• Title/Summary/Keyword: Platform Delivery Service

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Study on the Influencing Factors of Business Performance and Loyalty in O2O Industry: Focusing on the Food Delivery Apps (O2O 플랫폼 품질이 자영업자의 디지털 전환에 미치는 영향: 배달앱을 중심으로)

  • Dae Yong Hyun;Sun-Young Kim;Byungheon Lee
    • Asia-Pacific Journal of Business
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    • v.15 no.1
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    • pp.193-207
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    • 2024
  • Purpose - With the increase of non-face-to-face activities due to the spread of COVID-19, O2O industry has grown rapidly which reduces contact points between suppliers and consumers. O2O platform is now recognized as an indispensable channel of distribution, but the voice is getting louder that it is necessary to check how it contributes to the performance of suppliers or how its fee system or contract terms affects the expansion of O2O industry as the leading companies tend to monopolize the market. Design/methodology/approach - In this study, the scope was limited to the restaurant industry in which transactions are the most active among the O2O industry and a regression analysis was done on 775 businesses that had used guarantor service from the Seoul Credit Guarantee Foundation. Findings - Analysis on the impact of O2O platform system, information, and service quality on the business performance of the sole proprietors revealed that the system quality represented by ease of use and the information quality determined by level of timely, accurate and reliable information provided to the consumers have a statistically significant effect on the improvement of business performance. In addition, the effect of business performance on the loyalty measured by the likelihood of users continuing to use the service as well as recommending it to others was moderated by the satisfaction with contract terms, not by the fee system. Research implications or Originality - Although the number of O2O platform providers has increased manyfold, the membership rate is no more than 20%, which means that the small business owners are still struggling with digital transformation. In order for the O2O industry, which is now commonplace, to form a healthy ecosystem that satisfies both suppliers and consumers, the standard contract guidelines that are acceptable to both parties must be established and the O2O providers must offer services that help suppliers to improve performance.

Analysis of the Characteristics of Smart Platforms by Type of Community Participation (커뮤니티 참여 유형별 스마트 플랫폼 특성 분석)

  • Kwang-Woo, NAM;Erlando, Sulistia
    • Journal of the Korean Association of Geographic Information Studies
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    • v.25 no.4
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    • pp.119-135
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    • 2022
  • Digital platforms play crucial roles in terms of enabling and sustaining online communities. However, who really benefits from digital platform development, and what are the benefits digital platforms provide for the development of smart communities. This paper explores this question, the goal was to understand the links between digital platforms and smart communities, using the clustering methodology process to have a better understanding of characteristic of each digital platform, Twenty nine digital platforms is clustered and used as a study case. This paper explores how the categorization of digital platform characteristics encourages participation by a smart community, thus improving information and service delivery. On another side, the rise of digital platforms brings new challenges for policy maker to foster a smart community and firms the digital platform also offer benefits to giving effective and efficient service.

A Study on the Simplification of Customs Procedures and the Protection Measures for the Importer's Interests through the Utilization of e-D/O (세관의 통관절차 간소화 조치에 따른 수입화물의 불법반출을 예방하기 위한 e-D/O 활용지원 방안)

  • Park, Seung-Lak
    • International Commerce and Information Review
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    • v.6 no.3
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    • pp.203-224
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    • 2004
  • The purpose of this study is to review and analyze the protection measures for the importer's interests through the utilization of electronic delivery order(e-D/O) with the implementation of trade facilitation measures such as the simplification of customs procedures by the Korea Customs Service. The Korea Customs Service has been introducing several custom facilitation measures through the use of EDI system in the export and import processes. Korea has also already achieved a comparable level of sophistication in trade automation and custom simplification field. However, the full benefits of the trade automation and custom simplification measures have not yet achieved through the frequent illegal delivery of the imported goods in the bonded areas. Therefore, it is argued in this study that the introduction and the full utilization of e-D/O would help to reap the trade automation and custom simplification measures in Korea. In conclusion, it is emphasized that it would be very crucial for the Korean government to introduce the trusted repository for distribution of the electronic trade-related documents and the construction of the one stop single window platform for the trade and customs facilitation.

