• Title/Summary/Keyword: Policy Contents

Search Result 2,592, Processing Time 0.026 seconds

Product Placement for Broadcasting Advertising Industry Revitalization (방송광고산업 활성화를 위한 간접광고)

  • Lee, Hee-Bok;Cha, Young-Ran
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.10
    • /
    • pp.128-139
    • /
    • 2010
  • Since the revised enforcement ordinance of the broadcasting legislation, Product Placement that was introduced in May, 2010 has expanded the stable income of broadcasting contents and broadcasting advertising industry, and improved the quality of the broadcasting contents and its service. However, as a result of Product Placement enforcement for the past 3 months, it reveals many problems, and is blamed for being unable to meet the intent of the law. Accordingly, Product Placement is not established properly. Thus, it is required to improve the detailed action plan for revitalization of Broadcasting Contents and Broadcasting Advertising Industry as originally intended. For example, the outsourcing production company involved in producing programs like dramas and the broadcaster have failed to reach negotiation on distributing proportion and it is keenly in need of its related study. This study is to cover the current status and the problems of introducing Product Placement, and is expected to provide the policy implications and the practical lessons. However, it displays limits that it ends in exploring and policy debate. It is henceforth expected to continue various studies of measuring the effectiveness, strategy, creative, and so forth based on discussion of introducing Product Placement.

The Influence of the Ideological Tendency of the Press on the Theme and the Tone of the Press Related with New Media Policy (언론의 정치적 성향이 뉴미디어 정책 관련 사설의 의제 및 보도 태도에 미치는 영향)

  • Hong, Juhyun;Kim, Kyung-Hee
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.3
    • /
    • pp.162-177
    • /
    • 2017
  • This study explores how the media covered the new media agenda in the process of the diffusion of new media and what the press's attitude about new media policy is according to the relationship between the press and the government based on the political tendency. For this, this study conducted network analysis. The agreement of political tendency between the press and the government is important variable to decide the attitude of the press about the new media policy. Under the conservative government, the conservative press supported the new media policy, however the opposite opposed it Even if opinion page can take an important role in the process of public opinion, the tone pf editorial page on the new media policy differs from its political tendency. It costs tremendous investment in introducing new media, journalists have judge.

Analysis on Changing Perceptions of Local Residents after Casino Establishment in GangwonLand (강원랜드 카지노설립 이후 지역주민들의 인식변화에 대한 분석)

  • Lee, Ok-Dong;Choi, Jeong-Il;Bang, Gueg-Taek
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.8
    • /
    • pp.382-393
    • /
    • 2014
  • The purpose of this study is to evaluate level of achieving original policy goals to some degree in a variety of ways, and to provide basic data of establishment for promotion policy of abandoned mine area and furthermore, to contribute to that area and Casino policy research. To attain these sorts of research goals, a case method of study is employed to evaluate achievement of policy goals based on goal achievement model, and to survey satisfaction levels of the people of abandoned mine district based on stakeholder model. The local finance scales of those counties have been increased with local revenue enhancement. KangwonLand actively contributed to corporate social responsibility but it didn't actually help the local people. Most residents in that area negatively rate for the change of "the quality of life". By an itemized list, natural environment, local pride and expectation of future are relatively high, while participation of policy, increase in economic effects, relation of neighbor were lowest. and thus, we need to look for ways of improving the quality of life.

Analysis of Relative Priority of Local Civil Servant's Personnel Innovation Policy (지방공무원 인사혁신정책의 상대적 우선순위분석)

  • Lee, Taek Ku
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.3
    • /
    • pp.550-556
    • /
    • 2018
  • This study conducted AHP analysis to find out the directional of human resource management through policy priorities for personnel innovation of local public officials. The results of the study were derived using the AHP analysis methodology. The results of the study are summarized as follows. First, the interchange of personnel system was the most important measure among the measurement areas of interchange of personnel system, education training system, recruitment management system and appointment management system. Second, from the point of view of evaluation item, it is as follows. In the personnel interchange system, it was found that the conversion of personnel management based on job performance and performance was important. In the position management system, it is important to appoint and expand professional positions. In the recruitment management system, the introduction of personality and aptitude tests used in the private sector is important. Development of customized curriculum programs is important in the education and training system.

The Profile of Child Care and the Policy Needs by Mother's Employment Status in Incheon (인천시 모(母)의 취업 여부에 따른 아동 돌봄 실태 및 정책 욕구)

  • Ha, Seok Cheol
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.5
    • /
    • pp.446-455
    • /
    • 2018
  • This study examined the time spent, the satisfaction level and the policy needs regarding child care by mother's employment status in Incheon. For this study, mothers with at least one child under the age of five were analyzed. The major results of this study include: First, unemployed mothers spent more time for child care than employed mothers. Second, unemployed mothers had significantly higher levels of satisfaction with child care than employed mothers, but only in the domain of physical care. Finally, the policy needs among mothers differed by their employment status while the financial support need for using a child care facility was high for both groups. This may be due in part to the increased likelihood of sending their child to a facility as their child ages, and the high cost of child care in Incheon. Based on the findings, policy implications are discussed.

Subjectivity about Policy of Dental Treatment (치과진료 정책에 관한 주관성 연구 -치과 관련 전공자 중심으로-)

  • Lee, Jei-Young;Jeong, Mi-Ae
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.1
    • /
    • pp.386-399
    • /
    • 2012
  • This study was carried out by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about policy of dental treatment. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is divided into 1[(N=11) : Extension Policy Type], 2[(N=13) : Institutional Improvement Type], 3[(N=5) : Image Improvement Type], 4[(N=14) : Treatment Focus Type], 5[(N=5) : Efficient Access Type], 6[(N=10) : Developmental Demand Type]. There are four types of fire fighter images. In conclusion, this study is to ascertain acceptance behavior about Reception Type on policy of dental treatment ; to offer a developmental suggestion about it.

