TBL) 분석 (Analyses of Sustainability(TBL) of Marine Sport Events)

  • 조우정;강신범
    • 한국항해항만학회지
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    • 제37권1호
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    • pp.91-100
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    • 2013
  • 본 연구의 목적은 해양스포츠이벤트 유형별 지속가능성을 과학적으로 분석하여 경제, 사회 그리고 환경적으로 지속가능한 해양스포츠이벤트 개발 전략을 제시하기 위해 실시되었다. 이러한 연구목적을 달성하기 위해 해양스포츠이벤트 방문객 285명을 대상으로 설문조사를 실시하였다. 조사도구는 Oh(2003), Park(2009) 그리고 Song and Lee(2005)등의 선행연구를 토대로 본 연구의 상황에 맞게 요인 및 항목을 수정 보완하였으며 전문가에 의한 내용타당도 검증을 통해 조사도구의 타당성을 검증하였다. 일원변량분석(ANOVA)와 사후검증(Scheffe)을 통해 이벤트 유형별 지속가능성을 분석하였으며 다음과 같은 결론을 도출하였다. 첫째, 해양스포츠이벤트의 긍정적 지속가능성은 해양공간정비(M=3.82)가 가장 높았으며 고용창출(M=3.46)이 가장 낮게 나타났다. 반면 부정적 지속가능성은 교통정체(M=3.16)가 가장 높게 나타났으며 참가자와 주민 갈등(M=2.73) 항목이 가장 낮게 나타났다. 둘째, 해양스포츠이벤트 유형별 긍정적 지속가능성은 축제형 해양스포츠이벤트가 경제적(M=3.79), 사회적(M=3.84) 그리고 환경적(M=3.80) 지속가능성 요인 모두에서 긍정적 효과가 통계적으로 유의하게 높은 것으로 나타났다. 셋째, 해양스포츠이벤트 유형별 부정적 지속가능성은 통계적 유의도는 나타나지 않았으나 비지니스형이 경제적(M=3.22), 사회적(M=3.26) 그리고 환경적(M=3.25) 지속가능성 요인 모두에서 부정적 효과가 타 해양스포츠이벤트에 비해 상대적으로 큰 것으로 나타났다. 결론적으로 본 연구의 결과는 경제, 사회 및 환경적으로 지속가능성을 확보할 수 있는 해양스포츠이벤트 유형을 제시해 주고 있으며 해양스포츠이벤트의 지속가능한 개발 전략을 수립하는데 기초 자료를 제공하고 있다.

해양레저전시이벤트의 서비스품질 불만족이 불평행동 및 재구매 의도에 미치는 영향 (The Effects of a Marine Leisure Exhibition Event's Service Quality Dissatisfaction on Complaining Behaviors and Repurchase Intentions)

  • 조우정
    • 한국항해항만학회지
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    • 제37권3호
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    • pp.299-307
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    • 2013
  • 본 연구는 해양레저전시이벤트 서비스품질 불만족이 불평행동 및 재구매의도에 미치는 영향을 분석해 성공적인 해양레저전시이벤트 마케팅 전략 수립의 기초자료를 제공하기 수행되었다. 이러한 연구 목적을 달성하기 위해 본 연구에서는 2012년 G도에서 개최된 해양레저전시이벤트 방문객 350명에 대한 설문조사를 실시하였고 다중회귀분석을 통해 다음과 같은 결론을 도출하였다. 첫째, 해양레저전시이벤트 서비스품질의 불만족 수준은 7점 Likert 척도를 기준으로 3.29점에서 3.85점 사이에 위치하고 있었다. 둘째, 해양레저전시이벤트 서비스 불만족 요인 중 직원, 환경, 전시시설은 불평행동에 유의한 정적 영향을 미치고 있었으며 직원, 환경은 미행동에 유의한 영향을 미치고 있었다. 셋째, 해양레저전시이벤트 서비스품질 불만족 요인 중 전시시설만이 재방문의도 및 타인추천의도에 유의한 부적 영향을 미치고 있었다. 마지막으로 해양레저전시이벤트 방문객의 불평행동 요인은 재방문의도 및 타인추천의도에 유의한 부적 영향을 미치고 있었다. 이러한 연구결과는 해양레저전시이벤트 개최의 성과 지표인 안정적인 방문객 확보를 위한 서비스마케팅 전략 수립의 기초자료를 제공하고 있다.

