• Title/Summary/Keyword: Policy Public Relations

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Anti-Corruption Policy to Ensure Public Order in the State Security System

  • Shchekhovska, Larysa;Gavrylechko, Yuriy;Vakuliuk, Vasyl;Ivanyuta, Viktoriya;Husarina, Nataliia
    • International Journal of Computer Science & Network Security
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    • v.22 no.11
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    • pp.57-62
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    • 2022
  • Today, in many countries of the world, the problems of forming and implementing anti-corruption policies are among the most pressing, since the scale of the spread of corruption poses a real threat to national security and democratic development. Without a victory over corruption as a system of social relations, any country will never be able to ensure the safety of its citizens, have a high standard of living, build an efficient economy and a democratic state based on the rule of law, protect its sovereignty, and become competitive among the developed countries of the world community. The main purpose of the article is to analyze the key aspects of the anti-corruption policy of ensuring public order in the state security system. The research methodology includes methods for researching aspects of the anti-corruption policy of ensuring public order in the state security system. Based on the results of the study, the main aspects of the anti-corruption policy of ensuring public order in the state security system are characterized.

A Study on the Analysis of Policy PR Content Using Digital Platform - Focusing on YouTube Analysis by Five Government Departments (디지털 플랫폼을 이용한 정책 홍보 내용분석 연구 정부 5개 부처의 유튜브 분석을 중심으로)

  • Yu, Hyun-Joong;Jeong, Hyeon Ju;Kim, Won-Han
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.595-603
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    • 2023
  • Recently, many public institutions have been conducting promotional activities using digital platforms. Communication methods using digital platforms have a very important meaning in that they can create new values that did not exist before by connecting and sharing information with various users. To this end, we tried to analyze YouTube videos of five government ministries and examine them. As a result of YouTube analysis by government ministries, most of them were mainly used as channels for policy promotion, and many were used as channels for new information. Although the message is delivered through the production of various contents, it was possible to look at cases where the target as a channel for communication was not clear and the purpose was unclear. In order to communicate with the people, it should be used as a channel for communication through content suitable for clear target setting and purpose.

Development of Internet-Based College Matriculation System Using Web 2.0 (Web 2.0을 활용한 인터넷 기반의 대학입학관리시스템 개발)

  • Lee, Hyun-Jik;Bae, Jin-Han;Koo, Dae-Soung
    • Journal of Korean Society for Geospatial Information Science
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    • v.16 no.2
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    • pp.77-86
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    • 2008
  • The information of university entrance examination is important information to examinees as well as each universities. And this information can be used various fields. By using this information, examinees can choose the university which is most suitable regions through oneself's grade, and universities can decide the entrance policy and public relations of university. Furthermore, this information can be used important data to promote student's welfare. Therefore the introduction of College Matriculation System which can share between examinees and universities is keenly required. This study has developed the College Matriculation System which is Web2.0- based by using Naver Map API. By using this system, the information about candidates, and successful candidates and registrants for admission can be analysed, also the ratio of successful candidates in comparison with candidates and the change ratio of candidates during these three years can be analyzed. Besides, it can be supported the entrance public relations policy of universities by managing the public relations history, and it can be provided the information of university by grade to examinees on matriculation information based. Therefore, it was possible that manage and practical use of various data through connected with map based on web 2.0 which is opened. And it is considered possible to express more various information based on map constructing GIS system of user center that is not GIS system of existent offerer center.

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A Longitudinal Study Of Korean Government's New Communication Policy and Encroachment (정부 홍보책임자 개방직 도입과 인크로치먼트의 상관관계 연구)

  • Lee, Wan-Soo;Jo, Jung-Yul
    • Korean journal of communication and information
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    • v.37
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    • pp.171-203
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    • 2007
  • Since 2003, Korean government went thru biggest and the most significant 'innovation' communicating the government itself as well as its policies. Following Jo's research design conducted in 2003 (published in 2004), this study adopted a longitudinal design to see how Korean government agencies have been changed by the president 'Noh' administration. The concept, 'encroachment' has been utilized to measure professional level of public relations departments of Korean government agencies. 'Encroachment' occurs when a communication department is managed by a person without proper experience or education/training in the field of public relations. After interviewing public relations managers (19 from central agencies, 16 from local government), encroachment has been found to be 'almost not changed' while, opportunities for professional 'on the job' training increased to a certain level.

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Development Policy of Korea and China Public Service Advertising: Focusing on Comparison of KOBACO and CCTV Operating System (한국과 중국의 공익광고 발전정책: KOBACO와 CCTV 운영체제 비교를 중심으로)

  • Kim, Na-Mi;Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.171-182
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    • 2014
  • As several kinds of social public affairs come into the fore, public service advertising gets more important. In addition, the theme of the public service advertising differs depending on a country's political, economic, social and cultural characteristics, and there are unique public service advertising operating systems. This study assumed that the operating systems of the public service advertising might differ in Korea and China because of political, social, and cultural differences. Thus, the public service advertising operating system carried out by KOBACO and CCTV, the subjects of the public service advertising operation of Korea and China were classified into three categories (public service advertising operation status, public service advertising theme and public service advertising management and supervision) for a comparison. Through literature review and expert in-depth interview, data were collected and analyzed. Based on the data, 5 public service advertising development policies were proposed. The results of this study will contribute to the public service advertising production strategy and institutional development of Korea and China in the future.

