• Title/Summary/Keyword: Portal media

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An Effect on the Sexuality Elements and their Perceptibility through Sports Images of Portal Media - focusing upon photographs(images) in an Internet portal site, Daum - (포털미디어의 스포츠 영상을 통해 인지된 섹슈얼리티 요소와 섹슈얼리티 인지도에 미치는 영향 -다음사이트의 사진(이미지)영상을 중심으로-)

  • Park, Kwang-Soon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.7
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    • pp.1718-1724
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    • 2009
  • This paper is aimed at studying the sexuality elements and their perceptibility in the sports photographs and images of internet portal media. The sexuality elements are composed of athletes' uniform, body and external feature. In an analysis of sports' users through portal media, there were some differences in an experimental group of men. There was the difference between an experimental group of men and a of men and women sports game. The perceptibility of sexuality imaged by sports images of men and women games in portal media was higher in an of men and women sports game than the experimental group of men. Accordingly, the sexuality imaged through sports images of portal media had a higher effect on sports' men-users.

A Study of the Relationships among Types of Web Portal Usage, Credibility of News on Web Portals, and Credibility of News Media Outlets (포털 사이트 뉴스 이용행태, 포털 사이트 뉴스 신뢰도, 언론사 뉴스 신뢰도 간 관계에 대한 연구)

  • Baek, Kanghui
    • The Journal of the Korea Contents Association
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    • v.19 no.10
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    • pp.306-314
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    • 2019
  • Based on the secondary data of the 2018 news media audience conducted by the Korean Press Foundation, this study examines how the credibility of news on web portals and from news media outlets affects the types of web portal usage. The web portal usage was categorized into the two types: paying attention to news edited by the web portals and paying attention to news media outlets. These were named "portal site centered" and "news media outlet centered," respectively. This study found that the credibility of news from the web portals showed positive relationships with both portal site centered and news media outlet centered. The credibility of news from news media outlets had statistically significant relationships with the two types of web portal usage, but it differed depending on the audiences' preferences toward news media outlets. In other words, the credibility of news from news media outlets that are usually preferred or frequently used showed a positive relationship with the portal site centered, but has a negative relationship with the news media outlet centered. On the other hand, the credibility of news from news media outlets that are not preferred or not frequently used had a negative relationship with the portal site centered, but had a positive relationship with the news media outlet centered.

The Influence of Portal Site News Services on Online Journalism in Korea: The Structural Transformation or the Power Change in the News Distribution (포털 뉴스서비스와 온라인 저널리즘의 지형: 뉴스 유통의 구조 변동 혹은 권력 변화)

  • Kim, Wi-Geun
    • Korean journal of communication and information
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    • v.66
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    • pp.5-27
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    • 2014
  • The past, present, and future of online journalism in Korea are inextricably bound up with the portal site news services. In traditional journalism, finite news media took hold on news consumption completely because of performing news production and distribution simultaneously. Since then, in the age of multi-media and multi-channel, the audience selection has become more important because of greatly increasing news media and then exploding news production. In online journalism, the news distribution have emerged as the most important field because of the intensive consuming the portal site news services making use of various news easier, the characteristic of news consumption focusing on not news media brands but news media contents, etc. Therefore, the news present landscape of Korean journalism oriented news distribution has been completed by that the portal site news services became the symbol of online journalism. That the portal site news services performing only news distribution have more influence than the paper based online newspapers and Internet based online newspapers producing news means the change of media power. By this, a conflict between news media and portal site news services appears at all times.

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The Differences in Factors Influencing Portal News and News Site Application Usages on Smartphones: Focusing on Political Discussion Networks, News Media Use and News Genre Consumption

  • Lee, Hyunjoo;Ahn, Jungah
    • International Journal of Contents
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    • v.13 no.1
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    • pp.1-8
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    • 2017
  • The study aims to reveal the differences in the factors influencing portal news and news site application usages on smartphones in regard to political discussion networks, news use across multiple media platforms and news genre consumption. The results demonstrate that those factors affected both types of application usages in a different manner when controlling for demographics. The more participants conversed politics with homogeneous networks, the more they used portal news on smartphones. Conversely, the more political discussion with heterogeneous networks, the more they used news site application on smartphones. The more frequently Internet and mobile phone were employed for news source and the more soft news genre was consumed, the more the portal news application was used. However, the more frequently traditional and social media were employed for news source and the more hard news consumed, the more news site application was used. The findings imply that portal news application users may increase their likelihood of soft news consumption using Internet and mobile phones for political discussion with close social relations, while news site application users may increase their likelihood of hard news consumption using traditional and social media for political discussion with distant social relations.