Effect and Acculturation of Korean Animation by Policy of Korean Culture (한국애니메이션에 있어 문화정책의 영향과 그 변용 -1960~1980년대 중반, 반공애니메이션을 중심으로-)

  • Kim, Jeung-Yeun;Kim, Jae-Woong
    • The Journal of the Korea Contents Association
    • /
    • v.7 no.12
    • /
    • pp.55-65
    • /
    • 2007
  • The commercial value of the Korean animation was developed by the government's policies of revitalizing reform and national harmony from 1960 to the middle of 1980. Especially, the character of the anti communistic animation was organized by the structure of confrontation between South (good) and North (evil). The confrontation was viewed by communism and liberal democracy by red and white (or blue) and a pig or a boy. Such ideology and the policy of Korean culture gave some impact on its culture, for example, movie and animation. The animation became the tool of educating the idea of anti-communism and the policy of Korean culture by firming the policy of anti communism. But that animation of anti communism must not be blamed because it is a general animation of Korea which describes the reality. We have to take a hard view of the time and reconsider it by the new point of view.

The Current State and Future Tasks of Medical Interpreter Policy for International Patient in Korea (외국인환자를 위한 의료통역사 정책의 현황과 과제)

  • Chung, Mi Young
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.11
    • /
    • pp.593-602
    • /
    • 2019
  • The healthcare industry, a high-value-added business, continues to grow with the aging of the population and the development of convergence medical technology. In particular, the medical tourism industry is being pushed by advanced countries. Korea is also actively supporting projects to attract international patients. However, there is a lack of prior research on Korea's medical interpreter policy. This study analyzes the current status and problems of medical interpreter policy for international patients, and presents the task. Problems include insufficient policy control towers, lack of links with local governments, lack of expertise of medical interpreters, poor quality of medical interpreting services, and poor treatment of medical interpreters. As improvement measures, it is proposed to establish a policy control tower, strengthen the link with local governments, switch to a medical interpreter system, diversify the language of medical interpreting qualification test, improve the quality of medical interpreting service, internalize the training process for medical interpreter, give preferential treatment to medical interpreters, utilize the nurse, and train multicultural medical personnel. I hope that this study will contribute to the development of the medical tourism industry.

First Report on Isolation of Salmonella Enteritidis from Eggs at Grocery Stores in Korea

  • Kim, Young Jo;Song, Bo Ra;Lim, Jong Su;Heo, Eun Jeong;Park, Hyun Jung;Wee, Sung Hwan;Oh, Soon Min;Moon, Jin San
    • Food Science of Animal Resources
    • /
    • v.33 no.2
    • /
    • pp.239-243
    • /
    • 2013
  • Salmonella Enteritidis is responsible for causing foodborne diseases upon consumption of egg products. While cases of S. Enteritidis isolation from eggs have been reported in other countries, no such cases have previously been reported in Korea. In this study, we report the first isolation and identification of S. Enteritidis from domestically distributed eggs in Korea. Eggs were collected from eight countrywide grocery stores during different seasons between 2011 and 2012. Egg contents and washing solution of egg shells were incubated in buffered peptone water, and the enriched broth was further enriched in tetrathionate broth and Rappaport-Vassiliadis. The secondary enriched broth was streaked on xylose lysine desoxycholate agar. The suspected colonies were confirmed to S. Enteritidis by a biochemical test, serotyping, and PCR test. Genetic relatedness among the isolates was analyzed using Diversilab Salmonella kit. Three strains of S. Enteritidis were isolated from egg contents and egg shells collected from grocery stores of the Eumseong-city in the fall of 2011. All three stains showed resistance to chloramphenicol, streptomycin, nalidixic acid, and ampicillin by the disk diffusion method. In addition, the isolates showed more than 99% DNA homology, indicating that they were presumably identical strains. Therefore, there is a requirement to monitor and control against S. Enteritidis from eggs in Korea.

Local Governments′ Housing Information System (지방정부의 주택정보서비스체계구축방안 및 사례연구)

  • 윤혜정
    • Journal of the Korean housing association
    • /
    • v.15 no.2
    • /
    • pp.27-34
    • /
    • 2004
  • The purpose of this study has two folds. For the local government it gives a guide to establish the housing information system, which provides various housing information in order to promote service to the public on Internet. It also gives a guide for the local government to collect the fundamental data from local housing market and provide them to the policy makers as well as the housing producers (landlords, builders and owner-occupiers). Contents of housing information system website for the local government consist of three main parts. The first part provides housing policy and local housing market information to the upper level local government as well as housing producers. The second part provides housing information for the people who are looking for houses to move the own. Final part provides the procedures of building construction and development plan for landlords to the public. In case of Pyongtaek-City, this study makes them by cluster analysis of houses and households moving pattern as the Internet contents. Housing markets of Pyongtaek-City divide 3 sectors by housing type, tenure type and housing supply ratio etc. And populations prefer to move intra sectors. According to this information, policy-makers should define local housing problems and find solutions and housing producers can supply the house just in sites and in time. In conclusion, local government should provide valuable housing information based on local housing market research to the public for the effective housing policy. As local housing market is formed by various factors it is needed for local government to research housing sub-markets due to apply these research results to the local government for the future.