• Title/Summary/Keyword: Platform Strategy

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Research on the Sharing Strategy of Electronic Book Resources in Universities in the Internet Era

  • Guiya Gao
    • Journal of Information Processing Systems
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    • v.19 no.5
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    • pp.590-601
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    • 2023
  • University books are an important information resource. University book resources can be shared not only in the traditional paper form, but also electronic form under the background of the Internet. In order to better manage the sharing of electronic book resources in universities, this study put forward three resource sharing strategies: centralized sharing strategy, distributed sharing strategy, and centralized-distributed sharing strategy by analyzing the combined development of books and the Internet as well as the significance and development of book resource sharing. The centralized sharing strategy, however simple, was difficult to handle large traffic; while the resource nodes were independent and self-consistent, the distributed sharing strategy was not easy to find and had a high repetition rate. Combining the advantages of both strategies, the centralized-distributed sharing strategy was more suitable for the heterogeneous form of university book sharing. Finally, a teaching resources sharing platform for university libraries was designed based on the strategy of centralized and distributed sharing, and three interfaces including platform login, resource search, and resource release were displayed. The results of the simulated comparison experiment showed that centralized and distributed sharing strategies had limitations in resource searching and had low efficiencies; the efficiency of the centralized strategy reduced with an increase in search subjects; however, the centralized-distributed sharing strategy was able to search more resources efficiently and main stability.

Conceptual Typology for Platform Service Ecosystems (플랫폼서비스 생태계의 개념적 유형화)

  • Kim, Dohoon
    • Journal of Information Technology Services
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    • v.15 no.1
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    • pp.299-319
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    • 2016
  • This study first introduces platform services and their business models. On the basis of the concepts of business ecosystem, we present a framework for distinguishing types of the platform service business models. Two key characteristics of business ecosystems-ecosystem configuration and value production process-are employed as fundamental dimensions for constructing typology. In particular, we also present the notion of value ecosystem, where not a single platform provider but a federation of platforms constitutes a virtual platform and completes a service system. The value ecosystem represents two distinct types of platform service business models : meta-platform ecosystem and platform coalition ecosystem. They show different governance structure in the platform federation and service flows across the ecosystem. We present detailed analyses of these two value ecosystems focusing on relevant cases of e-payment FinTech : Apple Pay as an example of meta-platform and Kakao Pay for platform coalition. Our conceptual typology contributes to platforms' proper strategy formulation and presents policy implications to, for example, platform neutrality.

CGV's China Market-Oriented Growth Strategy for the Korean Wave (한류 증진을 위한 CGV의 성장 전략: 중국 시장을 중심으로)

  • Kwon, Sang-Jib
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.576-588
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    • 2016
  • The main objective of this study is to investigate the overseas performance of CGV in order to boost Korean wave and movie platform competitiveness. The focus of this study is to on how CGV may enhance the market share of china market, emphasizing the entrepreneurial orientation of top management team and differentiated entrant strategy based on Korean wave. This study suggests key factors in the china movie platform market expansion process of CGV. In order to analyze this mechanism, we employ a case study method design. The case study results show that there are differences of CGV strategy in movie platform characteristics and the important key factors of growth depending on market situation. The most important thing is that entrepreneurial orientation of top management including differentiated entrant strategy and Korean wave-oriented vision enhance between brand loyalty and market share in china market. In addition, growing overseas impacts of CGV support on Korean wave entertainment and globalization of movie platform industry. Contributions and implications for the academic and managerial field are discussed.

A Study on the Current Status and Forecast on Chinese Game in Relation to Game Platform-Focus on SNG (게임플랫폼의 다양화에 따른 중국 게임의 동향 및 전망 - SNG를 중심으로 -)

  • Kim, Yun-Kyung
    • Journal of Korea Game Society
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    • v.10 no.2
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    • pp.81-88
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    • 2010
  • This study will explore the current status and forecast on Chinese game in relation to game platform. Chinese market has recently developed increasing game platform in the Chinese Market. This paper presents an analysis of Korean game industry's competitive strategy in the Chinese market on the basis of SNG. It explores the new platform such as Webgame and SNS service develops implications for Korean game industry. A new strategy responding to Chinese market and needs is more likely to be successful than a global integration strategy.

R&D Transitions in Response to Digital Transformation in Korea

  • Lim, Jongyeon;Lee, BangRae;Won, Dongkyu
    • Journal of Information Science Theory and Practice
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    • v.10 no.spc
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    • pp.96-111
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    • 2022
  • With the rapid development of the Fourth Industrial Revolution and digital transformation, scientific and technological innovation measures are being devised to overcome Korea's low-growth, high-cost structure. Accordingly, by examining the R&D investment evaluation system of R&D PIE (R&D Platform for Investment and Evaluation), which has been promoted by the Korean government in response to the Fourth Industrial Revolution, from the perspective of R&D transformation, this study aims to explore a new path for a sustainable national science and technology innovation system following digital transformation. In particular, from the perspective of R&D PIE, a MLP (Multi-level Perspective), which had been conducted as an abstract theoretical study, was attempted with specific cases and analysis for each of the three layers: niche, landscape, and regime. In conclusion, R&D PIE was intended to elevate the abstract R&D investment evaluation system to a platform that leads innovation in the digital space of the Fourth Industrial Revolution. In addition, it was confirmed that the R&D PIE could be replaced or enhanced as a platform for innovation in response to the Fourth Industrial Revolution, thereby providing an alternative to job creation and an escape from economic crisis.