A Study on Quality Improvement in Internet Media Portal Company Applying 6 Sigma Methodology (6시그마를 적용한 인터넷 미디어 포털 기업의 품질개선에 관한 연구)

  • Sung, Ki-Wook;Kim, Bong-Sun
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.219-227
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    • 2008
  • Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

The Six Sigma Project Case Study of Internet Media Portal Service Company (인터넷 미디어 포털 서비스 업체의 6시그마 적용)

  • Sung, Ki-Wook;Kim, Bong-Sun
    • Proceedings of the Safety Management and Science Conference
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    • 2008.11a
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    • pp.57-68
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    • 2008
  • Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical case study on the implementation of DMAIC procedures for internet media portal service company.

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An exploratory study on the factors influencing credibility of television news and portal news

  • Najin Jun
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.4
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    • pp.31-43
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    • 2023
  • News credibility is on a decline for many democratic countries. Among the countries, South Korea is currently witnessing one of the steepest declining curves. Since people obtain news from various media, for example, television and portals, news credibility can be measured for each of the media separately. Most often, television news credibility is much higher than portal news credibility because people tend to trust traditional media more than online ones. To understand the discrepancy between news credibility of the two media in specific relation to South Koreans' everyday news use and overall news credibility evaluation, this exploratory study examined how the factors that influence television news credibility and portal news credibility differ from each other by examining the relations of news credibility of the two media to credibility of news I use and of news in general. Drawing from previous research on partisan news use, it assumed that normative beliefs for television as a traditional medium work for television news credibility in the similar way as the mechanisms of selective exposure and bias perception do. It also assumed that the experiences dimension of news trust works for credibility of portal news and of news in general similarly. To verify these assumptions, a regression analysis was conducted from a sample of 58,936 South Koreans collected in 2022. As assumed, results revealed a greater relation between credibility of television news and of news I use, and between credibility of portal news and of news in general respectively. The findings suggest that measurement of credibility should be revised in the way that reflects media characteristics and the differing expectations held by news users.

A Study of the Impact of Portal News Use on Traditional Media: among College Students (포털 뉴스 이용이 전통 미디어 이용에 미치는 영향에 관한 연구: 대학생 집단을 중심으로)

  • Won, Suk-Kyoung;Kim, Dae-Kyung;Lee, Bum-Soo
    • Korean journal of communication and information
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    • v.38
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    • pp.40-72
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    • 2007
  • Amid the rapid growth in use of portal news, this study examined whether portal news would substitute traditional news media, in particular newspapers and television news. To answer the research question, this study attempted to investigate how the decrease in use of traditional news media was associated with online news use, reliance on, and motivations for portal news. First, this study found that there was a negative and significant relationship between the Internet use and television news viewing, suggesting that those who are more likely to use the Internet are less likely to watch television news programs. Also, portal news was negatively associated with time spent with newspaper reading, while it was not related to television news viewing. Second, this study found that convenience/information-seeking needs appeared as the major motivations for using portal news, which were negatively and significantly associated with the decreased time spent with watching television news programs. In other words, those who used portal news for convenience/information-seeking needs are less likely to watch television news programs, which may indicate that portal news could be a substitute for television news in terms of convenience/information-seeking motivations. In addition, the result of this study showed that there was a complementary relationship between portal news and newspapers in terms of surveillance needs. Those findings could be explained by the concept of "functional similarity" in the process of media substitution. Based on the findings, implications of this study were discussed.

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A Study on Ambidextrous Attribute About 6 Sigma Problem Solving Tools (6시그마 문제해결 도구의 양면성 속성에 대한 연구)

  • Seong, Gi-Uk;Han, Hun-Seok;Kim, Bong-Seon
    • Proceedings of the Safety Management and Science Conference
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    • 2012.04a
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    • pp.623-638
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    • 2012
  • Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

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Why SNS Sites Are Using Advertising Models Like You: An Explanation from Construal-Level Theory

  • Garam Hong;Seongwon Lee;Kil-Soo Suh
    • Asia pacific journal of information systems
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    • v.30 no.4
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    • pp.695-718
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    • 2020
  • Based on the Construal Level Theory, we aim to study a most favorable fit among the advertising model, media type, and message construals, which are important factors in an advertisement. A two (social distance of the ad model in an ad: distal (low similarity) vs proximal (high similarity) by two (social distance of a media type: distal (portal) vs. proximal (SNS)) by two (message construal: abstract vs concrete) laboratory experiment was conducted to examine attitude changes on ad messages. The results show that abstract messages were more effective in attitude toward advertisement and purchase intention under the distal social distance (i.e. advertising model in low-similarity and portal media type) while concrete messages were so under the proximal social distance and SNS media type.