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Mediating Roles of Perceived Money Importance and Gratitude in the Effects of Social Support on Pleasure in Spending for Other-gift (사회적 지원과 돈의 중요성 및 고마움, 그리고 선물구매에서 지불의 기쁨)

  • Choi, Nak-Hwan
    • Journal of Distribution Science
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    • v.14 no.4
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    • pp.111-116
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    • 2016
  • Purpose - A lot of preceeding studies have focused on the pains that might be felt in spending money, that is an important role in getting psychological safety. Money and social resources can be all for consumers, and they are likely to form a substituting relationship with one another. Being motivated by the idea that spending money for others can come with joy if one's objective is accomplished by social support, this paper aimed to explore the mediating role of the perceived money importance and gratitude in the relationship between social support and pleasure in spending for other-gift. Research Design, Data, and Methodology - In this empirical study, the experimental group is expected to receive social support while the control group is composed of those who are usually indulged in reminiscences of their sweethearts. From the college students, 160 experiment participants were selected and 80 participants of them were assigned to control group as well as to experimental group respectively at random. Empirical study for each of the two groups was performed respectively by means of questionnaire survey. Experimental group data and control group data were combined together to be used for testing hypotheses. Linear structural equation model in Amos was used to verify the hypotheses, and Bootstrap was also used to examine whether there were the mediating roles of the perceived money importance and gratitude or not. Results - From the empirical study, following conclusions could be drawn: First, social support of others makes one perceive the importance of money less; Second, social support of others makes one perceive gratitude to others; Third, less perceived importance of money and gratitude to others can make one feel pleasure in spending for other-gift; and Fourth, less perceived importance of money and gratitude to others can partially mediate the effect of social support from others on the pleasure in spending for other-gift. Conclusions - The outcomes of this study might offer theoretic and managerial implications as follow: Even though many hitherto studies have asserted that spending money usually comes with pains, this study discovered that social support might reduce perceived the importance of money but make others feel gratitude and, thus, one would feel joy in spending money to buy gift for others, and made a contribution to the progress of the theory of pleasure in spending for other-gift. This paper also made contributions toward the development of emotion marketing theory by showing that the effect of social support on the pleasure in spending for other-gift could be partially mediated by the perceived the importance of money and gratitude to others. Based on the above conclusions, it may be affirmed that marketers should help consumers perceive the importance of money less, and help feel gratitude to others by pointing up the support of others to consumers in an attempt to accelerate spending for other-gift.

A Classification of Research Types and Trend Analysis of Research Methods in Korean for Academic Purposes (학문 목적 한국어교육의 연구 유형 분류와 연구 방법의 동향 분석)

  • Na, Wonju;Joo, Hyunha;Kim, Youngkyu
    • Journal of Korean language education
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    • v.28 no.1
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    • pp.79-111
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    • 2017
  • This study is a trend analysis study that discusses the current status and directions of research methods of KAP research. The existing trend ana lysis studies dealing with research methods have problems in that the classification criteria of the studies used are rough and different from each other, rendering comparison between studies being difficult, and do not comprehensively cover research methods of diversified KAP research. Therefore, this study examined the research methods of KAP research from a critical point of view and suggested a set of classification criteria and an analysis framework that can be used consistently in classification and analysis of future KAP research methods. Based on the theoretical background of second language studies and applied linguistics, this study revised and supplemented Brown (2015)'s research method types and selected 289 journals and theses/dissertations from 2012 to 2016 and classified them into a new analysis framework. The primary and secondary studies, which are the major categories, were 219 and 70, respectively, so it was confirmed that there were much more primary studies. The primary studies then were subdivided into 128 qualitative research studies, 142 survey research studies, and 23 quantitative research studies, pointing to the trend that survey and qualitative research methods were preferred. In the qualitative research approaches, there were 21 action research studies, which were used the most. In addition, such qualitative research approaches as case studies and narrative inquiries which were difficult to find in the past, have gradually increased, confirming that the diversification of research methods is becoming common. However, there were still many studies that did not explicitly put forward research questions and there were many studies that did not report reliability and effect sizes in quantitative research. Of the 23 quantitative studies, only 50% reported reliability, and only three reported effect sizes. In order to enable systematic reviews (meta-analysis) of quantitative research and expect quality improvement of research in future KAP research, reporting of quantitative research should be done more systematically. This study is meaningful in that a systematic and detailed analysis framework was proposed to classify various research methods in the future and that the problems and directions for improvement of the KAP research methods were discussed through the analysis of the research trend of the KAP studies for the last 5 years.

