• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.32 no.5
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• pp.469-479
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• 2014

N-RTK(Network based RTK) methods are able to improve the accuracy of GNSS positioning results through modelling of the distance-dependent error sources(i.e. primarily the ionospheric and tropospheric delays and orbit errors). In this study, the comparison of the TTFF(Time-To-Fix-First ambiguity), accuracy and discrepancies in horizontal/vertical components of N-RTK methods(VRS and FKP) with the static GNSS at 20 Unified Control Stations covering Incheon metropolitan city area during solar storms(Solar cycle 24 period) were performed. The results showed that the best method, compared with the statics GNSS survey, is the VRS, followed by the FKP, but vertical components of both VRS and FKP were approximately two times bigger than horizontal components. The reason for this is considered as the ionospheric scintillation because of irregularities in electron density, and the tropospheric scintillation because of fluctuations on the refractive index take the place. When the TTFF at each station for each technique used, VRS gave shorter initialization time than FKP. The possible reasons for this result might be the inherent differences in principles, errors in characteristics of different correction networks, interpolating errors of FKP parameters according to the non-linear variation of the dispersive and non-dispersive errors at rover when considering both domestic mobile communication infra and the standardized high-compact data format for N-RTK. Also, those test results revealed degradation of positing accuracy, long initialization time, and sudden re-initialization, but more failures to resolve ambiguity during space weather events caused by Sunspot activity and solar flares.

• Ecology and Resilient Infrastructure
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• v.2 no.3
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• pp.206-215
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• 2015

Predicting the changes in the potential distribution of invasive alien plants under climate change is an important and challenging task for the conservation of biodiversity and management of the ecosystems in streams and reservoirs. This study explored the effects of climate change on the potential future distribution of Paspalum distichum var. indutum in the Korean Peninsula. P. distichum var. indutum is an invasive grass species that has a profound economic and environmental impact in the waterfronts of freshwater ecosystems. The Maxent model was used to estimate the potential distribution of P. distichum var. indutum under current and future climates. A total of nineteen climatic variables of Worldclim 1.4 were used as current climatic data and future climatic data predicted by HadGEM2-AO with both RCP 2.6 and RCP 8.5 scenarios for 2050. The predicted current distribution of P. distichum var. indutum was almost matched with actual positioning data. Major environmental variables contributing to the potential distribution were precipitation of the warmest quarter, annual mean temperature and mean temperature of the coldest quarter. Our prediction results for 2050 showed an overall reduction in climatic suitability for P. distichum var. indutum in the current distribution area and its expansion to further inland and in a northerly direction. The predictive model used in this study appeared to be powerful for understanding the potential distribution, exploring the effects of climate change on the habitat changes and providing the effective management of the risk of biological invasion by alien plants.

• Journal of Global Scholars of Marketing Science
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• v.19 no.3
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• pp.37-48
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• 2009

The standardization of marketing has been one of the most focused research topics in international marketing. The term "global marketing" was often used to mean an internationally standardized marketing strategy based on similarities between foreign markets. Marketing standardization was discussed only within the context of traditional physical marketplaces. Since then, the digital "marketspace" of the Internet had emerged in the 90's, and it became one of the most important drivers of the globalization process opening new opportunities for the standardization of global marketing activities. On the other hand, the opinion that a greater adoption of the Internet by customers may lead to a higher degree of customization and differentiation of products rather than standardization is also quite popular. Considering this disagreement, it is notable that comprehensive studies which focus upon the marketing standardization especially in the context of global e-commerce are missing to a high degree. On this background, the two basic research questions being addressed in this study are: (1) To what extent do companies standardize their marketing in international e-commerce? (2) Is there an impact of marketing standardization on the performance (or success) of these companies? Following research hypotheses were generated based upon literature review: H 1: Internationally engaged e-commerce firms show a growing readiness for marketing standardization. H 2: Marketing standardization exerts positive effects on the success of companies in international e-commerce. H 3: In international e-commerce, marketing mix standardization exerts a stronger positive effect on the economic as well as the non-economic success of companies than marketing process standardization. H 4: The higher the non-economic success in international e-commerce firms, the higher the economic success. The data for this research were obtained from a questionnaire survey conducted from February to April 2005. The international e-commerce companies of various industries in Germany and all subsidiaries or headquarters of foreign e-commerce companies based in Germany were included in the survey. 118 out of 801 companies responded to the questionnaire. For structural equation modelling (SEM), the Partial-Least. Squares (PLS) approach in the version PLS-Graph 3.0 was applied (Chin 1998a; 2001). All of four research hypotheses were supported by result of data analysis. The results show that companies engaged in international e-commerce standardize in particular brand name, web page design, product positioning, and the product program to a high degree. The companies intend to intensify their efforts for marketing mix standardization in the future. In addition they want to standardize their marketing processes also to a higher degree, especially within the range of information systems, corporate language and online marketing control procedures. In this study, marketing standardization exerts a positive overall impact on company performance in international e-commerce. Standardization of marketing mix exerts a stronger positive impact on the non-economic success than standardization of marketing processes, which in turn contributes slightly stronger to the economic success. Furthermore, our findings give clear support to the assumption that the non-economic success is highly relevant to the economic success of the firm in international e-commerce. The empirical findings indicate that marketing standardization is relevant to the companies' success in international e-commerce. But marketing mix and marketing process standardization contribute to the firms' economic and non-economic success in different ways. The findings indicate that companies do standardize numerous elements of their marketing mix on the Internet. This practice is in part contrary to the popular concept of a "differentiated standardization" which argues that some elements of the marketing mix should be adapted locally and others should be standardized internationally. Furthermore, the findings suggest that the overall standardization of marketing -rather than the standardization of one particular marketing mix element - is what brings about a positive overall impact on success.