• Title/Summary/Keyword: Platform characteristics

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A Study on Semantic Logic Platform of multimedia Sign Language Content (멀티미디어 수화 콘텐츠의 Semantic Logic 플랫폼 연구)

  • Jung, Hoe-Jun;Park, Dea-Woo;Han, Kyung-Don
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.10
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    • pp.199-206
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    • 2009
  • The development of broadband multimedia content, a deaf sign language sign language is being used in education. Most of the content used in sign language training for Hangul word representation of sign language is sign language videos for the show. For the first time to learn sign language, sign language users are unfamiliar with the sign language characteristics difficult to understand, difficult to express the sign is displayed. In this paper, online, learning sign language to express the sign with reference to the attributes, Semantic Logic applying the sign language of multimedia content model for video-based platform is designed to study.

Chinese Consumers' Intention to Use Re-Commerce Platforms - Perspective Based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) -

  • Yu Sun;Ho Jung Choo
    • Fashion & Textile Research Journal
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    • v.25 no.1
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    • pp.24-40
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    • 2023
  • Contemporary consumers' acceptance of second-hand products has been increasingly improving worldwide, especially in China. Based on the Extended Unified Theory of Acceptance and Use of Technology, we developed and empirically validated a research framework to predict consumers' motivation to use re-commerce platforms. We explored the diverse factors influencing mobile commerce usage through re-commerce platforms. Furthermore, this study investigated the role of gender differences as a factor moderating the association between several constructs and the intention to use re-commerce platforms. A total of 226 consumer responses were collected. The results indicated that hedonic motivation, performance expectancy, consumer habits, social influence, and price value affect consumers' attitudes toward re-commerce platforms. The effects of the attitude toward re-commerce platforms on the intention to use these platforms were also statistically significant. When effort expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, male consumers' attitude toward its usage, in particular, also increases. Meanwhile, when performance expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, the attitude toward its usage increases among female consumers. Moreover, our results indicate that the two gender groups present different characteristics regarding re-commerce platform usage. Therefore, this study offers a theoretical basis for future analyses of second-hand trade.

Growth Monitoring for Soybean Smart Water Management and Production Prediction Model Development

  • JinSil Choi;Kyunam An;Hosub An;Shin-Young Park;Dong-Kwan Kim
    • Proceedings of the Korean Society of Crop Science Conference
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    • 2022.10a
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    • pp.58-58
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    • 2022
  • With the development of advanced technology, automation of agricultural work is spreading. In association with the 4th industrial revolution-based technology, research on field smart farm technology is being actively conducted. A state-of-the-art unmanned automated agricultural production demonstration complex was established in Naju-si, Jeollanam-do. For the operation of the demonstration area platform, it is necessary to build a sophisticated, advanced, and intelligent field smart farming model. For the operation of the unmanned automated agricultural production demonstration area platform, we are building data on the growth of soybean for smart cultivated crops and conducting research to determine the optimal time for agricultural work. In order to operate an unmanned automation platform, data is collected to discover digital factors for water management immediately after planting, water management during the growing season, and determination of harvest time. A subsurface drip irrigation system was established for smart water management. Irrigation was carried out when the soil moisture was less than 20%. For effective water management, soil moisture was measured at the surface, 15cm, and 30cm depth. Vegetation indices were collected using drones to find key factors in soybean production prediction. In addition, major growth characteristics such as stem length, number of branches, number of nodes on the main stem, leaf area index, and dry weight were investigated. By discovering digital factors for effective decision-making through data construction, it is expected to greatly enhance the efficiency of the operation of the unmanned automated agricultural production demonstration area.

