• Management & Information Systems Review
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• v.34 no.2
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• pp.97-111
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• 2015

A preliminary study on the existing attraction effect and compromise effect was started on the experiment studies about product or service and conducted on the empirical studies on things, research trips, staff recruitment process in the research and the actual US presidential election. However most studies have been limited in the theories of the frequency range and no research about combining compromise effect and attraction effect with the types of promotion. The purpose of this study verifies that how attraction effect and compromise effect in the choice option of the choice process for brand varies according to the types of promotion. This study compares the difference of choice of brand between the influence of the attraction effect and compromise effect. The independent variables among the manipulated variables are as follows : (1) Brand choice (attraction effect and compromise effect), (2) Promotion Type (price promotion/non-price promotion). This study was manipulated in between-subjects design and within-subjects design. The results of this study will be able to see the implications for the positioning strategy of offering several new products such as practical dimensions of promotion strategy because the entry of new brands rather increases market share of similar existing brands.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.8 no.5
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• pp.159-166
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• 2008

Recently, according to the rapid development of location positioning technology and wireless communications technology and increasement of usage of moving object data, many researches and developments on the real-time locating systems which provides real time service of moving object data stream are under proceeding. However, MO (Moving Object) DBMS used based system in the in these systems is the inefficient management of moving object data streams, and the existing DSMS (Data Stream Management System) has problems that spatio-temporal data are not handled efficiently. Therefore, in this thesis, we designed and implemented spatio-temporal DSMS for efficient real-time management of moving object data stream. This thesis implemented spatio-temporal DSMS based STREAM (STanford stREam dAta Manager) of Stanford University is supporting real-time management of moving object data stream and spatio-temproal query processing and filtering for reduce the input loading. Specifically, spatio-temporal operators of the spatio-temporal DSMS support standard interface of SQL form which extended "Simple Feature Specification for SQL" standard specifications presented by OGC for compatibility. Finally, implemented spatio-temporal DSMS in this thesis, proved the effectiveness of the system that as applied real-time monitoring areas that require real-time locating of object data stream DSMS.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.5
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• pp.85-90
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• 2017

Indoor location-based services have been developed based on the Internet of Things technologies which measure and analyze users who are moving in their daily lives. These various indoor positioning technologies require separate hardware and have several disadvantages, such as a communication protocol which becomes complicated. Based on the fact that a reduction in signal strength occurs according to the distance due to the physical characteristics of the transmitted signal, RSSI technology that uses the received signal strength of the wireless signal used in this paper measures the strength of the transmitted signal and the intensity of the attenuated received signal and then calculates the distance between a transmitter and a receiver, which requires no separate costs and makes to implement simple measurements. It was applied calculating the value for the average RSSI and the RSSI filtering feedback. Filtering is used to reduce the error of the RSSI values that are measured at long distance.It was confirmed that the RSSI values through the average filtering and the RSSI values measured by setting the coefficient value of the feedback filtering to 0.5 were ranged from -61 dBm to - 52.5 dBm, which shows irregular and high values decrease slightly as much as about -2 dBm to -6 dBm as compared to general measurements.

• Journal of Distribution Science
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• v.11 no.4
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• pp.61-72
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• 2013

Purpose - It is widely accepted that the process of developing marketing strategy is composed of three steps: market segmentation, target market selection and positioning. However, mass marketing strategy based on cost reduction through economies of scale and standardized products, can be also an effective strategic option. Many marketing scholars including Theodore Levitt emphasize the importance of applying the mass production concept to various industries including service industries. Especially, in times of economic downturn, the capability of providing consumers with low-priced, value products can be an important source of competitive advantage, as well as the ability of providing high-priced premium products. Marketers should decide whether they will implement mass marketing strategy or target marketing strategy. The present study theoretically shows that firms should understand the target customers' price elasticity as well as the firm's cost structure in order to make such a strategic decision. Research design, data, and methodology - Instead of implementing an empirical study, this study provides a theoretical(mathematical) investigation on the effect of consumers' price elasticity on a firm's optimal price level, profit, sales volume, revenue, and cost. The results are mostly deduced from derivative calculations and several graphs are utilized to represent the results on the relationships between the variables under study. Results - The analytical results suggest that it is more profitable for a firm to adopt the segment/target marketing strategy (more specifically the differentiation strategy) when the degree of consumers' heterogeneity is high and the proportion of the fixed cost in the total cost is low. On the other hand, if the degree of consumers' heterogeneity is low and the fixed cost is high, it is better to adopt the mass marketing strategy or the cost leadership strategy. The strategy of concentrating on a single target market will be effective when consumers' needs are highly heterogeneous but the fixed cost is high. Any of the three types of generic strategies proposed my Porter(1980, 1985) can be applied when both the consumers' heterogeneity and the fixed cost are low. This study also proposes the contribution-margin-based method for developing the optimal pricing strategy. Conclusions - One of the primary roles of marketers is to find a proper compromise between the two conflicting goals of maximizing customer satisfaction and minimizing cost. In order to do so, he or she should understand the characteristics of the target customers as well as the cost structure of the firm. In addition to the theoretical analyses, this study discusses several business cases and explains how superior companies find the optimal compromise position between these two goals and dominate the market. One of the radical changes recently taking place in business arena is the reduction of production and distribution costs of both physical goods and information due to the advancement and the wide diffusion of information technology. The cost reduction combined with lowered priced elasticity incurred by customized products and services, will enable many firms to adopt the mass customization strategy.

