• 한국산학기술학회논문지
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• 제14권3호
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• pp.1081-1089
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• 2013

본 연구는 국내 녹색산업의 경쟁력 강화를 위한 클러스터 형성방안을 제시하고자, 녹색산업의 지역경쟁력과 영향요인을 분석했다. 첫째, 신재생에너지산업은 경기, 경남, 충북, 충남, 울산, 전남에서, 탄소저감산업은 울산, 경기, 경북, 충남, 서울, 충북, 인천에서 각각 경쟁력이 있는 것으로 나타났다. 둘째, 신재생에너지산업은 기업, 노동, 연구개발 등의 요소조건 부문이, 탄소저감산업은 성과, 정책 제도, 시장점유, 산업특화 등의 구조 및 경쟁 부문이 가장 중요한 요인으로 분석되었다. 셋째, 녹색산업은 기존의 산업기반이 양호한 지역에서 상대적으로 경쟁력이 있는 것으로 나타났다. 따라서 국내 녹색산업의 경쟁력 강화를 위해서는 기존 산업기반의 녹색화와 더불어 선택과 집중의 전략이 요구된다.

• 한국항해학회지
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• 제19권1호
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• pp.49-69
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• 1995

What is the national competitive power\ulcorner What are the determinants of national competitive advantage\ulcorner In order to find these problems, this study was initiated theoretically through the international trade theory and international managerial strategic theory. The flow of studies, in connection with these competitive advantage, come into industries competitive advantage from national competitive advantage. It is understood that the flow of studies is based on the change of paradigm about the international industry environment. Today, the international industry environment has been changed into vigorous situation with the new trade system such as globalization, UR negotiation, WTO system instead of GATT. Among these environments, all enterprises in any industries should try to enhance their benefit, income profits and develop their management strategy, because it is essential for them to keep and make a profit in order to be competitive against all other rivaling enterprises. According to researchers and the ages of history, the concept and determinants of competitive advantage have been dissimiliar as followings. 1) Theory of absolute advantage : Absolute Product Cost. 2) Theory of comparative advantage : Comparative Product Cost. 3) Theory of reciprocal demand : the Reciprocal Demand Structure. 4) Theory of Hechsher-Ohlin : Factor Endowment. 5) Paradox of Leontief : the Quality of Factor Endowment. 6) Theory of technological gap : R & D. 7) Technological gap model : The Technological Gap. 8) Theory of the product life cycle : Product Life Cycle. 9) Christensen's study : Firm's character & manager's character. 10) Monopolistic Advantage Theories : Monopolistic Advantage 11) Electic theory : Ownership, location and internalization specific advantages. 12) Theory of value chain : Cost advantage, Differentiation, Focus. However all these theories have the limit of illustration regarding today's competitive situation, the Porter's theory shows well the determinants of competitive advantage with competitive strategy. Therefore, the analysis of the competitive advantage for maritime industry should be studied by the determinants of competitive advantage of nations

• 보건의료산업학회지
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• 제5권2호
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• pp.209-226
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• 2011

The purpose of this study is to analyze and find out key success factors and marketing strategies of Bumrungrad Hospital in Bangkok, Thailand. The major success factors of Bumrungrad Hospital are as follows; First, Bumrungrad Hospital had professional medical team and board of directors who had the international career. Second, Bumrungrad was supported by Thai government and they were in a cooperative relationship with each other for the development of the medical industry. Third, Bumrungrad appropriately handled the internal and external changes including Asia Financial Crises in 1997 and others. Fourth, Bumrungrad diversified and broaden its business field such as global medical investing and management, medical technology, anti-age medicine and wellness. Marketing strategies of Bumrungrad analyzed are the following four factors. First, Bumrungrad focused on the quality of services by employing professional medical staffs, who have the international certification, and by constructing IT system for hospital management. Second, Bumrungrad has maintained an equalized price policy to attract the customers bothin the domestic and foreign markets. The cost for care has appealed the foreign customers for its comparatively low price, but it focused mainly on the upper middle class in Thailand. Third, it established, managed, and consulted hospitals in the foreign countries including the Philippines and the Arab Emirates. Fourth, it adopted differentiated promotion strategies suitable for the special needs of domestic and foreign customers, and put emphasis on the buzz marketing.

