• Title/Summary/Keyword: Platform leadership

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The strategy for securing leadership in digital contents distributing platform Focusing on open innovation theory (디지털 콘텐츠 유통 플랫폼에서의 리더십 확보 전략 - 개방형 혁신 이론을 중심으로 -)

  • Choi, Hun;Lee, Yong-Seol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.612-614
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    • 2022
  • The prolonged untact era, which has continued since the end of 2019, further accelerated the spread of distribution platforms that provide cultural contents in digital form. Digital content distribution platforms are fiercely competing in the market as the central axis of cultural content planning, production and distribution. In this study, we apply the open innovation theory as a competitive element of digital content distribution platforms to assess whether competitiveness can be secured in terms of multilingualization of content.

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Analysis of Success Cases of InsurTech and Digital Insurance Platform Based on Artificial Intelligence Technologies: Focused on Ping An Insurance Group Ltd. in China (인공지능 기술 기반 인슈어테크와 디지털보험플랫폼 성공사례 분석: 중국 평안보험그룹을 중심으로)

  • Lee, JaeWon;Oh, SangJin
    • Journal of Intelligence and Information Systems
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    • v.26 no.3
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    • pp.71-90
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    • 2020
  • Recently, the global insurance industry is rapidly developing digital transformation through the use of artificial intelligence technologies such as machine learning, natural language processing, and deep learning. As a result, more and more foreign insurers have achieved the success of artificial intelligence technology-based InsurTech and platform business, and Ping An Insurance Group Ltd., China's largest private company, is leading China's global fourth industrial revolution with remarkable achievements in InsurTech and Digital Platform as a result of its constant innovation, using 'finance and technology' and 'finance and ecosystem' as keywords for companies. In response, this study analyzed the InsurTech and platform business activities of Ping An Insurance Group Ltd. through the ser-M analysis model to provide strategic implications for revitalizing AI technology-based businesses of domestic insurers. The ser-M analysis model has been studied so that the vision and leadership of the CEO, the historical environment of the enterprise, the utilization of various resources, and the unique mechanism relationships can be interpreted in an integrated manner as a frame that can be interpreted in terms of the subject, environment, resource and mechanism. As a result of the case analysis, Ping An Insurance Group Ltd. has achieved cost reduction and customer service development by digitally innovating its entire business area such as sales, underwriting, claims, and loan service by utilizing core artificial intelligence technologies such as facial, voice, and facial expression recognition. In addition, "online data in China" and "the vast offline data and insights accumulated by the company" were combined with new technologies such as artificial intelligence and big data analysis to build a digital platform that integrates financial services and digital service businesses. Ping An Insurance Group Ltd. challenged constant innovation, and as of 2019, sales reached $155 billion, ranking seventh among all companies in the Global 2000 rankings selected by Forbes Magazine. Analyzing the background of the success of Ping An Insurance Group Ltd. from the perspective of ser-M, founder Mammingz quickly captured the development of digital technology, market competition and changes in population structure in the era of the fourth industrial revolution, and established a new vision and displayed an agile leadership of digital technology-focused. Based on the strong leadership led by the founder in response to environmental changes, the company has successfully led InsurTech and Platform Business through innovation of internal resources such as investment in artificial intelligence technology, securing excellent professionals, and strengthening big data capabilities, combining external absorption capabilities, and strategic alliances among various industries. Through this success story analysis of Ping An Insurance Group Ltd., the following implications can be given to domestic insurance companies that are preparing for digital transformation. First, CEOs of domestic companies also need to recognize the paradigm shift in industry due to the change in digital technology and quickly arm themselves with digital technology-oriented leadership to spearhead the digital transformation of enterprises. Second, the Korean government should urgently overhaul related laws and systems to further promote the use of data between different industries and provide drastic support such as deregulation, tax benefits and platform provision to help the domestic insurance industry secure global competitiveness. Third, Korean companies also need to make bolder investments in the development of artificial intelligence technology so that systematic securing of internal and external data, training of technical personnel, and patent applications can be expanded, and digital platforms should be quickly established so that diverse customer experiences can be integrated through learned artificial intelligence technology. Finally, since there may be limitations to generalization through a single case of an overseas insurance company, I hope that in the future, more extensive research will be conducted on various management strategies related to artificial intelligence technology by analyzing cases of multiple industries or multiple companies or conducting empirical research.

