• 제목/요약/키워드: Play theory

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인스턴트 메신저 : 합리적 행동이론의 실제 (Instant Messenger: Theory of Reasoned Action in Practice)

  • 이정우;한현정
    • 한국경영과학회지
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    • 제29권4호
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    • pp.159-173
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    • 2004
  • Instant Messenger is a communication tool which allows instant real-time connection between parties through Internet Compared to the most popular Internet communication tool. email. the messenger allows people to check network presence of other parties and to connect in real time among multiple parties. Mostly due to the convenience it provides. use of instant messengers has increased tremendously not only for personal purpose but also for business purpose. However. firms are agonizing about the real impact of instant messenger usage among employees. whether the impact is positive or negative in terms of the productivity, Applying the theory of reasoned action (TRA) and technology acceptance model (TAM). this study sets UP perceived ease of use. perceived usefulness and cultural orientation of individuals as antecedents of adoption and use of the messenger application, Also. the impacts of messenger usage are measured as task productivity and intimacy among colleagues. This study presents several findings about the instant messenger, First. perceived ease of use. and usefulness play important roles in raising the adoption level of instant messenger. Also. culture propensity also maintains strong influence towards the actual usage of the messenger. Among cultural variables. innovativeness, supportiveness and outcome orientation reveal strong positive impacts on adoption and use of the messenger. On the dependent side. use of instant messenger seems to have a strong direct impact on task productivity as well as indirect impact through intimacy. Implications are discussed.

사회적 자본의 관점에서 본 결합능력의 형성요인 -특허청 사례를 중심으로- (Determinants of the Knowledge Combinative Capability Based on Social Capital Theory)

  • 박노윤
    • 지식경영연구
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    • 제5권2호
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    • pp.67-98
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    • 2004
  • New knowledge is created through the dynamic interaction of knowledge that depends largely on a social context within the organization. Social processes influence the nature of knowledge and learning. This paper is rooted in the concept of social capital. Social capital theory emphasizes the importance of social relationship. Using social capital theory, this paper suggests three factors that must be satisfied for the development of knowledge combinative capability. The first factor is that the opportunity exists to make the exchange or combination of knowledge. The second factor is that people is motivated for the creation of new knowledge. The third factor is that people must share the common knowledge. This paper examines the change case of KIPO (Korean Intellectual Property Office). This case provides evidence that the three factors can develop social relationship, and build knowledge combinative capability. The man finding from this research is that social factors play an important part in the creation of knowledge, and processes of knowledge exchange and combination heavily rely upon social patterns, practices and processes in ways which emphasize the value and importance of collective action and knowledge sharing. This research may have several implications for the development of the knowledge creation mechanisms.

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초기 경맥명칭을 통해 살펴본 경락음양개념의 의의 (The Significance of Yin-yang Theory in Meridians Observed through the Earlier Names)

  • 정혜진;백유상;구성태;임사비나
    • Korean Journal of Acupuncture
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    • 제32권4호
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    • pp.190-198
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    • 2015
  • Objectives : Through comparison between Mawangdui Silk Manuscripts and Huangdi's Internal Classic, this study aimed to put an emphasis on clinical significance of Yin-yang theory in Meridians. Methods : We investigated the documents recorded in Yin Yang Shi Yi Mai Jiu Jing, Zu Bi Shi Yi Mai Jiu Jing and Miraculous Pivot to compare of the character of meridian names. Results : In the naming of meridians, three yin and three yang were accepted earlier than Viscera and Bowels. Three yin and three yang play important role in relation with division of a human body. Conclusions : It is necessary to focus on the importance of Yin-yang theory in meridian system.

Buckling and free vibration analysis of FG-CNTRC-micro sandwich plate

  • Kolahdouzan, Farzad;Arani, Ali Ghorbanpour;Abdollahian, Mohammad
    • Steel and Composite Structures
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    • 제26권3호
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    • pp.273-287
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    • 2018
  • Buckling and free vibration analysis of sandwich micro plate (SMP) integrated with piezoelectric layers embedded in orthotropic Pasternak are investigated in this paper. The refined Zigzag theory (RZT) is taken into consideration to model the SMP. Four different types of functionally graded (FG) distribution through the thickness of the SMP core layer which is reinforced with single-wall carbon nanotubes (SWCNTs) are considered. The modified couple stress theory (MCST) is employed to capture the effects of small scale effects. The sandwich structure is exposed to a two dimensional magnetic field and also, piezoelectric layers are subjected to external applied voltages. In order to obtain governing equation, energy method as well as Hamilton's principle is applied. Based on an analytical solution the critical buckling loads and natural frequency are obtained. The effects of volume fraction of carbon nanotubes (CNTs), different distributions of CNTs, foundation stiffness parameters, magnetic and electric fields, small scale parameter and the thickness of piezoelectric layers on the both critical buckling loads and natural frequency of the SMP are examined. The obtained results demonstrate that the effects of volume fraction of CNTs play an important role in analyzing buckling and free vibration behavior of the SMP. Furthermore, the effects of magnetic and electric fields are remarkable on the mechanical responses of the system and cannot be neglected.