• 영어영문학
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• 제57권2호
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• pp.339-365
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• 2011

Charlotte $Bront{\ddot{e}}^{\prime}s$ novel Jane Eyre has long been doted on as one of the canonized texts of British literature since its publication. Seemingly, this romantic novel has nothing to do with plantation based on slave trade. However, paying a keen attention to the fact that Jane's enormous inheritance results from wine plantation at a colony, this essay re-interprets Bertha's drinking and madness as evidence of imperialism. For the porter/jin Bertha and Grace Poole enjoy might have some suspicious connection with wine, the very root of Jane's great expectations. Jean Ryes' Wide Sargasso Sea, writing Jane Eyre back, records Bertha as "a white resident of the West Indies, a colonizer of European descent" (326). However, Jane Eyre, in my interpretation, describes Bertha pretty much as a black Creole. At any rate, the view that the white West Indians are tainted by miscegenation proves contemporary racism and is reflected in the text through Bertha and her mother's intemperate drinking and madness. Drinking and madness are stigmatized as the evidence of the so-called "bad blood"; embodying the stereotypes of drinking, madness, and sexual corruption, Creoles, the very inescapable product of imperialism, provide a convenient excuse for justifying imperialism for purity, civilization, and moral cleanness. In this way, Jane Eyre needs to be re-interpreted politically and historically in the context of colonialism. British imperialism pursues a tremendous amount of profits through grape plantation and wine trades; however, it cleverly leaves in the colony the associated images such as intemperate drinking and madness. Bertha, transferred from Jamaica to Britain, takes in these negative images of "savageness." Transcending the narrow confines of feminist criticism obsessed with doubling between Bertha and Jane, this essay, accordingly, reads Bertha the prisoner in the attic as the captive for perpetuating imperialism. This reading hinges upon interpreting Rochester and St John as colonizers bearing the so-called "white men's burden" to cultivate and civilize savages much like crops such as grapes and sugarcane in the colonial plantation.

• 한국융합학회논문지
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• 제10권7호
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• pp.335-342
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• 2019

이 연구의 목적은 바리스타에게서 나타나는 작업 관련한 상지 근골격계 통증 상태를 조사하고 통증과 관련된 요소를 확인하는 것이었다. 연구대상은 전주시의 카페 근무자로 하여 통증 현황을 조사하였고 그 중 통증 고위험군을 대상으로 통증 영향 변수를 조사하였다. 업무 관련 통증을 조사한 결과, 65.3%에서 적어도 1주일, 1개월 또는 1년 내에 통증이 있었다고 응답하였다. 대부분의 근로자는 오른손잡이였고 하루의 25~50%의 시간 동안 통증을 느꼈다고 하였다. 특히 일하는 중 포터 필터를 사용하는 것이 가장 고통스럽다고 보고하였다. 향후에 카페 작업자의 질병을 예방하기 위한 프로그램을 도입하고 개발하는 것이 필요하고, 카페 작업의 특성에 따라 작업 환경과 자세를 개선하기 위한 향후 연구가 필요하다.

• 산업진흥연구
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• 제6권4호
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• pp.11-21
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• 2021

본 연구는 콘텐츠 산업 대표 기업인 CJ E&M를 대상으로 기업 성장성 요인을 분석하고자 하였다. 먼저 CJ E&M 성장 동력을 분석하고자 마이클 포터의 다이아몬드 모델을 활용하여 핵심요인을 검토하였으며, 이후 4P 모델을 기준하여 향후 기업 성장을 도모할 수 있는 방향을 제시하고자 하였다. 연구결과, 기업 성장요인으로는 생산조건 측면에 다양한 장르에 기준한 미디어 콘텐츠와 스타급 인재 영입을 제시할 수 있으며, 수요조건 측면에서는 중국시장 수요조건을 충족 시켜왔다. 또한 관련 산업 측면에 K-Culture를 겨냥한 한류 산업을 뽑을 수 있으며 경영 여건 즉 전략, 구조, 경쟁 측면에 '투 트랙 전략인 글로벌·글로컬 전략, 미디어 커머스 전략이 유효하였다. 향후 발전 방향을 제시해 보면, 계열사 협업체계에 기초한 다양한 제품, 가격 측면에서 넷플릭스를 벤치마킹한 티빙을 제시하고자 하며, 유통경로 측면에서는 OTT 플랫폼의 글로벌 확장과 촉진 측면에서는 틱톡 플랫폼을 활용한 챌린지 마케팅을 활성화 시켜나갈 필요성이 있다.

