• Journal of the Korean Society of Costume
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• v.37
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• pp.191-209
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• 1998

The present study was made to contribute to thed improvement of the quality of jeans wear advertising, and to the establishment of more effective advertising policy by which the jeans wear advertisements can go well with the unique charateristics of jeans wear. The study analyzed the consumer's attitude and dimention of affective responses toward jeans wear advertisements by type of appeal. The research was implemented through the survery with a representative sample of 344 consumers residing in Seoul. Means, Standard Deviation, ANOVA, Duncan Test, Facor Analysis and Regression were imployed to analyze the data gathered. The results of the study are as follows : (1) There are four dimentions of affective responses toward jeans wear advertisements ; upbeat-activation dimention, erotic-activation dimention, calm-emotional dimention, negative emotional demention. (2) According to consumer's sex, there are significant differences in each dimention of their affective responses. Toward sex-appeal advertisements, men show high degree of affective responses in upbeat-activation dimen-sion and calm-emotional dimension. (3) There is a probability that non-sex-appeal advertisement covers wider range of consumer than sex-appeal advertisements. (4) There is no significant different in affective responses towards both sex-appeal and non-sex-appeal advertisement of jeans wear between and among sex·age and involvement level of consumer. (5) Men prefer sex-appeal advertisement to non-sex-appeal advertisement, while there is no significant differences between the attitude of female consumers toward sex-appeal adver-tisement and non-sex-appeal advertisement. (6) In particular, age of 15∼18 and 30∼35 group of female consumer show very positive attitude toward sex-appeal advertisement. Therefore, there is a need to segment female jeans wear market by age groups. (7) According to the age and the involvement level of consumers, there is a significant differences in their attitudes toward advertise-ment. In case of male consumers, group of low level involvement prefer sex-appeal advertise-ment to non-sex-appeal advertisement. While high level involvement group did not show any significant differences between the attitude toward sex-appeal advertisement and the attitude toward non-sex-appeal advertisement. And the age of 15∼24, low level involvement group of female consumers also more positive attitude toward sex-appeal advertisement than toward non-sex-appeal advertisements.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.61-67
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• 2014

The number of welfare foundation to which local governments have contributed is 20 as of December, 2013. As the role of local governments tends to be more stressed than that of central government to achieve the fulfillment of local residents' welfare, the establishment of welfare foundation by local governments is increasing. Considering that the establishment of welfare foundation will increase in future due to the reinforcement of local autonomy it is evident to study the means to operate welfare foundations transparently and effectively. In this situation there has been neither review on the problems in the operation of welfare foundations until now nor study suggesting its improvement direction or activation plan. Therefore, this study delves into the current status of nation-wide welfare foundations and several problems occurred in the implementation process, and it is aimed to achieve the original goal of welfare foundations and the activation of welfare foundations.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.594-603
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• 2016

This study analyzed that introduction function and program how influence about quality of life local resident and development of region according to real development. Also, it suggested policy implications of area activation plan through complex development of railway station area. In research method, the factor and structure affecting area activation in complex development of railway station area analyzed positively using the PLS structural equation focused on citizen near station area. As a result of study, in regional economic vitalization, the factors of software(marketing support, transfer system support, plan and design support, complex development support, law institution improvement, etc) and the factors of hardware(traffic function, information exchange function, commercial business function, housing features, amenity function, etc) are represented to influence significantly and then, in quality of life of local resident, the factor of hardware analyzed to influence significantly, but the factor of software and network did not. In comparison, the factor of network is represented that it did not contributed in regional economic vitalization and quality of life of local resident. So, political supplementations are needed.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.189-197
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• 2013

Weak competitive Small Business are getting attention for their ability to enhance the brand power and marketing co-brand. Under these circumstances, in this study examined the operational status of the domestic co-branded. Also enable co-branding strategy was proposed. First, learn the various aspects of the concept of co-branding, and looked at the advantages and disadvantages of co-branding. Second, the type of co-branded partner combined, joint venture between companies Union type, a leading company driven and private companies and state agencies co-branded. Looked at the type of advantages and disadvantages of each. Thirdly, we presented the current status of the important co-branded domestic. Fourth, we examined the status of the Small and Medium Business Administration supports a co-branded Examined in detail by year look at the status of support for this type of co-branded Industry Distribution and co-branded interrupted. Finally, the short-term aspects and long-term perspective on the domestic co-brand activation strategy based on these materials are presented. The results of this study is expected to be the foundation of domestic co-branded business in the future to explore the ways to improve the system of government support will help to raise.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.411-419
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• 2017

This study was to investigate whether a trunk correction taping plus scapular setting exercises has an effect on trunk muscle activation and trunk balance and upper extremity function in patients with stroke. Twenty stroke patients were randomly divided into a trunk correction taping with scapular setting exercise group (n=10) and a scapular setting exercise group (n=10), and each group performed given interventions for 30 minutes for 4 weeks. In the experimental group, there were significant increases in muscle activation, K-TIS, and MFT (p<.05), and a significant improvement was detected in K-TIS and MFT compared to the control group (p<.05). This study suggests that a trunk correction taping with scapular setting exercises was more effective on trunk muscle activation, trunk balance, and upper extremity function in stroke patients compared to a scapular setting exercise. It could be clinically more significant if the change in the onset time of muscle activity is confirmed in the further researches.