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A Study on the Logistics Sharing Platform for the Utilization of Idle Resources in Industrial Complexes: Case Study on UlSan-Mipo (산업단지내 유휴 자원 활용을 위한 물류 공유 플랫폼에 대한 연구: 울산미포 사례)

  • Jeoungha Kim;Dowoo Lee
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.spc
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    • pp.89-100
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    • 2023
  • Industrial complexes are areas where manufacturing companies are integrated, and logistics between tenant companies play a very important role, but idle resources can occur depending on the situation if each company operates independently. Accordingly, this study aimed to reduce overall logistics costs and increase corporate productivity by looking at ways to share and utilize logistics resources such as warehouses and transportation equipment to efficiently utilize logistics resources in industrial complexes and implementing a logistics sharing platform that can share these idle resources. To this end, this study conducted a research survey on the logistics status of manufacturing companies in Ulsan-Mipo Industrial Complex, based on this analysis, the necessity of logistics resource types and utilization of industrial complex resident companies, and based on this, a service model for logistics resource sharing was studied. In addition, it was intended to analyze the operational characteristics of the existing logistics system to derive improvements and to derive optimal measures to utilize information on shared idle resources. This study confirmed the importance of sharing and utilizing idle resources to optimize logistics resources in industrial complexes, and is expected to contribute to reducing logistics costs and increasing logistics efficiency of tenant companies.

Analyzing the Effect of Electronic Word of Mouth on Low Involvement Products

  • Youngeui Kim;Hyun Sil Moon;Jae Kyeong Kim
    • Asia pacific journal of information systems
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    • v.27 no.3
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    • pp.139-155
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    • 2017
  • As social media are increasingly being used as a marketing platform, electronic word-of-mouth (eWOM) has also become popular in both research and business areas. However, although many studies have examined the effect of eWOM, the products investigated in most of these studies, such as films or books, are not likely to be consumed daily. Therefore, in this study, we analyze the effect of eWOM on low involvement products, which are inexpensive and enough for everyday spending. Given that low involvement products have unique characteristics such as low price, we conduct an experiment using a real sales dataset related to soft drinks. We also analyze the effect of eWOM in two social media platforms. We find that eWOM influences the sales of low involvement products, but such influence is dependent on the characteristic of the social media platform. Based on these results, we suggest that marketers and retailers selling low involvement products must consider eWOM, such as reviews, and differentiate their strategies based on their focused social media platform.

A study on ecosystem model of the magazines for smart devices Focusing on the case of magazine business in foreign countries (스마트 디바이스 잡지 생태계 모델 연구 - 외국 잡지의 비즈니스 사례를 중심으로)

  • Chang, Yong Ho;Kong, Byoung-Hun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.2641-2654
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    • 2014
  • In the smart media environment, magazine industry has been experiencing a transition to ecosystem of value network, which includes high complexity and ambiguity. Using case study method, this article conducts research on digital convergence, the model of magazine ecosystem and adaptation strategy of global magazine companies. Research findings have it that the way of contents production of global magazines has been based on collaborative production system within communities, expert communities, creative users, media contents companies and magazine platform. The system shows different patterns and characteristics depending on magazine-driven platform, Platform-driven platform or user-driven platform. Collaboration system has been confirmed in various cases: Huffington Post and Zinio which collaborate with media contents companies, Amazon magazines and Bookish with magazine companies, Huffington Post and Wired with expert communities, and Flipboard with creative users and communities. Foreign magazine contents diverge into (paper, electronic, app and web magazine) as they start the lively trades of their contents on the magazine platform. In the area of contents uses, readers employ smart media technology effectively such as cloud computing, artificial intelligence and module individualization, making it possible for the virtuous cycle to remain in the relationship within communities, expert communities and creative users.

The Effects of Social Tourism Information Platform on Experience Value and e-Loyalty of Visitors to Tourism Information (관광정보 이용객이 지각하는 소셜관광정보플랫폼이 경험가치 및 e-충성도에 미치는 영향)

