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A study on the meanings of soul fashion in American pop culture (미국 대중문화에 있어서 소울 패션(Soul Fashion)의 의미)

  • Lee, Hyojin
    • The Research Journal of the Costume Culture
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    • v.23 no.3
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    • pp.412-424
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    • 2015
  • The purpose of this study was to analyze the meaning of soul fashion in American pop culture. This study was conducted using a literature research method based on the prior theses, journals and relevant books. Soul as a concept, originated in African-American communities and evolved from the ideology of Black Power, which prompted Black Nationalism. Soul fashion, which took on two styles in African American culture began to embody black resistance and community pride in the late 20th century. One of these, hip-hop style represented the message of resistance and a sense of beauty outside the mainstream. The other, African-inspired fashion, which utilized a look inspired by African tradition, rejected white supremacy by expressing a proud dignity. As a result, the meaning of "soul" in soul fashion represented by American pop culture resulted in contrasting appearance due to different elements. First, one of its meanings is ironic and sarcastic, and it expressed historical trauma, cultural stereotypes, self-hatred, and self-degradation and, the self-mutilation of African-American by cynically distorting their silhouettes and, using modified materials and patterns, fantastic colors, and extraordinary accessories. Second, the other meanings is the pride and dignity of Black Power, which visualized the concentration of ideas implied by the tradition of African-American, through soul fashion by using fierce traditional of African costumes, unique patterns and accessories.

Factors affecting fashion consumers' purchase decisions in nonprofit thrift stores (비영리 중고가게에서 패션제품 소비자의 구매 결정요인)

  • Seo, Min Jeong
    • The Research Journal of the Costume Culture
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    • v.24 no.2
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    • pp.119-131
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    • 2016
  • With the increasing popularity of nonprofit thrift shopping, new marketing strategies are needed to respond to accelerated competition in the secondhand market. To help guide the development of marketing strategies for nonprofit thrift stores, this study aims to identify factors impacting consumers' buying behavior for secondhand fashion items sold in nonprofit thrift stores. Specifically, this study investigated 1) the effects of secondhand fashion selection criteria (i.e., design, brand name, lower price) and personal factors (i.e., gender, household income, beliefs about environment) on the secondhand fashion consumption experience in nonprofit thrift stores and 2) the moderating effects of point of purchase (POP) messages (i.e., "50% Off Sale," "New Arrivals," "Helping Others") on the relationships between purchase intention and impulsive buying in nonprofit thrift stores. An online survey was used to collect the data, and a total of 197 usable responses were received. The results showed that 1) gender, household income, beliefs about environment, and brand name affected the secondhand fashion consumption experience and 2) the POP message "Helping Others" negatively moderated the relationship between purchase intention and impulsive buying in nonprofit thrift stores. These results can help nonprofit thrift stores' managers to develop effective marketing strategies to increase their profits, which can be used to accomplish their mission of addressing social issues.

Analysis of Usage Types of K-pop Idol Avatar and Fandom Perception (케이팝 아이돌의 아바타 활용 유형 및 팬덤의 인식분석)

  • Bang, Eunjung;Wu, Sindy;Kim, Soyeon
    • Journal of Korea Multimedia Society
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    • v.25 no.11
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    • pp.1601-1612
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    • 2022
  • As human brands, Idols, the central members of K-pop, are actively engaging in various industries based on the support of their fandoms, greatly impacting the national economy. In particular, due to the development of digital devices and technologies, they are active both online and offline, and idol avatars are a significant part of their activities across diverse contexts. Therefore, this study aims to categorize avatars used in various contexts and explore fandoms' perceptions according to each type. Based on case studies and literature review, idol avatar usage was categorized into products, supplier-led content, and interactive content, and accordingly, surveys and in-depth interviews were conducted. As a result, regardless of category, fandom showed a negative perception of idol avatar usage, as shown in the order of interactive content, supplier-led content, and products. Regarding human brand characteristics of idol avatars, attractiveness was evaluated higher than intimacy and likeability. However, the attachment to real-life idols showed a higher correlation with the characteristics of intimacy and likeability than attractiveness. This study is significant as it looked at the future directions of idol avatar usage by analyzing the fandoms' perception of avatar usage in the K-pop industry from a human brand perspective.