• Journal of Family Resource Management and Policy Review
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• v.26 no.1
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• pp.59-73
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• 2022

This qualitative study focused on the activation of cooperative child care sharing centers'. Eight centers nationwide were selected as example cases in accordance with region (large city, small and medium-sized city, county unit), opening time, operating institution, location, full-time care for dual-income children, and participation in the 2020 care community pilot project. Co-researchers visited each center together to observe the site and conducted in-depth interviews with the head of the center or dedicated staff using semi-structured questionnaires. Interview data were analyzed using triangle verification and transcribed : the data were then grouped into 12 categories and 34 subcategories. From this, the following three topics were derived: the main functions, operational difficulties, and activation conditions. In conclusion, four suggestions are made: 1. proper relationship with the Family center, the cooperative childcare sharing center, and the local care communities 2. activation plan through "solution of operational difficulties" 3. "extension" of the cooperative child care sharing center 4. the role of the Ministry of Gender Equality and Family, the Korea Institute for Healthy Family, local governments, and Family Centers.

• The Journal of Economics, Marketing and Management
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• v.12 no.2
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• pp.11-18
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• 2024

Purpose: The purpose of this study is to suggest the activation plan of the post-construction sales through the results of a survey on the perception of Seoul citizens and experts. Research design, data and methodology: The purpose of this study is to suggest the activation plan of the post-construction sales through the results of a survey on the perception of Seoul citizens and experts. Results: According to a survey of Seoul citizens' perceptions, 76.7% of Seoul citizens were well aware of post-construction sales and recognized that post-construction sales would reduce pre-sale speculation and confusion in the real estate market. Second, 73.6% of Seoul citizens were willing to buy houses through post-construction sales, and third, 79.6% of Seoul citizens recognized that a post-sale system was necessary. Experts' opinions generally responded to the expansion of the introduction of post-construction sales, saying, 'It is necessary for both the public and the private sectors'. Second, while experts say that there are also positive effects, negative effects such as polarization centered on large corporations, an increase in sales prices, and a decrease in housing supply are also concerned. Third, experts responded that 'diversification of financing methods' is the most important task in revitalizing the post-sale system. Conclusions: The policy implications are that it is necessary to mandate the post-construction sales in the long term, and that the quality assurance system needs to be supplemented even if the sale is promoted post-construction sales. In addition, private participation is essential to revitalize the post-construction sales, and government support such as initial financing, low-interest rates, and various financing measures should be sought to expand private participation.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.15-23
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• 2017

The purpose of this study is to examine the issues of digital textbook policy in Korea, using the four dimensional model of Cooper, Fusarelli, & Randall(2004). Building upon systematic review of the policy documents, journals, and articles, I found some issues and implications for the betterment of the policy: From normative dimension, it is important to overcome widespread view of textbook based on positivist epistemology. From structural dimension, we need to move to curriculum-based textbook system and stabilize the organization in authority within the Ministry of Education. From constituentive dimension, much more consideration and support within the authority are to be provided to teachers and students. Lastly, it is critical to develop and disseminate an effective instructional model and build capacity of teachers' ICT from technical dimension. Building upon the results, clarification of policy objectives, establishment of priorities for school grades and subjects in the mid- to long-term perspective, and the establishment of communicative venue for the gathering of opinions of teachers and students who are key participants and activation of operations.

• Korean Journal of Heritage: History & Science
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• v.47 no.4
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• pp.4-21
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• 2014

Korean government has taken positive policies, including making "An Basic Plan on the Conservation and Activation of the Royal Tombs of the Joseon Dynasty, UNESCO World Heritage", since 40 royal tombs of the Joseon Dynasty were inscribed as UNESCO World Heritage in 2009. However, projects utilizing the royal tombs of the Joseon Dynasty are in the beginning step and very few has been researched on those projects academically. This study analyzed total 311 projects utilizing the royal tombs of the Joseon Dynasty, which have been made by the Cultural Heritage Administration of Korea from 2009 to 2014, through the literature review and content analysis methodology. An analysis frame consists of educational, touristic, compound and industrial activation on the basis of the utilization types made by the Cultural Heritage Administration of Korea. Most projects utilizing the royal tombs of the Joseon Dynasty are in the very beginning step in terms of educational and touristic utilization. No project utilizing the royal tombs of the Joseon Dynasty in terms of industrial utilization is found. Those projects are almost similar without distinctive characteristics peculiar to each royal tombs. Most projects have been taken on the short term level and the budget size for those is not enough. Projects are mostly focused on the on-site of royal tombs with little paying attention to converging projects utilizing digital and on line techniques. Some suggestions are the followings: increase of the budget on projects utilizing the royal tombs of the Joseon Dynasty, development of content peculiar to each tomb, development of industrial projects, development of converging projects utilizing digital and on line techniques, establishment of new medium and long term plans for utilization of the royal tombs of the Joseon Dynasty and so on.

• Journal of Korea Port Economic Association
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• v.23 no.3
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• pp.1-27
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• 2007

The used car export of Korea has rapid growth with the competitive price through economic situation of IMF, but the export volume would be decreased due to the import restriction of used car by Iraqi, Middle Asian countries since 2004. This research would be suggested the proposal of "the used car's innovative export logistics system" to solve the increased supplying of used car and decreasing of used car's export. This proposal of "the used car's innovative export logistics system" present the advanced used car's export logistics center for activation of export and construction of integrated export logistics system to be promoted the export process. As a result of analysis of the economic effectiveness through the activation of used car's export at the port of Incheon, it is forecasted that the concerned companies have the increasing of net profit 27,000 million Korean won; the value added effectiveness 340,000 million Korean won, acceleration of employment 2,200 persons. The policy should be consistent in order to process of "the used car's innovative export logistics system". For promotion of used car's export, not only near vision for solve the current matter, but also the strategic policy and master plan for promotion of used car's export to the international competitiveness strength continuously. The object of this research is directed to "the used car's export integrated logistics system" and "policy" for creation of export logistics complex".