• Asia Marketing Journal
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• v.17 no.3
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• pp.33-51
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• 2015

This study investigates which variables most effectively influence the positioning strategy of a brand. In addition, we test the connection between the positioning strategy of the brand and loyalty. Finally, we explore how brand experience effects the relationship between brand position and brand loyalty. To this end, this study employs the street-intercept method to collect data on consumers' perception of home appliances in Japan and conducts structural equation modeling analysis to test our hypotheses. Specifically, we find that assessments of product, service, and image have a significant impact on a brand's position which, in turn, drives brand loyalty. In addition, brand experience seems to moderate the relationship between service and brand positioning effectiveness. We also find that price promotions negatively affect brand loyalty. The research provides a consumer-centered, experiential view of how firms can develop strategies to more effectively position brands and increase loyalty among their customers. These results help both academics and practitioners to better understand how consumers assess a brand's position in the marketplace.

• Electronics and Telecommunications Trends
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• v.38 no.3
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• pp.11-19
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• 2023

Drones, which were early operated by remote control, have evolved to enable autonomous flight by combining various sensors and software tools. In particular, autonomous flight of drones was possible since the application of GNSS-RTK (global navigation satellite system with real-time kinematic positioning), a precision satellite navigation technology. For instance, unmanned drone delivery based on GNSS-RTK data was demonstrated for pizza delivery in Korea for the first time in 2021. However, the vulnerabilities of GNSS-RTK should be overcome for delivery drones to be commercialized. In particular, jamming in the navigation system and low positioning accuracy in urban areas should be addressed. Solving these two problems can lead to stable flight, takeoff, and landing of drones in urban areas, and the corresponding solutions are expected to establish a hybrid positioning technology. We discuss current trends in hybrid positioning technology that can either replace or complement GNSS-RTK for stable drone autonomous flight.

• Proceedings of the KSRS Conference
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• 2003.11a
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• pp.1152-1154
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• 2003

The needs of 3-D data have been increasing for various applications like visualization, 3-D modeling, planning and management as well as entertainment. Mobile mapping has become a quick and practical means for acquiring necessary 3-D data for above-mentioned applications. A mobile mapping system mainly consists of two main components, viz. data acquisition devices and positioning devices. The data acquisition devices consist of CCD cameras or/and laser scanners. The positioning devices consist of GPS, INS, Odometer (shaft encoder) and some other referencing devices. The overall accuracy of mobile mapping system depends on the accuracy of positioning devices and their integrated output. Though, GPS is the main input device for the position information, the signal is not available for the computation of position all the times in urban area. The GPS satellites are normally obstructed by high-rise buildings. Thus it is very important to understand the accuracy of such a system in different environments and means to solve such problems. We have developed a mobile mapping system called VLMS (Vehicle-borne Laser Mapping System), which consists of CCD Cameras, Laser scanners, GPS, INS and Odometer. In this paper, we will present and discuss the accuracy of this system with data acquired in different environments (open area, urban area, tunnel, express way etc) by analyzing the data with respect to other existing digital data.

• 제어로봇시스템학회:학술대회논문집
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• 2000.10a
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• pp.146-146
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• 2000

This paper presents field test results of the GPS precise positioning using carrier phase observable. The Least-squares AMBiguity Decorrelation Adjustment(LAMBDA) method is implemented to resolve integer ambiguity problem for two epoch Ll carrier phase measurement data. Field test results show that the GPS precise positioning of cm-level accuracy is obtainable with conventional low cost, single frequency C/A code GPS receivers.

• Journal of Astronomy and Space Sciences
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• v.27 no.4
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• pp.367-375
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• 2010

In this study, we compared the precipitable water vapor (PWV) data derived from the radiosonde observation data at Sokcho Observatory and the PWV data at Sokcho Global Positioning System (GPS) Observatory provided by Korea Astronomy and Space Science Institute, from 0000 UTC, June 1, 2007 to 1200 UTC, May 31, 2009, and analyzed the radiosonde bias between the day and the night. In the scatter diagram of the daytime and nighttime radiosonde PWV data and the GPS PWV data, dry bias was found in the daytime radiosonde observation as known in the previous study. In addition, for all the rainfall events, the tendency that the wet bias of the radiosonde PWV increased as the GPS PWV decreased and the dry bias of the radiosonde PWV increased as the GPS PWV increased was significantly less distinctive in nighttime than in daytime. The quantitative analysis of the bias and error of the radiosonde PWV data showed that the mean bias decreased in the second year, regardless of nighttime or daytime rainfall, and the non-rainfall root mean square error (RMSE) was similar to that of the previous studies, while the rainfall RMSE was larger to a certain extent.

• Journal of Korean Society for Geospatial Information Science
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• v.24 no.2
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• pp.107-112
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• 2016

Most of the indoor positioning algorithms based on magnetic data mainly focus on reducing the accumulated error of the odometry data, such as signals produced by the inertial sensors. However, in most cases such as positioning by using smartphones in the indoor environment, those approaches seem unfeasible due to the absence of the inertial sensors. Thus, in this paper, we try to study a positioning algorithm exclusively based on the magnetic data. We refer to some thinking from the steps of Particle Filter and conduct an experiment to verify the application of the new algorithm. Besides, we use the variance of the result of the previous step to decrease the area to be matched in the next step, intending to improve the accuracy of the results. The result of the experiment shows that the new algorithm has a high probability to match with accuracy less than 2 meters in a 24 meters by 2.6 meters corridor.

