• 제목/요약/키워드: Platform for Impact Analysis

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Customer Satisfaction at Tiki.vn E-Commerce Platform

  • GIAO, Ha Nam Khanh
    • The Journal of Asian Finance, Economics and Business
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    • 제7권4호
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    • pp.173-183
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    • 2020
  • This study has four objectives: (1) Identifying factors that affect customer satisfaction on online service quality of Tiki.vn, (2) Measuring the level of impact of the factors, (3) Testing the difference in satisfaction among groups of customers with different characteristics in terms of gender, age, income, academic level, and occupation, and (4) Proposing some managerial implications to improve the quality of online services by interviewing directly and online 200 individual customers who have shopped at Tiki.vn E-commerce platform for at least the last six months, using the convenient sampling method. This study analyzes the reliability of the scale through the Cronbach's alpha coefficient, Exploratory factor analysis, and Linear regression analysis. The findings identified four factors that influence positively customer satisfaction regarding the quality of online services in Tiki.vn E-commerce platform in the order of descending strength: (1) Trust, (2) Customer service, (3) Web design and (4) Safety. In addition, the results show no difference in customer satisfaction according to different academic levels, but in terms of occupation and income, gender, and age. The results show that the factors influencing most customer satisfaction are Reliability and Customer Service. Some managerial implications are then proposed to improve the quality of online shopping services at Tiki.vn.

수중 운동체의 거동 및 표면 압력하중 예측에 관한 수치적 연구 (A Computational Study About Behavior of an Underwater Projectile and Prediction of Surficial Pressure Loading)

  • 조성민;권오준
    • 한국군사과학기술학회지
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    • 제20권3호
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    • pp.405-412
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    • 2017
  • In the present study, two phase flows around a projectile vertically launched from an underwater platform have been numerically investigated by using a three dimensional multi-phase RANS flow solver based on pseudo-compressibility and a homogeneous mixture model on unstructured meshes. The relative motion between the platform and projectile was described by six degrees of freedom(6DOF) equations of motion with Euler angles and a chimera technique. The propulsive power of the projectile was modeled as the fluid force acting on the lower surface of the body by the compressed air emitted from the platform. Qualitative analysis was conducted for the time history of vapor volume fraction distributions. Uncorking pressure around the projectile and platform was analyzed to predict impact force acting on the surfaces. The results of 6DOF analysis presented similar tendency with the surficial pressure distributions.

An Empirical Study on the Intention to Reuse Computational Science and Engineering Platforms: A Case Study of EDISON

  • On, Noori;Ryu, Gi-Myeong;Koh, Myoung-Ju;Lee, Jongsuk Ruth;Kim, Nam-Gyu
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권8호
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    • pp.3437-3456
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    • 2020
  • The computational science and engineering field, which combines basic science and computing technology, has emerged as a third scientific methodology, following theories and experiments. This study aimed to identify factors and relationships that affect the continued use of the computational science and engineering (CSE) platform for its successful operation, utilization, and diffusion. To that end, the quality factors of the platform were derived by combining the information system success model and the technology acceptance model. These factors affected user satisfaction and intention to reuse through users' perceived usefulness and perceived ease of use of the platform. An empirical analysis was conducted through a questionnaire survey of 373 users of the EDISON platform, a representative CSE platform in Korea. The results revealed that all quality factors have a positive influence on perceived usefulness and perceived ease of use. Specifically, information quality has a significant influence on perceived ease of use, and system quality has a significant influence on perceived usefulness. Perceived ease of use has a greater impact on user satisfaction than perceived usefulness, and satisfaction affects intention to reuse. The results can contribute to the development of CSE platforms and the development strategy to expand the number of users.