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Effects of Experiential Value on Continuous Use Intention for On-Demand Services (온디맨드(On-Demand) 서비스의 지속사용의도에 대한 경험가치 효과)

  • Lee, Jihyun;Jeong, Yujin;Lee, Junghoon
    • Journal of Information Technology Services
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    • v.19 no.2
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    • pp.49-67
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    • 2020
  • On-Demand services have emerged as one of the core business strategies for delivering new experiential values by providing customized services in different user-needs nowadays. Based on the Stimulus-Organism-Response (S-O-R) framework, this paper focuses on the factors of environmental stimulation and emotional states of the demand-side that induce continuous intention of use from the On-Demand services. The study defines 'Informativeness', 'Fulfillment', 'Trust', and 'Convenience' as the properties of the On-Demand services and considers 'Playfulness', 'Customer Return on Investment (CROI)', and 'Service Excellence' as the aspects of the experiential values. The research shows that 'Fulfillment', 'Trust' and 'Convenience' affected the experiential value in 'Kakao Taxi (On-Demand transportation service)' while 'Informativeness', 'Fulfillment', 'Trust of platform', and 'Convenience' are represented as the related factors to the experiential value in 'Baedal Minjok (On-Demand food delivery service)'. The experiential value factors, 'CROI' and 'Service Excellence', are shown directly related to the continuous intention of use in both services. A partial mediation relationship is, furthermore, observed between the aspects of 'CROI' and 'Service Excellence' in Kakao Taxi and its 'Convenience' and 'Continuous intention of use.' In Baedal Minjok, a partial mediation relationship is found between the 'CROI' with its aspects of 'Trust of the platform', 'Convenience', and 'Continuous intention of use' as well. The results of this study may contribute a comprehensive understanding of the purpose of On-Demand services and its needs from the demand-side thus can be helpful for the supply-side.

Designing an Agricultural Data Sharing Platform for Digital Agriculture Data Utilization and Service Delivery (디지털 농업 데이터 활용 및 서비스 제공을 위한 농산업 데이터 공유 플랫폼 설계)

  • Seung-Jae Kim;Meong-Hun Lee;Jin-Gwang Koh
    • The Journal of Bigdata
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    • v.8 no.1
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    • pp.1-10
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    • 2023
  • This paper presents the design process of an agricultural data sharing platform intended to address major challenges faced by the domestic agricultural industry. The platform was designed with a user interface that prioritizes user requirements for ease of use and offers various analysis techniques to provide growth prediction for field environment, growth, management, and control data. Additionally, the platform supports File to DB and DB to DB linkage methods to ensure seamless linkage between the platform and farmhouses. The UI design process utilized HTML/CSS-based languages, JavaScript, and React to provide a comprehensive user experience from platform login to data upload, analysis, and detailed inquiry visualization. The study is expected to contribute to the development of Korean smart farm models and provide reliable data sets to agricultural industry sites and researchers.

E-commerce Utility and Service Quality Enablers: A TISM Approach

  • Dhanya Manayath;Dulari S S
    • Asia pacific journal of information systems
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    • v.34 no.1
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    • pp.1-25
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    • 2024
  • Consumer demand for e-commerce services has skyrocketed due to the introduction of social distancing standards and lockdown measures that countries have taken to combat the pandemic. There has been a notable surge in the popularity of on-demand delivery services, with a significant influx of new users turning to the e-platform for assistance. This research paper tries to identify the enablers of E-commerce Utility and Service Quality and establish a connection using total interpretive structural modelling (TISM). Enablers are the building blocks for providing customers with an enhanced and more consistent service experience contributing to service quality. The enablers and the linkages thus established hold valuable insights for e-commerce marketers, aiding them in effectively reaching their customers, and achieving desired growth outcomes. The TISM- based model and the MICMAC analysis identified two barriers; website design and personalization as the decisive attributes of e-commerce service quality, possessing strong driving power and weak dependence. Furthermore, the factors of reliability, responsiveness, information, and ease of use form the linkage zone, indicating that any action taken on these factors would not only influence other factors but also have a reciprocal effect on them.