사건관련전위의 임상적 적용 (Clinical Applications of Event-related Potentials)

  • 권준수
    • 수면정신생리
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    • 제1권1호
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    • pp.36-46
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    • 1994
  • The event-related potentials are difined as the changes in voltage that occur at paticular time before, during and after something that happens in the physical world or some psychological processes. The possibilities of clinical applications of ERP are considered because the endogenous potentials such as P3 and contingent negative variation(CNV) are determined by the psychological significance of the stimulus. The P3 is a positive wave that occurs when a subject detects an informative task-relevant stimulus. The P3 amplitude and latency are affected by the various factors as subjective probabilites, stimulus meaning and information transmission. It is suggested that P3 wave is associated with the decision making, cognitive or perceptual closure, memory updating and transfer of information to consciousness etc. Although the intracerebral origin of the P3 wave is not known, the P3 may have multiple intracerebral generators. The CNV is a slow potential shift occuring during the foreperiod, between warning and response signals, in a reaction time experiment. It is related to expectancy, preparation etc. The abnormal findings of P3 wave and CNV in various psychiatric disorders are also discussed.

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Loss of DBC2 Expression is an Early and Progressive Event in the Development of Lung Adenocarcinoma

  • Dong, Wei;Meng, Long;Shen, Hong-Chang;Du, Jia-Jun
    • Asian Pacific Journal of Cancer Prevention
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    • 제13권5호
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    • pp.2021-2023
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    • 2012
  • Purpose: DBC2 (Deleted in Breast Cancer 2) has been indicated to be a tumor suppressor gene in many cancers including lung adenocarcinoma recently. In this study, we aimed to explore the expression status of DBC2 in different subtypes of lung adenocarcinoma (from pre-invasive to invasive lesions), and to determine if downregulation becomes more marked with pathological progression. Methods: We collected 172 tissue samples from different subtypes of lung adenocarcinoma and investigated the frequency of DBC2 loss by immunohistochemistry. Results: Our results indicated that DBC2 downregulation is a relatively frequent event in lung adenocarcinoma. Moreover, as the adenocarcinoma subtype turns to be more invasive, more downregulation occurred. Conclusion: We conclude that loss of DBC2 expression is an early and progressive event in the pathogenesis of lung adenocarcinoma. Positive DBC2 immunohistochemistry may become an indicator for early stage disease and better prognosis of lung adenocarcinomas.

중환자실 간호사의 외상성 사건 경험, 자기노출, 사회적 지지 및 외상 후 성장과의 관계 (The Relationship among Traumatic Event Experience, Self Disclosure, Social Support, and Posttraumatic Growth of Intensive Care Unit Nurses)

  • 김영숙;강경자
    • 임상간호연구
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    • 제27권3호
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    • pp.257-266
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    • 2021
  • Purpose: This study examined the levels of traumatic event experience, self disclosure, social support, and posttraumatic growth of intensive care unit nurses and their relationships. Methods: Participants were 142 nurses who had worked for more than 3 months in six general hospitals, J province from August 7 to September 25, 2020. Collected data were analyzed using descriptive statistics, independent t-test, ANOVA, Pearson's correlation coefficient, and multiple regression using the program SPSS version 22.0. Results: The posttraumatic growth was found to correlate significantly with self disclosure (r=.23, p=.005), individual support (r=.54, p<.001), and organizational support (r=.32, p<.001). Factors influencing the participants of the posttraumatic growth were individual support (β=.46, p<.001) and organizational support (β=.21, p=.007). These factors explained 32.0% of the variance of ICU nurses' posttraumatic growth (F=14.13, p<.001). Conclusion: Efforts to support positive changes after traumatic event experience for ICU nurses are needed. We suggest to develop individual and organizational supportive programs for posttraumatic growth for ICU nurses and to investigate the effects of the programs.