통신재난의 유형 및 위험분석 (Communication Disaster Type and Risk Analysis)

  • 최재명
    • Journal of Platform Technology
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    • 제9권3호
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    • pp.18-23
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    • 2021
  • 초연결사회로 발전됨에 따라 정보통신의 역할이 크게 증대되고 통신재난이 발생할 경우 사회 인프라, 국가핵심기반의 서비스 중단 및 국민생활에 지대한 영향을 초래한다. 또한 정보통신분야는 산업구조가 고도화되면서 이에 대한 의존도가 급격히 증대하였기 때문에 재난으로부터 안전한 정보통신 환경 조성을 위해서는 체계적인 관리가 필요하다. 본 논문에서는 체계적인 관리를 위해서 정보통신, 금융, 보건 및 의료 등 국가핵심기반 및 다양한 분야에서 중요한 역할을 수행하고 있는 정보통신인프라에 발생할 수 있는 재난의 유형 및 위험에 대하여 분석하였다. 정보통신인프라에 재난이 발생할 경우 국가핵심기반의 서비스 중단 및 국민생활에 지대한 영향을 초래할 것으로 사료된다.

골프 드라이버 스윙 시 임팩트 전·후 신체 균형성이 클럽헤드의 속도와 각도에 미치는 영향 (Effect of Balance before and after Impact on the Velocity and Angle of Golf Club during Driver Swing)

  • 류지선;김태삼
    • 한국운동역학회지
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    • 제21권4호
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    • pp.411-420
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    • 2011
  • The purpose of this investigation was to determine whether correlations exist between balance and impact velocity, angular position, and maximum velocity of a club during drive swing. Twelve skilled golfers were recruited in this study. They were asked to perform ten swing trials and two trials were selected for analysis. Balance parameters were calculated via the force platform while kinematic variables were determined by using the Qualisys system. The results of the present study demonstrated that the average of COP velocity was faster in the medio-lateral direction rather than the anterio-posterior direction. Also, left foot's COP velocity and free torque were greater than the right foot's before impact. The range of the right foot's COP in the anterio-posterior direction before impact were correlated with the club velocity and angular position at impact. There was a negative correlation between the left foot's COP velocity before the impact and the velocity at impact. Additionally, the range and RMS of the left foot's free torque affected on the club angular position at impact and the maximum velocity at release, respectively. Finally, a negative correlation existed between the range of the right foot's free torque after the impact and club's maximum velocity at release.

플랫폼 서비스 혁신에 있어 인공지능(AI)의 역할과 효과에 관한 연구: 카카오 그룹의 인공지능 활용 사례 연구 (The Role and Effect of Artificial Intelligence (AI) on the Platform Service Innovation: The Case Study of Kakao in Korea)

  • 이경주;김은영
    • 지식경영연구
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    • 제21권1호
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    • pp.175-195
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    • 2020
  • The development of platform service based on the information and communication technology has revolutionized patterns of commercial transactions, driving the growth of global economy. Furthermore, the radical advancement of artificial intelligence(AI) presents the huge potential to innovate almost all the industrial and economic activities. Given these technological developments, the goal of this paper is to investigate AI's impact on the platform service innovation as well as its influence on the business performance. For the goal, this paper presents the review of the types of service innovation, the nature of platform services, and technological characteristics of leading AI technologies, such as chatbot and recommendation system. As an empirical study, this paper performs a multiple case study of Kakao Group which is the leading mobile platform service with the most advanced AI in Korea. To understand the role and effect of AI on Kakao platform service, this study investigated three cases, including chatbot agent of Kakao Bank, Smart Call service of Kakao Taxi, and music recommendation system of Kakao Mellon. The analysis results of the case study show that AI initiated innovations in platform service concepts, service delivery, and customer interface, all of which lead to a significant decrease in the transaction costs and the personalization of services. Finally, for the successful development of AI, this research emphasizes the significance of the accumulation of customer and operational data, the AI human capital, and the design of R&D organization.