• Journal of the Korean Society of Marine Environment & Safety
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• v.14 no.2
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• pp.163-168
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• 2008

Ship detection from satellite remote sensing is a crucial application for global monitoring for the purpose of protecting the marine environment and ensuring marine security. It permits to monitor sea traffic including fisheries, and to associate ships with oil discharge. An automatic ship detection approach for RADARSAT Fine Synthetic Aperture Radar (SAR) image is described and assessed using in situ ship validation information collected during field experiments conducted on August 6, 2004. Ship detection algorithms developed here consist of five stages: calibration, land masking, prescreening, point positioning, and discrimination. The fine image was acquired of Ulsan Port, located in southeast Korea, and during the acquisition, wind speeds between 0 m/s and 0.4 m/s were reported. The detection approach is applied to anchoring ships in the anchorage area of the port and its results are compared with validation data based on Vessel Traffic Service (VTS) radar. Our analysis for anchoring ships, above 68 m in length (LOA), indicates a 100% ship detection rate for the RADARSAT single beam mode. It is shown that the ship detection performance of SAR for smaller ships like barge could be higher than the land-based radar. The proposed method is also applied to estimate the ship's dimensions of length and breadth from SAR radar cross section(RCS), but those values were comparatively higher than the actual sizes because of layover and shadow effects of SAR.

• The Journal of Society for e-Business Studies
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• v.21 no.3
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• pp.15-28
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• 2016

This paper proposes a system recommending spatial information what user wants with collecting and analyzing tweets around the user's location by using the GPS information acquired in mobile. This system has built an emotion dictionary and then derive the recommendation score of morphological analyzed tweets to provide not just simple information but recommendation through the emotion analysis information. The system also calculates distance between the recommended tweets and user's latitude-longitude coordinates and the results showed the close order. This paper evaluates the result of the emotion analysis in a total of 10 areas with two keyword 'Restaurants' and 'Performance.' In the result, the number of tweets containing the words positive or negative are 122 of the total 210. In addition, 65 tweets classified as positive or negative by analyzing emotions after a morphological analysis and only 46 tweets contained the meaning of the positive or negative actually. This result shows the system detected tweets containing the emotional element with recall of 38% and performed emotion analysis with precision of 71%.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.19 no.5
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• pp.70-81
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• 2020

Point-by-point data, which is abundantly collected by vehicles with embedded GPS (Global Positioning System), generate useful information. These data facilitate decisions by transportation jurisdictions, and private vendors can monitor and investigate micro-scale driver behavior, traffic flow, and roadway movements. The information is applied to develop app-based route guidance and business models. Of these, speed data play a vital role in developing key parameters and applying agent-based information and services. Nevertheless, link speed values require different levels of physical storage and fidelity, depending on both collecting and reporting intervals. Given these circumstances, this study aimed to establish an appropriate collection interval to efficiently utilize Space Mean Speed information by vehicles with embedded GPS. We conducted a comparison of Probe-vehicle data and Image-based vehicle data to understand PE(Percentage Error). According to the study results, the PE of the Probe-vehicle data showed a 95% confidence level within an 8-second interval, which was chosen as the appropriate collection interval for Probe-vehicle data. It is our hope that the developed guidelines facilitate C-ITS, and autonomous driving service providers will use more reliable Space Mean Speed data to develop better related C-ITS and autonomous driving services.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.977-980
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• 2015

Beacons have been noted in the core of the recent things Internet. It is also the technology is spreading most rapidly among the things Internet-related communication technologies. Beacon is a data communications technology that provides information that is customized to know the user's location. Using the BLE technology, to grasp the position of such people and goods. In addition to the non-contact method, since it is possible to communicate within the maximum 70m, it has attracted the interest than the NFC. Beacon, guidance for the current coupon, you can use as an advertising platform, such as the provision of product information, it has also been used in the indoor positioning service. Therefore, in this paper, we introduce about whether Case Study beacon is utilized how in the Internet of Things, were analyzed. Beacon exit the smart phone, the date to be used in conjunction with a wearable device, such as Google glasses and smart watch was not far away. Future it is expected or beacons are used everywhere to be expanded.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.05a
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• pp.685-688
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• 2016

SBAS(Satellite Based Augmentation System) broadcasts the correction message based on satellite communication to improve the positioning accuracy of GNSS user. For this reason, SBAS is actively being utilized on navigation part. To apply SBAS to navigation part, it should satisfy not only accuracy but also integrity, continuity, availability, coverage requirements and so on. Since SBAS reference station is the base infrastructure of SBAS, it is the main factor to determine the environment, position, and geometry of reference stations to achieve SBAS service performance. Therefore, a site environmental analysis should be performed prior to the selection of SBAS reference station. In this paper, it performs the environmental analysis of NDGPS(Nationwide Differential GPS) reference station sites on the premise that SBAS reference station will be co-operated in the same site of NDGPS operated by MOF(Ministry of Oceans and Fisheries). The environmental analysis is conducted as carrying out the visibility analysis of GPS satellite and interference analysis. This paper also presents the brief procedures and requirements for site survey of SBAS reference station.

• Journal of the Korean Society for Aeronautical & Space Sciences
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• v.44 no.9
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• pp.781-788
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• 2016

In this paper, a real-time on-board orbit determination algorithm using the high precise orbit propagator is suggested and its performance is analyzed. Orbit determination algorithm is designed with the Extended Kalman Filter. And it utilizes the orbit calculated from the Pseudo-range as observed data. The performance of the on-board orbit determination method implemented in the GPS-12 receiver is demonstrated using the GNSS simulator. Orbit determination performance using high precise orbit propagator was analyzed in comparison to the orbit determination result using $J_2$ orbit propagator. The analysis result showed that position and velocity error are improved from 43.61 m($3{\sigma}$) to 23.86 m($3{\sigma}$) and from 0.159 m/s($3{\sigma}$) to 0.044 m/s($3{\sigma}$) respectively.