Korean Government's Public Diplomacy in a New Cold War: An Evaluation of the 2nd Basic Plan for Public Diplomacy(2023-2027) (대립하는 세계와 한국의 공공외교: 제2차 공공외교 기본계획과 정책공공외교를 중심으로)

  • Euisuok Han
    • Public Diplomacy: Theory and Practice
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    • v.3 no.2
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    • pp.53-68
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    • 2023
  • Some observers call current conflicts in international relations as a new Cold War. But the characteristics of the new Cold War are more complicated than that of the Cold War. Under this condition, Korean government established the 2nd Basic Plan for Public Diplomacy in 2022. Compared with the 1st Basic Plan, the 2nd plan shows several progress such as expansion of items for knowledge (public) diplomacy and inclusion of global value as a part of public diplomacy for policy. The 2nd plan also emphasizes digital public diplomacy as a tool for enhancing the Korean government's public diplomacy. Despite substantial progress, the plan does not suggest definite and reliable global values as a part of Korean public diplomacy for policy. This study provides several important points to develop Korea's public diplomacy in a new Cold War.

Development of a Facebook Fan Pages Analysis System to Improve Public Relations Effect (홍보 효과 증진을 위한 페이스북 팬페이지 분석 시스템 개발)

  • Choi, Minseok
    • Journal of Digital Convergence
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    • v.13 no.12
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    • pp.135-142
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    • 2015
  • Appearance and rapid growth of the social network services (SNS) have led to changes in the distribution structure of information. Consumers can obtain various information quickly via the social network services and companies make use of a new advertising channel in them. In order to increase the effect of publicity activities through the social network services, development and application of public relations strategy by evaluating and analyzing the results of the activities is required. In this paper, a method for developing a low cost system to evaluate and analyze the results of public relations through the social networks is proposed. The proposed method was verified through building and running a demo system to collect and analyze data in the Facebook fan pages using MySQL database and PHP script on a Linux server.

A Survey Research on Attracting Foreign Technology Professionals and Policy Recommendations (해외기술인력 유치 활성화를 위한 조사연구)

  • 이광철;전용욱;백성진
    • Journal of Technology Innovation
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    • v.13 no.3
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    • pp.257-287
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    • 2005
  • The purpose of this paper is to develop a desirable government policy for attracting highly skilled professional foreign human resources. To achieve the purpose, following research methods were pursued; 1) a review on the current status of government policy on highly qualified foreign professionals, 2) case studies on foreign governments' policy on the issue, 3) a survey over Korean firms which are employing foreign high-tech professionals. Based on above research results, policy suggestions for the Korean government are recommended as follows: formulating a basic framework of the government policy to attract foreign high-tech professionals, revising the nonimmigrant visa policy for foreign professionals, collecting and distributing personnel data of foreign applicants for jobs In Korea, developing external and internal public relations, revising the method of supporting small and medium-sized firms, taking a systematic approach to attract korean-American scientists, redesigning sponsorship programs for inviting world famous scholars and scientists, increasing global joint research projects, facilitating favorable infrastructure for foreign engineers and scientists.

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Marketing Strategies for Promotion Policy of Environmentally Friendly Farm and Organic Products (친환경유기농산물 소비촉진을 위한 마케팅 전략)

  • Yoo, Duck-Ki
    • Korean Journal of Organic Agriculture
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    • v.16 no.4
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    • pp.391-408
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    • 2008
  • The overall focus of this study was to identify marketing and promotion strategies that can maintain and enhance environmentally friendly farm and organic production and processing activities. This is particularly important as the volume of environmentally friendly farm and organic produce that is generally available is increasing, and significant players, such as Organic Marketing Initiatives(OMI) and conventional marketing co-operatives, are becoming involved in the market. The rapid increase in production of environmentally friendly farm products and organic food is creating new and more complex challenges for marketing, from vegetable box schemes large co-operatives supplying the precise quality and volume required by supermarkets. A possible strategy for many farmers is to co-operate in regionally or nationally operating marketing initiatives. The main objective of any public relations(PR) activity should to enhance publicity and to improve an OMIs image. No promotion, no perception of OMI performance.

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Public Managers' Decision-Making and Their Psychology on Managing Ecosystems (생태계 관리에 대한 공무원의 의사결정과 그 심리)

  • Lee, Jeongseok
    • Journal of Environmental Policy
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    • v.11 no.3
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    • pp.3-24
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    • 2012
  • Many ecosystems in Korea are currently managed by government organizations. Thus, public managers' decision-making has great influence on the management of ecosystems in Korea, and their decision-making could influence the matter of whether the ecosystems of Korea are managed effectively. This paper regards the goal of management of ecosystems as securing the sustainablilty of target ecosystems, and investigates public managers' decision-making and their psychological attitude on the management of ecosystems. Basically, managerial activities on ecosystems have uncertainties and usually public managers utilize the knowledge of law, science, intergovernmental relations, and local governance as their references for decision-making. To elucidate public managers' managerial decision-making on ecosystems, this paper adopts some psychological theories in explaining the judgment of human beings under uncertainties. Effective ecosystem management by public managers can be judged by how public managers adopt and utilize all of the above mentioned four kinds of knowledge on ecosystem management. An important factor in order to let them utilize the four kinds of knowledge is policy support. Therefore, as conclusion, this paper recommends some relevant policy measures that can support the ecosystem management of public managers.

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