럭셔리 패션 플랫폼 속성이 온라인 구전의도에 미치는 영향 (The Effects of Luxury Fashion Platforms' Attributes on Consumer eWOM)

  • 김수지;허희진;추호정
    • 한국의류학회지
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    • 제45권4호
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    • pp.685-702
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    • 2021
  • This study aims to discover how the perceived attributes of luxury fashion platforms affect consumer trust and satisfaction as well as online word-of-mouth intention. Based on a literature review, this study derived four dimensions of perceived attributes: brand assortment size, exclusivity, convenience, and personalization. The paper presents findings from an online survey targeting 359 consumers in their 20s to 30s who had recent experience with luxury fashion platforms. Based on the collected data, a structural model equation analysis was performed using AMOS 22.0 and SPSS 26.0. The findings illustrated that brand assortment size, exclusivity, and personalization had positive effects on consumers' platform trust. In addition, brand assortment size and convenience had a positive impact on satisfaction. Overall, the findings of the study illustrate that perceived attributes of luxury fashion platforms have a significant impact on consumers' platform trust and satisfaction and online word-of-mouth intentions. This study reveals that consumers' trend orientation moderates the effects of consumer attitude and behavioral intention. The academic practice of this study has laid the foundation for understanding mechanisms of marketing strategies by providing the characteristics of platforms in the luxury fashion industry.

쿼드로터형 드론의 진동특성 분석 및 실험에 관한 연구 (Study on Analysis of Vibration Characteristics and Modal Test for a Quad-Rotor Drone)

  • 김민송;김재남;변영섭;김정;강범수
    • 한국정밀공학회지
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    • 제33권9호
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    • pp.707-714
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    • 2016
  • This paper describes analysis results of vibration characteristics and modal test for a small-scale quad-rotor drone. The rotor arm has a slender body with a propeller and motor at its tip. Rotor system generates excitation for an unbalanced mass. Therefore, the drone platform is involved in the possibility of resonance. For advance identification of the possibility of resonance, confirmation of eigen-mode being closest to the propeller operation range is necessary. Material properties of CFRP tubes used for the rotor arm were acquired by finding the natural frequency based on Rayleigh method. A simplified quad-rotor FE model consisting of rotor arm assembly with tip mass was built to perform numerical analysis, and a free-free boundary condition was applied to provide flight status. Modal tests for the actual platform with impact hammer instrument were performed to verify analysis results. Separation margin from hazardous eigen-mode was checked on the propeller operation range.

B2B 섬유 플랫폼 활성화를 위한 웹사이트 평가속성이 추천의도에 미치는 영향 (Impact of user evaluations of website attributes on recommendation intention for revitalizing B2B textile platform)

  • 최미화;김문영
    • 복식문화연구
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    • 제32권2호
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    • pp.232-246
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    • 2024
  • This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.

소셜 미디어 과부하가 사용자의 비의도적 회피 행동에 미치는 영향 (The Impact of Social Media Overload on Users' Unintentional Avoidance Behavior)

  • 차오신;오세환
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권3호
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    • pp.165-181
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    • 2023
  • Purpose Digital platforms, together with the innovative technologies of modern society, are accelerating the digital innovation of the entire economy and society. Although social media platforms are gradually integrated into daily life, due to social media overload, users limit their use of the platform for a certain period of time or eventually choose to stop using it. In the context of social media platform, the purpose of this paper is to study the effects of information overload, social overload and system function overload on users' unintentional avoidance behavior, mediated by fatique and dissatisfaction. Design/methodology/approach This study empirically examines the influence of social media overload characteristics on users' unintentional avoidance behavior of platform utilization using the S-O-R framework. Data from 236 Chinese social media users were collected through a questionnaire survey, and the hypotheses were validated by evaluating the research model using the SmartPLS 4.0 program using Partial Least Square (PLS) method. Findings According to the empirical analysis result, based on the S-O-R model, first, it is confirmed that information overload and system feature overload have significant positive(+) effects on fatigue. Second, this study finds that information overload, social overload and fatigue have significant positive(+) effects on dissatisfaction. Thirdly, fatigue and dissatisfaction have significant positive(+) effects on unintentional avoidance. In addition, social overload has no significant effect on fatigue, while system feature overload has no significant effect on dissatisfaction.