Remote Sensing of Atmospheric Trace Species using Multi Axis Differential Optical Absorption Spectroscopy (Multi Axis DOAS를 이용한 대기미량 물질 원격 측정)

  • Lee Chul-Kyu;Kim Young-Joon
    • Korean Journal of Remote Sensing
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    • v.22 no.2
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    • pp.141-151
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    • 2006
  • UV-visible absorption measurement techniques using several horizone viewing directions in addition to the traditional zenith-sky pointing have been recently developed in ground-based remote sensing of atmospheric constituents. The spatial distribution of various trace gases close to the instrument can be derived by combing several viewing directions. Multi-axis differential optical absorption spectroscopy (MAX-DOAS) technique, one of the remote sensing techniques for air quality measurements, uses the scattered sunlight as a light source and measures it at various elevation angles (corresponding to the viewing directions) by sequential scanning with a stepper motor. A MAX-DOAS system developed by GIST/ADEMRC has been applied to measuring trace gases in urban air and plumes of the volcano and fossil fuel power plant in January, May, and October 2004, respectively. MAX-DOAS spectra were analyzed to identify and quantify $SO_2,\;NO_2,\;BrO,\;and\;O_4$ (based on Slant Column Densities, SCD) in the urban air, volcanic plume, and fossil fuel power plant utilizing theirs specific structured absorption features in the UV-visible region. Vertical scan through the multiple elevation angles was performed at different directions perpendicular to the plume dispersion to retrieve cross-sectional distribution of $SO_2\;or\;NO_2$ in the plumes of the volcano and fossil fuel power plant. Based on the estimated cross sections of the plumes the mixing ratios were estimated to 580 $SO_2$ ppbv in the volcanic Plume, and 337 $NO_2\;and\;227\;SO_2$ ppbv in the plume of the fossil fuel power plant, respectively.

The Behavior Economics in Storytelling (이야기하기의 행동경제학)

  • Kim, Kyung-Seop;Kim, Jeong-Lae
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.4
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    • pp.329-337
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    • 2019
  • It is true that many tales delivered in an 'Story-telling' auditorium or theater have not so much exquisite and refined forms as distorted and deteriorated ones. Furthermore, when false interpretations of tale-performers added into the category of the texts of tales, the problems can be made worse. In case of oral folk tales, there can be discordance between the standpoint of a tale-performer and the contents of a tale. This thesis is directly aimed at pointing out the 'Behavior Economics' problems concerned with the reading and interpretation of tales through investigating the missing parts of a text in reading tales. Man's rationality is meant to be confined to bounded rationality. Instead of making best choices, bounded rationality leads consumers to make a decision which they think suffices themselves to the point requiring no more consideration on the given item. It is the very Heuristic that does work in the process of this simplified decision making process. Heuristic utilizes established empirical notion and specific information, and that's why there can be cognitive 'Biases' sometimes leading to inaccurate judgment. As Oral Literature is basically based on heavy guesswork and perceptual biases of general public, it is imperative to contemplate oral literature in the framework of Heuristic of behavior economics. This thesis deals with thinking types and behavioral patterns of the general public in the perspective of heuristic by examining 'Story-tellings' on the basis of personal or public memory. In addition, heuristic involves how to deal with significant but intangible content such as the errors of oral story teller, the deviations of the story, and responses of the audience.