• Ocean and Polar Research
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• v.27 no.3
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• pp.335-339
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• 2005

The underwater positioning system is important in interpreting data that are acquired from towing vehicles such as the deep-sea camera (DSC) system. Currently, several acoustic positioning systems such as long baseline (LBL), short baseline (SBL), and ultra short baseline (USBL), are used for underwater positioning. The accurate position of DSC, however, could not be determined in a R/V Onnuri unequipped with any of these underwater positioning systems. As an alternative, the DSC position was estimated based on the topography of towing track and cable length in the cruises before 1999. The great uncertainties, however, were found in the areas of flat bottom topography. In the 2003 and 2004 cruises these uncertainties were reduced by calculating the position of DSC with the cable length and seafloor depth below the vessel. The Japanese cruises for Mn-nodule used a similar estimation method for the DSC positioning system with a CTD sensor. Although the latter can provide better information for the position of DSC, the USBL underwater positioning system is strongly recommended for establishing better positioning of DSC and other towing devices.

• Journal of Astronomy and Space Sciences
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• v.28 no.1
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• pp.55-62
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• 2011

The precise orbit determination (POD) of low earth orbiter (LEO) has complied with its required positioning accuracy by the double-differencing of observations between International GNSS Service (IGS) and LEO to eliminate the common clock error of the global positioning system (GPS) satellites and receiver. Using this method, we also have achieved the 1 m positioning accuracy of Korea Multi-Purpose Satellite (KOMPSAT)-2. However double-differencing POD has huge load of processing the global network of lots of ground stations because LEO turns around the Earth with rapid velocity. And both the centimeter accuracy and the near real time (NRT) processing have been needed in the LEO POD applications--atmospheric sounding or urgent image processing--as well as the surveying. An alternative to differential GPS for high accuracy NRT POD is precise point positioning (PPP) to use measurements from one satellite receiver only, to replace the broadcast navigation message with precise post processed values from IGS, and to have phase measurements of dual frequency GPS receiver. PPP can obtain positioning accuracy comparable to that of differential positioning. KOMPSAT-5 has a precise dual frequency GPS flight receiver (integrated GPS and occultation receiver, IGOR) to satisfy the accuracy requirements of 20 cm positioning accuracy for highly precise synthetic aperture radar image processing and to collect GPS radio occultation measurements for atmospheric sounding. In this paper we obtained about 3-5 cm positioning accuracies using the real GPS data of the Gravity Recover and Climate Experiment (GRACE) satellites loaded the Blackjack receiver, a predecessor of IGOR. And it is important to reduce the latency of orbit determination processing in the NRT POD. This latency is determined as the volume of GPS measurements. Thus changing the sampling intervals, we show their latency to able to reduce without the precision degradation as the assessment of their precision.

• Journal of Fashion Business
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• v.6 no.4
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• pp.1-16
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• 2002

The purpose of this study is to investigate any differences in perception of fashion brand positioning between a manufacturer and a consumer. So this can provide theoretical suggestions for the development of brand positioning strategy for fashion brand. For this study, three brands, (MINE, TELEGRAPH, and MICHAA,) were selected by the criteria. The data were collected via a selfadministered questionnaire and analysed by the statistical method. The results of investigation were as follows: 1. The consumers had good attitudes in the order following: MINE, MICHAA, and TELEGRAPH in the factors1). In the case of purchasing the goods, the result of the research showed presented that the consumer had better attitudes than in the case of unpurchasing the goods. Contrary to our expectation, TELEGRAPH has the best attitude in personality, one of the factors. 2. In the image positioning map between the manufacturer and the consumer, the consumer had the same perception about the manufacturer. However, there is a gap on the degree of agreement for positioning map. In the case of purchasing the goods, the result of the research represents that the consumers are similar to the manufacturer in perception of the image positioning. 3. In the results of forming attitudes and recognizing brand by the consumer, there is a difference in brand positioning. The display and the shop appearance are very important means of attractions very to the consumers but salesmen‘s service or direct mail (DM) do not appeal to the consumer.

• Journal of Positioning, Navigation, and Timing
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• v.7 no.4
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• pp.217-226
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• 2018

According to the Korea Coast Guard's maritime disaster statistics (Korea Coast Guard 2017, Korean Statistical information Service 2018), an average of 2,140 marine accidents occurred every year for the past 6 years and the number of accidents is increasing every year. Among them, maritime accidents of fishing vessels are the most frequent, and recently accidents involving fishing boat and leisure vessels are rapidly increasing as well. In particular, the number of accidents involving leisure vessels increased to about one-third of the accidents of fishing vessels, and emergency rescue requests are increasing every year accordingly. However, the number of crash accidents involving users of small vessels and marine leisure activities are increasing because of the difficulties of installing navigation equipment and electronic navigation charts. Recently, the demand for precise positioning using mobile devices is increasing in the fields of maritime safety, piloting support, and coastal survey. Although various applications of smart devices provide location-based services for users, the measurement results are discontinuous when using the position coordinates of the National Marine Electronics Association (NMEA) calculated by smartphone. Recently, Google announced that they will provide GPS raw data to developers from Android 7.0 Nougat. As a result, developers have an opportunity to receive precise carrier phase and code measurements to make more accurate positioning according to the performance of Android devices. This study analyzed GPS positioning performance using Android devices, and compared and analyzed the positioning performance at sea with high-performance GPS receivers.