On the size-dependent behavior of functionally graded micro-beams with porosities

  • Amar, Lemya Hanifi Hachemi;Kaci, Abdelhakim;Tounsi, Abdelouahed
    • Structural Engineering and Mechanics
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    • 제64권5호
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    • pp.527-541
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    • 2017
  • In this work, a new hyperbolic shear deformation beam theory is proposed based on a modified couple stress theory (MCST) to investigate the bending and free vibration responses of functionally graded (FG) micro beam made of porous material. This non-classical micro-beam model introduces the material length scale coefficient which can capture the size influence. The non-classical beam model reduces to the classical beam model when the material length scale coefficient is set to zero. The mechanical material properties of the FG micro-beam are assumed to vary in the thickness direction and are estimated through the classical rule of mixture which is modified to approximate the porous material properties with even and uneven distributions of porosities phases. Effects of several important parameters such as power-law exponents, porosity distributions, porosity volume fractions, the material length scale parameter and slenderness ratios on bending and dynamic responses of FG micro-beams are investigated and discussed in detail. It is concluded that these effects play significant role in the mechanical behavior of porous FG micro-beams.

정보보안 정책 준수에 영향을 미치는 요인: 위험보상이론 관점에서 (An Investigation of the Factors that Influence the Compliance to Information Security Policy: From Risk Compensation Theory)

  • 임명성;한군희
    • 디지털융복합연구
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    • 제11권10호
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    • pp.153-168
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    • 2013
  • 정보보안은 여전히 많은 조직에서 해결해야할 중요한 문제 중 하나이다. 특히 어떻게 조직 구성원들의 보안행위를 유도할 것이며, 내부인력에 의한 사고를 줄일 수 있는지는 여전히 정보보안 분야에서 탐색되어야할 문제로 남아있다. 본 연구는 선행연구에서 제시한 정보보안 대책이 상황에 따라 다른 결과를 나타나는 이유를 설명하고자 한다. 이를 위해 위험보상 이론을 기반으로 연구모형을 수립하고 실증적으로 분석하였다. 분석 결과 정보보안 대책과 조직 구성원들의 보안정책준수의도 간의 관계는 시스템의 취약성에 의해 조절되는 것으로 나타났다. 본 결과는 위험보상이론의 기본 가정과 반대된다. 반면 시스템 품질의 조절효과는 없는 것으로 나타났다.

Factors Influencing Users' Word-of-Mouth Intention Regarding Mobile Apps : An Empirical Study

  • Chen, Yao;Shang, Yu-Fei
    • 산경연구논집
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    • 제9권1호
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    • pp.51-65
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    • 2018
  • Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users' WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.

패션필름에 나타난 햅틱(Haptic)지각 -로라 막스(Laura Marks)의 이론을 바탕으로- (Haptic Perception in Fashion Film - Drawing on the theory of Laura Marks -)

  • 정수진;임은혁
    • 한국의류산업학회지
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    • 제21권4호
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    • pp.379-389
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    • 2019
  • Fashion brands have traditionally conveyed emotions through brand image and images such as fashion photos; however, fashion films play an important role in conveying emotion to consumers due to changes that have resulted from the development of digital technology. This study investigates haptic perceptions in fashion films based on Laura Marks' theory. The study concurrently conducted literature and case studies. Haptic and is a condition of touching an object without actually touching it. Marks describes haptic theory as an embodied perception of physical effects that occur as images affect the body. Haptic perceptions that cause a sense of touching when looking at a fashion film can be understood as a formality embodied in the body of the object and spectator created by the object and spectator's clothing experience. Our bodies and apparel can be seen as being perceived and imprinted in our bodies by constantly experiencing and maintaining relationships in an inseparable relationship. Thus, when we look at fashion films, the haptic image invites feeling embodied in our body and provide a haptic perception. As a result, factors for the haptic perception in fashion film are ambiguity of images, fetish image, and non-narrative. Fashion companies are expected to make active use of haptic elements as an era of artificial intelligence arrives and the size of the e-commerce market grows.

GT-PSO- An Approach For Energy Efficient Routing in WSN

  • Priyanka, R;Reddy, K. Satyanarayan
    • International Journal of Computer Science & Network Security
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    • 제22권4호
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    • pp.17-26
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    • 2022
  • Sensor Nodes play a major role to monitor and sense the variations in physical space in various real-time application scenarios. These nodes are powered by limited battery resources and replacing those resource is highly tedious task along with this it increases implementation cost. Thus, maintaining a good network lifespan is amongst the utmost important challenge in this field of WSN. Currently, energy efficient routing techniques are considered as promising solution to prolong the network lifespan where multi-hop communications are performed by identifying the most energy efficient path. However, the existing scheme suffer from performance related issues. To solve the issues of existing techniques, a novel hybrid technique by merging particle swarm optimization and game theory model is presented. The PSO helps to obtain the efficient number of cluster and Cluster Head selection whereas game theory aids in finding the best optimized path from source to destination by utilizing a path selection probability approach. This probability is obtained by using conditional probability to compute payoff for agents. When compared to current strategies, the experimental study demonstrates that the proposed GTPSO strategy outperforms them.

Wave propagation along protein microtubule: Via strain gradient and orthotropic elastic model

  • Muhammad Taj;Mohammad Amien Khadimallah;Shahzad Ali Chattah;Ikram Ahmad;Sami Alghamdi;Muzamal Hussain;Rana Muhammad Akram Muntazir;Faisal Al-Thobiani;Muhammad Safeer;Muhammad Naeem Mohsin;Faisal Mehmood Butt;Zafer Iqbal
    • Advances in concrete construction
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    • 제16권5호
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    • pp.243-254
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    • 2023
  • Microtubules in the cell are influenced by internal and external stimulation and play an important part in conveying protein substances and in carrying out medications to the intended targets. Waves are produced during these functions and in order to control the biological cell functions, it is important to know the wave velocities of microtubules. Owing to cylindrical shell shaped and mechanically elastic and orthotropic, cylindrical shell model based on gradient elasticity theory has been used. Wave velocities of the protein microtubule are carried out by considering Love's thin shell theory and Navier solution. Also the effect of size parameter and other variables on the results are investigated.