Suggestion of Platform Valuation Method for Establishment of Platform Regulatory Standards (플랫폼 규제 기준 선정을 위한 플랫폼 가치 평가 방법 제언)

  • Lee, Chang-hyun;Park, Un-chan;Lee, Sang-myung
    • Journal of Venture Innovation
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    • v.5 no.2
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    • pp.101-110
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    • 2022
  • It is easy for first movers of platform business model to monopolize the market due to the platform's own characteristics such as network effect and flywheel strategy. Accordingly, the regulations on platform operators are constantly being discussed in the recent monopoly regulation arguments, but the concrete regulations have not been settled worldwide. This is because there is no clear consensus on the valuation method which can objectively identify dominant platform firms from the others. This study suggested a platform valuation method based on the Tobin's Q theory, by measuring the moderating effect of the existence of specific scale of platform on the relationship between replacement cost and market valuation. Our method can not only be a standard for settling monopoly regulation by converging the regulation targets, but also contribute to active investment on the new platform firms by evaluating their potential growths quantitatively.

Open Market Strategy of the Business Innovation Platform for SME Informatization based on Cloud Computing (클라우드를 이용한 중소기업정보화 경영혁신플랫폼의 오픈 마켓 전략 연구)

  • Han, Hyun-Soo;Yang, Hee-Dong;Kim, Kiho
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.15-30
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    • 2015
  • SMBA (Small and Medium Business Administration) and TIPA (Korea Technology and Information Promotion Agency for SMEs) have operated the Business Innovation Platform for SME Informatization based on cloud computing technology with the cooperation of seven industry cooperatives since 2013. This project will evolve into the open market platform where service providers and users voluntarily participate and transact. This research conducts the literature review about the concept of open market and the empirical analysis through survey for the software providers and the future users regarding the future operation methods. The policy about how the open market strategy for the business innovation platform needs to be designed and implemented are organized as the three differentiated government support strategies. The first is to provide free IT services including specialized core operation support S/W which is developed only for the small or home office group of firms which lack minimal informatization capability and budget. The second is to augment IT platform service through incorporating ERP supplier initiated commercial S/W sales window for those firms having medium level informatization capability. This includes to provide IT support for customization and system integration with existing government subsidized S/W. The third is to provide upgrading services of existing S/W functions to facilitate better system utilization. The results provide useful insight for government role to enhance SME competitiveness using IT.

A Study on the Development Strategy for Future GeoSpatial Open Platform (미래 공간정보 오픈 플랫폼의 개발전략에 관한 연구)

  • Kim, MoonGie;Yoon, DongHyeon;Koh, JuneHwan
    • Spatial Information Research
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    • v.23 no.2
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    • pp.59-68
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    • 2015
  • According to the NGIS (National Geographic Information System) project conducted since 1995, the central and local government has been accumulating huge amount of geospatial data. Korean Ministry of Land, Infrastructure and Transport started its GeoSpatial open platform (V-World) service in January 2012, also offering a wide range of functions and services. However, the National GeoSpatial open platform is still woefully deficient for the users to find their desired data, lack of data for private business area, insufficient in publicity of local government and public-private partnerships. Through analyzing current research trend after GeoSpatial open platform served for three years, study on overseas expansion, system links, service improvement, utilization and future strategy has been mainly conducted. This study, by analyzing the advanced overseas GeoSpatial platform as well as domestic research trend and combining the concept of new technology, business platform and SMG (Seoul Metropolitan Government)'s GeoSpatial platform, proposes a policy for the construction of future GeoSpatial Open Platform model.

Establishment of a Platform for Supporting the Start-Ups of Outstanding Ideas under the Creative Economy: 6-Month Challenge Platform Program for the Creative Economy

  • Seo, Jun Seok
    • World Technopolis Review
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    • v.4 no.4
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    • pp.238-246
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    • 2015
  • This paper reviews the 6-Month Challenge Platform Program, a short-term intensive start-up supporting program in Korea, which will be launched late 2015 to promote economic growth by taking new ideas and transforming them into new products and start-ups in connection with the Creative Economy Town and the Creative Economy Innovation Centers under the Creative Economy Policy.

Platform Based of The Major Attribute Research for The Service Ecosystem Construction (플랫폼 기반의 서비스 생태계 구축을 위한 주요 속성 연구)

  • Kwon, Hyeog-In;Na, Yun-Bin;Park, Jong-Suk
    • Journal of Information Technology Services
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    • v.12 no.4
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    • pp.461-472
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    • 2013
  • Today, In the Service Industry are more getting a lot of convergence of IT utilization. And global IT companies are strengthening that platform based Services Ecosystems. These business in the field, Ecosystem Competitive strategy is difficult to imitate. And this strategy is generated organic Business Model that a by Competitive-Predominance to brings. In addition, the added value of the Service Industry is taken, a new type of job creation by the ripple-effect is huge. However, existing the Ecosystem Theory of Business is a lack of research on the use. Thus, Ecosystem Construction conditions is very difficult. This study is try to successful Platform Case's Analysis such as Apple, Google, Amazon, eBay's. These Ecosystems is that want to know the Major attributes. At first, would be analyzing to previous research, the Service and Knowledge Services' major attributes and Ecosystem studies' major attributes to grasp. Then, from a Group of Experts is to assess the importance. Finally, according to each Platform, examined the Correlation of Major Attributes.