  • Yoon, Dae-Gyun
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.3
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    • pp.15-26
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    • 2020
  • This study examined the effects of a social tourism information platform on platform users' experiential value and e-loyalty and performed an empirical analysis with the aim to propose methods and implications regarding what strategies can enable practical application for sustainable growth in the operation of a social tourism information platform in the future tourism industry. The results of the analysis are as follows. First, the analysis supported the hypothesis that sub-factors of a social tourism information platform, such as interactivity, information reliability, and usefulness, have statistically significant positive effects on experiential value. Second, the analysis did not support the hypothesis that the sub-factors of a social tourism information platform, such as interactivity, information reliability, and usefulness, have statistically significant positive effects on e-loyalty. Third, the analysis supported the hypothesis that experiential value has a statistically significant positive effect on e-loyalty. Consequently, tourism companies should improve customers' experiential value by supplementing their existing platforms, considering the interactivity, information reliability, and usefulness of users based on these characteristics of social tourism information platforms. To increase e-loyalty to their social tourism information platforms, tourism companies should clearly and rapidly provide the information needed by users in addition to improving the visual design of such platforms. Moreover, to increase e-loyalty, the companies can incorporate their own killer content into platforms for users to have an enjoyable time, using platforms that stimulate their interest and give pleasure and fun, and this way, they can satisfy the users' needs for experiential value.

A Study on the Platform Utilization Strategy and Growth of a Start-Up: Focusing the Case Study of 'Genie the Bottle' (신생 기업의 플랫폼 활용 전략과 성장에 관한 연구: '지니더바틀' 사례를 중심으로)

  • Juhee Kim;Minju Shin
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.2
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    • pp.81-93
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    • 2023
  • Under the digital economy, companies are facing a new business environment. Previous studies with a traditional perspectives on start-ups explained they are at a disadvantaged compared to large companies in mobilizing resources and building new relationships. However, recent researches on the digital economy and platform ecosystems have suggested that digital platforms can be an efficient means of overcoming the liabilities of smallness and newness for start-up companies. Through platforms start-ups can secure routes to mobilize resources, collect and analyze market information. Especially as various platorms are established within categorized industry or market, unique characteristics and market awareness regarding an individual startup company have been formed. Accordingly there is also an advantage that startup companies have umbrella effect by participating in the platform. From this point of view, this study describes the process by which a start-up company effectively utilizes a platform to overcome the liabilities of newness and smallness through the case the study of 'Genie the Bottle'. The results suggest that platforms play a crucial role for start-ups to secure awareness and legitimacy and grow the market in the beauty industry in which high consumer involvement is dominant.

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A Study of Heat St Smoke Evacuation Characteristics by the Changing of Operational Method of Tunnel Fan Shaft Ventilation System for Fire on Subway Train Vehicle (지하철 화재시 본선터널 환기시스템에 따른 열 및 연기배출특성)

  • 이동호;유지오
    • Fire Science and Engineering
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    • v.17 no.2
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    • pp.62-69
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    • 2003
  • The smoke control system in subway platform is not only using for smoke exhaust facility but also using ventilation system. For this reason, smoke vent effectiveness is depending on its position, ventilating volume capacity and the vent method. In this study, the passenger's evacuation time was calculated for the case of fire on sloped subway train vehicle in subway platform. In order to recommend the mechanical smoke exhaust operation mode, SES (Subway Environmental Simulation) was used to predict the airflow of the inlet and outlet tunnel for the subway station. Fire dynamics Simulator(FDS) was used the SES's velocity boundary conditions to calculate the smoke density and temperature under the condition of fire on stopped subway train vehicle at the platform. We compared smoke density and temperature distributions for each 6 types of smoke exhaust systems to clarify the characteristics of smoke and hot air exhaust effectiveness from the result of fire simulation.

An Analysis on the Space Characteristics of SNS Farm Game Based on Smart Phone Platform (스마트폰 플랫폼 기반 SNS 농장경영게임의 공간성격분석)

  • Lee, Young-Soo
    • Journal of Korea Game Society
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    • v.10 no.6
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    • pp.89-96
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    • 2010
  • To identify characteristics of social network farm game based on smart phone platform, this study analyzed how social network play experience connects with the space of farm game. The play experience of social network farm game based on smart phone platform is mainly composed of three modules for cultivating, placing environment, extending space. This study categorized space for external perspective space, internal perspective space, symbolic design space according to space experience theory and researched play experience in these spaces. In farm game players perceive space by fixed point of view, and make their own space a standard unit for reinterpreting and rearranging modules. In this process the space played subjective role not only background to bring co-work play is essential in social network game.