• Title/Summary/Keyword: Popularity Factor

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Factors Influencing on Consumer's Decision on Vegetarian Diets in Vietnam

  • NGO, Vu Quynh Thi;VO, Thi Anh Dao;NGO, Anh Phung;NGUYEN, Do Mai Anh;LE, Minh Thu;TO, Thi Phuong Loan;NGUYEN, Thi Thuy Phi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.485-495
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    • 2021
  • Recently, vegetarian diets have experienced a dramatic increase in popularity. The aim of the study is to explore and test the relationship between the factors influencing consumers' dietary decisions in Ho Chi Minh City, Vietnam. The questionnaire applied a five-point Likert scale to investigate factors that affect Ho Chi Minh City's citizens when they have a vegetarian diet. 497 respondents (68% female; 61.2% aged 18-22; 82.7% had regular vegetarian diets) living in Ho Chi Minh City took part in both online and offline surveys. The results were processed by SPSS 22.0 software. The reliability was checked by Cronbach Alpha and Exploratory factor analysis (EFA) to identify the underlying relationships between measured variables. The Correlation analysis was implemented to show how strong and degree of two variables are related to each other before the multivariate regression equation was analyzed. The result showed the Five factors that were motivating people in Ho Chi Minh City to decide on plant-based diets, such as Animal Welfare, Health, Religion, Mood, and Reference groups. The mood is the most influential variable that significantly influences people's food choices. Attitudes toward vegetarian diets are changing. Therefore, recognizing the trends in food consumption might help companies take advantage of investment opportunities and build their marketing strategies.

A Characteristics of Scenic Maintenance Regime with Integral Planning in Mojiko-Retro District (모지코 레트로지구의 경관관리제도와 중점지구 통합 계획적 특성)

  • Kim, Do-Yeon;Yoo, Jae-Woo
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.1
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    • pp.63-72
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    • 2019
  • The purpose of this study is that investigated the characteristics of integral planning related factors using the history and culture of Mojiko. It is a small city that has been urbanized after the opening of the port for logistics transportation in the modern period of Japan. As the function of the logistics city, which is the factor of the expansion of the town, declined, Mojiko applied the retro concept to the harbor which has lost its popularity due to the regional characteristics of the city to increase and revitalize local visits. Mojiko has steadily promoted the retro style of landscape and town development over 30 years, focusing on 18 Historical buildings and modern infrastructure. We analyzed characteristics of integrated urban planning include the regulation, landscape institution. Moreover, we suggest the result of the designation process of a core scenery maintenance district and the components of the plan after the designation analysis and provide essential data for revitalizing the field based on the historic city for the cultural establishment and beautiful town in the future. And deliver vital data to reviving the area based on the historical city culture establishment and beautiful town in the future.

Efficacy of immune-strengthening functional drinks in top-level athletes: a questionnaire survey-based research

  • Lee, Minchul;Lee, Jin-Sook;Kim, Kyunghee;Kim, Chanju
    • Korean Journal of Exercise Nutrition
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    • v.25 no.3
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    • pp.23-27
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    • 2021
  • [Purpose] Functional beverages are intended to support those who want to maintain optimal physical condition and improve their quality of life through the enhancement of heart health, immunity, and digestion. The purpose of this study was to investigate the performance of top-level athletes consuming immune-strengthening conditioning nutritional drinks. [Methods] A total of 107 top-level athletes (baseball (56 players), pro volleyball (17), athletics (16), cycling (8), golf (6), and fencing (6)) participated in the experiment. They consumed an immune-enhancing functional beverage once a day for 8 weeks and responded to a survey before, during, and after drinking the beverage. [Results] Three total aspect-based subfactors were drawn from 24 questions in the factor analysis: physical, satisfaction with mental stability, and activity in performance. The physical, mental stability and performance changes of athletes significantly increased in period 2 (4 weeks after intake) and period 3 (after 8 weeks of intake). [Conclusion] We evaluated the efficacy of a new conditioned beverage containing Lactobacillus B240 and protein in improving the performance and physiological utility of top athletes. This functional drink may gain popularity among those seeking health benefits and improved exercise performance.