• 영어영문학
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• 제54권4호
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• pp.561-577
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• 2008

L.M. Montgomery's Anne of Green Gables is not only confidently labelled a Canadian classic but also placed as a national icon along with the moose, the beaver, and the Habs in Canada. Anne's 'Canadianness' is partly due to its location in the rural world of Prince Edward Island. The fictional Avonlea is described as the ideal space where Canadian spirit can interact with the personified surrounding landscapes through Celtic imagination. Additionally, the communal bond of Avonlea fully demonstrates Scottish Canadian identities. The Scottish national character of Avonlea is responsible for clannishness of the Cuthberts and the Lyndes. The disrespect to the French is also due to Scottish heritage in Avonlea. As an outsider Anne wants to be integrated into the community of Avonlea, and successfully adapts herself to the regional shared values. Meanwhile she partly challenges the strictness and rigidness of the born Canadian Avonlea residents. Despite its Canadian origin, Anne of Green Gables is accepted as part of the American canon of children's literature in the Unite States. The configuration of Anne as an American heroine is noticeable among American scholars: by relocating it to the US the female Bildungsroman in the nineteenth century America, a group of literary critics adapt Anne as an American girl for American readers. The heroine of Anne of Green Gables is linked to American novels such as Louisa May Alcott's Little Women, Kate Douglas Wiggin's Rebecca of Sunnybrook Farm and Gene Stratten Porter's A Girl of the Limberlost. Anne is even classified as another Caddie by American literary critics: Anne is placed at the center of Caddie Woodlawn Syndrome as another Wisconsin pioneer child. Canadian identity of Anne is intentionally excluded and Anne was reborn as an American girl in the U.S. In this context, Anne functions as a sign of nation and a site for cross-national identity formation.

• 아태비즈니스연구
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• 제12권2호
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• pp.61-79
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• 2021

Purpose - The purpose of this study was to analyze the impact of a company's competitive strategy on corporate performance in the highly competitive Chinese automotive industry. Design/methodology/approach - This study collected 14 survey data from automotive companies in China which be listed more than one year. We chosen the exploratory study with deriving research assignments, and the final research results are presented as propositions to proceed with the study. Findings - First, in the Chinese automobile industry, a company's competition strategy has a positive impact on corporate performance. and also the Differentiation strategy and the Low-cost strategy both have a positive impact on corporate performance. In addition, a company pursuing the Differentiation strategy that it would achieve better corporate performance than a company pursuing the Low-cost strategy. Second, it has been shown that the hybrid strategy rather than the pure strategy in the Chinese automobile industry can achieve higher corporate performance. Research implications or Originality - First, the type of competitive strategy in Chinese automotive industry were identified through the original strategies presented by Porter and Murray, and the impact of the Low-cost and the Differentiation strategies on corporate performance was analyzed. Second, contributing to the study of pure and hybrid strategies that are still under discussion now. Third, it also suggested practical implications that companies in China's automotive industry should pursue cost or differentiation advantages to secure competitive advantage.

• 한국의상디자인학회지
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• 제24권4호
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• pp.11-25
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• 2022

Convergence, a universal phenomenon in modern society, takes place in various ways throughout society, and the concept of convergence can also be observed in fashion shows. The concept of convergence is actively emerging in terms of fashion show directing. The purpose of this study is to suggest the development of fashion show directing by analyzing the convergence characteristics of fashion show directing through a Louis Vuitton fashion show, and to provide data on convergence in fashion shows. The object of the study is the women's Paris Pret-a-porter and women's cruise collection presented at the Louis Vuitton fashion show. The research method integrated the criteria for analysis and the characteristics of fashion show production through previous studies and a literature review. The characteristics of convergence production in Louis Vuitton fashion shows were identifeid through literature and visual data. In this study, the convergence of the Louis Vuitton fashion shows were divided into four categories: genre integration, sensory synesthesia, perspective diversification, and media scalability. First, the integration of genres enhanced the brand image and effectively conveyed the concept of the show. Second, the synesthesia of the senses expanded communication with the audience and increased the audience's immersion. It has also become a new way to experience fashion shows in person. Third, the diversity of perspectives changed and diversified the way audiences experienced fashion shows. Fourth, the scalability of the media means various ways in which the audience can experience fashion shows. Through this, it is possible to effectively convey information and experiences about fashion shows to the audience.

• 벤처혁신연구
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• 제4권2호
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• pp.43-55
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• 2021

대한민국은 'K'라는 수식어를 기초하여 여러 다양한 분야에 걸쳐 전 세계 이목을 한 몸에 받아오고 있다. 이에 대표적인 분야를 살펴보면 뷰티, 즉 화장품 산업이라 할 수 있다. 특히 최근 들어 외모에 대한 관심도는 남녀노소를 불문하고 증가되어지고 있다는 점에 주목, 해당산업에서 경쟁력을 창출해 나갈 수 있는 방안은 모색하고자 한다. 이러한 관점에 한국 대표 화장품 기업 중 하나인 아모레퍼시픽 기업사례를 다루고자 하였으며, 기업 경쟁력분석을 통한 발전방향을 모색하고자 한다. 본 연구를 위한 분석방법으로는 마이클포터의 다이아몬드 모델을 활용하여 기업이 성공 가능해 왔던 요인을 세분화하여 살펴보고자 하였으며, 이후 도출된 요인들을 토대로 향후 기업이 발전해 나갈 방향을 제시하고자 한다.