A Study on Acceptance of CDM/UCR in WCO as e-Customs clearance procedures (WCO의 CDM과 UCR을 수용한 전자통관시스템 발전 방안)

  • Ryu, Geun-Woo;Kim, Young-Chun
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.327-350
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    • 2007
  • A single window platform must be successfully established by implementing CDM/UCR in WCO and UNeDocs in UN/CEFACT, which is part of the framework of standards for secure and facilitate global trade. Core success factors in single window platform for international trade depend on political innovative capacity, advanced leadership of high ranking officials and departments in charge, effective collaborations between the ministries and offices concerned which are supported by supreme executives, self-controlled coordinations between users, convenience and access availability to users, promotion and marketing, identification on predictive impediments, financial raising and revenue model payable, communication's strategy, valid legal basis etc. To settle a stable ubiquitous e-trade platform, firstly, procedures and practices of customs clearance which different from one another mutually must be standardized globally. Secondly, the international standard electronic data exchanges must be introduced to facilitate and simplify customs clearing procedures by holding administrative informations in common between public institutions. thirdly, cooperative work model must be accepted with enhancing outsourcing business between reference groups (export-import firms and IT service providers).

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A Case Study on Energy focused Smart City, London of the UK: Based on the Framework of 'Business Model Innovation'

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.9 no.2
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    • pp.8-19
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    • 2020
  • We see an energy fucused smart city evolution of the UK along with the project of "Smart London Plan (SLP)." A theoretical logic of business model innovation has been discussed and a research framework of evolving energy focused smart city is formulated. The starting point is the silo system. In the second stage, the private investment in smart meters establishes a basement for next stages. As results, the UK's smart energy sector has evolved from smart meter installation through smart grid to new business models such as water-energy nexus and microgrid. Before smart meter installation of the government, the electricity system was centralized. However, after consumer engagement plan has been set to make them understand benefits that they can secure through smart meters, the customer behavior has been changed. The data analytics firm enables greater understanding of consumer behavior and it helps energy industry to be smart via controlling, securing and using that data to improve the energy system. In the third stage, distribution network operators (DNOs)' access to smart meter data has been allowed and the segmentation starts. In the fourth stage, with collaboration of Ofwat and Ofgem, it is possible to eliminate unnecessary duplication of works and reduce interest conflict between water and electricity. In the fifth stage, smart meter and grid has been integrated as an "adaptive" system and a transition from DNO to DSO is accomplished for the integrated operation. Microgrid is a prototype for an "adaptive" smart grid. Previous steps enable London to accomplish a platform leadership to support the increasing electrification of the heating and transport sector and smart home.

A Study on the Success Factors of Architectural Information System(SEUMTER) in South Korea

  • Choong-Sik Chung;Minsang Yi;Hanbyul Choi
    • Journal of Platform Technology
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    • v.11 no.1
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    • pp.85-104
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    • 2023
  • Since the late 1990s, the Korean government has attempted to develop the Architectural Information System (AIS, SEUMTER), led by the Ministry of Construction and Transportation, in order to improve civil complaint convenience and administrative efficiency in architectural administration. Since then, for nearly 30 years, the Korean government has been continuously upgrading the SEUMTER system. Based on these advancement projects, it is now possible to conduct civil affairs through the Internet, and civil petitioners can file complaints with government offices without visiting and without documents. In addition, statistical work and performance management became possible in real time for civil servants. And recently, by clouding the SEUMTER system, intelligent services have become possible. In this paper, the development process of the SEUMTER was divided into four stages and evaluated, and the main success factors were derived. The main success factors of SEUMTER are 1) Promotion as a National Agenda - Leadership of the President and Ministers, 2) Outsourcing of Information System Development and Dissemination, 3) Overcoming Selfishness between Ministries - Integrating Building Permits System and Building Ledger Systems, 4) Continue to Promote Information System Advancement. Subsequently, three global diffusion strategies for SEUMTER were presented: 1) the Need to Establish Globalization Strategy: Linkage with Smart City Business, 2) Small and Medium-sized System Model Needed for Globalization and ODA, and 3) System Success Needs to be Publicized Internationally.