A Strategy of Assessing Climate Factors' Influence for Agriculture Output

  • Kuan, Chin-Hung;Leu, Yungho;Lee, Chien-Pang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.5
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    • pp.1414-1430
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    • 2022
  • Due to the Internet of Things popularity, many agricultural data are collected by sensors automatically. The abundance of agricultural data makes precise prediction of rice yield possible. Because the climate factors have an essential effect on the rice yield, we considered the climate factors in the prediction model. Accordingly, this paper proposes a machine learning model for rice yield prediction in Taiwan, including the genetic algorithm and support vector regression model. The dataset of this study includes the meteorological data from the Central Weather Bureau and rice yield of Taiwan from 2003 to 2019. The experimental results show the performance of the proposed model is nearly 30% better than MARS, RF, ANN, and SVR models. The most important climate factors affecting the rice yield are the total sunshine hours, the number of rainfall days, and the temperature.The proposed model also offers three advantages: (a) the proposed model can be used in different geographical regions with high prediction accuracies; (b) the proposed model has a high explanatory ability because it could select the important climate factors which affect rice yield; (c) the proposed model is more suitable for predicting rice yield because it provides higher reliability and stability for predicting. The proposed model can assist the government in making sustainable agricultural policies.

Properties of Cement Matrix Using Vegetable Activated Carbon (식물성 활성탄을 활용한 시멘트 경화체의 특성)

  • Lee, Jae-Hoon;Park, Chae-Wool;Lee, Sang-Soo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2020.06a
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    • pp.138-139
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    • 2020
  • With the rapid progress of industrialization, indoor air quality is a very important factor for modern people who spend most of their day indoors. The recent issue of fine dust and radon on the portal site's popularity search shows that interest in indoor air quality has increased. Fine dust causes respiratory diseases, and radon causes severe lung cancer. The new material was tested using plant activated carbon, palm activated carbon and bamboo activated carbon. Both palm activated carbon and bamboo activated carbon are porous materials and generate smooth physical adsorption. As a result of the experiment, both the activated carbon tends to gradually decrease in strength and fluidity as the replacement ratio increases. The reason for this is that both activated carbons have the property of absorbing moisture, so it is judged that the strength is lowered by absorbing moisture necessary for curing. In the case of fluidity, it is judged that the fluidity is reduced by absorbing the moisture required for the flow. In the future, if the problem of the color of the finished cured body is compensated, it will be possible to manufacture a functional finishing board to replace the existing interior finishing material.

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Quality of Raw Ginseng and Quality Control of Ginseng Products (원료삼품질과 제품의 품질관리)

  • Park, Hoon
    • Journal of Ginseng Research
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    • v.15 no.3
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    • pp.224-230
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    • 1991
  • The seven traditional quality factors including age and root weight ect. were reviewed in relation to the chemical components as a new quality factor and pharmacological data. The other important factor, production place, appeared to be sum of the eight factors. The important of production place indicated that the best quality ginseng is produced in the optimum environment. The description of ginseng for medicinal use in present materia medica missed most traditional quality factors only indicating the change by processing. Such phenomena do not mean the significant of raw$.$ ginseng quality. since appropriate raw ginseng was supplied in traditional way. For the generation with analytical attitude the description of raw ginseng quality to the processed ginseng products is recommendable. For the quality control with biologically active or index compound, the composition of various compounds seems to be the best. The establishment of physical and chemical quality creteria that will match with the traditional mothod it needed and will accomplished by comparative research on raw ginseng from various production sites and growth conditions. The description of production-place, grade and quantity of raw ginseng to the processed products will give better information and higher popularity of products to consumers.

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A Study on Satisfaction and Dissatisfaction Coexistence of Social Network Service (소셜네트워크서비스의 만족과 불만족의 공존성에 관한 연구)

  • Lee, Jae-Beom;Lee, Jae-Beom;Park, Chanuk
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.5
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    • pp.225-236
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    • 2015
  • Social network services, it has attracted a lot of popularity that it us to allow the formation of past human network has been thought possible only in the main offline also on-line and mobile. However, by a variety of SNS with a recent other features it appeared a lot, the user, rather than stick to one SNS use only, if necessary, to join simultaneously two or more kinds of SNS status it is. By problem of invasion of privacy in recent SNS is a problem of, the user, in many cases that I have to worry about whether or not to leave the mainly use SNS. This study focused on these aspects and trying to figure out whether changing the SNS people to why use. Therefore, it is possible to obtain two factor theory is trying to figure out the psychology of users feel satisfaction SNS use and unsatisfactory at the same time as the significant result.