A Study on the Impact of Sense of Community on Public Delivery Applications Attitudes and Intentions to Use (지역공동체의식이 공공배달 앱 이용태도와 이용의도에 미치는 영향에 관한 연구)

  • Chung, Jibok
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.127-133
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    • 2022
  • In the wake of COVID-19, more consumers prefer non-face-to-face services and the explosion in the use of delivery apps is shaping a new delivery culture. Meanwhile, in order to solve social problems such as platform monopoly of private delivery apps and increased brokerage fees, many municipalities are launching public delivery apps from 2020 onwards. However, consumers who are used for the existing private delivery apps are not aware of the public delivery apps and the utilization rate is low. In this study, we will look at the impact of sense of community and service quality (information quality, delivery quality) on the intend to use public delivery apps. Studies have shown that SOC and information quality have a significant impact on the attitude of using public delivery apps, but not delivery quality. In addition, the attitude of using public delivery apps has been shown to have a mediating effect on the relationship between SOC, information quality and public delivery app use intentions respectively. Therefore, to activate the public delivery apps, it was found that it is necessary not only to promote, but also to improve user convenience, such as product search and user review inquiry to improve information quality, along with efforts to strengthen the sense of local community.

A Study on the Quantitative Quality of Service(QoS) of the Light Railway Transit System (경전철시스템의 정량적 서비스 품질에 관한 연구)

  • Ha, Chen-Soo;Ahn, Seok-Hwan;Lee, Chang-Huyng
    • Proceedings of the KSR Conference
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    • 2008.11b
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    • pp.2058-2064
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    • 2008
  • This study is concerned with the quantitative Quality of Service(QoS) of the Light Railway Transit(LRT) System. Generally, the QoS offered to passengers by the Operator of LRT system can be quantified in various ways. In this paper, we assumed that the QoS is a combination of both Train Delivery and Train Punctuality under considering LRT characteristics including core sub-systems such as, rolling stock, signalling, power-supply and PSD(platform screen door), etc. We also, provide a quantitative analysis method to evaluate the QoS related the reliability of LRT system.

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The Effects of Chatbot Anthropomorphism and Self-disclosure on Mobile Fashion Consumers' Intention to Use Chatbot Services

  • Kim, Minji;Park, Jiyeon;Lee, MiYoung
    • Journal of Fashion Business
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    • v.25 no.6
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    • pp.119-130
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    • 2021
  • This study investigated the effects of the chatbot's level of anthropomorphism - closeness to the human form - and its self-disclosure - delivery of emotional exchange with the chatbot through its facial expressions and chatting message on the user's intention to accept the service. A 2 (anthropomorphism: High vs. Low) × 2 (self-disclosure through facial expressions: High vs. Low) × 2 (self-disclosure through conversation: High vs. Low) between-subject factorial design was employed for this study. An online survey was conducted and a total of 234 questionnaires were used in the analysis. The results showed that consumers used chatbot service more when emotions were disclosed through facial expressions, than when it disclosed fewer facial expressions. There was statistically significant interaction effect, indicating the relationship between chatbot's self-disclosure through facial expression and the consumers' intention to use chatbot service differs depending on the extent of anthropomorphism. In the case of "robot chatbots" with low anthropomorphism levels, there was no difference in intention to use chatbot service depending on the level of self-disclosure through facial expression. When the "human-like chatbot" with high anthropomorphism levels discloses itself more through facial expressions, consumer's intention to use the chatbot service increased much more than when the human-like chatbot disclosed fewer facial expressions. The findings suggest that chatbots' self-disclosure plays an important role in the formation of consumer perception.

Multicast Group Partitioning Algorithm using Status or Receivers in Content Delivery WDM Network (콘텐츠 전달 WDM망에서 수신기의 상태를 고려한 멀티캐스트 그룹화 알고리즘)

  • Kyohong Jin;Jindeog Kim
    • Journal of Korea Multimedia Society
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    • v.6 no.7
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    • pp.1256-1265
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    • 2003
  • Content Delivery Network(CDN) is a mechanism to deliver multimedia content to end users on behalf of web content providers. Provider's content is distributed from content server to a set of delivery platforms located at Internet Service Providers(ISPs) through the CDN in order to realize better performance and availability than the system of centralized provider's servers. Existing work on CDN has primarily focused on techniques for efficiently multicasting the content from content server to the delivery platforms or to end users. Multimedia contents usually require broader bandwidth and accordingly WDM broadcast network has been highly recommended for the infrastructure network of CDN. In this paper, we propose methods for partitioning a multicast group into smaller subgroups using the previous status of receivers. Through the computer simulation, we show that proposed algorithm are useful to reduce the average receiver's waiting time and the number of transmissions.

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