• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.41
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• pp.205-234
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• 2009

The trade portal site is one of the innovative skills which makes it possible for trade companies to manage international trade activities more efficiently by using the newest information technology. Especially, trade portal site can be considerable help to small and medium-sized enterprises which have much difficulties in finding overseas buyers due to the lack of international marketing capabilities. This study attempts to present a comprehensive model about the determinants of e-Trust in domestic trade portal site and to suggest practical strategies for e-Trade. Therefore, a theoretical framework was presented by the literature review, and a empirical study was carried out through a questionnaire survey to those who have had experiences of visiting trade portal site. The empirical analysis had the following results. First, it reveals that reputation, web-site quality, transaction efficiency of the trade portal site have influence upon e-Trust dimension. On the other hand, perceived risk did not have significant relationship with e-Trust. Second, e-Trust had significant impact on willingness to depend on the trade portal site. And also, e-Trust had positive influence on performance of using which is measured by sales increase, information sharing, and synergy effect.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.68-69
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• 2004

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2000.10b
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• pp.167-186
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• 2000

As Internet has been spreading and popularizing, lots of industries of he society are changing their industries to be compatible to the internet. In other works may companies are investing for Electronic Commerce to change their industries....so there are lots of company to introduce electronic commerce in his industrial fields and this kind of tendency is increasing now, because electronic commerce has a lot of advantages this kind of tendency has been trying in the shipping industrial fields... so we an find lots of marine electronic commerce sites in the internet by a searching engine. these sites insist their site is real portal in the shipping field.. But actually their sites just e-commericalize a field or some fields of shipping, So they cann't insist their site is a real portal site But in this kind of tendency, real shipping portal site will be made someday but not so long.. so we want to show contents and strategy real shipping portal site should possess by comparison and generalization with existing shipping portal sites.

• International Journal of Contents
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• v.13 no.1
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• pp.1-8
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• 2017

The study aims to reveal the differences in the factors influencing portal news and news site application usages on smartphones in regard to political discussion networks, news use across multiple media platforms and news genre consumption. The results demonstrate that those factors affected both types of application usages in a different manner when controlling for demographics. The more participants conversed politics with homogeneous networks, the more they used portal news on smartphones. Conversely, the more political discussion with heterogeneous networks, the more they used news site application on smartphones. The more frequently Internet and mobile phone were employed for news source and the more soft news genre was consumed, the more the portal news application was used. However, the more frequently traditional and social media were employed for news source and the more hard news consumed, the more news site application was used. The findings imply that portal news application users may increase their likelihood of soft news consumption using Internet and mobile phones for political discussion with close social relations, while news site application users may increase their likelihood of hard news consumption using traditional and social media for political discussion with distant social relations.

• Korean journal of communication and information
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• v.66
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• pp.5-27
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• 2014

The past, present, and future of online journalism in Korea are inextricably bound up with the portal site news services. In traditional journalism, finite news media took hold on news consumption completely because of performing news production and distribution simultaneously. Since then, in the age of multi-media and multi-channel, the audience selection has become more important because of greatly increasing news media and then exploding news production. In online journalism, the news distribution have emerged as the most important field because of the intensive consuming the portal site news services making use of various news easier, the characteristic of news consumption focusing on not news media brands but news media contents, etc. Therefore, the news present landscape of Korean journalism oriented news distribution has been completed by that the portal site news services became the symbol of online journalism. That the portal site news services performing only news distribution have more influence than the paper based online newspapers and Internet based online newspapers producing news means the change of media power. By this, a conflict between news media and portal site news services appears at all times.

• Journal of the Korea Society of Computer and Information
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• v.28 no.12
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• pp.249-257
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• 2023

In this paper, we propose ways how portal site POI(Point-of-Interest) contents by analyzing the effect of portal site POI contents attributes on favorability, satisfaction, and visit intention, and to propose a strategic marketing plan using portal site POI contents in restaurants. In this study, a survey was conducted on 300 people who had experience using portal site POI contents. Through prior research, the portal site POI contents attributes were classified into accuracy, authority, aesthetics, and currency. To verify the research hypothesis, single regression analysis and multiple regression analysis were conducted to confirm the relationship between variables. To summarize the core research results, first, the portal site POI contents attribute showed a positive relationship with favorability. Second, it was found that the portal site POI contents attribute had a positive relationship with satisfaction. Third, it was found that favorability had an effect on satisfaction. Fourth, it was found that favorability had an effect on the visit intention. Fifth, satisfaction was found to have an effect on the visit intention. Based on the analysis results, in order to induce customer visits in restaurants, it is necessary to make good use of portal site POI contents to increase user favorability and to allow users to visit stores.

• Journal of The Korean Association of Information Education
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• v.4 no.1
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• pp.24-31
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• 2000

This paper is a study on the design and implementation of cooperative monitoring agent using mobile agent for educational portal site. Generally educational portal sites have many addresses of teachers homepage. Therefore, portal site has a very difficult task with maintaining a consistent address of site and administration of portal is impossible while to be on the search for all dead sites. In order to overcome this problem, we designed and implemented a mutual cooperative monitoring agent in order to filter off dead site using mobile agent. The monitoring agent applies at Korean educational portal site (KEPS) for elementary student and makes an experiment efficient. Finally a cooperative mobile agent is compared with a stationary monitoring agent.

• International Commerce and Information Review
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• v.7 no.1
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• pp.121-144
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• 2005

This paper describes a theoretical model for investigating the relationship commitment of trade portal site 6C's. This research is the first to empirical test the causal relationships in Trade portal site. The relationship commitment for e-Trade portal site are tested here using data from 195 samples. Research methodology used in this study was mainly survey and questionnaire. Structural equation model is used in the hypotheses test. the results support all hypotheses involving hypothesis 1 and 6. The major finding of this paper would be summarized as followed: 1) Perceived relationship commitment of e-Trade site 6C's is positively related to contents, community, communication, customization in e-trade activity level and activity range of trade practical 2) Perceived commerce of electronic trade site is negatively related to the relationship commitment of trade companies. 3) Perceived e-trade site in electronic trade connection is positively related to the re-activity intention. In examining the relationships commitment of the factors, e-trade potal 6C's show in significantly by Contents, Community, Communication, Customization, Re-activity intention, but that show in not significantly by Commerce factor.

• Information Systems Review
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• v.4 no.2
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• pp.169-189
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• 2002

The recent survey shows that female web-suffers in Korea make up to 45.3% of total netizens and this growth will be continued. While the market in women portal sites is spotlighted recently, a brand power of a women portal site is still weaker to compete with other general portal sites. To be competitive, the women portal site should implement differentiation strategies. The primary objective of this research is to suggest the differentiation strategies for a women portal site based on the 6C (contents, community, commerce, connection, communication, and customizing). To achieve this goal, the questionnaire is posted on the web site and 348 samples are analyzed. As a result, the 15 differentiation strategies that are validated via the web-survey are presented. The results of this study are expected to help companies develop appropriate strategies for women Internet users.

• Journal of Fisheries and Marine Sciences Education
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• v.19 no.2
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• pp.229-238
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• 2007

The Purpose of this study is to examine the present marine science education programs in Korea and understand how they are organized and how well they are being used. Eventually, being a foothold research prior to the construction of an inclusive marine science education portal site for elementary, middle, and high school students is the objective of this study. Through this study, we can expect three positive effects. First, through classification of marine science education programs, it can be used when dividing the contents and writing textbooks for elementary school students. Second, through the construction of portal site, we can expect to correct the recognition and understanding of marine and it will contribute to the future industry development. Third, we can offer the correct materials for teaching and learning and through learning, understanding on marine will get better.