A Study on the Dining Out Consumption Behavior of Working Women Based on Lifestyle - Focused on Daejeon City - (라이프스타일에 따른 직장여성의 외식소비행태에 관한 연구 - 대전지역을 중심으로 -)

  • Kim, Keun-Jong;Jeon, Myung-Sook
    • Culinary science and hospitality research
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    • v.17 no.4
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    • pp.13-24
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    • 2011
  • The purpose of this study is to analyze dining out consumption behavior of working women based on their lifestyle. To do this, demonstrative research was conducted on studying how the behavior of working women differs according to their lifestyle. The questionnaires developed for this study were distributed to 350 working women living in Daejeon City. A total of 310 copies of the questionnaire were used for analysis, and the statistical analysis was completed using SPSS(ver 12.0) for descriptive analysis, factor analysis and cluster analysis. A total of 4 factors were generated by factor analysis: Financial technology style, pursuit of dining out style, pursuit of popularity style, pursuit of brand style. The result of analyzing the difference between the consumer behavior by lifestyle of working women showed there were significant differences in 5 factors except time required for meal. To sum up, lifestyle of working women plays an important role in dining out consumption behavior. Therefore, marketing strategies about demographic characteristics and dining out consumption of working women are urgently needed.

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Evaluation of Static Error Signal for Super Slim Optical Pick-up (초소형 광 픽업의 정적 오차 신호 검출)

  • Kang, S.M.;Cho, E.H.;Sohn, J.S.;Kim, W.C.;Park, N.C.;Park, Y.P.
    • Transactions of the Society of Information Storage Systems
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    • v.1 no.2
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    • pp.115-120
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    • 2005
  • As a popularity of a portable digital device such as a cellular phone, a digital camera and a MP3 player is spreading, the demand of the mobile storage device increases rapidly. A bluray technology using 405nm laser diode and objective lens having high NA(Numerical Aperture), 0.85, satisfies a miniaturization and a high capacity which are the requirements of the portable device. To develop SFFOP(small form factor optical pickup), it is prerequisite to minimize the number of optical components and establish evaluation and assembly method of micro optical pickup system as well as mass production method of micro optical component. To minimize optical elements of optical pickup, there have been many researches to use P-HOE(Polarized Holographic Optical Element) due to its extremely small size and versatile function. However, P-HOE is handled and assembled very accurately in SFFOP. In this paper, static error signal detection method is developed for an alignment of P-HOE in SFFOP. Using developed static error signal detection method, P-HOE can be aligned very accurately with real time result of static error signals of pickup such as FES(focusing error signal) and TES(Tracking Error Signal). The developed static error signal detection method is verified by the evaluation of commercialized DVD Pickup. And finally. developed static error signal detection method is applied for the assembly of P-HOE in SFFOP system satisfies specification of BD(Blu-ray Disk).

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A Study on the Effect of YouTube's Comments on Making a Comeback on the Chart: Focusing on the Case of VIDITOR's 'BraveGirls_Rollin_Comment_Collection' Video (유튜브 댓글이 차트 역주행 인기에 미치는 영향에 관한 연구: 비디터(VIDITOR)의 '브레이브걸스_롤린_댓글모음'을 중심으로)

  • Park, Sung-Bae
    • The Journal of the Korea Contents Association
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    • v.22 no.1
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    • pp.10-22
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    • 2022
  • This study analyzed the effects of YouTube comments on belated hit in music chart by focusing on VIDITOR's YouTube channel video called 'BraveGirs_Rollin_comment_Collection'. For this, first of all, it investigated how the comments used by the channel master could achieve storytelling. Moreover, the reason for its popularity hit was researched by analyzing the comments made by users on this video through the 'Tipping point' rules. As a result, it was seen that this video created storytelling by connecting Brave Girls to the story of the Korean army. At the 'Tipping point,' besides, it was revealed that 'the law of the few' is the military, and 'the stickiness factor' is the good image left through Korea's island, 'Baengnyeongdo,' performance. Finally, the rule of 'the power of context' was indicated that it is a difficult reality situation because of COVID-19 and the good situation due to direct communication through the comments of Brave Girls' members and the company.