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Analysis of Metaverse Business Model and Ecosystem (메타버스 비즈니스 모델 및 생태계 분석)

  • Seok, W.H.
    • Electronics and Telecommunications Trends
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    • v.36 no.4
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    • pp.81-91
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    • 2021
  • Recently, discussions on Metaverse, which represents the transcendent world, have been dominant for some time. Cases related to the Metaverse are introduced through various media and are continuously attracting attention as the next generation of the Internet. This study reviews the business model and the ecosystem overview, focusing on service cases related to the Metaverse. The widely used business models include content production and sales, media brokerage fee, and marketing fee. The Metaverse ecosystem is formed around games, with major players in game production, authoring tool & support SW, intelligent cloud service, and game platform expected to lead the market. Results show that a strategy to secure the leadership of the Metaverse, such as the business model expansion conditions, a strategy to foster a game-oriented Metaverse ecosystem, and technology development for the realization of the ultra-realistic Metaverse, is necessary.

APEC SEN Maritime English Communication Packages

  • 황선애;설진기;서영정;정희수;최승희
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.06a
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    • pp.361-362
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    • 2022
  • As the importance of maritime communication in a cross-cultural onboard working environment grows, the importance of developing systematic supporting aids both for learning and teaching maritime English has been emphasized. Given that English communication proficiency is one of the most critical factors in determining a seafarer's competency, a systemic supporting system for enhancing maritime English communication capabilities is essential not only for them to professionally carry out and conduct assigned duties onboard, but also for them to navigate success in their lives through increased labour mobility both at sea and onshore. The APEC Seafarers Excellence Network initiates the production of Maritime English Communication Packages for seafarers in APEC regions, under the leadership of the Republic of Korea. This paper introduces the design of APEC SEN Maritime English Communication Packages, which include textbooks, audio-lingual materials, online/mobile life-long learning platform and testing aids, ultimately for upand re-skilling of seafarers to increase their employability, mobility and preparedness for the future shipping industry where globalisation is expected to further accelerate.

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The Strategic Positioning of Platform Providers and Automotive Manufacturers in the Forthcoming Smart-car Market (스마트카 산업에서 플랫폼사업자와 완성차업체의 전략적 포지셔닝 분석)

  • Hyun, Jae Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.10
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    • pp.274-280
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    • 2017
  • The smart-car industry has emerged as the important variable that will decide the future industrial contour of the automotive industry, together with commercialization of electronic vehicles, connected cars, infotainment, telematics, and the autonomous/self-driving car. This study analyzes the strategic position of platform companies and car manufacturers that would determine the future of the smart-car market. The findings of this study show that despite the entry barriers in industrial factors, such as economies of scale, the industrial infrastructure, and global production networks, and technical factors like exclusive head-sector information, car manufacturers may be deprived of their industrial leadership by platform companies with map and user data, big data capabilities, and user interface experience if they lag behind ICT innovation. This insight is based on the emerging importance of software and platforms, and the simplification of car structures, proven by the successful commercialization of electronic vehicles. This study complements existing studies mainly focused on technical aspects of the smart-car industry by examining the strategic dimensions of platform companies and their approach to the future smart-car market by comparing them with existing car manufacturing multinationals.