Alterations in Mitochondrial DNA Copy Numbers and Mitochondrial Oxidative Phosphorylation (OXPHOS) Protein Levels in Gastric Cancer Tissues and Cell Lines (위암 조직과 세포주에서 mDNA와 OXPHOS 단백질 분석)

  • Siregar, Adrian;Hah, Young-Sool;Moon, Dong Kyu;Woo, Dong Kyun
    • Journal of Life Science
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    • v.31 no.12
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    • pp.1057-1065
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    • 2021
  • Alterations in mitochondrial DNA (mtDNA) copy numbers have been reported in patients with stomach cancer and suggested to play a role in gastric carcinogenesis or gastric cancer progression. However, changes in the levels of mitochondrial proteins or mtDNA-encoded oxidative phosphorylation (OXPHOS) proteins in gastric cancer remain unclear. In this study, we investigated mtDNA contents, mitochondrial protein levels, and mtDNA-encoded OXPHOS protein levels in gastric cancer tissues and cell lines. We correlated mtDNA copy numbers with clinicopathologic features of the gastric cancer samples used in this study and used quantitative PCR to analyze the mtDNA copy numbers of the gastric cancer tissues and cell lines. Western blot analysis was used for assessing the amounts of mitochondrial proteins and mtDNA-encoded OXPHOS proteins. Among the 27 gastric cancer samples, 22 showed a reduction in mtDNA copy numbers. The mtDNA content was increased in the other five samples relative to that in normal matched gastric tissues. Mitochondrial protein and OXPHOS protein levels were reduced in some gastric cancer tissues. However, mitochondrial protein and OXPHOS protein levels in gastric cancer cell lines were not always in line with their mtDNA contents. The mtDNA copy numbers were reduced in five gastric cancer cell lines tested in this study. In summary, this study reports a common reduction in mtDNA contents in gastric carcinoma tissues and cell lines, pointing to the possible involvement of mtDNA content alterations in tumorigenesis of the stomach.

A Critical Review of Alternative Pathways to New Social Policy in Development Context (개발 맥락에서 신사회정책에 대한 대안적 접근의 비판적 고찰)

  • Yi, Ilcheong;Sohn, Hyuk-Sang;Kim, Taekyoon
    • 한국사회정책
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    • v.25 no.2
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    • pp.191-217
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    • 2018
  • At the turn of the century, social policy in both developed and developing countries confronts new challenges and risks caused by the multiple crises in finance, food, energy and climate change. Changes in the structures of risks are particularly significant. In addition, the global economic crisis starting in 2008 has provided a new context of the global political economy. Both developed and developing countries have responded to these new challenges and risks differently. What risks do these responses aim to address? How can these responses address these risks? Can these diverse responses offer lessons for lower income economies attempting to address social development challenges alongside economic growth in the globalised and increasingly uncertain 21st century context? This paper aims to provide a critical review of the new trends, phenomena or directions of social policy discourse and practice to respond to the new risks in the context of development. Explaining the nature and forms of new challenges and risks and pointing out the potentials and limitations of social policy discourse, it introduces the key points of the previous research we have to keep in mind in formulating alternative social policy approaches. General principles and core elements of social policy in addressing new challenges and risks in the $21^{st}$ century, which are particularly visible in social policy reforms in emerging economies, are highlighted as a conclusion.

The Analysis and Implication of Link Integrity of Korean Public Institution Website from a Web Usability Perspective (웹 사용성 관점에서 공공기관 웹 사이트의 링크 유효성 분석 및 개선 과제)

  • Moon, Hyun Ju;Kim, Suk Il
    • 재활복지
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    • v.17 no.4
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    • pp.291-309
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    • 2013
  • Web usability is utilized as a standard for constructing and managing website to be useful by people of all abilities and disabilities. Link integrity is one of main criteria for web usability evaluation. Links that are found to be broken or pointing to irrelevant information lead gradual degradation of link integrity over time. This study has conducted investigation for link integrity of Korean public institution website. Among 49 website that are accessible by an automatic link checker software, 91.8% of the website has more than one broken links. Also average number of broken links is 50.5 that is 0.33% of the number of links. 29 websites consist of internal broken links. And 22 website do not provide any information on the missing page. Broken links enlower website confidence by reducing web usability as well as they prohibit web search engine not to provide information on the website. Therefore, web developers and managers need to be aware of importance of link integrity and prohibit web usability degradation by performing link validation as a web management task or periodically.