The effect of repeated Korean pop song on 'misery loves company' (https://www.youtube.com/watch?v=DRPJZ3iH71Q)

  • Ko, Kyung Ja
    • CELLMED
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    • v.8 no.4
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    • pp.21.1-21.2
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    • 2018
  • The aim of this article is to argue that repeated singing helps to feel 'misery loves company.' Folksong is popular music in the past. Korean folk songs have almost repetitive chorus. The repetitive refrain is made easy for everyone to follow. So, people become comrades who share the chorus together. Repetitive music makes people more intimate and more intimate. So, people feel that they share thoughts and feelings with music. It gives me energy to never give in to destiny. So, they encourage each other to be worth living. They sing together and sympathize and comfort each other's pain. 'Hook song' is the most popular form in these days in Korean music. The form of K-pop (Korean pop), which is gaining popularity worldwide, has many repetitions and concentration of melody. BTS (Bang Tan Sonyundan, Boyband) also tells teens around the world through repetitive melodies that "Let's share our joy and sorrow." This is the highest value of music therapy. BTS is a Korean boy band that has gained a worldwide reputation. Recently, their songs are affecting teenagers all over the world. In this way, the author thinks that the repetition of folk songs was reborn as a 'Hook song' and the repetitive form of music is a good way to give support to anyone. The author thinks this is best accomplished by singing 'misery loves company.'

The Interrelationship between Pop Art and Textile Design (팝 아트와 텍스타일 디자인의 상호관계)

  • 차임선
    • Archives of design research
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    • v.13
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    • pp.177-200
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    • 1996
  • The purpose of this study is to show the textile designers how to be creative and how to accept other ideas which are not necessarily of their own, and to show what exactly creating anything means. During the 1950's and'60s. America and Europe reached their peak in developing their consumption culture. After World War II, America achieved an astonished feat in developing its thechnology and industry to cause the economy to a rapid ascendence. The U.S. government adopted the Keynsian theory in its economic policy. The Keynsian theory advocates the consumer spending. And during this time period the American public developed consumption habit. Mass production and mass media went in hand to induce the public to buy. The public became an important target for the advertising stratages of the industry. In order for the industry to advertise the mass produced products, it had to utilize the mass media such as television, newspaper, and magazine. And mass media came into play an important role not to advertise the products, but to imform and educate the public about the products. This corporate stratege is further enhanced by the desire of the American public to climb up the ladder by way of material possession. Pop Art was born not only in reflecting the ideology of the consumption culture, but acted as a catalyst for more spending. The subjects of Pop Art are cars, foods, comics, Hollywood actors and movie scenes, the famous singers or persons. Andy Warhol specifically used the chosen image repeatedly to emphasize the redundacy of the image. The common factors which exist between Andy Warhol's Pop Art and textile design is the repetition in form, and the way of transferring an image to a canvas - Warhol used the frotttage technique to transfer an image to a canvas and textile design is transferred to a paper by way of transferring technique. Also the way Warhol thought of his paintings as a decorative elements and made a couple of his paintings into wallpapers or exhibits his painstings wall to wall demonstrates his close alliance with the textile design, let alone his comercial design background. In this study, I examined the inter-relationship between textile design and Pop Art. To carry out this study, I examined the comsumption culture: and the biomorphic relationship of culture and art: and Pop art and its transience stage. The major finding of this study is there exists a common denomenator between textile design and Pop Art, especially of Andy Warhol's.

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Phase Transformation of Silicon by Indentation (압입법에 의한 실리콘의 상전이)

  • Kim, Sung-Soon;Lee, Hong-Lim
    • Journal of the Korean Ceramic Society
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    • v.39 no.12
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    • pp.1149-1152
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    • 2002
  • Indentation was used to analyze high pressure phases of silicon. Phase transformations on both loading time and loading rate were studied. Micro-raman spectroscopy was used to observe the indentation-induced transformations. As the loading time increased, Si-III and Si-XII disappeared and only a-Si was observed in (111) samples. As the loading time increased, the residual stress was removed by creation of cracks or dislocations. At 0.1 mm/min loading rate, pop-in . At 5 mm/min loading rate pop-in was observed in force/displacement curve of (111) sample, but pop-in was not observed in force/displacement curve of (100) sample. This result indicates that the loading rate affects the volume of phase transformation in silicon.