SaaS Platform Structure Design for Authentication and Accounting based on Trusted Computing Technology (신뢰 컴퓨팅기술 기반 SaaS 인증 및 과금 플랫폼 구조 설계)

  • Lee, Sang Hwan;Kim, Jane Chungyoon;Jun, Sungik
    • Proceedings of the Korea Information Processing Society Conference
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    • 2007.11a
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    • pp.991-994
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    • 2007
  • 최근 컴퓨터 기술의 발전과 네트워크의 개방화 그리고 무선 모바일 통신 기술의 비약적인 보급으로 인하여 컴퓨팅 환경을 이루고 있는 각종 장치(PC, 모바일 단말, 저장장치, 네트워크 기기 등)가 다양한 형태의 보안 위협에 노출되어 데이터의 유실, 조작, 유출되어 금전적인 피해를 입거나 프라이버시 침해를 받고 있다. 이러한 문제를 근본적으로 해소하기 위하여 설립된 TCG(Trusted Computing Group)는 세계적인 IT 핵심기업들을 중심으로 구성된 비영리 단체로서 PC 혹은 모바일 기기 등의 단말과 서버 장비 그리고 저장 장치 및 네트워크로 구성된 컴퓨팅 환경에서 보안성 향상 및 데이터의 신뢰성을 제고하기 위하여 TPM(Trusted Platform Module)이라는 반도체 칩을 신뢰의 기반(root of trust)으로 한 신뢰 플랫폼을 제안하고 있다. 한편 SaaS(Software as a Service)는 패키지 형태의 소프트웨어를 네트워크 서비스 형태로 바꾸어 사용량에 비례한 요금제로 과금하는 방식을 채택하고 사용자가 온디맨드로 요청한 서비스를 적시에 제공하는 기술로 최근 전세계적으로 각광을 받고 있다. 이때 다양한 컴퓨팅 환경 안의 사용자에게 높은 신뢰성과 보안성 그리고 연속성을 갖는 SaaS 서비스를 제공하고 데이터의 무결성 및 비밀유지와 정확한 서비스 사용시간을 기록하고 업로드하는 기능들을 제공하는 SaaS 플랫폼은 TPM기반의 신뢰컴퓨팅 기술을 통하여 쉽게 구현될 수 있다. 본 논문에서는 일시적으로 네트워크와 차단된 상태의 PC 혹은 모바일 단말에서도 위의 조건들을 만족하는 SaaS 서비스를 지원하는 신뢰 플랫폼이 가져야 할 기능들에 대하여 분석-도출한 후 그러한 기능들을 제공하는 컴포넌트로 구성된 신뢰형 SaaS 사용자 플랫폼을 설계하였다.

Comparative Study on Autonomous Vehicle Operation Status in South Korea and China - Focusing on Xiong'an New District in China and Sejong City in South Korea -

  • Sen Zhan;Choong-Sik Chung
    • Journal of Platform Technology
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    • v.12 no.1
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    • pp.12-31
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    • 2024
  • Today, many countries around the world recognize the development of autonomous vehicles as a national growth engine, support technology development through various projects, and promote it as national policy. China and Korea are representative countries that are strongly promoting autonomous vehicle policies. The Chinese government's policy direction for self-driving cars focuses on support for fostering new industries. Korea has established mid- to long-term goals and plans to foster the future mobility industry as a key growth engine and is promoting these as a national task. Recently, China and Korea have established national pilot areas to test autonomous vehicle operation and are actively pursuing policies. We aim to compare and analyze the operation status of self-driving cars in China's Xiong'an New Area and South Korea's Sejong City and derive policy implications regarding self-driving cars, which are emerging as a key industry of the future. According to the analysis results, it was found that China's Xiong'an New District is ahead of Korea's Sejong City in terms of leader leadership. As a result, autonomous driving is being operated at the government-wide and national level in Xiong'an New Area. In terms of the driving force, in the case of Xiongan New Area, the policy is being promoted by companies centered on Baidu, and in the case of Sejong City, the policy is being promoted by the local government. As a result, it is estimated that Xiongan New Area will be able to reach commercialization before Sejong City. In the final policy proposal, it was proposed to break away from the existing government-led method and switch to a collaboration with the private sector and a private-led method.

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