Non-standard Workers' Solidarity with Standard Workers on Strike: The Case of Broadcast Professionals in KBS and MBC (정규직의 파업과 비정규직의 연대 또는 이탈: KBS와 MBC 파업사례를 중심으로)

  • Noh, Sung Chul;Chung, Sun Wook
    • Korean Journal of Labor Studies
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    • v.24 no.1
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    • pp.157-196
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    • 2018
  • This study analyzes non-standard workers' attitudes and behaviors towards standard workers' strikes using the case of a joint strike held by journalists at KBS and MBC in 2012. Tracing the process since 2008 by which a conservative government has tried to control the press and regular journalists have collectively resisted against it, we put our analytical focus on two major groups of freelance broadcast professionals: independent producers and writers in current affairs. Specifically, we examine 1) how they perceived and responded to a series of regular journalists' struggle to protect journalistic value, 2) how such perception of and response to regular journalists could be developed, and 3) how (de)solidarity could form and then deepened between freelance and regular journalists in the 2012 Media Strike. Our findings show that the ways in which regular journalists had controlled freelance journalists at work affected the relationship between class-based and occupation-based rationality freelance journalists held in their minds. Independent producers, who had developed a strong class-based rationality in response to the coercive input-output control, showed cynicism about regular journalists' strike pointing out their hypocrisy and contradiction. In contrast, freelance writers accommodated and joined the strike by regular workers in the spirit of solidarity based on occupational rationality which had developed from normative, process control. Our paper ends with theoretical and practical implications.

Automatic Text Summarization based on Selective Copy mechanism against for Addressing OOV (미등록 어휘에 대한 선택적 복사를 적용한 문서 자동요약)

  • Lee, Tae-Seok;Seon, Choong-Nyoung;Jung, Youngim;Kang, Seung-Shik
    • Smart Media Journal
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    • v.8 no.2
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    • pp.58-65
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    • 2019
  • Automatic text summarization is a process of shortening a text document by either extraction or abstraction. The abstraction approach inspired by deep learning methods scaling to a large amount of document is applied in recent work. Abstractive text summarization involves utilizing pre-generated word embedding information. Low-frequent but salient words such as terminologies are seldom included to dictionaries, that are so called, out-of-vocabulary(OOV) problems. OOV deteriorates the performance of Encoder-Decoder model in neural network. In order to address OOV words in abstractive text summarization, we propose a copy mechanism to facilitate copying new words in the target document and generating summary sentences. Different from the previous studies, the proposed approach combines accurate pointing information and selective copy mechanism based on bidirectional RNN and bidirectional LSTM. In addition, neural network gate model to estimate the generation probability and the loss function to optimize the entire abstraction model has been applied. The dataset has been constructed from the collection of abstractions and titles of journal articles. Experimental results demonstrate that both ROUGE-1 (based on word recall) and ROUGE-L (employed longest common subsequence) of the proposed Encoding-Decoding model have been improved to 47.01 and 29.55, respectively.

Study on the Retrieval of Vertical Air Motion from the Surface-Based and Airborne Cloud Radar (구름레이더를 이용한 대기 공기의 연직속도 추정연구)

  • Jung, Eunsil
    • Atmosphere
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    • v.29 no.1
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    • pp.105-112
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    • 2019
  • Measurements of vertical air motion and microphysics are essential for improving our understanding of convective clouds. In this paper, the author reviews the current research on the retrieval of vertical air motions using the cloud radar. At radar wavelengths of 3 mm (W-band radar; 94-GHz radar; cloud radar), the raindrop backscattering cross-section (${\sigma}b$) varies between successive maxima and minima as a function of the raindrop diameter (D) that are well described by Mie theory. The first Mie minimum in the backscattering cross-section occurs at D~1.68 mm, which translates to a raindrop terminal fall velocity of ${\sim}5.85m\;s^{-1}$ based on the Gunn and Kinzer relationship. Since raindrop diameters often exceed this size, the signal is captured in the radar Doppler spectrum, and thus, the location of the first Mie minimum can be used as a reference for retrieving the vertical air motion. The Mie technique is applied to radar Doppler spectra from the surface-based and airborne, upward pointing W-band radars. The contributions of aircraft motion to the vertical air motion are also described and further the first-order aircraft motion corrected equation is presented. The review also shows that the separate spectral peaks due to the cloud droplets can provide independent validation of the Mie technique retrieved vertical air motion using the cloud droplets as a tracer of vertical air motion.