Cho Yong-Pil's 50 years of Music and the Korean Popular Music History (조용필 음악 50년의 한국 대중음악사적 의의 연구)

  • Choi, Hyeon-Woo;Yang, Eun-Young
    • Journal of Convergence for Information Technology
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    • v.8 no.4
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    • pp.199-204
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    • 2018
  • This study analyzes Cho, Yong- Pil's contribution on K-Pop history as he celebrates the 50th anniversary of his debut. The history of K-Pop, when Cho has been active in, is divided into three periods. From the late 1960s to the early 1980s was a period when trots and rocks were popular. Soft rock, heavy metal, and ballads came in from the mid-1980s to the early 2000s. From the late 2000s to the present, dance music, mostly hook songs, has dominated. In every inflection point of K-Pop history, he contributed to the development throughout various musical genres. In the first period, he introduced rock music with the unique emotion of Korea by combining the trot and the rock genre. In the second period, he contributed to the development of both rock and ballad genres. In the third period, his hook songs were released to the controversy, but it contributed to creating an atmosphere in which the vocal ability of the vocalist in idol groups was emphasized in the K-pop scene.

Content Analysis of the Articles of the Overseas Local Newspapers on the Culture Contents of Korea, China, and Japan -Focusing on Malaysia, Singapore, Mongolia, Uzbekistan, and Spain- (해외 현지신문의 한·중·일 문화콘텐츠 관련 기사의 내용분석 연구 -말레이시아, 싱가폴, 몽골, 우즈베키스탄, 스페인을 중심으로-)

  • Ahn, Cheunsoon;Narantuya, Lkhagva
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.6
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    • pp.1100-1115
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    • 2016
  • This research investigated the relative influence of culture contents from Korea, China, and Japan published in the internet version of local newspapers for Malaysia, Mongolia, Uzbekistan, and Spain (from January 2010 to December 2014) and from Singapore (January 2012 to December 2014) using content analysis focused on the frequency distribution of newspaper content. 'Food' showed the highest appearance frequency of the 11 culture contents investigated in the study. Among the articles related to Korea, 'Pop Music' showed the highest frequency for Malaysia, Uzbekistan, and Spain and 'Star' showed the highest frequency for Singapore and Mongolia. Among the Hallyu related contents, 'Pop Music' showed the highest frequency followed by 'Star', 'Movie', and 'Drama'. Articles related to Korea showed a significantly higher frequency than articles related to China and Japan in 'Pop Music' and 'Star' categories. Spain showed articles related to Korea only in the 'Pop Music' category.

"BangBangCon: The Live" - A Case Study On Live Performances and Marketing Strategies With The Korean-Pop Group "BTS" During The Pandemic Scenario In 2020

  • de Jesus, Cristina Freitas
    • Asia Marketing Journal
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    • v.22 no.4
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    • pp.63-78
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    • 2021
  • In 2020, the unexpected pandemic scenario has led to a downfall of live concerts performances, after the government restriction for events and gatherings with a large number of people. The Korean-Pop (K-Pop) group BTS (Bangtan sonyeondan) also had their concert tour canceled in 2020. Therefore, the group came up with an innovative project to the music market, called "BangBangCon: The Live", a live streaming paid concert held by the group, on June 14th, which achieved a Guinness World Record for most viewers during a paid music concert, in a live streaming format. It's important, then, to study this event, and initiate a debate about alternative ideas for marketing strategies with live streaming music performances. The method to accomplish this research was desk research, analysing all the communication delivered from BTS, studying the website and platform where the event "BangBangCon: The Live'' was held, and researching about the results the event has achieved. The results were the description of the event as a project, informing how many people have attended the event, and what were the marketing strategies that made it possible to become the highest audience to a paid live streaming concert, until the moment this article was published.

Biomechanical Analysis of Key Motion on BoA's No. 1 in K-Pop Dance (보아의 K-Pop 넘버원 댄스 핵심동작의 생체역학적 분석)

  • Hah, Chong-Ku;Jang, Young-Kwan;Ki, Jae-Sug
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.2
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    • pp.970-977
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    • 2015
  • The purpose of this study was to investigate biomechanical factors on key motions in K-Pop dance(BoA's No.1). A professional choreographer who was BoA's K-Pop No. 1 dance participated in this study. ROMs(range of motion) of shoulder and elbow joints in AP direction were greater than other joints. Those of trunk and pelvis in ML direction were the greatest of other directions. The velocity of CoG in SI direction was greater than other directions, and also max angular velocities of shoulder, elbow, knee, and hip joints in AP direction were the greatest of all directions. But ROM and angular velocity of ankle joint were very small. Max rotational powers of shoulder and knee joints were larger than other joints.